2. India : A CountryApp Proposition- ??
FB Going Digital
Indian Population
1210MN
Dec’12
COMPUTER LITERATES
224MN
CLAIMED
Internet Users
150MN
ACTIVE
Internet Users
122MN
VERNAKULAR
Content Users
45MN

3. . Auto
Travel News
Top
. Technol Vertical Sports
ogy
Health
Entertai
&
nment
fitness
Working Visitors
University
80% Educated 50% Profession 80% From Top 32% 68%
als 10 Cities
Unique Avg. time
Return
Pub- 1500+ Visitor- spent – 7 25-55
Visitor- 65%
5mn. Min
70%
15-25
30%

4. Commercials
Connecting with the Evolving Indian
Engagement Mobile, Social
Digital Readiness Based search, gaming
Communication and DTH
. . .
. Building capability . Focus on earned
media . 500% increase in
search,100& in social
.5Mn Social and 90% on mobile
. More brands, more networking fans
platforms, always on added in 2012
.1billion social . Online video is 10%
. Significant step up impressions of total digital spends
in investment generated

5. Commercials
Newer ways of engaging Consumers
Integrated video plus social networking

6. Proposition 01- CPM- On Video Pre-roll
CPL Proposition- Rs 210/-per Leads
2mn UV
68% Men &
32% Women
Age Group–
(15 to 65) 68%

7. Proposition Proposition- ??
FB App 02 – Facebook
Pre-Roll video (CPM) will run on Network & Landing Page would be Facebook

8. Commercial
Commercials
Video pre-
FB-PPC
roll
Stamp Ad –
Rs. 7/per Rs. 250/-
click
Marico Brand Marico Brand
FB Like Page FB Like Page
landing Page. landing Page

9. Commercials
Benefits to HUL Brand
• First mover advantage  Less Competition  Profit Margin
• Customer stickiness  Loyalty  Word of mouth PR
• Expand your Market Generate New Inquiries
• Value for Money, ROI, Immediate Result
• Relationship management

10. Commercials
Sign a success story with
Manhattan Communications India
Pvt. Ltd. 
Manish Srivastava
Business Head – Digital
Mobile- 9769300095