To be a leading producer of coco water based beverages using the natural essence of coconut and hygienic process, dynamic leadership and commitment to our partners and stakeholders.
4. Company Business- The project is based on the processing of "coconut water “with flavors the packaging of the same in tetra packs add sell them. “We are into this business to earn money, generate employment and ensure quality prices to farmers and quality product to customers.”
7. We buy coconuts from them at a competitive rate, process ,pack and sell them.
8. Karnataka is the third largest coconut producing state, growing 1.16 billion nuts a year.
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10. VISION “To be India’s Premier coconut water Company, offering nutritious & superior quality tasting drinks to its consumers. By 2016 we aim to achieve 15% of Market Share, and while doing it we would be the best in terms of consumer value, customer service and consistent and predictable growth.”
63. PRODUCT COCO FRESH is a 100 percent coconut water which will be produced and marketed by Coco Beverage Ltd. We prefer tetra pack because the product is aseptically packed and it retains the original flavor and tastes and hence you feel like drinking the water directly from the coconut. BRAND NAME: COCO FRSEH. COCO FRESH in three flavors :- Coco FRESH ( Normal ) Coco FRESH ( Sugar Free ) Coco FRESH ( Mango Flavors ) All Above Three are available in 180ml & 560ml with Tetra Packaging .
76. PRICING As a new comer our pricing strategy is to introduce our products in the market at lower prices so as to create huge demand in the market and then compete with other competitors. As we come up in the demand, we will increase our prices and will provide more efficientand affordable drinks .
93. Will be putting up vending machines in every PVR cinemas like – Bangalore, Gujarat, Hyderabad, Maharashtra, MP, NCR, Punjab, UP
94. Facebook :- Creating a community on facebook. Creating a Fan page on facebook. Twitter :- Regular tweets on product and event updates will ensure interactivity. Web Marketing…
95. Processing of CoCofresh Coconut Water TetraPacked Water Processing Transported by rented truck Farmer Warehouse (Belgaum) Transport and Processing Processing (Belgaum) Tetrapack Unit Transported by rented truck Purchase Stalls and Shops Customer