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Business	
  Ethics	
  
       Tathagat	
  Varma	
  



         Session	
  4/12:	
  7-­‐Aug-­‐09	
  
Painful	
  Personal	
  Encounters	
  
•  Ken	
  Shelton,	
  editor	
  and	
  publisher	
  of	
  Execu've	
  
   Excellence	
  magazine,	
  the	
  world’s	
  leading	
  execuIve	
  
   advisory	
  newsleLer,	
  and	
  Personal	
  Excellence	
  magazine	
  
    –  One	
  reason	
  unethical	
  behavior	
  is	
  so	
  common	
  is	
  because	
  it	
  
       can	
  be	
  very	
  rewarding	
  in	
  the	
  short-­‐term.	
  The	
  near-­‐term	
  
       costs	
  of	
  honest	
  behavior	
  are	
  well	
  documented,	
  making	
  the	
  
       ethical	
  choice	
  very	
  tough,	
  especially	
  when	
  the	
  long-­‐term	
  
       payoff	
  or	
  advantage	
  seems	
  remote	
  at	
  best.	
  	
  
    –  Part	
  of	
  the	
  maturaIon	
  process	
  is	
  to	
  pass	
  through	
  close	
  
       encounters	
  with	
  unethical	
  people,	
  judging	
  for	
  ourselves	
  
       who	
  is	
  who	
  and	
  what	
  is	
  what,	
  and	
  then	
  associaIng	
  with	
  
       the	
  people	
  and	
  organizaIons	
  we’re	
  most	
  comfortable	
  
       with.	
  
    –  But	
  aSer	
  an	
  encounter	
  or	
  two,	
  we	
  ought	
  to	
  spot	
  a	
  trend,	
  
       have	
  the	
  eyes	
  to	
  see	
  certain	
  signs,	
  certain	
  things	
  coming,	
  
       before	
  we	
  experience	
  them	
  
Painful…	
  
•  When	
  one	
  area	
  or	
  aspect	
  of	
  our	
  lives	
  or	
  organizaIons	
  
   is	
  more	
  or	
  less	
  legiImate,	
  all	
  other	
  areas	
  then	
  borrow	
  
   credibility	
  from	
  the	
  Bank	
  of	
  Strength	
  (our	
  strong	
  
   points).	
  So,	
  we	
  may	
  be	
  highly	
  ethical	
  in	
  one	
  area,	
  highly	
  
   unethical	
  in	
  another.	
  And	
  when	
  our	
  unethical	
  acts	
  are	
  
   exposed,	
  our	
  loved	
  ones	
  are	
  typically	
  “stunned”	
  or	
  
   “shocked”,	
  and	
  quick	
  to	
  come	
  to	
  our	
  defense	
  because	
  
   they	
  know	
  us	
  to	
  be	
  legiImate	
  and	
  lovable	
  in	
  other	
  
   roles.	
  And	
  yes,	
  we	
  may	
  be	
  based	
  on	
  a	
  solid	
  foundaIon	
  
   in	
  a	
  profession	
  only	
  because	
  it	
  imposed	
  a	
  certain	
  
   discipline	
  on	
  us,	
  meaning	
  we	
  must	
  abide	
  by	
  certain	
  
   rules	
  and	
  regulaIons,	
  checks	
  and	
  balances	
  within	
  the	
  
   system.	
  But	
  once	
  outside	
  that	
  system	
  or	
  specialty,	
  we	
  
   may	
  register	
  counterfeit	
  to	
  a	
  high	
  degree.	
  
Painful…	
  
•  Unethical	
  behavior	
  is	
  most	
  oSen	
  about	
  
   subtleIes,	
  gray	
  areas,	
  whisper,	
  shadows,	
  
   nuances,	
  and	
  noise.	
  And	
  because	
  of	
  duality	
  in	
  
   people,	
  differences	
  can	
  be	
  hard	
  to	
  detect.	
  We	
  
   are	
  all	
  composites,	
  not	
  100%	
  counterfeit	
  or	
  
   authenIc.	
  We	
  are	
  both	
  originals	
  and	
  copies	
  –	
  
   nurtured	
  from	
  seed	
  and	
  made	
  from	
  scratch	
  in	
  
   some	
  areas,	
  and	
  influenced	
  by	
  imitaIon,	
  
   comparison,	
  or	
  compeIIon	
  in	
  others.	
  
The	
  Cost	
  of	
  Being	
  Ethical	
  
•  Norman	
  AugusIne,	
  President	
  &	
  CEO	
  of	
  Lockheed	
  
   MarIn	
  
    –  Every	
  great	
  leader	
  puts	
  ethics	
  first.	
  In	
  business,	
  it	
  means	
  
       pufng	
  ethics	
  before	
  profits,	
  before	
  sales,	
  even	
  before	
  
       staying	
  in	
  business	
  
    –  I	
  personally	
  believe	
  hardly	
  anyone	
  comes	
  to	
  work	
  in	
  the	
  
       morning	
  –	
  or	
  shows	
  up	
  at	
  school	
  or	
  goes	
  out	
  on	
  the	
  ball	
  
       field	
  –	
  with	
  the	
  idea	
  of	
  doing	
  something	
  unethical.	
  I	
  
       believe	
  most	
  people	
  want	
  to	
  be	
  honest	
  and	
  ethical.	
  But	
  if	
  
       people	
  set	
  out	
  to	
  do	
  the	
  ‘right	
  thing’,	
  why	
  do	
  so	
  many	
  end	
  
       up	
  doing	
  something	
  unethical?	
  The	
  answer	
  is	
  that	
  being	
  
       ethical	
  oSen	
  –	
  perhaps	
  even	
  usually	
  –	
  entails	
  a	
  short-­‐term	
  
       cost	
  
    –  Well,	
  no	
  one	
  ever	
  said	
  being	
  ethical	
  is	
  easy!	
  Being	
  ethical	
  
       means	
  that	
  we	
  oSen	
  must	
  subsItute	
  short-­‐term	
  gains	
  for	
  a	
  
       greater,	
  long-­‐term	
  reward	
  
The	
  Cost…	
  
–  The	
  truly	
  difficult	
  ethical	
  choices	
  in	
  life	
  involve	
  day-­‐to-­‐day	
  
   decisions,	
  where	
  the	
  immediate	
  cost	
  is	
  very	
  evident	
  and	
  
   the	
  long-­‐term	
  “payoff”	
  or	
  advantage	
  seems	
  remote.	
  
–  I	
  believe	
  what	
  needs	
  to	
  be	
  said	
  to	
  our	
  friends,	
  our	
  
   employees,	
  and	
  our	
  colleagues	
  is	
  that	
  by	
  paying	
  the	
  price	
  
   of	
  being	
  ethical	
  today,	
  we	
  are	
  actually	
  invesIng	
  for	
  the	
  
   longer	
  good.	
  We	
  all	
  know	
  that	
  nothing	
  worth	
  achieving	
  is	
  
   easily	
  aLained.	
  We	
  must	
  not	
  reject	
  ethical	
  behavior	
  
   because	
  it	
  is	
  hard	
  in	
  the	
  short	
  run,	
  but	
  embrace	
  it	
  for	
  the	
  
   fact	
  that	
  it	
  yields	
  dividends	
  over	
  the	
  long	
  run.	
  
–  The	
  great	
  French	
  Marshal	
  Lyautey	
  once	
  asked	
  his	
  gardener	
  
   to	
  plan	
  a	
  certain	
  type	
  of	
  tree.	
  The	
  gardener	
  protested	
  that	
  
   the	
  tree	
  was	
  slow-­‐growing	
  and	
  would	
  not	
  reach	
  maturity	
  
   for	
  a	
  hundred	
  years.	
  The	
  Marshal	
  replied,	
  “	
  In	
  that	
  case,	
  
   there	
  is	
  no	
  Ime	
  to	
  lose;	
  plant	
  it	
  this	
  aSernoon!”	
  	
  
Ethics	
  in	
  Sports	
  -­‐	
  Baseball	
  
•  In	
  1959,	
  Ted	
  Williams	
  was	
  40	
  years	
  old	
  and	
  closing	
  out	
  
   his	
  career	
  with	
  the	
  Boston	
  Red	
  Sox.	
  He	
  was	
  suffering	
  
   from	
  pinched	
  nerve	
  in	
  his	
  neck	
  that	
  reason.	
  For	
  the	
  
   first	
  Ime	
  in	
  his	
  career,	
  he	
  baLed	
  under	
  .300,	
  hifng	
  
   just	
  .254	
  with	
  10	
  home	
  runs.	
  He	
  was	
  the	
  highest	
  
   salaried	
  player	
  in	
  sposts,	
  making	
  $150,000	
  a	
  year.	
  The	
  
   following	
  winter,	
  the	
  Red	
  Sox	
  sent	
  him	
  the	
  same	
  
   contract	
  he	
  had	
  during	
  his	
  disappoinIng	
  season.	
  
