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Business Case for Agile
 – Time for ROI Check –
                     Tathagat Varma
   Sr. Director Biz Ops, OPD and Strategic Programs
                      Yahoo! India

               19-July-2012, Bangalore
my professional belief system
• Goal: The goal is software that delivers real value
  to the business and the users it serves. Software
  just by itself is, thus, not a value.
• Means: Methodologies are simply a means to
  organize work and assign resources to deliver
  better software, and not an end by themselves
• Judgment: “When the terrain disagrees with the
  map, trust the terrain” - Swiss army manual
What is (my definition of) Agility?
                              • Accomplishing end-objectives
                        “B”     through a series of mid-course
                                corrections
                              • Accomplishing = the focus is on results and
                                not on intent, desire or behavior
                              • End-objectives = agility by itself is just a
Progress




                                means to accomplish end-
                                objectives, which include time to
                                market, cost and quality constraints, etc.
                              • Mid-course corrections = embracing mid-
           “A”
                                course change and adapting to them in
                 Time           real-time keeping the focus on end-
                                objectives
Let’s examine today
•   Holy Grail of Software Development
•   Impact of The Agile Decade
•   Today’s Business Drivers
•   Where’s the gap?
•   What next?
Holy Grail of Software Development

             • Better: higher
               quality, more
               reliability, higher
               performance, more
               usable…
             • Faster: speedier
               development
             • Cheaper: no budget
               overruns
But the reality?
What Fred Said
• No Silver Bullets – Essence and Accidents in
  Software Engineering – Fred Books, 1986
• “There is no single development, in either
  technology or management
  technique, which by itself promises even
  one order-of-magnitude improvement
  within a decade in productivity, in
  reliability, in simplicity.”
Silver Bullets so far…
•   Ada and other high level languages
•   Object-oriented Programming
•   Artificial Intelligence
•   Expert System
•   Automatic Programming
•   Graphical Programming
•   Program Verification
•   Environment and Tools
•   Workstations
•   Structured Programming
•   CASE Tools
…and the search goes on!
•   Reusability
•   CMM / PCMM / CMMi
•   Six Sigma
•   ISO9000 / ISO TickIT
•   Outsourcing
•   Agile
•   < …the next shiny object… >
Preamble to Agile Movement
Software Crisis, 1965-85: The major cause of the
software crisis is that the machines have become
several orders of magnitude more powerful! To put
it quite bluntly: as long as there were no
machines, programming was no problem at all;
when we had a few weak computers, programming
became a mild problem, and now we have gigantic
computers, programming has become an equally
gigantic problem. — Edsger Dijkstra, The Humble
Programmer
Software Crisis
The causes of the software crisis were linked to the
overall complexity of hardware and the software
development process. The crisis manifested itself in
several ways:
•   Projects running over-budget.
•   Projects running over-time.
•   Software was very inefficient.
•   Software was of low quality.
•   Software often did not meet requirements.
•   Projects were unmanageable and code difficult to maintain.
•   Software was never delivered.
and the response?




Frameworks, Standards and Certifications
…and the result?…good start…
…but poor finish!
Why?
The World had changed! Software increasingly
became more business-critical, and delays, cost
overruns and poor quality were significantly less
acceptable then before!

