1. Mobile & Social
Saint Michael’s College TWTW
June 7, 2011

2. Who am I?
✤ 2008 graduate of Saint Michael’s College
✤ Bachelors in Religious Studies, minors in Classics and Marketing
✤ Worked in Admissions for 2 years
✤ Assistant Director of Marketing - Social Media (1 year)
✤ Manage campus-wide social media
✤ Manage student, faculty, staff bloggers
✤ Create web video

3. Mobile & Social
“My sense is that mobile devices are inherently
social... [mobile devices are] already filled with
your contacts and your friends, and they also have
access to your location.”
- Facebook CTO Bret Taylor
Mobile is Facebook’s top priority in 2011

8. http://www.edisonresearch.com

9. http://www.edisonresearch.com

10. http://www.edisonresearch.com

11. http://www.edisonresearch.com

12. http://www.edisonresearch.com

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14. Mobile & Social

15. Twitter
Facts:
✤ 92% of americans are aware
of twitter
✤ 8% of americans use twitter
✤ 34% of twitter users are
under 24
✤ 3 in 10 users access the
service daily
http://www.edisonresearch.com 15
http://www.website-monitoring.com

16. Twitter
Facts: Approach to success:
✤ 92% of americans are aware ✤ Feed tweets in blogs
of twitter
✤ Twitter speech bubbles
✤ 8% of americans use twitter average 50 clicks/month
✤ 34% of twitter users are
under 24
✤ 3 in 10 users access the
service daily
http://www.edisonresearch.com 15
http://www.website-monitoring.com

17. Twitter on campus
What role does it play?
✤ Micro-blog
✤ Quick daily update
✤ Topics differ from blog posts
✤ Builds community among
ambassadors
✤ Educational
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18. Twitter on campus
Is it worth it?
17

19. Twitter in the classroom
University of Texas-Dallas
✤ 90 person lecture hall
✤ class members set up accounts
✤ displayed tweets on a screen during class
✤ students posted comments/messages re: lecture
✤ students asked questions during class

20. Twitter in the classroom
University of California-Berkeley and
Northern Illinois University
✤ Group contact
✤ “student-to-teacher-to-student” office hours
✤ sharing of information not on the syllabus
✤ bulletin board, last minute news
✤ replaces email announcements

21. Twitter in the classroom
50 more ways to use Twitter in the classroom
http://bit.ly/50WaysforTwitter

22. Facebook

23. http://www.edisonresearch.com

24. http://www.edisonresearch.com

25. http://www.edisonresearch.com

26. Facebook in the classroom
Facebook Pages
✤ Great for brands, services,
products, organizations
✤ When you “like” a Page,
updates will be seen in your
news feed
✤ You can not message all
members at once on a Page
✤ As admin you are anonymous

27. Facebook in the classroom
Facebook Pages Facebook Groups
✤ Great for brands, services, ✤ Great for affinity groups and
products, organizations classroom settings
✤ When you “like” a Page, ✤ When you join a Group, new
updates will be seen in your posts are emailed to you
news feed
✤ You can message all members
✤ You can not message all at once on a Group
members at once on a Page
✤ As a member your photo is
✤ As admin you are anonymous seen by other members

28. Facebook in the classroom
Privacy Concerns
✤ You do not have to “friend” students
✤ With high security settings, students will not see your profile
✤ Only your photo will be visible
✤ You can “tag” anyone in a Group, friend or not

29. Facebook in the classroom
✤ Brainstorm or comment on readings
✤ Share multimedia easily
✤ Replace email announcements:
✤ homework updates
✤ class discussions

30. Facebook in the classroom
✤ Brainstorm or comment on readings
✤ Share multimedia easily
✤ Replace email announcements:
✤ homework updates
✤ class discussions
SMC students prefer to be communicated
with on Facebook vs. Email

31. Facebook in “real life”
http://www.facebook.com/home.php?sk=group_201024199933773&ap=1

32. Thank you!
Mallory Wood
@MalloryWood
marketingwithmallory.com
Saint Michael’s College TWTW
June 7, 2011
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