•  When	
  we	
  got	
  the	
  proposal,	
  Williams	
  sent	
  it	
  back	
  with	
  a	
  
   note	
  saying	
  that	
  he	
  would	
  not	
  sign	
  it	
  unIl	
  they	
  gave	
  
   him	
  the	
  full	
  pay	
  cut	
  allowed.	
  “I	
  was	
  always	
  treated	
  
   fairly	
  by	
  the	
  Red	
  Sox	
  when	
  it	
  came	
  to	
  contracts”,	
  
   Williams	
  said.	
  “Now	
  they	
  were	
  offering	
  me	
  a	
  contract	
  I	
  
   didn’t	
  deserve.	
  And	
  I	
  only	
  wanted	
  what	
  I	
  deserved”.	
  
   The	
  upshot	
  was	
  that	
  Williams	
  cut	
  his	
  own	
  salary	
  by	
  
   25%.	
  
Ethics	
  in	
  Sports	
  -­‐	
  Golf	
  
•  Golfers	
  someImes	
  joke	
  about	
  the	
  player	
  who	
  cheated	
  
   to	
  regularly	
  that	
  when	
  he	
  once	
  had	
  a	
  “hole	
  in	
  one”,	
  he	
  
   wrote	
  down	
  “zero”	
  in	
  his	
  scorecard.	
  	
  
•  A	
  more	
  admirable	
  approach	
  to	
  ethical	
  behavior	
  on	
  the	
  
   links	
  was	
  exhibited	
  once	
  during	
  the	
  Kemper	
  Open.	
  The	
  
   great	
  professional	
  golfer	
  Tom	
  Kite	
  wanted	
  his	
  playing	
  
   partner,	
  Grant	
  Waite,	
  that	
  Waite	
  was	
  about	
  to	
  commit	
  
   a	
  rules	
  infracIon	
  that	
  would	
  cost	
  him	
  two	
  strokes.	
  
   Waite	
  corrected	
  his	
  behavior,	
  avoided	
  the	
  two-­‐stroke	
  
   penalty,	
  and	
  went	
  on	
  to	
  win	
  the	
  tournament,	
  eking	
  out	
  
   a	
  one-­‐stroke	
  victory	
  –	
  over	
  Tom	
  Kite!	
  Not	
  only	
  did	
  Kite	
  
   lost	
  the	
  victory	
  trophy,	
  he	
  also	
  lost	
  $94,000	
  in	
  prize	
  
   money	
  as	
  a	
  result	
  of	
  coming	
  in	
  second.	
  But	
  he	
  gained	
  a	
  
   great	
  deal	
  of	
  respect	
  that	
  is	
  far	
  more	
  lasIng.	
  
Ethics	
  in	
  Business	
  -­‐	
  Sears	
  
•  A	
  century	
  ago,	
  Richard	
  Sears	
  –	
  founder	
  of	
  Sears	
  
   Roebuck	
  and	
  Company	
  –	
  started	
  the	
  modern	
  mail	
  
   order	
  industry,	
  supplying	
  a	
  burgeoning	
  naIon	
  
   with	
  innovaIve	
  products	
  and	
  building	
  a	
  business	
  
   that	
  gave	
  employment	
  to	
  hundreds	
  of	
  thousands	
  
   of	
  people.	
  
•  In	
  his	
  zeal	
  to	
  sell	
  merchandize,	
  Sears	
  occasionally	
  
   would	
  get	
  carried	
  away	
  with	
  catalogue	
  
   descripIons,	
  praising	
  products	
  far	
  beyond	
  the	
  
   literal	
  truth.	
  This	
  in	
  turn	
  led	
  to	
  returned	
  
   merchandise	
  and	
  reduced	
  profits.	
  	
  
•  But	
  Sears	
  learned	
  his	
  lesson.	
  In	
  later	
  years,	
  he	
  
   was	
  fond	
  of	
  saying,	
  “Honesty	
  is	
  the	
  best	
  policy.	
  I	
  
   know	
  because	
  I’ve	
  tried	
  it	
  both	
  ways.”	
  
Deterring	
  Dubious	
  Business	
  Behavior	
  
•  Alfred	
  Marcus,	
  	
  Carlson	
  School	
  of	
  Management,	
  University	
  
   of	
  Minnesota	
  
    –  Enlightened	
  self-­‐interest	
  may	
  not	
  be	
  sufficient	
  guarantee	
  that	
  
       ethical	
  behavior	
  will	
  take	
  place;	
  a	
  stronger	
  ethical	
  stance,	
  once	
  
       which	
  is	
  not	
  Ied	
  to	
  pure	
  self-­‐interest,	
  may	
  be	
  needed	
  
    –  The	
  only	
  dependable	
  deterrent	
  to	
  dubious	
  behavior	
  is	
  moral	
  
       duty,	
  an	
  awareness	
  of	
  the	
  consequences	
  in	
  one’s	
  acIons	
  and	
  an	
  
       aLenIon	
  to	
  right	
  conduct.	
  The	
  meaning	
  here	
  is	
  that	
  managers	
  
       should	
  treat	
  people	
  in	
  the	
  organizaIon	
  and	
  those	
  outside	
  of	
  it	
  
       with	
  respect,	
  as	
  ends	
  and	
  not	
  as	
  means,	
  as	
  Kant	
  as	
  stated	
  it,	
  and	
  
       as	
  automonous	
  creatures	
  not	
  subject	
  to	
  the	
  managerial	
  
       coercion.	
  These	
  standards	
  should	
  apply	
  regardless	
  of	
  the	
  short-­‐	
  
       or	
  long-­‐term	
  shareholder	
  impact.	
  
    –  Stockholders	
  should	
  not	
  necessarily	
  be	
  the	
  sole	
  determinant	
  of	
  
       “goodness”	
  of	
  a	
  parIcular	
  policy.	
  The	
  the	
  raIonal	
  pursuit	
  of	
  self-­‐
       interest	
  always	
  comes	
  before	
  moral	
  duty,	
  then	
  humanity	
  is	
  the	
  
       great	
  loser.	
  
A	
  Price	
  for	
  Principle	
  
•  David	
  Neldert,	
  Director	
  of	
  Auxiliary	
  Services	
  at	
  
   Anderson	
  University,	
  Anderson,	
  Indiana	
  
    –  The	
  price	
  of	
  principle	
  may	
  never	
  cost	
  us	
  personal	
  loss.	
  
       But	
  principle	
  may,	
  at	
  Imes,	
  demand	
  every	
  cent	
  we	
  
       have	
  invested.	
  The	
  lives	
  of	
  Nelson	
  Mandela,	
  of	
  
       Abraham	
  Lincoln	
  and	
  of	
  the	
  great	
  social	
  reformer	
  
       Mahatma	
  Gandhi	
  let	
  us	
  know	
  that	
  imprisonment	
  –	
  
       and	
  even	
  death	
  –	
  may	
  be	
  the	
  price	
  of	
  principle.	
  
       Charles	
  Swindoll	
  writes	
  about	
  costs	
  in	
  his	
  best-­‐selling	
  
       book,	
  Strengthening	
  Your	
  Grip.	
  Swindoll	
  reminds	
  us	
  
       that	
  the	
  fight	
  for	
  principle	
  –	
  for	
  truth,	
  integrity	
  and	
  
       jusIce	
  –	
  can’t	
  be	
  fought	
  by	
  “weary,	
  ill-­‐trained,	
  
       noncommiLed,	
  half-­‐hearted	
  troops”.	
  The	
  war	
  of	
  
       principle	
  will	
  be	
  won	
  in	
  the	
  long	
  run	
  by	
  those	
  who	
  are	
  
       willing	
  to	
  pay	
  the	
  price	
  for	
  principle,	
  even	
  if	
  the	
  cost	
  if	
  
       life	
  itself.	
  
Reinforcing	
  Ethics	
  in	
  Recession	
  
•  David	
  Perry,	
  Consultant	
  with	
  the	
  Ethics	
  Journal	
  
    –  Recessionary	
  pressures	
  manifect	
  themselves	
  in	
  many	
  
       areas:	
  cornet-­‐cufng	
  in	
  producIon;	
  “creaIve”	
  
       accounIng’	
  no-­‐holds-­‐barred	
  markeIng	
  and	
  sales	
  
       pracIces’	
  and	
  high-­‐pressure	
  purchasing	
  techniques,	
  
       and	
  in	
  the	
  conduct	
  of	
  layoffs	
  and	
  RIFs.	
  RIFs	
  generate	
  
       employee	
  grievances	
  and	
  resentment.	
  Who	
  to	
  lay	
  off	
  
       is	
  probably	
  the	
  most	
  agonizing	
  decision	
  a	
  manager	
  can	
  
       face	
  but	
  a	
  RIF	
  is	
  a	
  strong	
  test	
  of	
  whether	
  ethics	
  has	
  
       truly	
  become	
  imbedded	
  in	
  the	
  corporate	
  culture.	
  
