SlideShare una empresa de Scribd logo
1 de 7
Descargar para leer sin conexión
Questionnaire Results
                        ManFlick Productions




Tuesday, 3 March 2009
Our Questionnaire
                    Our questionnaire was compiled in order to understand our core
                    target audience better

                    We had this in mind when we created it. The final
                    questionnaire is available on my blog.

                    In our questionnaire we did a survey in our school comprising
                    of students our own age and teachers in order to broaden the
                    range of results

                    The survey comprised of 26 people




Tuesday, 3 March 2009
Chart to Show Genre popularity
   spread among younger audiences
                                           From this chart we can that
                                           the most popular genre is
                         14%
                                           Comedy with the genre of our
                                     28%
                                           film, ‘Thriller’ coming 3rd.
                 19%
                                           This was a revelation as our
                                           type of film we not as popular
                        6%

                                           as in our target audience
                               33%

                                           group as we thought would be.




Tuesday, 3 March 2009
Chart to genre popularity spread
        among older audiences
                                                    When compared with the
                                                    previous chart, we can see a
                                                    different spread of genre taste.
                            8%
                   17%

                                                    Maturit y ha s m ea nt th a t
                                                    serious genre’s such as
                                   25%
             17%

                                                    ‘romantic’ and ‘drama’ are more
                                                    popular. This is stereotypical of
                         33%
                                                    the older generation.

        Action     Comedy      Drama     Thriller   Romantic




Tuesday, 3 March 2009
Chart to show younger audience
                priorities

                                     From this chart we can see that actors and
                                     story are more important to a young
                                     audience. This can be expected because a
                          25%
            32%
                                     younger audience is less appreciative of the
                                     technical aspects such as cinematography,
                               2%    soundtrack and editing and are instead
             2%
                              9%     influenced by the more obvious elements of
                 14%
                        16%          films; explosions, visual effects, nudity,
                                     high profile actors etc.




Tuesday, 3 March 2009
Chart to show older audience
                 priorities                            SUrprisingly, this chart shows us
                                                       that the most important factor in a
                                                       film is the cast. This was
                    14%
                                                       contradictory to what we thought
                                    29%
               7%
                                                       we would see in the older
                                                       generation. We predicted that
              14%

                                                       reviews, genre and narrative would
                                    14%
                     14%
                             7%
                                                       be more popular with this
                                                       demographic.
         Actors         Directors         Soundtrack    Genre
         Trailer        Reviews           Story




                   Chart 4
Tuesday, 3 March 2009
Graph to show People’s
                                                           We asked our participants how
         opinions of non-diegetic
                                                           important non-diegetic music was to
                  music
                                                           them on a scale of 1 to 5, 5 being the
                                                   50.000% most important. We found the result a

                                                           lot more surprising as it clearly shows
                                                  37.500%
                                                           that it is more important than we first
                                                  25.000%
                                                           thought. This means we are planning
                                                 12.500% to include a lot more music in our

                                                           final piece and spend a lot more time
                                                 0%
     1        2         3       4
                                                           on producing an original score and
                                             5


                                                           adding non-diegetic music to our
                                                           film.
                    % of people’s opinions




Tuesday, 3 March 2009

Más contenido relacionado

La actualidad más candente

Film Poster Analysis
Film Poster AnalysisFilm Poster Analysis
Film Poster Analysisisobelbowdler
 
Poster analysis for the bourne supremacy
Poster analysis for the bourne supremacyPoster analysis for the bourne supremacy
Poster analysis for the bourne supremacyBence Marton
 
Analysis of trailers
Analysis of trailersAnalysis of trailers
Analysis of trailersIN13419
 
The first time opening sequence analysis
The first time opening sequence analysisThe first time opening sequence analysis
The first time opening sequence analysiselliefoster97
 
Sam's Evaluation - Question 2
Sam's Evaluation - Question 2Sam's Evaluation - Question 2
Sam's Evaluation - Question 2SamLeimanis
 
Film poster analysis
Film poster analysis Film poster analysis
Film poster analysis Dan Mclean
 
Waiting for forever film poster analysis
Waiting for forever film poster analysisWaiting for forever film poster analysis
Waiting for forever film poster analysisshaniasteelea2media
 
Film poster & webpage analysis
Film poster & webpage analysisFilm poster & webpage analysis
Film poster & webpage analysisA2mediashola
 
Good&Bad Poster
Good&Bad PosterGood&Bad Poster
Good&Bad Posterairren
 
Ocean's Eleven Poster Textual Analysis
Ocean's Eleven Poster Textual AnalysisOcean's Eleven Poster Textual Analysis
Ocean's Eleven Poster Textual AnalysisBence Marton
 
Poster Analysis: The Departed
Poster Analysis: The DepartedPoster Analysis: The Departed
Poster Analysis: The Departedfaridak1
 
Questionnaire analysis
Questionnaire analysisQuestionnaire analysis
Questionnaire analysisJeet_Kaurr
 
