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Product Camp 2013 Melbourne - Jobs To Be Done

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Marc Galbraith
Marc Galbraith

A basic overview of what I've learnt about Jobs To Be Done so far

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jobs to be done marc galbraith
#JTBD “ don't just buy products they hire them to do a job.”
a language
drilling a milkshake
http://www.youtube.com/watch?feature=player_detailpage&v=s9nbTB33hbg
job socialfunctional emotional
snickers v mars bars
truth emerges from action
the switch
timeline
new anxiety new attraction situation habits
dimensionalise
job map
bob moesta chris spiek clay christensen paul pedrazzi ryan singer john palmer ervin fowlkes revolve – timeline credit
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Product Camp 2013 Melbourne - Jobs To Be Done