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Sironta: From Research to Market




            Manu Arjó. VP Business Development of Sironta

                      manuel.arjo@sironta.com
About TechIDEAS
TechIDEAS in figures
Systems based
         on the nature
- OPAALS (Open Philosophies for Associative Autopoietic Digital
         Ecosystems)
- DEN4DEK (Digital Ecosystems Network of regions for 
          DissEmination and Knowledge Deployment)
Types of Networks
Distributed networks:
Main goals

- Avoid failure of a single point.

- Avoid resource limitations.

- Use the existing infraestructure.

- Make more effectively use of distributed information
 and resources.

- Increase the performance and stability of the system.
Distributed networks:
Growth
Distributed networks:
Nature




Sironta uses a distributed Peer-to-Peer network to collaborate
About Team Collaboration

 - Creation of great distributed teams across organizations and
   geographical distances keeping your privacy.

 - Without technical support from IT departments.

 - Create your private environment to:
     - Collaborate.
     - Talk.
     - Have fun.
     - Work together.

 - For pervasive users at any place,
   any time.
Peer-to-Peer

- Sironta is not an on-line application.
- Direct communication tool.
- Distributed network.
- No network congestion.
- Not centralized on an external server.
- Users always know where their files are.
- Share files of any type and any size.
- Possibility of editing off-line documents.
Room Metaphor




Workspace divided into different 'rooms' depending on which
             users you want to interact with.
SIRONTA: Getting Started
Sironta features:
 - People Management: Invitation,
  chat.
 - Documents Management:
   Indexing & searching, version
   management, synchronization.
 - Rooms Management: Presence awareness, chat rooms,
   activity monitoring.
 - Multi-platform: Linux, Windows and Mac OS.

              Sironta is the only multi-platform
           team collaboration solution in the market
SIRONTA: Getting Started
 Sironta features:
  - Ability of working on-line and off-line.
  - Smooth management of large files.
  - Time machine for all your work.
  - High scalability.
  - Complete privacy.
  - Distributed repository.
  - No management.


             Our cost per free-user is near zero
             (80% - 90% below the competence)
OpenOffice.org

 - OpenOffice.org embedded in Sironta.
 - To collaborate on your documents with your partners.
 - Shared documents can be modified directly in Sironta.
 - You do not need to open another office suite.
 - You can create new documents inside Sironta.
OpenOffice.org


             - Writer: Word processor.


             - Calc: Spreadsheet.


             - Impress: Presentation program.


             - Draw: Vector graphics editor.
Delta encoding

- Transmitting data in the
form      of    differences
between sequential data
rather than complete files.

- Only changes are sent
through the network.

- Differences between
documents are recorded
and consequently sent
through the network in
discrete files called Deltas.
GIT

- Global Information Tracker.

- Speed emphasis distributed
  revision control system.

- GIT saves each new object
created as a separate file.

- GIT does periodic repacking automatically to maintain the
  space-efficient storage.

- Objects are combined into packs, using Delta encoding to save
  space.
And more!
- Open source: AGPL v3.
- XMPP protocol.
- Port 5222 (XMPP client connection).
- No violation of the terms of confidentiality nor the NDA.
Market Opportunity

- Gartner: In 2010 a 30% of
enterprises     are   using
Google Apps or a similar
solution from a competitor.
- Jive Software receives
$15 million from Sequoia
Capital (August 2007).
- The potential market is
$4.4 billion (Gartner).        Sironta

- The potential market is $9
billion (Sequoia Capital).
Why free software?
Go-to-Market strategy:
- Viral marketing (gossiping).
- Social Networks (Facebook, Twitter).
- Word of mouth (invitation).
Business Model - Pricing

Free of charge for 95% of users:
How do we get big?




                              2010       2011         2012
       Income                30.240    744.757   1.879.582
       Outlay               537.600    919.704   1.624.322
       Operating Results   -507.360   -174.947     255.260
Why open source?

- Business for 3rd parties is business for me.