    –  If	
  employees	
  see	
  that	
  the	
  RIF	
  leaves	
  unscathed	
  an	
  “old	
  
       boy	
  network”	
  in	
  management,	
  if	
  they	
  see	
  their	
  
       reIrement	
  benefit	
  cut,	
  or	
  f	
  they	
  see	
  that	
  ethics	
  
       “whistleblowers”	
  are	
  among	
  the	
  first	
  to	
  be	
  let	
  go,	
  
       employees	
  will	
  be	
  unlikely	
  to	
  take	
  seriously	
  any	
  future	
  
       company	
  statements	
  on	
  business	
  ethics.	
  
A	
  QuesIon	
  of	
  Ethics	
  
•  Barbara	
  Strandell,	
  Consultant	
  
   –  There	
  is	
  an	
  implicit	
  social	
  contract	
  that	
  management	
  
      of	
  our	
  large	
  publicly	
  held	
  corporaIons	
  have	
  with	
  
      shareholders,	
  customers,	
  and	
  employees.	
  Many	
  
      corporate	
  mission	
  statement	
  make	
  those	
  social	
  
      contracts	
  explicit….The	
  social	
  contract	
  with	
  employees	
  
      is	
  being	
  broken.	
  This,	
  this	
  “great	
  asset”	
  is	
  currently	
  
      experiencing	
  record	
  levels	
  of	
  work-­‐related	
  stress.	
  	
  
   –  To	
  understand	
  why	
  this	
  contract	
  has	
  gone	
  awry,	
  
      merely	
  look	
  under	
  the	
  saIn	
  sheets	
  of	
  the	
  corporate	
  
      culture:	
  management	
  negligence	
  creates	
  a	
  conInuous	
  
      deterioraIon	
  of	
  morale,	
  pride	
  and	
  loyalty.	
  Layoffs,	
  
      acquisiIons	
  and	
  divesItures	
  obviously	
  have	
  a	
  serious	
  
      impact	
  on	
  the	
  “survivors”.	
  But	
  the	
  real	
  disease	
  is	
  the	
  
      on-­‐going	
  management	
  pracIces	
  that	
  alienate	
  and	
  
      suffocate	
  people	
  on	
  a	
  daily	
  basis.	
  
A	
  QuesIon…	
  
•  Many	
  employees	
  are	
  unhappy	
  with	
  their	
  work,	
  
   but	
  unable	
  to	
  bail	
  out;	
  so	
  they	
  hang	
  in	
  there,	
  
   with	
  resentment	
  toward	
  the	
  company,	
  
   working	
  at	
  about	
  half	
  of	
  their	
  potenIal	
  pace.	
  
   They	
  oSen	
  “act	
  out”	
  by	
  abusing	
  the	
  system	
  
   the	
  way	
  they	
  feel	
  when	
  they	
  have	
  been	
  
   abused;	
  ulImately,	
  they	
  burn	
  out,	
  making	
  
   worklife	
  even	
  more	
  miserable	
  for	
  those	
  
   around	
  them.	
  The	
  net	
  result	
  is	
  a	
  less	
  
   producIve	
  workforce.	
  
Ethical	
  Leadership	
  
•  Willard	
  Butcher,	
  reIred	
  Chairman	
  of	
  Chase	
  ManhaLan	
  
   CorporaIon	
  
    –  Forty	
  years	
  ago,	
  I	
  received	
  some	
  simple	
  advise	
  that	
  has	
  stayed	
  
       with	
  me	
  from	
  a	
  family	
  friend	
  named	
  Marion	
  Folsom,	
  the	
  
       architect	
  of	
  our	
  naIon’s	
  social	
  security	
  system	
  and	
  then	
  a	
  top	
  
       execuIve	
  of	
  the	
  Eastman	
  Kodak	
  Company.	
  	
  
    –  “Bill”,	
  Mr.	
  Folsom	
  said,	
  “you	
  are	
  going	
  to	
  find	
  that	
  95%	
  of	
  all	
  
       decisions	
  you’ll	
  ever	
  make	
  in	
  your	
  career	
  could	
  be	
  made	
  as	
  well	
  
       by	
  any	
  reasonably	
  intelligent	
  high	
  school	
  sophomore.	
  But	
  they’ll	
  
       pay	
  you	
  for	
  the	
  other	
  5%.”	
  
    –  And	
  it’s	
  those	
  5%	
  that	
  will	
  be	
  the	
  most	
  difficult	
  –	
  the	
  subjecIve	
  
       51-­‐49	
  decisions	
  that	
  will	
  call	
  into	
  play	
  your	
  own	
  long-­‐term	
  
       vision,	
  your	
  corporate	
  ideals,	
  the	
  discipline	
  and	
  constancy	
  of	
  
       your	
  character.	
  If	
  in	
  making	
  these	
  decisions,	
  you	
  rely	
  on	
  clear	
  
       ethical	
  principles,	
  a	
  firm	
  commitment	
  toward	
  ethical	
  behavior,	
  
       and	
  an	
  inflexible	
  standard	
  of	
  what’s	
  right	
  and	
  wrong,	
  then	
  your	
  
       track	
  record	
  will	
  be	
  very	
  good.	
  
Why	
  ‘Good’	
  Managers	
  make	
  Bad	
  
               Ethical	
  Choices?	
  
•  Saul	
  Gellerman	
  
•  Four	
  commonly	
  held	
  raIonalizaIons	
  that	
  can	
  
   lead	
  to	
  misconduct:	
  
   –  A	
  belief	
  that	
  the	
  acIvity	
  is	
  within	
  reasonable	
  ethical	
  
      and	
  legal	
  limits	
  –	
  that	
  is,	
  that	
  is	
  not	
  “really”	
  illegal	
  or	
  
      immoral	
  
   –  A	
  belief	
  that	
  the	
  acIvity	
  is	
  in	
  the	
  individual’s	
  or	
  the	
  
      corporaIon’s	
  best	
  interests	
  –	
  that	
  the	
  individual	
  
      would	
  somehow	
  be	
  expected	
  to	
  undertake	
  the	
  acIvity	
  
   –  A	
  belief	
  that	
  the	
  acIvity	
  is	
  “safe”	
  because	
  it	
  will	
  never	
  
      be	
  found	
  out	
  or	
  publicized;	
  the	
  classic	
  crime-­‐and-­‐
      punishment	
  issue	
  of	
  discovery	
  
   –  A	
  belief	
  that	
  because	
  the	
  acIvity	
  helps	
  the	
  company	
  
      the	
  company	
  will	
  condone	
  it	
  and	
  even	
  protect	
  the	
  
      person	
  who	
  engages	
  in	
  it	
  	
  
Why	
  ‘Good’…	
  
•  Top	
  execuIves	
  seldom	
  ask	
  their	
  subordinates	
  to	
  
   do	
  things	
  that	
  both	
  of	
  them	
  know	
  are	
  against	
  the	
  
   law	
  or	
  imprudent.	
  But	
  company	
  leaders	
  
   someImes	
  leave	
  things	
  unsaid	
  or	
  give	
  the	
  
   impression	
  that	
  there	
  are	
  things	
  don’t	
  want	
  to	
  
   know	
  about.	
  In	
  other	
  words,	
  they	
  can	
  seem,	
  
   whether	
  deliberately	
  or	
  otherwise,	
  to	
  be	
  
   distancing	
  themselves	
  from	
  their	
  subordinates’	
  
   tacIcal	
  decisions	
  in	
  order	
  to	
  keep	
  their	
  own	
  
   hands	
  clean	
  if	
  things	
  go	
  awry.	
  OSen	
  they	
  lure	
  
   ambiIous	
  lower	
  level	
  managers	
  by	
  implying	
  that	
  
   rich	
  rewards	
  await	
  those	
  who	
  can	
  produce	
  
   certain	
  results	
  –	
  and	
  that	
  the	
  methods	
  for	
  
   achieving	
  them	
  will	
  not	
  be	
  examined	
  too	
  closely.	
  
Why	
  ‘Good’…	
  
•  How	
  can	
  managers	
  avoid	
  crossing	
  a	
  line	
  that	
  is	
  
   seldom	
  precise?	
  Unfortunately,	
  most	
  know	
  
   that	
  they	
  have	
  overstepped	
  it	
  only	
  when	
  they	
  
   have	
  gone	
  too	
  far.	
  They	
  have	
  no	
  reliable	
  
   guidelines	
  about	
  what	
  will	
  be	
  overlooked	
  or	
  
   tolerated	
  or	
  what	
  will	
  be	
  condemned	
  or	
  
   aLacked.	
  When	
  managers	
  must	
  operate	
  in	
  
   murky	
  borderlands,	
  their	
  most	
  reliable	
  
   guideline	
  is	
  an	
  old	
  principle:	
  when	
  in	
  doubt,	
  
   don’t.	
  
Why	
  ‘Good’…	
  
•  …there	
  is	
  a	
  difference	
  between	
  taking	
  a	
  worthwhile	
  
   economic	
  risk	
  and	
  risking	
  an	
  illegal	
  act	
  to	
  make	
  more	
  
   money	
  
•  Contrary	
  to	
  popular	
  mythology,	
  managers	
  are	
  not	
  paid	
  
   to	
  take	
  risks;	
  they	
  are	
  paid	
  to	
  know	
  which	
  risks	
  are	
  
   worth	
  taking.	
  Also,	
  maximizing	
  profits	
  is	
  a	
  company’s	
  
   second	
  priority,	
  not	
  its	
  first.	
  The	
  first	
  is	
  ensuring	
  its	
  
   survival.	
  
