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CHINA

Mobile
 Trends
     Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                      CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                               © 2012 MAILMAN CO. LTD.
let me just walk you
through a few stats…




             Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                              CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                                       © 2012 MAILMAN CO. LTD.
Apple is predicted to sell

40 million
 iPhones
    in China by 2013
                                                       SOURCE: Morgan Stanley


                Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                                 CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                                          © 2012 MAILMAN CO. LTD.
by the end of 2011
    China counted

127 million
      3G users

                                                           SOURCE: Penn-Olson


              Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                               CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                                        © 2012 MAILMAN CO. LTD.
that’s a


                     200%
                     increase JUST last year

SOURCE: Penn-Olson
4G
is predicted to arrive with China Mobile
           at the end of 2012


                                                              SOURCE: Morgan Stanley


                       Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                                        CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                                                 © 2012 MAILMAN CO. LTD.
66%
    of Chinese users
   access the Internet
through MOBILE devices
                                            SOURCE: China Internet Watch


              Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                               CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                                        © 2012 MAILMAN CO. LTD.
by 2015 more
 users will access the Internet

   wirelessly
    via a mobile device than
from a wired Ethernet connection
                                                          SOURCE: PC Magazine


                   Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                                    CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                                             © 2012 MAILMAN CO. LTD.
m-commerce sales are set to grow

5 times bigger
      over the next 5 years


                                                          SOURCE: Forrester


                   Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                                    CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                                             © 2012 MAILMAN CO. LTD.
what are


              YOU
gonna do about it?

Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                 CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                          © 2012 MAILMAN CO. LTD.
of the TOP




Brands in the World…
            Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                             CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                                      © 2012 MAILMAN CO. LTD.
70% have a mobile APP
66% have a mobile optimized site

        52% have both
       16% have neither                             SOURCE: L2 Prestige Report


                  Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                                   CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                                            © 2012 MAILMAN CO. LTD.
Here’s the

best ones
                                          SOURCE: L2 Prestige Report


        Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                         CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                                  © 2012 MAILMAN CO. LTD.
BEAUTY
   Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                    CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                             © 2012 MAILMAN CO. LTD.
SEPHORA

 focus



     Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                      CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                               © 2012 MAILMAN CO. LTD.
the Mobile Site
        Product videos organized
             by content type
         and filterable by brand




                       SOURCE: L2 Prestige Report
the Mobile Site
              Product videos organized
                   by content type
               and filterable by brand


 Section for mobile exclusive offers




                               SOURCE: L2 Prestige Report
the Mobile Site
              Product videos organized
                   by content type
               and filterable by brand


 Section for mobile exclusive offers


                    Shopping list creator




                               SOURCE: L2 Prestige Report
the Mobile Site
              Product videos organized
                   by content type
               and filterable by brand


 Section for mobile exclusive offers


                    Shopping list creator


                       Order history/tracking


                               SOURCE: L2 Prestige Report
the Mobile Site
              Product videos organized
                   by content type
               and filterable by brand


 Section for mobile exclusive offers


                    Shopping list creator


                       Order history/tracking
   GPS-based store locator

                               SOURCE: L2 Prestige Report
the APP
            “Try It On” tool
 allows the user to adjust skin tone and nail
        polish color on a virtual hand




                                    SOURCE: L2 Prestige Report
the APP
            “Try It On” tool
 allows the user to adjust skin tone and nail
        polish color on a virtual hand




       ENHANCED
    SHOPPING EXPERIENCE
                                    SOURCE: L2 Prestige Report
the APP
             QR Code

  scanning functionality for in-store
              shopping




                             SOURCE: L2 Prestige Report
the APP
             QR Code

  scanning functionality for in-store
              shopping




  AUGMENTED
    REALITY
                             SOURCE: L2 Prestige Report
YVES SAINT-LAURENT

     innovation



            Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                             CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                                      © 2012 MAILMAN CO. LTD.
the APP
 experiment with make-up on a
            virtual
  model or an imported photo