- Software is a rat race. Support granted.

- Potential large community of users.

- High evolution speed.
Where are we now?

- Solution of the month (April & May 2010) by OpenOffice.org.
- More than 1500 downloads since April 2010.
- More than 800 visits in its first month.
- Broad geographic distribution.
Management Team
Pablo Hernández is CEO & Founder: BSc in Computer Sciences from UPC
and MSc in Operations Management from ICT. He has worked in IT sector
since 1990 in multinational companies like BaaN, Atos/ORIGIN and in start-
ups like e-Solutions and SDS.




Miguel Vidal is CTO & Founder: Holds a degree in physics from the Univer-
sity of Barcelona, Msc. in Fourier Optics and a Msc. in Telecommunications
Engineering by the UPC. He has worked in IT sector since 1988 in companies
like Sun Microsystems, Retevision y Atos/ORIGIN. He was the Technical Dir-
ector of DBE research project, one of the biggest open source project ever
funded by European Commission.
The Ask
   “Why so few European
   SMEs grow to become
   global corporations?”
“One important explanation is that technologies and services (developed by
small and highly innovative European firms) often can only grow by
attracting US investments. It is flattering that the US investors recognize the
quality and attractiveness of our research, but it is a signal that Europeans
are failing to risk money in getting gains from our brains. This is really a
tragic loss of assets: not only do we fail to exploit our potential, but we pump
our knowledge capital offshore often accompanied by the innovators, our
most innovative and entrepreneurial assets of all.”
                     Viviane Reding Speech at Biennial Conference 2008, Athens, 8 September 2008
                   Entrepreneurship in the online economy: Europe's new opportunities for growth.


  “Skype and Spotify are the obvious exceptions”
Facts & Figures

 - There is a potential market of $9
 billion.

 - There is a need for a universal
 solution for collaboration.

 - SIRONTA is a viable solution due to
 an estimated operating costs 80%
 lower than our competitors.

 - TechIDEAS has the strategic vision
 and execution ability to make SIRONTA
 a good deal.
Thanks.
Download Sironta




    http://www.sironta.com/
                   manuel.arjo@sironta.com

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Sironta at OpenOffice.org Conference 2010