•  AmbiIous	
  managers	
  look	
  for	
  ways	
  to	
  aLract	
  favorable	
  
   aLenIon,	
  something	
  to	
  disInguish	
  them	
  from	
  other	
  
   people.	
  So	
  they	
  try	
  to	
  outperform	
  their	
  peers.	
  Some	
  
   may	
  see	
  that	
  it	
  is	
  not	
  difficult	
  to	
  look	
  remarkably	
  good	
  
   in	
  the	
  short	
  run	
  by	
  avoiding	
  things	
  they	
  pay	
  off	
  only	
  in	
  
   the	
  long	
  run.	
  
Why	
  ‘Good’…	
  
•  The	
  sad	
  truth	
  is	
  that	
  many	
  managers	
  have	
  
   been	
  promoted	
  on	
  the	
  basis	
  of	
  “great”	
  results	
  
   obtained	
  in	
  just	
  those	
  ways,	
  leaving	
  
   unfortunate	
  successors	
  to	
  inherit	
  the	
  
   inevitable	
  whirlwind.	
  
•  The	
  most	
  effecIve	
  deterrent	
  is	
  not	
  to	
  increase	
  
   the	
  severity	
  for	
  those	
  caught	
  but	
  to	
  heighten	
  
   the	
  perceived	
  probability	
  of	
  being	
  caught	
  in	
  
   the	
  first	
  place	
  
Why	
  ‘Good’…	
  
•  Top	
  management	
  has	
  a	
  responsibility	
  to	
  exert	
  a	
  moral	
  
   force	
  within	
  the	
  company.	
  Senior	
  execuIves	
  are	
  
   responsible	
  for	
  drawing	
  the	
  line	
  between	
  loyalty	
  to	
  the	
  
   company	
  and	
  acIon	
  against	
  the	
  laws	
  and	
  values	
  of	
  the	
  
   society	
  in	
  which	
  the	
  company	
  must	
  operate.	
  Further,	
  
   because	
  that	
  line	
  can	
  be	
  obscured	
  in	
  the	
  heat	
  of	
  the	
  
   moment,	
  the	
  line	
  has	
  to	
  be	
  drawn	
  well	
  short	
  of	
  where	
  
   reasonable	
  men	
  and	
  women	
  could	
  begin	
  to	
  suspect	
  
   that	
  their	
  rights	
  had	
  been	
  violated.	
  
•  ExecuIves	
  have	
  a	
  right	
  to	
  expect	
  loyalty	
  from	
  
   employees	
  against	
  compeItors	
  and	
  detractors,	
  but	
  not	
  
   loyalty	
  against	
  the	
  law,	
  or	
  against	
  common	
  morality,	
  or	
  
   against	
  society	
  itself.	
  
Examining	
  Ethics	
  of	
  a	
  Business	
  decision	
  
•  Ethics	
  without	
  the	
  Sermon	
  –	
  Laura	
  Nash	
  
•  12	
  quesIons	
  	
  
•  Have	
  you	
  defined	
  the	
  problem	
  accurately	
  ?	
  
   –  A	
  truly	
  moral	
  decision	
  is	
  an	
  informed	
  decision.	
  A	
  
      decision	
  that	
  is	
  based	
  on	
  blind	
  or	
  convenient	
  
      ignorance	
  is	
  hardly	
  defensible.	
  
   –  Importance	
  of	
  ‘factual	
  neutrality’	
  
   –  Extensive	
  fact	
  gathering	
  may	
  also	
  help	
  defuse	
  
      the	
  emoIonalism	
  of	
  an	
  issue	
  
Q2	
  
•  How	
  would	
  you	
  define	
  the	
  problem	
  if	
  you	
  stood	
  on	
  
   the	
  other	
  side	
  of	
  the	
  fence	
  ?	
  
    –     The	
  purpose	
  of	
  arIculaIng	
  the	
  other	
  side,	
  who	
  needs	
  are	
  
          understandably	
  less	
  proximate	
  than	
  operaIonal	
  consideraIons,	
  is	
  to	
  
          allow	
  some	
  mechanism	
  whereby	
  calculaIons	
  of	
  self-­‐interest	
  (or	
  
          even	
  of	
  a	
  project’s	
  ulImate	
  general	
  beneficence)	
  can	
  be	
  interrupted	
  
          by	
  a	
  compelling	
  empathy	
  for	
  those	
  who	
  might	
  suffer	
  immediate	
  
          injury	
  or	
  mere	
  annoyance	
  as	
  a	
  result	
  of	
  corporaIon’s	
  decision.	
  
    –     Such	
  empathy	
  is	
  a	
  necessary	
  prerequisite	
  for	
  shouldering	
  voluntarily	
  
          some	
  responsibility	
  for	
  the	
  social	
  consequences	
  of	
  corporate	
  
          operaIons,	
  and	
  it	
  may	
  be	
  the	
  only	
  soluIon	
  to	
  today’s	
  overly	
  liIgious	
  
          and	
  anarchic	
  world.	
  
    –     There	
  is	
  a	
  power	
  in	
  self-­‐examinaIon:	
  with	
  an	
  exploraIon	
  of	
  the	
  
          likely	
  consequences	
  of	
  a	
  proposal,	
  taken	
  from	
  the	
  viewpoint	
  of	
  those	
  
          who	
  do	
  not	
  immediately	
  benefit,	
  comes	
  a	
  discomfort	
  or	
  an	
  
          embarrassment	
  that	
  rises	
  in	
  proporIon	
  to	
  the	
  degree	
  of	
  the	
  likely	
  
          injury	
  and	
  its	
  arIculaIon.	
  
Q3	
  
•  How	
  did	
  this	
  situaIon	
  occur	
  in	
  the	
  first	
  place?	
  
    –  As	
  important	
  as	
  deciding	
  the	
  ethics	
  of	
  the	
  
       situaIon	
  was	
  the	
  inquiry	
  into	
  its	
  history.	
  Indeed,	
  
       the	
  history	
  gave	
  a	
  clue	
  to	
  solving	
  the	
  dilemma	
  
    –  Very	
  few	
  execuIves	
  are	
  outright	
  scoundrels.	
  
       Rather,	
  violaIons	
  of	
  corporate	
  and	
  social	
  values	
  
       usually	
  occur	
  inadvertently	
  because	
  no	
  one	
  
       recognizes	
  that	
  a	
  problem	
  exists	
  unIl	
  it	
  becomes	
  a	
  
       crisis.	
  This	
  tendency	
  toward	
  iniIal	
  trivializaIon	
  
       seems	
  to	
  be	
  the	
  biggest	
  ethical	
  problem	
  in	
  
       business	
  today.	
  	
  
Q4	
  
•  To	
  whom	
  and	
  what	
  do	
  you	
  give	
  your	
  loyalIes	
  as	
  a	
  
   person	
  and	
  as	
  a	
  member	
  of	
  the	
  corporaIon?	
  
     –  Every	
  execuIve	
  faces	
  conflicts	
  of	
  loyalty.	
  The	
  most	
  familiar	
  
        occasions	
  pit	
  private	
  conscience	
  and	
  sense	
  of	
  duty	
  against	
  
        corporate	
  policy,	
  but	
  equally	
  frequent	
  are	
  the	
  situaIons	
  
        (tacit	
  or	
  explicit)	
  in	
  an	
  operaIon	
  or	
  a	
  decision	
  that	
  runs	
  
        counter	
  to	
  company	
  policy.	
  To	
  whom	
  or	
  what	
  is	
  the	
  greater	
  
        loyalty	
  to	
  ons’e	
  corporaIon?	
  Superior?	
  Family?	
  Society?	
  
        Self?	
  Race?	
  Sex?	
  
     –  The	
  good	
  news	
  about	
  conflicts	
  of	
  loyalty	
  is	
  that	
  their	
  
        idenIficaIon	
  is	
  a	
  workable	
  way	
  of	
  smoking	
  out	
  the	
  ethics	
  
        of	
  a	
  situaIon	
  and	
  of	
  the	
  absolute	
  values	
  inherent	
  in	
  it.	
  
     –  The	
  bad	
  news	
  about	
  is	
  that	
  there	
  are	
  few	
  automaIc	
  
        answers	
  for	
  placing	
  prioriIes	
  on	
  them	
  
Q4…	
  
–  The	
  US	
  securiIes	
  industry,	
  for	
  example,	
  is	
  one	
  of	
  the	
  most	
  
   rigorous	
  industries	
  in	
  America	
  in	
  its	
  requirements	
  of	
  
   honesty	
  and	
  disclosure.	
  Yet	
  in	
  the	
  end,	
  all	
  its	
  systemaIc	
  
   precauIons	
  prove	
  inadequate	
  unless	
  the	
  people	
  involved	
  
   also	
  have	
  a	
  sense	
  of	
  strong	
  sense	
  of	
  integrity	
  that	
  puts	
  
   loyalty	
  to	
  these	
  principles	
  above	
  personal	
  gain.	
  
