SlideShare una empresa de Scribd logo
1 de 78
Descargar para leer sin conexión
Success in
Digital
Social, Video, Mobile & Utility
04/17/2014
Me
• Digital Producer
• Started in entertainment for MTV / VH1
• Agency side in ‘digital production’
• Pure-play digital, creative agencies and in-house
• Brands like M&M’s, Snickers, Pedigree, GE, Nike, and MAC Cosmetics
• Digital advertising (content, ads, contests, microsites), brand websites,
web software, mobile apps, internal sales systems, web-connected
products, and installations
My assumptions
• You will work for brands that are regionally, nationally or globally-
recognized (this is not geared to SMBs)
• Most of you will work on the client-side in some kind of marketing
capacity
• You have some experience actually trying to market in a real-world
setting
• B2C
We aren’t covering
• Media planning
• Production dos and don’ts
• Measurement / metrics
• Stuff you already know (eg. the O continuum)
• Storytelling
• Organizational structure and change management
• Branded entertainment
Success in Digital Marketing: Dealing with root causes of failure
Digital is kind of a big deal.
strategy for digital…
content
communications
products
services
experiences
…?
Current trend…
OMNICHANNEL
Facebook
Twitter
Instagram / Tumblr
Youtube
Apps
Websites
Web-connected products
TV Commercials
Brands online
Our digital lives
EXERCISE - INFORMAL POLL
Immediate recall -
Something you enjoyed and/or passed on
1 person = 1 answer = 1 sticky
Use different color stickies for answers
Success is upon us
Question you
should be asking
Who is really succeeding here?
For example:
Brand Awareness
–GE President, Olympic Sponsorship and Corporate Sales
“If you can’t find a link to driving company profits—
don’t do it!”
An Illustration
Video - keynote only
An Illustration
Video - keynote only
We did everything right.
GE 2012
Olympics
15
responsive
websites 

(on NBC, ESPN)
dynamic banners
data viz.
yelp integration
116 videos
celebrities
rich media ads
Facebook app
Sponsored stories
live twitter
visualization
–Global executive director of digital advertising at GE
"This is not just a 17-day (social-media) goal. The Olympics
are step one."
Success in Digital Marketing: Dealing with root causes of failure
Success in Digital Marketing: Dealing with root causes of failure
The problem with ‘success’
• Campaign-centric planning and interruption-based
thinking as foundational for all work
• A complicit industry (metrics can be misleading)
• Marketing as science (feeling of control)
Most successful digital
marketing fails for customers.
!
Deliverables are a misdirect.
!
We’ve got to change our foundations.
AUTHENTICITY
Not ‘what to do’
!
HOW TO BE
!
‘what to do’ follows
How did we get here?
success vs. value
SUCCESS
Brand manager
SUCCESS
Brand manager
Boss(s)
SUCCESS
Brand manager
Procurement
Boss(s)
SUCCESS
Brand manager
Procurement
Boss(s)
‘Digital’ floater(s)
SUCCESS
Brand manager
Procurement
Boss(s)
‘Digital’ floater(s)
SUCCESS
Customers
Eyeballs
Brand manager
Procurement
Boss(s)
‘Digital’ floater(s)
SUCCESS
Customers
Eyeballs
Agency Partners
Brand manager
Procurement
Boss(s)
‘Digital’ floater(s)
SUCCESS
Customers
Eyeballs
Agency Partners
Brand manager
Procurement
Boss(s)
‘Digital’ floater(s)
SUCCESS
Customers
Eyeballs
Agency Partners
Brand manager
Procurement
Boss(s)
‘Digital’ floater(s)
SUCCESS
Customers
Eyeballs
Agency Partners
Brand manager
Procurement
Boss(s)
‘Digital’ floater(s)
SUCCESS
Customers
Eyeballs
Agency Partners
IT / IS
PRODUCT
RETAIL /
CHANNEL
ECOMMERCE
Brand manager
Procurement
Boss(s)
‘Digital’ floater(s)
SUCCESS
Customers
Eyeballs
Agency Partners
VALUE
VALUE
THE BRAND (YOU)
VALUE
THE BRAND (YOU)
Customers
VALUE
Silos
BRAND
COMMS
IT / IS
PRODUCT RETAIL
THE BRAND (YOU)
Customers
VALUE
Silos
BRAND
COMMS
IT / IS
PRODUCT RETAIL
THE BRAND (YOU)
Customers
VALUE
Silos
BRAND
COMMS
IT / IS
PRODUCT RETAIL
THE BRAND (YOU)
Customers
Agency Partners
CREATIVE
SHOPPER
MKTG
SOCIAL RETAIL
VALUE
Silos
BRAND
COMMS
IT / IS
PRODUCT RETAIL
THE BRAND (YOU)
Customers
Agency Partners
CREATIVE
SHOPPER
MKTG
SOCIAL RETAIL
VALUE
Silos
BRAND
COMMS
IT / IS
PRODUCT RETAIL
THE BRAND (YOU)
Customers
Agency Partners
CREATIVE
SHOPPER
MKTG
SOCIAL RETAIL
VALUE
Silos
BRAND
COMMS
IT / IS
PRODUCT RETAIL
THE BRAND (YOU)
Customers
Agency Partners
CREATIVE
SHOPPER
MKTG
SOCIAL RETAIL
‘SUCCESS’ VALUEVS.