• Process: Long-lead development process ineffective in
  a dynamic and global world
• Management: Command and control model
  unsuitable for fostering collaboration required to
  solve complex problems
• Technology: Advancements in computers, compiler
  technology and debugging and testing tools greatly
  improved the economics of software development
Advent of Agile Methodologies
•   1970: Royce critiques Waterfall and offers improvement ideas
•   1986: Barry Boehm proposes Spiral Model
•   1971: Harlan Mills proposes Incremental Development
•   1987: Cleanroom Software engineering
•   1991: Sashimi Overlapping Waterfall Model
•   1992: Crystal family of methodologies
•   1994: DSDM
•   1995: Scrum
•   1996: Rational Unified Process framework
•   1997: Feature Driven Development
•   1999: Extreme Programming Explained
•   2001: Agile Manifesto is born
•   2003: Lean Software Development
•   2005: PM Declaration of Independence
•   2007: Kanban-based software engineering
•   2009: Scrumban
•   20xx: Something new !?! (hopefully!)
Impact of The Agile Decade
•   2008: 82% of 3,061 participants in DDJ indicated somewhat higher or much higher
    productivity
•   2008: David F Rico reported 29% better cost, 91% better schedule, 97% better
    productivity, 50% better quality, 400% better satisfaction, and 470% better ROI
    than CMMI
•   2009: Jeff Sutherland on Nokia Test: ROI > 11,000% first year
    (http://jeffsutherland.com/nokiatest.pdf)
•   2011: VersionOne survey: Prior to adoption, respondents said Productivity and
    Time to Market ranked as their top reasons to adopt agile. But experienced agile
    users said actual benefits were primarily project visibility (77%) and ability to
    manage changing priorities (84%).
•   2012: Valtech survey at Agile India 2012 reports 90% report a significant
    improvement in ‘outcomes’
•   2012: IBM Agile Maturity Report: Benefits of Agile include ability to adapt to
    change (79%), better customer engagement (62%), improved deliverables
    (56%), improved communications (55%), and better visibility into project (52%)
…and the other side of coin?
• ”Bring up the topic of Agile with other experienced IT people and I
  would estimate 90% of the feedback is negative.”
• 2012 IBM Agile Maturity Report:
    – Lack of stakeholder participation (36%), lack of management support
      (34%).
    – organizations that struggled the most with traditional projects, also
      struggled with Agile – 36% of the respondents with the lowest
      traditional success rates (below 20%) also had the lowest Agile success
      rates, and 49% of that category had less than 40% of their Agile
      projects succeed.
    – By contrast, organizations with the highest traditional success rates
      also had the most successful Agile projects – 71% of the companies in
      the 80%+ category for traditional were in the 80%+ category for Agile.
    – The top three drivers for selection of the Agile approach to be used
      (team experience, sponsor’s choice, department experience) are
      environmental, not needs driven
Agile Dilemma?
• "The Agile movement is designed to sell services," says
  analyst firm Voke Inc. in a brand-new report analyzing
  the movement, presenting findings about its use and
  providing insight to organizations considering its
  adoption.
• In addition, the report includes data supporting what
  Voke calls the "Agile Dilemma," described as "the
  inherent risk and confusion created by the business
  desire for speed and flexibility misinterpreted as a
  mandate to participate in the developer-centric
  movement called Agile, which may not be appropriate
  for all organizations or projects.”
Agile Realities (?)
•   64% of survey participants found the transition to Agile confusing, hard, or slow.
    28% report success with Agile.
•   Out of over 200 survey participants, we received only four detailed comments
    describing success with Agile.
•   Overwhelmingly, 40% of participants that use Agile did not identify a benefit.
•   The primary benefits identified were faster releases (14%) and more feedback
    (13%). Some participants (7%) also noted that Agile developers were happy due to
    less future planning and less documentation.
•   Survey participants report that developers use the guise of Agile to avoid planning
    and to avoid creating documentation required for future maintenance.
•   We received some unprecedented scathing and shocking comments about the level
    of competence, professionalism, and attitudes of some members of the Agile
    movement.
•   Be aware that the Agile movement might very well just be either a developer
    rebellion against unwanted tasks and schedules or just an opportunity to sell Agile
    services including certification and training.
Some hard questions…
If gurus are promising and practitioners are
reporting such dramatic improvements at team
level:

•   Do they also reflect at business level?
•   If not, why not?
•   If not, is agile ‘successful’?
•   If not, what can we do to bridge the gap?
Today’s Business Drivers

    Speed            Innovation           UX
• “Move fast and    • “Great just   • “Focus on the
  break things”       isn’t good      user and all
• “Done is better     enough”         else will
  than perfect”     • “Creativity     follow”
• Minimize total      from every    • “Every Detail
  time through        corner”         Matters”
  “Build-           • Pivot (or
  Measure-            Persevere)
  Learn” Loop
Accelerating Pace of Tech Adoption
Accelerating Pace of Tech Upgrade
Age of Hyper Innovation
Profitability of Industries
Decline in Gross Profits over time
Let’s create some controversy 
• Lower-order Agility (“Efficiency”): team
  level agility that improves overall
  economics of software development
• Higher-order Agility (“Effectiveness”):
  agility that improves overall economics
  at business level
Are they talking yet?
• Claims of team-level performance
  improvements in the wild ranges of
  5x-11,000x !!!
• However, mature businesses in most
  industries typically only grow single-
  digit y-o-y !!!
Do we see the disconnect?

