You’ve got your YouTube channel and are posting videos on Twitter, Facebook, and your website. And so is everyone else. Now what?
Take the next step and create smarter web video. No matter who produces it, video on your site and social networks must be creative, engaging, and effective. But the truth is, most online video falls flat. This session delivers the Reel Deal by breaking down best practices for marketing your institution through video. We’ll look at the best the industry has to offer and you’ll leave the room ready to increase quality and engagement without increasing investment.
9. “Definitely. I think that college’s
videos and videos made by third
parties about school can give
good insight into the personality
that a school has.”
“Yes, it would give me an
chance to look at videos of
the college that aren't made
to advertise.”
High-achieving Vermont
sophomores, juniors, and seniors
Thursday, June 14, 12
10. “Probably, just as an overview.
The information would be a lot
more consolidated than scanning
a website or brochure, I am
imagining. ”
High-achieving Vermont
sophomores, juniors, and seniors
Thursday, June 14, 12
11. “No. YouTube is not reliable
enough.”
High-achieving Vermont
sophomores, juniors, and seniors
Thursday, June 14, 12
12. “They only highlight the good stuff, but
you need to find both sides of the story.”
“I feel that the videos created by
colleges are usually one sided. Of
course, the college wants you to
attend theirs specifically. But they
feel very "We're the best school
because of x, y, and z."
High-achieving Vermont
sophomores, juniors, and seniors
Thursday, June 14, 12
13. “Videos are helpful! As long as it's not
forced on you (hint hint the thousands of
college emails I received after checking
that abhorrent little box on the PSATs).
I also prefer funny to corny/boring
(duh).”
High-achieving Vermont
sophomores, juniors, and seniors
Thursday, June 14, 12