2. Our Questionnaire
Our questionnaire was compiled in order to understand our core
target audience better
We had this in mind when we created it. The final
questionnaire is available on my blog.
In our questionnaire we did a survey in our school comprising
of students our own age and teachers in order to broaden the
range of results
The survey comprised of 26 people
Tuesday, 3 March 2009
3. Chart to Show Genre popularity
spread among younger audiences
From this chart we can that
the most popular genre is
14%
Comedy with the genre of our
28%
film, ‘Thriller’ coming 3rd.
19%
This was a revelation as our
type of film we not as popular
6%
as in our target audience
33%
group as we thought would be.
Tuesday, 3 March 2009
4. Chart to genre popularity spread
among older audiences
When compared with the
previous chart, we can see a
different spread of genre taste.
8%
17%
Maturit y ha s m ea nt th a t
serious genre’s such as
25%
17%
‘romantic’ and ‘drama’ are more
popular. This is stereotypical of
33%
the older generation.
Action Comedy Drama Thriller Romantic
Tuesday, 3 March 2009
5. Chart to show younger audience
priorities
From this chart we can see that actors and
story are more important to a young
audience. This can be expected because a
25%
32%
younger audience is less appreciative of the
technical aspects such as cinematography,
2% soundtrack and editing and are instead
2%
9% influenced by the more obvious elements of
14%
16% films; explosions, visual effects, nudity,
high profile actors etc.
Tuesday, 3 March 2009
6. Chart to show older audience
priorities SUrprisingly, this chart shows us
that the most important factor in a
film is the cast. This was
14%
contradictory to what we thought
29%
7%
we would see in the older
generation. We predicted that
14%
reviews, genre and narrative would
14%
14%
7%
be more popular with this
demographic.
Actors Directors Soundtrack Genre
Trailer Reviews Story
Chart 4
Tuesday, 3 March 2009
7. Graph to show People’s
We asked our participants how
opinions of non-diegetic
important non-diegetic music was to
music
them on a scale of 1 to 5, 5 being the
50.000% most important. We found the result a
lot more surprising as it clearly shows
37.500%
that it is more important than we first
25.000%
thought. This means we are planning
12.500% to include a lot more music in our
final piece and spend a lot more time
0%
1 2 3 4
on producing an original score and
5
adding non-diegetic music to our
film.
% of people’s opinions
Tuesday, 3 March 2009