                 Higher-
               order Agility




 Lower-order
   Agility
Why is this gap?
• I believe the way agile movement grew
  bottom-up, it alienated all things
  management. Think of “Chickens” 
• At deep-down execution level, the only
  notion of agility is how fast and how
  much code is getting delivered, and not
  correlated with how fast and how much
  the real dollars are coming home!
Conclusions
• We have largely addressed efficiency
  issues at software team level
• However, lower-order agility is NOT
  translating into higher-order agility
• ROI != $$$ Saved
• ROI = $$$ Earned
• How do we link lower-order agility with
  higher-order agility?
What Next?
• Agile Portfolio should talk of NPVs, IRRs and DPBPs.
• POs should think in terms of NPV goals. Backlog and
  stories are only a means to achieve NPV.
• Think of each sprint as the NPV to be created. If you
  can’t articulate NPV at each sprint, you are essentially
  doing a waterfall at business level!
• Each sprint is meant for validating the hypothesis
  around NPV goal associated with it.
• If you don’t meet it, go back and iterate. If NPV goals
  are unattainable, pivot.
• When NPV/IRR/DPBP goals are attained, project is
  considered successfully complete.
References
• http://en.wikipedia.org/wiki/Agricultural_productivity
• http://www.gray.com/news/blog/2012/02/09/global-economic-
  crisis-driving-foreign-manufacturers-reconsider-us-full-version
• http://mjperry.blogspot.in/2010/04/productivity-improvements-
  destroyed-6m.html
• http://www.emeraldinsight.com/journals.htm/journals.htm?articlei
  d=1752311&show=html&WT.mc_id=alsoread&PHPSESSID=1s1nm9
  atk8aeleii4lf1nkevp6
• http://4.bp.blogspot.com/_PcL18ufT4EE/TGgWVpibvEI/AAAAAAAA
  Ahg/E9ezID8plWk/s1600/Graph.jpg
• http://whatthecrap.wordpress.com/2008/08/04/obamas-new-ad-
  marxism/
• http://adtmag.com/articles/2012/07/13/report-says-agile-a-
  scam.aspx
References
• What’s the ROI of Agile Vs. Traditional Methods – David F
  Rico, http://davidfrico.com/rico08b.pdf
• What’s the ROI of Agile Methods – David F
  Rico, http://www.afei.org/WorkingGroups/ADAPT/Documents/rico0
  8a[1].pdf
• Business Value of
  Agile, http://www.slideshare.net/people10/selling-agile-to-
  business-proving-hard-roi
• Ten Year Agile Retrospective: How can we improve in the next ten
  year, http://msdn.microsoft.com/en-us/library/hh350860.aspx
• https://www.ibm.com/developerworks/mydeveloperworks/blogs/a
  mbler/entry/reworking_the_agile_manifesto14?lang=en
• http://www.slideshare.net/choldorf/agile-portfolio-planning
Connect




          Blog: http://managewell.net
       Email: Tathagat.Varma@gmail.com
   Slides: http://slideshare.net/managewell
 Twitter: http://twitter.com/TathagatVarma
My Articles: http://managewell.net/?page_id=2

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Business Case for Agile - Time for ROI Check