  • 1. Sironta: From Research to Market Manu Arjó. VP Business Development of Sironta manuel.arjo@sironta.com
  • 4. Systems based on the nature - OPAALS (Open Philosophies for Associative Autopoietic Digital Ecosystems) - DEN4DEK (Digital Ecosystems Network of regions for  DissEmination and Knowledge Deployment)
  • 6. Distributed networks: Main goals - Avoid failure of a single point. - Avoid resource limitations. - Use the existing infraestructure. - Make more effectively use of distributed information and resources. - Increase the performance and stability of the system.
  • 8. Distributed networks: Nature Sironta uses a distributed Peer-to-Peer network to collaborate
  • 9. About Team Collaboration - Creation of great distributed teams across organizations and geographical distances keeping your privacy. - Without technical support from IT departments. - Create your private environment to: - Collaborate. - Talk. - Have fun. - Work together. - For pervasive users at any place, any time.
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  • 11. Peer-to-Peer - Sironta is not an on-line application. - Direct communication tool. - Distributed network. - No network congestion. - Not centralized on an external server. - Users always know where their files are. - Share files of any type and any size. - Possibility of editing off-line documents.
  • 12. Room Metaphor Workspace divided into different 'rooms' depending on which users you want to interact with.
  • 13. SIRONTA: Getting Started Sironta features: - People Management: Invitation, chat. - Documents Management: Indexing & searching, version management, synchronization. - Rooms Management: Presence awareness, chat rooms, activity monitoring. - Multi-platform: Linux, Windows and Mac OS. Sironta is the only multi-platform team collaboration solution in the market
  • 14. SIRONTA: Getting Started Sironta features: - Ability of working on-line and off-line. - Smooth management of large files. - Time machine for all your work. - High scalability. - Complete privacy. - Distributed repository. - No management. Our cost per free-user is near zero (80% - 90% below the competence)
  • 15. OpenOffice.org - OpenOffice.org embedded in Sironta. - To collaborate on your documents with your partners. - Shared documents can be modified directly in Sironta. - You do not need to open another office suite. - You can create new documents inside Sironta.
  • 16. OpenOffice.org - Writer: Word processor. - Calc: Spreadsheet. - Impress: Presentation program. - Draw: Vector graphics editor.
  • 17. Delta encoding - Transmitting data in the form of differences between sequential data rather than complete files. - Only changes are sent through the network. - Differences between documents are recorded and consequently sent through the network in discrete files called Deltas.
  • 18. GIT - Global Information Tracker. - Speed emphasis distributed revision control system. - GIT saves each new object created as a separate file. - GIT does periodic repacking automatically to maintain the space-efficient storage. - Objects are combined into packs, using Delta encoding to save space.
  • 19. And more! - Open source: AGPL v3. - XMPP protocol. - Port 5222 (XMPP client connection). - No violation of the terms of confidentiality nor the NDA.
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  • 36. Market Opportunity - Gartner: In 2010 a 30% of enterprises are using Google Apps or a similar solution from a competitor. - Jive Software receives $15 million from Sequoia Capital (August 2007). - The potential market is $4.4 billion (Gartner). Sironta - The potential market is $9 billion (Sequoia Capital).
  • 37. Why free software? Go-to-Market strategy: - Viral marketing (gossiping). - Social Networks (Facebook, Twitter). - Word of mouth (invitation).
  • 38. Business Model - Pricing Free of charge for 95% of users:
  • 39. How do we get big? 2010 2011 2012 Income 30.240 744.757 1.879.582 Outlay 537.600 919.704 1.624.322 Operating Results -507.360 -174.947 255.260
  • 40. Why open source? - Business for 3rd parties is business for me. - Software is a rat race. Support granted. - Potential large community of users. - High evolution speed.
  • 41. Where are we now? - Solution of the month (April & May 2010) by OpenOffice.org. - More than 1500 downloads since April 2010. - More than 800 visits in its first month. - Broad geographic distribution.
  • 42. Management Team Pablo Hernández is CEO & Founder: BSc in Computer Sciences from UPC and MSc in Operations Management from ICT. He has worked in IT sector since 1990 in multinational companies like BaaN, Atos/ORIGIN and in start- ups like e-Solutions and SDS. Miguel Vidal is CTO & Founder: Holds a degree in physics from the Univer- sity of Barcelona, Msc. in Fourier Optics and a Msc. in Telecommunications Engineering by the UPC. He has worked in IT sector since 1988 in companies like Sun Microsystems, Retevision y Atos/ORIGIN. He was the Technical Dir- ector of DBE research project, one of the biggest open source project ever funded by European Commission.
  • 43. The Ask “Why so few European SMEs grow to become global corporations?” “One important explanation is that technologies and services (developed by small and highly innovative European firms) often can only grow by attracting US investments. It is flattering that the US investors recognize the quality and attractiveness of our research, but it is a signal that Europeans are failing to risk money in getting gains from our brains. This is really a tragic loss of assets: not only do we fail to exploit our potential, but we pump our knowledge capital offshore often accompanied by the innovators, our most innovative and entrepreneurial assets of all.” Viviane Reding Speech at Biennial Conference 2008, Athens, 8 September 2008 Entrepreneurship in the online economy: Europe's new opportunities for growth. “Skype and Spotify are the obvious exceptions”
  • 44. Facts & Figures - There is a potential market of $9 billion. - There is a need for a universal solution for collaboration. - SIRONTA is a viable solution due to an estimated operating costs 80% lower than our competitors. - TechIDEAS has the strategic vision and execution ability to make SIRONTA a good deal.
  • 46. Download Sironta http://www.sironta.com/ manuel.arjo@sironta.com