                                SOURCE: L2 Prestige Report
the APP
 experiment with make-up on a
            virtual
  model or an imported photo




      VIRTUAL
      MIRROR
                                SOURCE: L2 Prestige Report
HOSPITALITY
      Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                       CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                                © 2012 MAILMAN CO. LTD.
IHG

presence



       Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                        CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                                 © 2012 MAILMAN CO. LTD.
the APP
  produces   7   additional apps for
  iOS, e.g. Concierge Insider Guides




MULTIPLE APPS


                                       SOURCE: L2 Prestige Report
the APP
  produces   7   additional apps for
  iOS, e.g. Concierge Insider Guides




MULTIPLE APPS
 INTERACTING

                                       SOURCE: L2 Prestige Report
Revenues from mobile booking in 2011
expected to exceed its previous forecast of




    $130 million
                                 SOURCE: L2 Prestige Report
WESTIN

gamification



        Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                         CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                                  © 2012 MAILMAN CO. LTD.
the APP
 Home screen covered with virtual bad weather to match
 local conditions (e.g, rain or snow). User encouraged to
  “Wipe Away Your Weather” to reveal appealing Westin
                         getaways.




                                                    SOURCE: L2 Prestige Report
the APP
 Home screen covered with virtual bad weather to match
 local conditions (e.g, rain or snow). User encouraged to
  “Wipe Away Your Weather” to reveal appealing Westin
                         getaways.


                                                 MAKE
                                                 THEM
                                                 PLAY
                                                    SOURCE: L2 Prestige Report
just to

sum up
      Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                       CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                                © 2012 MAILMAN CO. LTD.
FOCUS




    Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                     CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                              © 2012 MAILMAN CO. LTD.
FOCUS
INNOVATION



      Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                       CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                                © 2012 MAILMAN CO. LTD.
FOCUS
INNOVATION
PRESENCE

      Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                       CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                                © 2012 MAILMAN CO. LTD.
FOCUS
INNOVATION
 PRESENCE
GAMIFICATION
       Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                        CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                                 © 2012 MAILMAN CO. LTD.
just a few of the skills you can apply
              to create a




      STRONG
  mobile presence for your brand
                     Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                                      CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                                               © 2012 MAILMAN CO. LTD.
but if there’s




that I want you to take away from this
            presentation…
                       Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                                        CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                                                 © 2012 MAILMAN CO. LTD.
please make sure it’s this



               Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                                CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                                         © 2012 MAILMAN CO. LTD.
FORGET
LANDLINE
  Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                   CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                            © 2012 MAILMAN CO. LTD.
THINK
MOBILE
   Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                    CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                             © 2012 MAILMAN CO. LTD.
‘cause it ain’t going nowhere…



                 Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                                  CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                                           © 2012 MAILMAN CO. LTD.
Thank You
  Shanghai +86 21 6445 9899 - Melbourne +61 3 8844 5552 - New York +1 212 837 7920

                 www.mailmangroup.com / info@mailmangroup.com



CONNECTING YOU WITH CHINESE CUSTOMERS
               GLOBALLY


                                                Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com

                                                                 CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY.

                                                                                          © 2012 MAILMAN CO. LTD.