The first time opening sequence analysis
The first time opening sequence analysisThe first time opening sequence analysis
The first time opening sequence analysiselliefoster97
 
21 jump street
21 jump street21 jump street
21 jump streetlaulmills
 

La actualidad más candente (20)

Poster analysis
Poster analysisPoster analysis
Poster analysis
 
Media poster hw
Media poster hwMedia poster hw
Media poster hw
 
Conventions
ConventionsConventions
Conventions
 
Data analysis
Data analysisData analysis
Data analysis
 
Film Poster Analysis
Film Poster AnalysisFilm Poster Analysis
Film Poster Analysis
 
2 posters
2 posters2 posters
2 posters
 
Poster analysis for the bourne supremacy
Poster analysis for the bourne supremacyPoster analysis for the bourne supremacy
Poster analysis for the bourne supremacy
 
Analysis of trailers
Analysis of trailersAnalysis of trailers
Analysis of trailers
 
The first time opening sequence analysis
The first time opening sequence analysisThe first time opening sequence analysis
The first time opening sequence analysis
 
Sam's Evaluation - Question 2
Sam's Evaluation - Question 2Sam's Evaluation - Question 2
Sam's Evaluation - Question 2
 
Film poster analysis
Film poster analysis Film poster analysis
Film poster analysis
 
Waiting for forever film poster analysis
Waiting for forever film poster analysisWaiting for forever film poster analysis
Waiting for forever film poster analysis
 
Film poster & webpage analysis
Film poster & webpage analysisFilm poster & webpage analysis
Film poster & webpage analysis
 
Good&Bad Poster
Good&Bad PosterGood&Bad Poster
Good&Bad Poster
 
Ocean's Eleven Poster Textual Analysis
Ocean's Eleven Poster Textual AnalysisOcean's Eleven Poster Textual Analysis
Ocean's Eleven Poster Textual Analysis
 
Presentation2
Presentation2Presentation2
Presentation2
 
Poster Analysis: The Departed
Poster Analysis: The DepartedPoster Analysis: The Departed
Poster Analysis: The Departed
 
Questionnaire analysis
Questionnaire analysisQuestionnaire analysis
Questionnaire analysis
 
The first time opening sequence analysis
The first time opening sequence analysisThe first time opening sequence analysis
The first time opening sequence analysis
 
21 jump street
21 jump street21 jump street
21 jump street
 

Similar a Market Research Analysis

Audience research
Audience research Audience research
Audience research shabanjahan
 
Audience Research
Audience Research Audience Research
Audience Research NBNguyen
 
Audience research
Audience research Audience research
Audience research SanjidahR
 
Audience profiling
Audience profilingAudience profiling
Audience profilingAnikachy
 
Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3TAYLOR ORFORD
 
Research of target audience
Research of target audienceResearch of target audience
Research of target audienceZoe Self
 
Audience Research Analysis
Audience Research AnalysisAudience Research Analysis
Audience Research AnalysisMaryamH24
 
Individual initial treatment - 2
Individual initial treatment - 2 Individual initial treatment - 2
Individual initial treatment - 2 rhsmediastudies
 
Audience Profile
Audience ProfileAudience Profile
Audience Profiletdalmay
 
What would be the audience for your media product? how did you attract:addre...
What would be the audience for your media product?  how did you attract:addre...What would be the audience for your media product?  how did you attract:addre...
What would be the audience for your media product? how did you attract:addre...Luke Bates
 
Media audience evaluation
Media audience evaluation Media audience evaluation
Media audience evaluation adriannakarpiel
 
Results from questionnaire 2nd half
Results from questionnaire 2nd halfResults from questionnaire 2nd half
Results from questionnaire 2nd halfzoemself
 
Questionnaire results unit 2, 3, 22 task 4
Questionnaire results unit 2, 3, 22 task 4Questionnaire results unit 2, 3, 22 task 4
Questionnaire results unit 2, 3, 22 task 4alexsammydwyer
 

Similar a Market Research Analysis (20)

Audience research
Audience research Audience research
Audience research
 
Audience Research
Audience Research Audience Research
Audience Research
 
Audience research
Audience research Audience research
Audience research
 
Audience profiling
Audience profilingAudience profiling
Audience profiling
 
Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3
 
Research of target audience
Research of target audienceResearch of target audience
Research of target audience
 
Audience Research Analysis
Audience Research AnalysisAudience Research Analysis
Audience Research Analysis
 
Audience research
Audience researchAudience research
Audience research
 
Audience research
Audience researchAudience research
Audience research
 
Qresults
QresultsQresults
Qresults
 
Preliminary data
Preliminary dataPreliminary data
Preliminary data
 
Individual initial treatment - 2
Individual initial treatment - 2 Individual initial treatment - 2
Individual initial treatment - 2
 
Audience Profile
Audience ProfileAudience Profile
Audience Profile
 
Critical reflection
Critical reflectionCritical reflection
Critical reflection
 
What would be the audience for your media product? how did you attract:addre...
What would be the audience for your media product?  how did you attract:addre...What would be the audience for your media product?  how did you attract:addre...
What would be the audience for your media product? how did you attract:addre...
 
