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Creating A Professional Brand That
People Will Remember Using
Marc Miller - @CareerPivot
Marc@CareerPivot.com
Who is Marc Miller
 Northwestern University
 IBM – 22 years
 Agere Inc – High Tech Startup
 Lucent
 AISD – Taught HS Math @ Akins
HS
 JCAA – Non-Profit Fund Raising
 LifeSize – HD Video Startup
Who is Marc Miller
 Northwestern University
 IBM – 22 years
 Agere Inc – High Tech Startup
 Lucent
 AISD – Taught HS Math @ Akins
HS
 JCAA – Non-Profit Fund Raising
 LifeSize – HD Video Startup
Started in 2011
What is a Brand?
Your Brand
The thoughts and feelings
when people hear your name or
look at your photograph?
Your Brand
“Your brand is what people
say about you when you’re
not in the room.”
Jeff Bezos
What do you check before you
meet with a client for the first
time?
Word Cloud Websites
http://www.wordle.net
http://www.tagcrowd.com/
http://careerpivot.com/tag/li-brand
Resources for Keywords
Job Descriptions
Recommendations
Testimonials
Corporate Websites
LinkedIn Picture
LinkedIn Headline
LinkedIn Headline
LinkedIn Headline
Headline
120 Characters
LinkedIn Headline
Headline
120 Characters
LinkedIn Summary
Brand Story
2000 Characters
Action Items
1. Develop a list of words and phrases that brand you
2. Have a picture taken of you that properly brands you
3. Write a LinkedIn Headline that properly brands you
4. Write your brand story
5. Check your public LinkedIn profile
New LinkedIn Profile
 Eliminated Most Applications
 Attachment of Rich Media to most sections
 Recommendations shown with each position
 Endorsements
Links
http://www.wordle.net
http://www.tagcrowd.com/
Slides
http://CareerPivot.com/Resouces
http://careerpivot.com/tag/li-brand
Career Pivot Contact
Twitter - @CareerPivot
http://www.Facebook.com/CareerPivot
http://www.LinkedIn.com/in/MrMiller
http://careerpivot.com/tag/li-brand
http://CareerPivot.com/Resources
Marc@CareerPivot.com
Creating A Professional Brand That
People Will Remember Using
Marc Miller - @CareerPivot
Marc@CareerPivot.com
Action Items
1. Develop a list of words and phrases that brand you
2. Have a picture taken of you that properly brands you
3. Write a LinkedIn Headline that properly brands you
4. Write your brand story
5. Check your public LinkedIn profile
Links
http://www.wordle.net
http://www.tagcrowd.com/
Slides
http://CareerPivot.com/Resouces
http://careerpivot.com/tag/li-brand
Career Pivot Contact
Twitter - @CareerPivot
http://www.Facebook.com/CareerPivot
http://www.LinkedIn.com/in/MrMiller
http://careerpivot.com/tag/li-brand
http://www.amazon.com/dp/0988700506/
http://careerpivot.com
Marc@CareerPivot.com
LinkedIn Headline
Headline
120 Characters

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Creating a Professional Brand That People will Remember Using LinkedIn PCA11