1. Email: The Digital Glue

2. The growth of digital media The web is the world’s fastest growing medium and taking advantage of the internet is a must in today’s fast paced world of marketing and public relations. EMAIL, BLOGS, SOCIAL MEDIA, and SEARCH all contribute to this new multi-directional communication pattern.

3. Case in point…. Social media has grown dramatically in the past several years, changing how communications happens.

7. But email is still the digital glue Email is the commonality in the web 2.0 world, the currency in a good buzz creation strategy.

8. HTML emails are dynamic, nimble, effective and measurable. It is an exceptionally effective way to create powerful relationships with current and prospective customers and email strategies can be highly successful when combined with both out-bound and in-bound marketing tactics. In fact, in a recent survey, 97% of email users said email has improved their lives. It is a digital glue that holds the social networks together.

9. You can’t afford to ignore this powerful medium. Rather, look for ways to maximize its effectiveness.

10. The keys to effective email Email is a powerful medium, but the inbox is an increasingly busy place and “spam” is largely in the eye of the beholder. So how do you ensure your emails are effective in communicating your message? PWR can help you create appropriate CONTENT, manage email LISTS, DESIGN emails with professional appeal, maximize your DELIVERY, ensure proper RENDERING, and analyze your METRICS.

11. Even with great content and a strong list, getting to the inbox can be a challenge.

12. Once you’re in their inbox, make sure you’re making a good impression! Email that renders well across the systems is significantly more effective. .

13. Email that professionally portrays your brand performs better so make sure your recipients see your message through the preview pane, get your branding, and see your brand as professional. And make sure to brand your brand, not your vendors! A Business Wire release in the inbox versus a New Media Release from PWR New Media in the inbox

14. But how do you keep track of the many small rules that can impact how your email renders and whether it’s delivered? At PWR, we take care of those details so our clients don’t have to!

17. We admit it! We are true-blue email geeks. For more info on PWR New Media and the many clients we work with, please get in touch anytime—we’re always happy to make new friends. Join our email list here Visit our website here Check out our blog here Become a Facebook fan here Follow us on Twitter here Or, just send a good old fashioned email here . We look forward to hearing from you.