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China Mobile Trends

  • 1. CHINA Mobile Trends Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 2. let me just walk you through a few stats… Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 3. Apple is predicted to sell 40 million iPhones in China by 2013 SOURCE: Morgan Stanley Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 4. by the end of 2011 China counted 127 million 3G users SOURCE: Penn-Olson Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 5. that’s a 200% increase JUST last year SOURCE: Penn-Olson
  • 6. 4G is predicted to arrive with China Mobile at the end of 2012 SOURCE: Morgan Stanley Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 7. 66% of Chinese users access the Internet through MOBILE devices SOURCE: China Internet Watch Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 8. by 2015 more users will access the Internet wirelessly via a mobile device than from a wired Ethernet connection SOURCE: PC Magazine Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 9. m-commerce sales are set to grow 5 times bigger over the next 5 years SOURCE: Forrester Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 10. what are YOU gonna do about it? Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 11. of the TOP Brands in the World… Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 12. 70% have a mobile APP 66% have a mobile optimized site 52% have both 16% have neither SOURCE: L2 Prestige Report Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 13. Here’s the best ones SOURCE: L2 Prestige Report Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 14. BEAUTY Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 15. SEPHORA focus Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 16. the Mobile Site Product videos organized by content type and filterable by brand SOURCE: L2 Prestige Report
  • 17. the Mobile Site Product videos organized by content type and filterable by brand Section for mobile exclusive offers SOURCE: L2 Prestige Report
  • 18. the Mobile Site Product videos organized by content type and filterable by brand Section for mobile exclusive offers Shopping list creator SOURCE: L2 Prestige Report
  • 19. the Mobile Site Product videos organized by content type and filterable by brand Section for mobile exclusive offers Shopping list creator Order history/tracking SOURCE: L2 Prestige Report
  • 20. the Mobile Site Product videos organized by content type and filterable by brand Section for mobile exclusive offers Shopping list creator Order history/tracking GPS-based store locator SOURCE: L2 Prestige Report
  • 21. the APP “Try It On” tool allows the user to adjust skin tone and nail polish color on a virtual hand SOURCE: L2 Prestige Report
  • 22. the APP “Try It On” tool allows the user to adjust skin tone and nail polish color on a virtual hand ENHANCED SHOPPING EXPERIENCE SOURCE: L2 Prestige Report
  • 23. the APP QR Code scanning functionality for in-store shopping SOURCE: L2 Prestige Report
  • 24. the APP QR Code scanning functionality for in-store shopping AUGMENTED REALITY SOURCE: L2 Prestige Report
  • 25. YVES SAINT-LAURENT innovation Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 26. the APP experiment with make-up on a virtual model or an imported photo SOURCE: L2 Prestige Report
  • 27. the APP experiment with make-up on a virtual model or an imported photo VIRTUAL MIRROR SOURCE: L2 Prestige Report
  • 28. HOSPITALITY Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 29. IHG presence Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 30. the APP produces 7 additional apps for iOS, e.g. Concierge Insider Guides MULTIPLE APPS SOURCE: L2 Prestige Report
  • 31. the APP produces 7 additional apps for iOS, e.g. Concierge Insider Guides MULTIPLE APPS INTERACTING SOURCE: L2 Prestige Report
  • 32. Revenues from mobile booking in 2011 expected to exceed its previous forecast of $130 million SOURCE: L2 Prestige Report
  • 33. WESTIN gamification Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 34. the APP Home screen covered with virtual bad weather to match local conditions (e.g, rain or snow). User encouraged to “Wipe Away Your Weather” to reveal appealing Westin getaways. SOURCE: L2 Prestige Report
  • 35. the APP Home screen covered with virtual bad weather to match local conditions (e.g, rain or snow). User encouraged to “Wipe Away Your Weather” to reveal appealing Westin getaways. MAKE THEM PLAY SOURCE: L2 Prestige Report
  • 36. just to sum up Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 37. FOCUS Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 38. FOCUS INNOVATION Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 39. FOCUS INNOVATION PRESENCE Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 40. FOCUS INNOVATION PRESENCE GAMIFICATION Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 41. just a few of the skills you can apply to create a STRONG mobile presence for your brand Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 42. but if there’s that I want you to take away from this presentation… Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 43. please make sure it’s this Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 44. FORGET LANDLINE Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 45. THINK MOBILE Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 46. ‘cause it ain’t going nowhere… Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.
  • 47. Thank You Shanghai +86 21 6445 9899 - Melbourne +61 3 8844 5552 - New York +1 212 837 7920 www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS GLOBALLY Melbourne +61 3 8844 5552 / www.mailmangroup.com / info@mailmangroup.com CONNECTING YOU WITH CHINESE CUSTOMERS. GLOBALLY. © 2012 MAILMAN CO. LTD.