16. the Mobile Site
Product videos organized
by content type
and filterable by brand
SOURCE: L2 Prestige Report
17. the Mobile Site
Product videos organized
by content type
and filterable by brand
Section for mobile exclusive offers
SOURCE: L2 Prestige Report
18. the Mobile Site
Product videos organized
by content type
and filterable by brand
Section for mobile exclusive offers
Shopping list creator
SOURCE: L2 Prestige Report
19. the Mobile Site
Product videos organized
by content type
and filterable by brand
Section for mobile exclusive offers
Shopping list creator
Order history/tracking
SOURCE: L2 Prestige Report
20. the Mobile Site
Product videos organized
by content type
and filterable by brand
Section for mobile exclusive offers
Shopping list creator
Order history/tracking
GPS-based store locator
SOURCE: L2 Prestige Report
21. the APP
“Try It On” tool
allows the user to adjust skin tone and nail
polish color on a virtual hand
SOURCE: L2 Prestige Report
22. the APP
“Try It On” tool
allows the user to adjust skin tone and nail
polish color on a virtual hand
ENHANCED
SHOPPING EXPERIENCE
SOURCE: L2 Prestige Report
23. the APP
QR Code
scanning functionality for in-store
shopping
SOURCE: L2 Prestige Report
24. the APP
QR Code
scanning functionality for in-store
shopping
AUGMENTED
REALITY
SOURCE: L2 Prestige Report
34. the APP
Home screen covered with virtual bad weather to match
local conditions (e.g, rain or snow). User encouraged to
“Wipe Away Your Weather” to reveal appealing Westin
getaways.
SOURCE: L2 Prestige Report
35. the APP
Home screen covered with virtual bad weather to match
local conditions (e.g, rain or snow). User encouraged to
“Wipe Away Your Weather” to reveal appealing Westin
getaways.
MAKE
THEM
PLAY
SOURCE: L2 Prestige Report