  • 1. Business Case for Agile – Time for ROI Check – Tathagat Varma Sr. Director Biz Ops, OPD and Strategic Programs Yahoo! India 19-July-2012, Bangalore
  • 2. my professional belief system • Goal: The goal is software that delivers real value to the business and the users it serves. Software just by itself is, thus, not a value. • Means: Methodologies are simply a means to organize work and assign resources to deliver better software, and not an end by themselves • Judgment: “When the terrain disagrees with the map, trust the terrain” - Swiss army manual
  • 3. What is (my definition of) Agility? • Accomplishing end-objectives “B” through a series of mid-course corrections • Accomplishing = the focus is on results and not on intent, desire or behavior • End-objectives = agility by itself is just a Progress means to accomplish end- objectives, which include time to market, cost and quality constraints, etc. • Mid-course corrections = embracing mid- “A” course change and adapting to them in Time real-time keeping the focus on end- objectives
  • 4. Let’s examine today • Holy Grail of Software Development • Impact of The Agile Decade • Today’s Business Drivers • Where’s the gap? • What next?
  • 5. Holy Grail of Software Development • Better: higher quality, more reliability, higher performance, more usable… • Faster: speedier development • Cheaper: no budget overruns
  • 7. What Fred Said • No Silver Bullets – Essence and Accidents in Software Engineering – Fred Books, 1986 • “There is no single development, in either technology or management technique, which by itself promises even one order-of-magnitude improvement within a decade in productivity, in reliability, in simplicity.”
  • 8. Silver Bullets so far… • Ada and other high level languages • Object-oriented Programming • Artificial Intelligence • Expert System • Automatic Programming • Graphical Programming • Program Verification • Environment and Tools • Workstations • Structured Programming • CASE Tools
  • 9. …and the search goes on! • Reusability • CMM / PCMM / CMMi • Six Sigma • ISO9000 / ISO TickIT • Outsourcing • Agile • < …the next shiny object… >
  • 10. Preamble to Agile Movement Software Crisis, 1965-85: The major cause of the software crisis is that the machines have become several orders of magnitude more powerful! To put it quite bluntly: as long as there were no machines, programming was no problem at all; when we had a few weak computers, programming became a mild problem, and now we have gigantic computers, programming has become an equally gigantic problem. — Edsger Dijkstra, The Humble Programmer
  • 11. Software Crisis The causes of the software crisis were linked to the overall complexity of hardware and the software development process. The crisis manifested itself in several ways: • Projects running over-budget. • Projects running over-time. • Software was very inefficient. • Software was of low quality. • Software often did not meet requirements. • Projects were unmanageable and code difficult to maintain. • Software was never delivered.
  • 12. and the response? Frameworks, Standards and Certifications
  • 15. Why? The World had changed! Software increasingly became more business-critical, and delays, cost overruns and poor quality were significantly less acceptable then before! • Process: Long-lead development process ineffective in a dynamic and global world • Management: Command and control model unsuitable for fostering collaboration required to solve complex problems • Technology: Advancements in computers, compiler technology and debugging and testing tools greatly improved the economics of software development
  • 16. Advent of Agile Methodologies • 1970: Royce critiques Waterfall and offers improvement ideas • 1986: Barry Boehm proposes Spiral Model • 1971: Harlan Mills proposes Incremental Development • 1987: Cleanroom Software engineering • 1991: Sashimi Overlapping Waterfall Model • 1992: Crystal family of methodologies • 1994: DSDM • 1995: Scrum • 1996: Rational Unified Process framework • 1997: Feature Driven Development • 1999: Extreme Programming Explained • 2001: Agile Manifesto is born • 2003: Lean Software Development • 2005: PM Declaration of Independence • 2007: Kanban-based software engineering • 2009: Scrumban • 20xx: Something new !?! (hopefully!)
  • 17. Impact of The Agile Decade • 2008: 82% of 3,061 participants in DDJ indicated somewhat higher or much higher productivity • 2008: David F Rico reported 29% better cost, 91% better schedule, 97% better productivity, 50% better quality, 400% better satisfaction, and 470% better ROI than CMMI • 2009: Jeff Sutherland on Nokia Test: ROI > 11,000% first year (http://jeffsutherland.com/nokiatest.pdf) • 2011: VersionOne survey: Prior to adoption, respondents said Productivity and Time to Market ranked as their top reasons to adopt agile. But experienced agile users said actual benefits were primarily project visibility (77%) and ability to manage changing priorities (84%). • 2012: Valtech survey at Agile India 2012 reports 90% report a significant improvement in ‘outcomes’ • 2012: IBM Agile Maturity Report: Benefits of Agile include ability to adapt to change (79%), better customer engagement (62%), improved deliverables (56%), improved communications (55%), and better visibility into project (52%)
  • 18. …and the other side of coin? • ”Bring up the topic of Agile with other experienced IT people and I would estimate 90% of the feedback is negative.” • 2012 IBM Agile Maturity Report: – Lack of stakeholder participation (36%), lack of management support (34%). – organizations that struggled the most with traditional projects, also struggled with Agile – 36% of the respondents with the lowest traditional success rates (below 20%) also had the lowest Agile success rates, and 49% of that category had less than 40% of their Agile projects succeed. – By contrast, organizations with the highest traditional success rates also had the most successful Agile projects – 71% of the companies in the 80%+ category for traditional were in the 80%+ category for Agile. – The top three drivers for selection of the Agile approach to be used (team experience, sponsor’s choice, department experience) are environmental, not needs driven