–  How	
  does	
  one	
  probe	
  into	
  one’s	
  own	
  loyalIes	
  and	
  their	
  
   implicaIons?	
  A	
  useful	
  method	
  is	
  simply	
  to	
  play	
  various	
  
   roles	
  out	
  loud,	
  to	
  call	
  on	
  one’s	
  loyalty	
  to	
  family	
  and	
  
   community	
  by	
  asking,	
  “What	
  will	
  I	
  say	
  when	
  my	
  child	
  asks	
  
   me	
  why	
  I	
  did	
  that?”.	
  If	
  the	
  answer	
  is	
  “that’s	
  the	
  way	
  the	
  
   world	
  works”,	
  then	
  your	
  loyalIes	
  are	
  clear	
  and	
  moral	
  
   passivity	
  inevitable.	
  But	
  if	
  the	
  quesIon	
  presents	
  real	
  
   problems,	
  you	
  have	
  begun	
  a	
  demodulaIon	
  of	
  signals	
  from	
  
   your	
  conscience	
  that	
  can	
  only	
  enhance	
  corporate	
  
   responsibility.	
  
Q5,	
  Q6	
  
•  What	
  is	
  your	
  intenIon	
  in	
  making	
  this	
  decision?	
  
•  How	
  does	
  this	
  intenIon	
  compare	
  with	
  the	
  likely	
  
   results?	
  
    –  Sociologist	
  Max	
  Weber	
  called	
  [this	
  an]	
  “ethics	
  of	
  aftude”	
  
       and	
  contrasted	
  it	
  with	
  an	
  “ethics	
  of	
  absolute	
  ends”.	
  An	
  
       Ethics	
  of	
  aftude	
  sets	
  a	
  standard	
  to	
  ensure	
  a	
  certain	
  
       acIon.	
  
    –  The	
  goodness	
  of	
  intent	
  pales	
  somewhat	
  before	
  results	
  that	
  
       perpetrate	
  great	
  injury	
  or	
  simply	
  do	
  liLle	
  good.	
  Common	
  
       sense	
  demands	
  that	
  the	
  “responsible”	
  corporaIon	
  try	
  to	
  
       align	
  the	
  two	
  more	
  closely,	
  to	
  idenIfy	
  the	
  probable	
  
       consequences	
  and	
  also	
  the	
  limitaIons	
  of	
  knowledge	
  that	
  
       might	
  lead	
  to	
  more	
  harm	
  than	
  good.	
  Two	
  things	
  to	
  
       remember	
  in	
  comparing	
  intenIon	
  and	
  results	
  are	
  that	
  
       knowledge	
  of	
  the	
  future	
  is	
  always	
  inadequate	
  and	
  that	
  
       overconfidence	
  oSen	
  preceded	
  a	
  disastrous	
  mistake.	
  
Q7	
  
•  Whom	
  could	
  your	
  decision	
  or	
  acIon	
  injure?	
  
   –  In	
  an	
  integrated	
  society	
  where	
  business	
  and	
  
      government	
  share	
  certain	
  values,	
  possible	
  injury	
  is	
  
      an	
  even	
  more	
  important	
  consideraIon	
  than	
  
      potenIal	
  benefit.	
  
Q8	
  
•  Can	
  you	
  engage	
  the	
  affected	
  parIes	
  in	
  a	
  
   discussion	
  of	
  the	
  problem	
  before	
  you	
  make	
  
   your	
  decision?	
  
    –  If	
  the	
  calculus	
  of	
  injury	
  is	
  one	
  way	
  of	
  responding	
  
       to	
  limitaIons	
  of	
  knowledge	
  about	
  the	
  probable	
  
       results	
  of	
  a	
  parIcular	
  decision,	
  the	
  parIcipaIon	
  of	
  
       affected	
  parIes	
  is	
  one	
  of	
  the	
  best	
  ways	
  of	
  
       informing	
  that	
  consideraIon.	
  
    –  The	
  issue	
  of	
  parIcipaIon	
  affects	
  everyone.	
  And	
  
       yet	
  it	
  is	
  a	
  principle	
  oSen	
  forgoLen	
  because	
  of	
  the	
  
       pressure	
  of	
  Ime	
  or	
  the	
  inconvenience	
  of	
  calling	
  
       people	
  together	
  and	
  facing	
  predictably	
  hosIle	
  
       quesIons.	
  
Q9	
  
•  Are	
  you	
  confident	
  that	
  your	
  posiIon	
  will	
  be	
  as	
  
   valid	
  over	
  a	
  long	
  period	
  of	
  Ime	
  as	
  it	
  seems	
  
   now?	
  
    –  Doing	
  what	
  you	
  can	
  get	
  away	
  with	
  today	
  may	
  not	
  
       be	
  a	
  secure	
  moral	
  standard,	
  but	
  short-­‐term	
  
       discomfort	
  for	
  a	
  long-­‐term	
  sainthood	
  may	
  require	
  
       irraIonal	
  courage	
  or	
  a	
  raIonal	
  reasoning	
  system	
  
       or,	
  more	
  likely,	
  both	
  
Q10	
  
•  Could	
  you	
  disclose	
  without	
  qualm	
  your	
  
   decision	
  or	
  acIon	
  to	
  your	
  boss,	
  your	
  CEO,	
  the	
  
   board	
  of	
  directors,	
  your	
  family,	
  or	
  society	
  as	
  a	
  
   whole?	
  
    –  A	
  corporaIon	
  may	
  maintain	
  the	
  there’s	
  really	
  no	
  
       problem,	
  but	
  a	
  survey	
  of	
  how	
  many	
  “trivial”	
  
       acIons	
  it	
  is	
  reluctant	
  to	
  disclose	
  might	
  be	
  
       interesIng.	
  Disclosure	
  is	
  a	
  way	
  of	
  sounding	
  those	
  
       submarine	
  depths	
  of	
  conscience	
  and	
  of	
  searching	
  
       out	
  loyalIes.	
  It	
  is	
  also	
  a	
  way	
  of	
  keeping	
  corporate	
  
       character	
  coherent.	
  
    –  Disclosure	
  does	
  not,	
  however,	
  automaIcally	
  bring	
  
       universal	
  sympathy	
  
Q11	
  
•  What	
  is	
  the	
  symbolic	
  potenIal	
  of	
  your	
  acIon	
  if	
  
   understood?	
  If	
  misunderstood?	
  
    –  The	
  Greek	
  root	
  of	
  our	
  word	
  “symbol”	
  means	
  both	
  
       signal	
  and	
  contract.	
  A	
  business	
  decision	
  –	
  whether	
  
       it	
  is	
  the	
  use	
  of	
  an	
  expense	
  account	
  or	
  a	
  corporate	
  
       decision	
  –	
  has	
  a	
  symbolic	
  value	
  in	
  signaling	
  what	
  is	
  
       acceptable	
  behavior	
  within	
  the	
  corporate	
  culture	
  
       and	
  in	
  making	
  a	
  tacit	
  contract	
  with	
  employees	
  and	
  
       the	
  community	
  about	
  the	
  rules	
  of	
  the	
  same.	
  How	
  
       the	
  symbol	
  is	
  actually	
  perceived	
  (or	
  misperceived)	
  
       is	
  as	
  important	
  as	
  how	
  you	
  intend	
  it	
  to	
  be	
  
       perceived.	
  
Q12	
  
•  Under	
  what	
  condiIons	
  would	
  you	
  allow	
  excepIons	
  to	
  
   your	
  stand?	
  
    –  If	
  we	
  accept	
  the	
  idea	
  that	
  every	
  business	
  decision	
  has	
  an	
  
       important	
  symbolic	
  value	
  and	
  a	
  contractual	
  nature,	
  then	
  
       the	
  need	
  for	
  constancy	
  is	
  obvious.	
  At	
  the	
  same	
  Ime,	
  it	
  is	
  
       also	
  important	
  to	
  ask	
  under	
  what	
  condiIons	
  the	
  rules	
  of	
  
       the	
  same	
  may	
  be	
  changed.	
  
    –  What	
  conflicIng	
  principles,	
  circumstances,	
  or	
  Ime	
  
       constraints	
  would	
  provide	
  a	
  morally	
  acceptable	
  basis	
  for	
  
       making	
  an	
  excepIon	
  to	
  one’s	
  normal	
  insItuIonal	
  ethos?	
  
    –  QuesIons	
  of	
  consistency	
  –	
  if	
  you	
  would	
  do	
  X,	
  would	
  you	
  
       also	
  do	
  Y?	
  –	
  are	
  yet	
  another	
  way	
  of	
  eliciIng	
  the	
  ethics	
  of	
  
       the	
  company	
  and	
  of	
  oneself,	
  and	
  can	
  be	
  a	
  final	
  test	
  of	
  
       strength,	
  idealism,	
  or	
  pracIcality	
  of	
  those	
  values.	
  
