47. Traffic sources
On Average:
Website = 46.5%
Direct = 13.5%
Other = 40%
Monday, October 24, 11
48. Traffic sources
On Average:
Website = 46.5%
Direct = 13.5%
Other = 40%
www.smcblogs.com
Monday, October 24, 11
49. Traffic sources
On Average: April 17 - May 17, 2011:
Website = 46.5% Other = 43.3%
Direct = 13.5% Twitter = 16.2%
Facebook = 15.2%
Other = 40% Organic Search = 8.7%
Blog 2 Blog = 3.2%
www.smcblogs.com
Monday, October 24, 11
89. Three reasons to use a contract:
Responsibilities
Benefits
Protection
Monday, October 24, 11
90. Three reasons to use a contract:
Blog 1x/wk
Tweet 1x/day
Responsibilities Photos/Video bi-weekly
Q&A
Paid
Leadership training
Benefits Recommendation letter
Networking opportunities
Resume building
Set standards
Protection Authentic vs. Inappropriate
Monday, October 24, 11
98. "Remember you're having a
convo with real people, and
"Build long standing
there are hopes, dreams,
relationships with the
fears, frustrations on the
prospective students. "
@NickDeNardis other side. Be human."
@Robin2Go
"be authentic... don't put on
a professional personality.
just be yourselves"
@KarlynM "Speak in your own voice about
your own experiences..."
@mStonerblog
"Authenticity, good writing, relevant
content, stories that are in alignment
with SMC's brand identity"
@JohnTLawlor
Monday, October 24, 11
99. Special thanks to:
@timnekritz - SUNY Oswego
@ashleyhenn - Rochester Institute of Technology
@mstinalc - College of William & Mary
@wunderbug - Glendon Campus of York University
Monday, October 24, 11