Film assignment final
Film assignment finalFilm assignment final
Film assignment final
 
Media audience evaluation
Media audience evaluation Media audience evaluation
Media audience evaluation
 
Results from questionnaire 2nd half
Results from questionnaire 2nd halfResults from questionnaire 2nd half
Results from questionnaire 2nd half
 
Questionnaire results unit 2, 3, 22 task 4
Questionnaire results unit 2, 3, 22 task 4Questionnaire results unit 2, 3, 22 task 4
Questionnaire results unit 2, 3, 22 task 4
 
Mean Girls
Mean GirlsMean Girls
Mean Girls
 

Más de ManFlickProductions (16)

Apple
AppleApple
Apple
 
Presentation1
Presentation1Presentation1
Presentation1
 
CW Evaluation - Apple
CW Evaluation - AppleCW Evaluation - Apple
CW Evaluation - Apple
 
ManFlick 4 Cast
ManFlick 4 CastManFlick 4 Cast
ManFlick 4 Cast
 
Storyboards
StoryboardsStoryboards
Storyboards
 
Night Time Storyboards
Night Time StoryboardsNight Time Storyboards
Night Time Storyboards
 
Black Button
Black ButtonBlack Button
Black Button
 
Media Coursework Evaluation
Media  Coursework  EvaluationMedia  Coursework  Evaluation
Media Coursework Evaluation
 
Media Coursework Evaluation
Media Coursework EvaluationMedia Coursework Evaluation
Media Coursework Evaluation
 
Manflick Evaluation jack Parfitt
Manflick Evaluation jack ParfittManflick Evaluation jack Parfitt
Manflick Evaluation jack Parfitt
 
Media Coursework Storyboards
Media  Coursework  StoryboardsMedia  Coursework  Storyboards
Media Coursework Storyboards
 
Media Coursework Evaluation
Media Coursework EvaluationMedia Coursework Evaluation
Media Coursework Evaluation
 
Evaluation Presentation
Evaluation PresentationEvaluation Presentation
Evaluation Presentation
 
Production Day 1
Production Day 1Production Day 1
Production Day 1
 
Production Day 1
Production Day 1Production Day 1
Production Day 1
 
Cars Slideshow
Cars SlideshowCars Slideshow
Cars Slideshow
 

Market Research Analysis

  • 1. Questionnaire Results ManFlick Productions Tuesday, 3 March 2009
  • 2. Our Questionnaire Our questionnaire was compiled in order to understand our core target audience better We had this in mind when we created it. The final questionnaire is available on my blog. In our questionnaire we did a survey in our school comprising of students our own age and teachers in order to broaden the range of results The survey comprised of 26 people Tuesday, 3 March 2009
  • 3. Chart to Show Genre popularity spread among younger audiences From this chart we can that the most popular genre is 14% Comedy with the genre of our 28% film, ‘Thriller’ coming 3rd. 19% This was a revelation as our type of film we not as popular 6% as in our target audience 33% group as we thought would be. Tuesday, 3 March 2009
  • 4. Chart to genre popularity spread among older audiences When compared with the previous chart, we can see a different spread of genre taste. 8% 17% Maturit y ha s m ea nt th a t serious genre’s such as 25% 17% ‘romantic’ and ‘drama’ are more popular. This is stereotypical of 33% the older generation. Action Comedy Drama Thriller Romantic Tuesday, 3 March 2009
  • 5. Chart to show younger audience priorities From this chart we can see that actors and story are more important to a young audience. This can be expected because a 25% 32% younger audience is less appreciative of the technical aspects such as cinematography, 2% soundtrack and editing and are instead 2% 9% influenced by the more obvious elements of 14% 16% films; explosions, visual effects, nudity, high profile actors etc. Tuesday, 3 March 2009
  • 6. Chart to show older audience priorities SUrprisingly, this chart shows us that the most important factor in a film is the cast. This was 14% contradictory to what we thought 29% 7% we would see in the older generation. We predicted that 14% reviews, genre and narrative would 14% 14% 7% be more popular with this demographic. Actors Directors Soundtrack Genre Trailer Reviews Story Chart 4 Tuesday, 3 March 2009
  • 7. Graph to show People’s We asked our participants how opinions of non-diegetic important non-diegetic music was to music them on a scale of 1 to 5, 5 being the 50.000% most important. We found the result a lot more surprising as it clearly shows 37.500% that it is more important than we first 25.000% thought. This means we are planning 12.500% to include a lot more music in our final piece and spend a lot more time 0% 1 2 3 4 on producing an original score and 5 adding non-diegetic music to our film. % of people’s opinions Tuesday, 3 March 2009