References	
  
•  hLp://web.tepper.cmu.edu/ethics/aa/
   arthurandersen.htm	
  for	
  mini-­‐case	
  studies	
  
•  Integrity	
  at	
  Work,	
  Ken	
  Shelton,	
  2000	
  edi'on	
  
•  Harvard	
  Business	
  Review	
  on	
  Corporate	
  Ethics,	
  
   2003	
  edi'on	
  

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Business Ethics 03

  • 1. Business  Ethics   Tathagat  Varma   Session  4/12:  7-­‐Aug-­‐09  
  • 2. Painful  Personal  Encounters   •  Ken  Shelton,  editor  and  publisher  of  Execu've   Excellence  magazine,  the  world’s  leading  execuIve   advisory  newsleLer,  and  Personal  Excellence  magazine   –  One  reason  unethical  behavior  is  so  common  is  because  it   can  be  very  rewarding  in  the  short-­‐term.  The  near-­‐term   costs  of  honest  behavior  are  well  documented,  making  the   ethical  choice  very  tough,  especially  when  the  long-­‐term   payoff  or  advantage  seems  remote  at  best.     –  Part  of  the  maturaIon  process  is  to  pass  through  close   encounters  with  unethical  people,  judging  for  ourselves   who  is  who  and  what  is  what,  and  then  associaIng  with   the  people  and  organizaIons  we’re  most  comfortable   with.   –  But  aSer  an  encounter  or  two,  we  ought  to  spot  a  trend,   have  the  eyes  to  see  certain  signs,  certain  things  coming,   before  we  experience  them  
  • 3. Painful…   •  When  one  area  or  aspect  of  our  lives  or  organizaIons   is  more  or  less  legiImate,  all  other  areas  then  borrow   credibility  from  the  Bank  of  Strength  (our  strong   points).  So,  we  may  be  highly  ethical  in  one  area,  highly   unethical  in  another.  And  when  our  unethical  acts  are   exposed,  our  loved  ones  are  typically  “stunned”  or   “shocked”,  and  quick  to  come  to  our  defense  because   they  know  us  to  be  legiImate  and  lovable  in  other   roles.  And  yes,  we  may  be  based  on  a  solid  foundaIon   in  a  profession  only  because  it  imposed  a  certain   discipline  on  us,  meaning  we  must  abide  by  certain   rules  and  regulaIons,  checks  and  balances  within  the   system.  But  once  outside  that  system  or  specialty,  we   may  register  counterfeit  to  a  high  degree.  
  • 4. Painful…   •  Unethical  behavior  is  most  oSen  about   subtleIes,  gray  areas,  whisper,  shadows,   nuances,  and  noise.  And  because  of  duality  in   people,  differences  can  be  hard  to  detect.  We   are  all  composites,  not  100%  counterfeit  or   authenIc.  We  are  both  originals  and  copies  –   nurtured  from  seed  and  made  from  scratch  in   some  areas,  and  influenced  by  imitaIon,   comparison,  or  compeIIon  in  others.  
  • 5. The  Cost  of  Being  Ethical   •  Norman  AugusIne,  President  &  CEO  of  Lockheed   MarIn   –  Every  great  leader  puts  ethics  first.  In  business,  it  means   pufng  ethics  before  profits,  before  sales,  even  before   staying  in  business   –  I  personally  believe  hardly  anyone  comes  to  work  in  the   morning  –  or  shows  up  at  school  or  goes  out  on  the  ball   field  –  with  the  idea  of  doing  something  unethical.  I   believe  most  people  want  to  be  honest  and  ethical.  But  if   people  set  out  to  do  the  ‘right  thing’,  why  do  so  many  end   up  doing  something  unethical?  The  answer  is  that  being   ethical  oSen  –  perhaps  even  usually  –  entails  a  short-­‐term   cost   –  Well,  no  one  ever  said  being  ethical  is  easy!  Being  ethical   means  that  we  oSen  must  subsItute  short-­‐term  gains  for  a   greater,  long-­‐term  reward  
  • 6. The  Cost…   –  The  truly  difficult  ethical  choices  in  life  involve  day-­‐to-­‐day   decisions,  where  the  immediate  cost  is  very  evident  and   the  long-­‐term  “payoff”  or  advantage  seems  remote.   –  I  believe  what  needs  to  be  said  to  our  friends,  our   employees,  and  our  colleagues  is  that  by  paying  the  price   of  being  ethical  today,  we  are  actually  invesIng  for  the   longer  good.  We  all  know  that  nothing  worth  achieving  is   easily  aLained.  We  must  not  reject  ethical  behavior   because  it  is  hard  in  the  short  run,  but  embrace  it  for  the   fact  that  it  yields  dividends  over  the  long  run.   –  The  great  French  Marshal  Lyautey  once  asked  his  gardener   to  plan  a  certain  type  of  tree.  The  gardener  protested  that   the  tree  was  slow-­‐growing  and  would  not  reach  maturity   for  a  hundred  years.  The  Marshal  replied,  “  In  that  case,   there  is  no  Ime  to  lose;  plant  it  this  aSernoon!”    
  • 7. Ethics  in  Sports  -­‐  Baseball   •  In  1959,  Ted  Williams  was  40  years  old  and  closing  out   his  career  with  the  Boston  Red  Sox.  He  was  suffering   from  pinched  nerve  in  his  neck  that  reason.  For  the   first  Ime  in  his  career,  he  baLed  under  .300,  hifng   just  .254  with  10  home  runs.  He  was  the  highest   salaried  player  in  sposts,  making  $150,000  a  year.  The   following  winter,  the  Red  Sox  sent  him  the  same   contract  he  had  during  his  disappoinIng  season.   •  When  we  got  the  proposal,  Williams  sent  it  back  with  a   note  saying  that  he  would  not  sign  it  unIl  they  gave   him  the  full  pay  cut  allowed.  “I  was  always  treated   fairly  by  the  Red  Sox  when  it  came  to  contracts”,   Williams  said.  “Now  they  were  offering  me  a  contract  I   didn’t  deserve.  And  I  only  wanted  what  I  deserved”.   The  upshot  was  that  Williams  cut  his  own  salary  by   25%.  
  • 8. Ethics  in  Sports  -­‐  Golf   •  Golfers  someImes  joke  about  the  player  who  cheated   to  regularly  that  when  he  once  had  a  “hole  in  one”,  he   wrote  down  “zero”  in  his  scorecard.     •  A  more  admirable  approach  to  ethical  behavior  on  the   links  was  exhibited  once  during  the  Kemper  Open.  The   great  professional  golfer  Tom  Kite  wanted  his  playing   partner,  Grant  Waite,  that  Waite  was  about  to  commit   a  rules  infracIon  that  would  cost  him  two  strokes.   Waite  corrected  his  behavior,  avoided  the  two-­‐stroke   penalty,  and  went  on  to  win  the  tournament,  eking  out   a  one-­‐stroke  victory  –  over  Tom  Kite!  Not  only  did  Kite   lost  the  victory  trophy,  he  also  lost  $94,000  in  prize   money  as  a  result  of  coming  in  second.  But  he  gained  a   great  deal  of  respect  that  is  far  more  lasIng.  
  • 9. Ethics  in  Business  -­‐  Sears   •  A  century  ago,  Richard  Sears  –  founder  of  Sears   Roebuck  and  Company  –  started  the  modern  mail   order  industry,  supplying  a  burgeoning  naIon   with  innovaIve  products  and  building  a  business   that  gave  employment  to  hundreds  of  thousands   of  people.   •  In  his  zeal  to  sell  merchandize,  Sears  occasionally   would  get  carried  away  with  catalogue   descripIons,  praising  products  far  beyond  the   literal  truth.  This  in  turn  led  to  returned   merchandise  and  reduced  profits.     •  But  Sears  learned  his  lesson.  In  later  years,  he   was  fond  of  saying,  “Honesty  is  the  best  policy.  I   know  because  I’ve  tried  it  both  ways.”  
  • 10. Deterring  Dubious  Business  Behavior   •  Alfred  Marcus,    Carlson  School  of  Management,  University   of  Minnesota   –  Enlightened  self-­‐interest  may  not  be  sufficient  guarantee  that   ethical  behavior  will  take  place;  a  stronger  ethical  stance,  once   which  is  not  Ied  to  pure  self-­‐interest,  may  be  needed   –  The  only  dependable  deterrent  to  dubious  behavior  is  moral   duty,  an  awareness  of  the  consequences  in  one’s  acIons  and  an   aLenIon  to  right  conduct.  The  meaning  here  is  that  managers   should  treat  people  in  the  organizaIon  and  those  outside  of  it   with  respect,  as  ends  and  not  as  means,  as  Kant  as  stated  it,  and   as  automonous  creatures  not  subject  to  the  managerial   coercion.  These  standards  should  apply  regardless  of  the  short-­‐   or  long-­‐term  shareholder  impact.   –  Stockholders  should  not  necessarily  be  the  sole  determinant  of   “goodness”  of  a  parIcular  policy.  The  the  raIonal  pursuit  of  self-­‐ interest  always  comes  before  moral  duty,  then  humanity  is  the   great  loser.  