  • 19. Agile Dilemma? • "The Agile movement is designed to sell services," says analyst firm Voke Inc. in a brand-new report analyzing the movement, presenting findings about its use and providing insight to organizations considering its adoption. • In addition, the report includes data supporting what Voke calls the "Agile Dilemma," described as "the inherent risk and confusion created by the business desire for speed and flexibility misinterpreted as a mandate to participate in the developer-centric movement called Agile, which may not be appropriate for all organizations or projects.”
  • 20. Agile Realities (?) • 64% of survey participants found the transition to Agile confusing, hard, or slow. 28% report success with Agile. • Out of over 200 survey participants, we received only four detailed comments describing success with Agile. • Overwhelmingly, 40% of participants that use Agile did not identify a benefit. • The primary benefits identified were faster releases (14%) and more feedback (13%). Some participants (7%) also noted that Agile developers were happy due to less future planning and less documentation. • Survey participants report that developers use the guise of Agile to avoid planning and to avoid creating documentation required for future maintenance. • We received some unprecedented scathing and shocking comments about the level of competence, professionalism, and attitudes of some members of the Agile movement. • Be aware that the Agile movement might very well just be either a developer rebellion against unwanted tasks and schedules or just an opportunity to sell Agile services including certification and training.
  • 21. Some hard questions… If gurus are promising and practitioners are reporting such dramatic improvements at team level: • Do they also reflect at business level? • If not, why not? • If not, is agile ‘successful’? • If not, what can we do to bridge the gap?
  • 22. Today’s Business Drivers Speed Innovation UX • “Move fast and • “Great just • “Focus on the break things” isn’t good user and all • “Done is better enough” else will than perfect” • “Creativity follow” • Minimize total from every • “Every Detail time through corner” Matters” “Build- • Pivot (or Measure- Persevere) Learn” Loop
  • 23. Accelerating Pace of Tech Adoption
  • 24. Accelerating Pace of Tech Upgrade
  • 25. Age of Hyper Innovation
  • 27. Decline in Gross Profits over time
  • 28. Let’s create some controversy  • Lower-order Agility (“Efficiency”): team level agility that improves overall economics of software development • Higher-order Agility (“Effectiveness”): agility that improves overall economics at business level
  • 29. Are they talking yet? • Claims of team-level performance improvements in the wild ranges of 5x-11,000x !!! • However, mature businesses in most industries typically only grow single- digit y-o-y !!!
  • 30. Do we see the disconnect? Higher- order Agility Lower-order Agility
  • 31. Why is this gap? • I believe the way agile movement grew bottom-up, it alienated all things management. Think of “Chickens”  • At deep-down execution level, the only notion of agility is how fast and how much code is getting delivered, and not correlated with how fast and how much the real dollars are coming home!
  • 32. Conclusions • We have largely addressed efficiency issues at software team level • However, lower-order agility is NOT translating into higher-order agility • ROI != $$$ Saved • ROI = $$$ Earned • How do we link lower-order agility with higher-order agility?
  • 33. What Next? • Agile Portfolio should talk of NPVs, IRRs and DPBPs. • POs should think in terms of NPV goals. Backlog and stories are only a means to achieve NPV. • Think of each sprint as the NPV to be created. If you can’t articulate NPV at each sprint, you are essentially doing a waterfall at business level! • Each sprint is meant for validating the hypothesis around NPV goal associated with it. • If you don’t meet it, go back and iterate. If NPV goals are unattainable, pivot. • When NPV/IRR/DPBP goals are attained, project is considered successfully complete.
  • 34. References • http://en.wikipedia.org/wiki/Agricultural_productivity • http://www.gray.com/news/blog/2012/02/09/global-economic- crisis-driving-foreign-manufacturers-reconsider-us-full-version • http://mjperry.blogspot.in/2010/04/productivity-improvements- destroyed-6m.html • http://www.emeraldinsight.com/journals.htm/journals.htm?articlei d=1752311&show=html&WT.mc_id=alsoread&PHPSESSID=1s1nm9 atk8aeleii4lf1nkevp6 • http://4.bp.blogspot.com/_PcL18ufT4EE/TGgWVpibvEI/AAAAAAAA Ahg/E9ezID8plWk/s1600/Graph.jpg • http://whatthecrap.wordpress.com/2008/08/04/obamas-new-ad- marxism/ • http://adtmag.com/articles/2012/07/13/report-says-agile-a- scam.aspx
  • 35. References • What’s the ROI of Agile Vs. Traditional Methods – David F Rico, http://davidfrico.com/rico08b.pdf • What’s the ROI of Agile Methods – David F Rico, http://www.afei.org/WorkingGroups/ADAPT/Documents/rico0 8a[1].pdf • Business Value of Agile, http://www.slideshare.net/people10/selling-agile-to- business-proving-hard-roi • Ten Year Agile Retrospective: How can we improve in the next ten year, http://msdn.microsoft.com/en-us/library/hh350860.aspx • https://www.ibm.com/developerworks/mydeveloperworks/blogs/a mbler/entry/reworking_the_agile_manifesto14?lang=en • http://www.slideshare.net/choldorf/agile-portfolio-planning
  • 36. Connect Blog: http://managewell.net Email: Tathagat.Varma@gmail.com Slides: http://slideshare.net/managewell Twitter: http://twitter.com/TathagatVarma My Articles: http://managewell.net/?page_id=2