  • 11. A  Price  for  Principle   •  David  Neldert,  Director  of  Auxiliary  Services  at   Anderson  University,  Anderson,  Indiana   –  The  price  of  principle  may  never  cost  us  personal  loss.   But  principle  may,  at  Imes,  demand  every  cent  we   have  invested.  The  lives  of  Nelson  Mandela,  of   Abraham  Lincoln  and  of  the  great  social  reformer   Mahatma  Gandhi  let  us  know  that  imprisonment  –   and  even  death  –  may  be  the  price  of  principle.   Charles  Swindoll  writes  about  costs  in  his  best-­‐selling   book,  Strengthening  Your  Grip.  Swindoll  reminds  us   that  the  fight  for  principle  –  for  truth,  integrity  and   jusIce  –  can’t  be  fought  by  “weary,  ill-­‐trained,   noncommiLed,  half-­‐hearted  troops”.  The  war  of   principle  will  be  won  in  the  long  run  by  those  who  are   willing  to  pay  the  price  for  principle,  even  if  the  cost  if   life  itself.  
  • 12. Reinforcing  Ethics  in  Recession   •  David  Perry,  Consultant  with  the  Ethics  Journal   –  Recessionary  pressures  manifect  themselves  in  many   areas:  cornet-­‐cufng  in  producIon;  “creaIve”   accounIng’  no-­‐holds-­‐barred  markeIng  and  sales   pracIces’  and  high-­‐pressure  purchasing  techniques,   and  in  the  conduct  of  layoffs  and  RIFs.  RIFs  generate   employee  grievances  and  resentment.  Who  to  lay  off   is  probably  the  most  agonizing  decision  a  manager  can   face  but  a  RIF  is  a  strong  test  of  whether  ethics  has   truly  become  imbedded  in  the  corporate  culture.   –  If  employees  see  that  the  RIF  leaves  unscathed  an  “old   boy  network”  in  management,  if  they  see  their   reIrement  benefit  cut,  or  f  they  see  that  ethics   “whistleblowers”  are  among  the  first  to  be  let  go,   employees  will  be  unlikely  to  take  seriously  any  future   company  statements  on  business  ethics.  
  • 13. A  QuesIon  of  Ethics   •  Barbara  Strandell,  Consultant   –  There  is  an  implicit  social  contract  that  management   of  our  large  publicly  held  corporaIons  have  with   shareholders,  customers,  and  employees.  Many   corporate  mission  statement  make  those  social   contracts  explicit….The  social  contract  with  employees   is  being  broken.  This,  this  “great  asset”  is  currently   experiencing  record  levels  of  work-­‐related  stress.     –  To  understand  why  this  contract  has  gone  awry,   merely  look  under  the  saIn  sheets  of  the  corporate   culture:  management  negligence  creates  a  conInuous   deterioraIon  of  morale,  pride  and  loyalty.  Layoffs,   acquisiIons  and  divesItures  obviously  have  a  serious   impact  on  the  “survivors”.  But  the  real  disease  is  the   on-­‐going  management  pracIces  that  alienate  and   suffocate  people  on  a  daily  basis.  
  • 14. A  QuesIon…   •  Many  employees  are  unhappy  with  their  work,   but  unable  to  bail  out;  so  they  hang  in  there,   with  resentment  toward  the  company,   working  at  about  half  of  their  potenIal  pace.   They  oSen  “act  out”  by  abusing  the  system   the  way  they  feel  when  they  have  been   abused;  ulImately,  they  burn  out,  making   worklife  even  more  miserable  for  those   around  them.  The  net  result  is  a  less   producIve  workforce.  
  • 15. Ethical  Leadership   •  Willard  Butcher,  reIred  Chairman  of  Chase  ManhaLan   CorporaIon   –  Forty  years  ago,  I  received  some  simple  advise  that  has  stayed   with  me  from  a  family  friend  named  Marion  Folsom,  the   architect  of  our  naIon’s  social  security  system  and  then  a  top   execuIve  of  the  Eastman  Kodak  Company.     –  “Bill”,  Mr.  Folsom  said,  “you  are  going  to  find  that  95%  of  all   decisions  you’ll  ever  make  in  your  career  could  be  made  as  well   by  any  reasonably  intelligent  high  school  sophomore.  But  they’ll   pay  you  for  the  other  5%.”   –  And  it’s  those  5%  that  will  be  the  most  difficult  –  the  subjecIve   51-­‐49  decisions  that  will  call  into  play  your  own  long-­‐term   vision,  your  corporate  ideals,  the  discipline  and  constancy  of   your  character.  If  in  making  these  decisions,  you  rely  on  clear   ethical  principles,  a  firm  commitment  toward  ethical  behavior,   and  an  inflexible  standard  of  what’s  right  and  wrong,  then  your   track  record  will  be  very  good.  
  • 16. Why  ‘Good’  Managers  make  Bad   Ethical  Choices?   •  Saul  Gellerman   •  Four  commonly  held  raIonalizaIons  that  can   lead  to  misconduct:   –  A  belief  that  the  acIvity  is  within  reasonable  ethical   and  legal  limits  –  that  is,  that  is  not  “really”  illegal  or   immoral   –  A  belief  that  the  acIvity  is  in  the  individual’s  or  the   corporaIon’s  best  interests  –  that  the  individual   would  somehow  be  expected  to  undertake  the  acIvity   –  A  belief  that  the  acIvity  is  “safe”  because  it  will  never   be  found  out  or  publicized;  the  classic  crime-­‐and-­‐ punishment  issue  of  discovery   –  A  belief  that  because  the  acIvity  helps  the  company   the  company  will  condone  it  and  even  protect  the   person  who  engages  in  it    
  • 17. Why  ‘Good’…   •  Top  execuIves  seldom  ask  their  subordinates  to   do  things  that  both  of  them  know  are  against  the   law  or  imprudent.  But  company  leaders   someImes  leave  things  unsaid  or  give  the   impression  that  there  are  things  don’t  want  to   know  about.  In  other  words,  they  can  seem,   whether  deliberately  or  otherwise,  to  be   distancing  themselves  from  their  subordinates’   tacIcal  decisions  in  order  to  keep  their  own   hands  clean  if  things  go  awry.  OSen  they  lure   ambiIous  lower  level  managers  by  implying  that   rich  rewards  await  those  who  can  produce   certain  results  –  and  that  the  methods  for   achieving  them  will  not  be  examined  too  closely.  
  • 18. Why  ‘Good’…   •  How  can  managers  avoid  crossing  a  line  that  is   seldom  precise?  Unfortunately,  most  know   that  they  have  overstepped  it  only  when  they   have  gone  too  far.  They  have  no  reliable   guidelines  about  what  will  be  overlooked  or   tolerated  or  what  will  be  condemned  or   aLacked.  When  managers  must  operate  in   murky  borderlands,  their  most  reliable   guideline  is  an  old  principle:  when  in  doubt,   don’t.  
  • 19. Why  ‘Good’…   •  …there  is  a  difference  between  taking  a  worthwhile   economic  risk  and  risking  an  illegal  act  to  make  more   money   •  Contrary  to  popular  mythology,  managers  are  not  paid   to  take  risks;  they  are  paid  to  know  which  risks  are   worth  taking.  Also,  maximizing  profits  is  a  company’s   second  priority,  not  its  first.  The  first  is  ensuring  its   survival.   •  AmbiIous  managers  look  for  ways  to  aLract  favorable   aLenIon,  something  to  disInguish  them  from  other   people.  So  they  try  to  outperform  their  peers.  Some   may  see  that  it  is  not  difficult  to  look  remarkably  good   in  the  short  run  by  avoiding  things  they  pay  off  only  in   the  long  run.  
  • 20. Why  ‘Good’…   •  The  sad  truth  is  that  many  managers  have   been  promoted  on  the  basis  of  “great”  results   obtained  in  just  those  ways,  leaving   unfortunate  successors  to  inherit  the   inevitable  whirlwind.   •  The  most  effecIve  deterrent  is  not  to  increase   the  severity  for  those  caught  but  to  heighten   the  perceived  probability  of  being  caught  in   the  first  place  
  • 21. Why  ‘Good’…   •  Top  management  has  a  responsibility  to  exert  a  moral   force  within  the  company.  Senior  execuIves  are   responsible  for  drawing  the  line  between  loyalty  to  the   company  and  acIon  against  the  laws  and  values  of  the   society  in  which  the  company  must  operate.  Further,   because  that  line  can  be  obscured  in  the  heat  of  the   moment,  the  line  has  to  be  drawn  well  short  of  where   reasonable  men  and  women  could  begin  to  suspect   that  their  rights  had  been  violated.   •  ExecuIves  have  a  right  to  expect  loyalty  from   employees  against  compeItors  and  detractors,  but  not   loyalty  against  the  law,  or  against  common  morality,  or   against  society  itself.  
  • 22. Examining  Ethics  of  a  Business  decision   •  Ethics  without  the  Sermon  –  Laura  Nash   •  12  quesIons     •  Have  you  defined  the  problem  accurately  ?   –  A  truly  moral  decision  is  an  informed  decision.  A   decision  that  is  based  on  blind  or  convenient   ignorance  is  hardly  defensible.   –  Importance  of  ‘factual  neutrality’   –  Extensive  fact  gathering  may  also  help  defuse   the  emoIonalism  of  an  issue  
  • 23. Q2   •  How  would  you  define  the  problem  if  you  stood  on   the  other  side  of  the  fence  ?   –  The  purpose  of  arIculaIng  the  other  side,  who  needs  are   understandably  less  proximate  than  operaIonal  consideraIons,  is  to   allow  some  mechanism  whereby  calculaIons  of  self-­‐interest  (or   even  of  a  project’s  ulImate  general  beneficence)  can  be  interrupted   by  a  compelling  empathy  for  those  who  might  suffer  immediate   injury  or  mere  annoyance  as  a  result  of  corporaIon’s  decision.   –  Such  empathy  is  a  necessary  prerequisite  for  shouldering  voluntarily   some  responsibility  for  the  social  consequences  of  corporate   operaIons,  and  it  may  be  the  only  soluIon  to  today’s  overly  liIgious   and  anarchic  world.   –  There  is  a  power  in  self-­‐examinaIon:  with  an  exploraIon  of  the   likely  consequences  of  a  proposal,  taken  from  the  viewpoint  of  those   who  do  not  immediately  benefit,  comes  a  discomfort  or  an   embarrassment  that  rises  in  proporIon  to  the  degree  of  the  likely   injury  and  its  arIculaIon.  
  • 24. Q3   •  How  did  this  situaIon  occur  in  the  first  place?   –  As  important  as  deciding  the  ethics  of  the   situaIon  was  the  inquiry  into  its  history.  Indeed,   the  history  gave  a  clue  to  solving  the  dilemma   –  Very  few  execuIves  are  outright  scoundrels.   Rather,  violaIons  of  corporate  and  social  values   usually  occur  inadvertently  because  no  one   recognizes  that  a  problem  exists  unIl  it  becomes  a   crisis.  This  tendency  toward  iniIal  trivializaIon   seems  to  be  the  biggest  ethical  problem  in   business  today.    
  • 25. Q4   •  To  whom  and  what  do  you  give  your  loyalIes  as  a   person  and  as  a  member  of  the  corporaIon?   –  Every  execuIve  faces  conflicts  of  loyalty.  The  most  familiar   occasions  pit  private  conscience  and  sense  of  duty  against   corporate  policy,  but  equally  frequent  are  the  situaIons   (tacit  or  explicit)  in  an  operaIon  or  a  decision  that  runs   counter  to  company  policy.  To  whom  or  what  is  the  greater   loyalty  to  ons’e  corporaIon?  Superior?  Family?  Society?   Self?  Race?  Sex?   –  The  good  news  about  conflicts  of  loyalty  is  that  their   idenIficaIon  is  a  workable  way  of  smoking  out  the  ethics   of  a  situaIon  and  of  the  absolute  values  inherent  in  it.   –  The  bad  news  about  is  that  there  are  few  automaIc   answers  for  placing  prioriIes  on  them  
  • 26. Q4…   –  The  US  securiIes  industry,  for  example,  is  one  of  the  most   rigorous  industries  in  America  in  its  requirements  of   honesty  and  disclosure.  Yet  in  the  end,  all  its  systemaIc   precauIons  prove  inadequate  unless  the  people  involved   also  have  a  sense  of  strong  sense  of  integrity  that  puts   loyalty  to  these  principles  above  personal  gain.   –  How  does  one  probe  into  one’s  own  loyalIes  and  their   implicaIons?  A  useful  method  is  simply  to  play  various   roles  out  loud,  to  call  on  one’s  loyalty  to  family  and   community  by  asking,  “What  will  I  say  when  my  child  asks   me  why  I  did  that?”.  If  the  answer  is  “that’s  the  way  the   world  works”,  then  your  loyalIes  are  clear  and  moral   passivity  inevitable.  But  if  the  quesIon  presents  real   problems,  you  have  begun  a  demodulaIon  of  signals  from   your  conscience  that  can  only  enhance  corporate   responsibility.  
  • 27. Q5,  Q6   •  What  is  your  intenIon  in  making  this  decision?   •  How  does  this  intenIon  compare  with  the  likely   results?   –  Sociologist  Max  Weber  called  [this  an]  “ethics  of  aftude”   and  contrasted  it  with  an  “ethics  of  absolute  ends”.  An   Ethics  of  aftude  sets  a  standard  to  ensure  a  certain   acIon.   –  The  goodness  of  intent  pales  somewhat  before  results  that   perpetrate  great  injury  or  simply  do  liLle  good.  Common   sense  demands  that  the  “responsible”  corporaIon  try  to   align  the  two  more  closely,  to  idenIfy  the  probable   consequences  and  also  the  limitaIons  of  knowledge  that   might  lead  to  more  harm  than  good.  Two  things  to   remember  in  comparing  intenIon  and  results  are  that   knowledge  of  the  future  is  always  inadequate  and  that   overconfidence  oSen  preceded  a  disastrous  mistake.  
  • 28. Q7   •  Whom  could  your  decision  or  acIon  injure?   –  In  an  integrated  society  where  business  and   government  share  certain  values,  possible  injury  is   an  even  more  important  consideraIon  than   potenIal  benefit.  
  • 29. Q8   •  Can  you  engage  the  affected  parIes  in  a   discussion  of  the  problem  before  you  make   your  decision?   –  If  the  calculus  of  injury  is  one  way  of  responding   to  limitaIons  of  knowledge  about  the  probable   results  of  a  parIcular  decision,  the  parIcipaIon  of   affected  parIes  is  one  of  the  best  ways  of   informing  that  consideraIon.   –  The  issue  of  parIcipaIon  affects  everyone.  And   yet  it  is  a  principle  oSen  forgoLen  because  of  the   pressure  of  Ime  or  the  inconvenience  of  calling   people  together  and  facing  predictably  hosIle   quesIons.  
  • 30. Q9   •  Are  you  confident  that  your  posiIon  will  be  as   valid  over  a  long  period  of  Ime  as  it  seems   now?   –  Doing  what  you  can  get  away  with  today  may  not   be  a  secure  moral  standard,  but  short-­‐term   discomfort  for  a  long-­‐term  sainthood  may  require   irraIonal  courage  or  a  raIonal  reasoning  system   or,  more  likely,  both  
  • 31. Q10   •  Could  you  disclose  without  qualm  your   decision  or  acIon  to  your  boss,  your  CEO,  the   board  of  directors,  your  family,  or  society  as  a   whole?   –  A  corporaIon  may  maintain  the  there’s  really  no   problem,  but  a  survey  of  how  many  “trivial”   acIons  it  is  reluctant  to  disclose  might  be   interesIng.  Disclosure  is  a  way  of  sounding  those   submarine  depths  of  conscience  and  of  searching   out  loyalIes.  It  is  also  a  way  of  keeping  corporate   character  coherent.   –  Disclosure  does  not,  however,  automaIcally  bring   universal  sympathy  
  • 32. Q11   •  What  is  the  symbolic  potenIal  of  your  acIon  if   understood?  If  misunderstood?   –  The  Greek  root  of  our  word  “symbol”  means  both   signal  and  contract.  A  business  decision  –  whether   it  is  the  use  of  an  expense  account  or  a  corporate   decision  –  has  a  symbolic  value  in  signaling  what  is   acceptable  behavior  within  the  corporate  culture   and  in  making  a  tacit  contract  with  employees  and   the  community  about  the  rules  of  the  same.  How   the  symbol  is  actually  perceived  (or  misperceived)   is  as  important  as  how  you  intend  it  to  be   perceived.  
  • 33. Q12   •  Under  what  condiIons  would  you  allow  excepIons  to   your  stand?   –  If  we  accept  the  idea  that  every  business  decision  has  an   important  symbolic  value  and  a  contractual  nature,  then   the  need  for  constancy  is  obvious.  At  the  same  Ime,  it  is   also  important  to  ask  under  what  condiIons  the  rules  of   the  same  may  be  changed.   –  What  conflicIng  principles,  circumstances,  or  Ime   constraints  would  provide  a  morally  acceptable  basis  for   making  an  excepIon  to  one’s  normal  insItuIonal  ethos?   –  QuesIons  of  consistency  –  if  you  would  do  X,  would  you   also  do  Y?  –  are  yet  another  way  of  eliciIng  the  ethics  of   the  company  and  of  oneself,  and  can  be  a  final  test  of   strength,  idealism,  or  pracIcality  of  those  values.  
  • 34. References   •  hLp://web.tepper.cmu.edu/ethics/aa/ arthurandersen.htm  for  mini-­‐case  studies   •  Integrity  at  Work,  Ken  Shelton,  2000  edi'on   •  Harvard  Business  Review  on  Corporate  Ethics,   2003  edi'on