Brand-first
Campaigns
Fast
Metrics to prove value
Listening to write a case study
Execution is easier
Marketing department only
Person-first
Commitments (can have campaigns)
Slow
Metrics to learn and change
Listening to listen and act
Execution is harder
Whole organization involvement
Obvious right?
Obvious right?
Easter / seasons!
Obvious right?
Easter / seasons!
New product release
Obvious right?
Easter / seasons!
New product release
Earnings are down
Obvious right?
Easter / seasons!
New product release
Earnings are down
Industry pressure
Obvious right?
Easter / seasons!
New product release
Earnings are down
Industry pressure
KPIs & bonuses
Obvious right?
Easter / seasons!
New product release
Earnings are down
Industry pressure
KPIs & bonuses
Bad press
Obvious right?
Easter / seasons!
New product release
Earnings are down
Industry pressure
KPIs & bonuses
Bad press
Fiscal year end
Budgets don’t roll over
How to avoid shiny objects,
sure things, and rabbit holes
Problems vs. symptoms
• Everything is connected
• Question things- metrics are the
opiate of the marketers
• Human psychology is key to
understanding industry-wide failing
at marketing effectiveness
Tactical
Rigor
Strategy
Values
Getting to values
• Be honest about your brand
• Who do you serve?
• What matters to them?
Be honest about your brand
• Field research
• Fly-on-the-wall observation
• Surveys and cultural probes
• Extreme Interviews
• Existing research, social listening
• Internal performance metrics
(bottom-line figures) and SWOT
• Information radiators
Who do you serve?
• Field research
• Walk-a-Mile Immersion
• Interviewing / contextual
inquiry
• Existing consumer research,
social and CRM data
• Stakeholder and Empathy maps
• Personas
What matters to them?
• Field research
• Camera journal
• Narration / Contextual Inquiry
• Unfocus group
• Journey Maps
• Affinity diagram / card sort
• Information radiators
Make lots of friends
• Strategic Partnerships
• Channels
• IT
• eCommerce
• Retail
• Product
Your values become real
• Your baseline for digital marketing is colorful, specific and full of insight:
• A true brand ‘SWOT’ with real life examples and participants for future
test & learns
• A nuanced, deep and wide understanding of your target with data to
inform partners and internal friends
• Specific ideas for the things your audience cares about and the factors
that influence their behavior
Transformation is hard
But it is worth it
What if you were Walgreens?
• What if I don’t have an authentic place in the channels? (what if I’m
Walgreens?)
• Entertainment as value?
Workshop
• Group up
• Review the brief
together
• Do empathy map
• Decide on a few
commitments
Things silos are doing
Pharmacy chat
New Point of Sale
New loyalty program w/ fitbit
Order prescriptions from your phone
Developer program (open API)
Workshop
• Parents (choose the mother or father; younger or older)
• Situation (examples)
• Child gets burned / has rash for longer than normal / warts in
strange spots …etc - not sure what to do
• At a new doctor; need to select a pharmacy to send prescriptions to
• Spouse wants pictures from the weekend getaway printed for get
together with friends tonight
• GOAL: What can we do with digital marketing to change our image?
Some of what happened
• Youtube
• https://www.youtube.com/results?search_query=walgreens
• Twitter/Facebook/Instagram
• https://twitter.com/search?q=walgreens&src=typd
• https://www.facebook.com/Walgreens
• http://www.snapsbywalgreens.com/walgreensluv/
• Other
• https://itunes.apple.com/us/app/walgreens/id335364882?mt=8
• http://www.google.com/trends/explore#q=walgreens
• https://developer.walgreens.com/
• Mobile
• https://itunes.apple.com/us/app/printicular-print-instagram/id570103834?mt=8
Does this mean
• I shouldn’t do [insert deliverable]?
• Classic metrics don’t matter?
No
• The problem with failing to succeed isn’t execution or failure to
measure - its strategy and the communications paradigm
• Marketing fails to build the brand and business because it isn’t values-
first. It has no insight and is not primarily concerned with the
customers. We need marketers who will go to the mat for the
customer.
• That will change strategy and its connection to the tactics through the
line. Sometimes it will mean heavy social media and branded
entertainment. Often it won’t.
Success in Digital Marketing: Dealing with root causes of failure
THANK YOU
marceminor@gmail.com
Appendix.
My thoughts on…
How to use…social
• Use it mostly for listening, learning and responding. Its a customer-
service tool for marketing, not for entertainment.
• Only a few brands have the right to be entertaining socially (eg. use
it as a channel for pushing content). Be honest with yourself.
• Take the ‘O Continuum’ seriously
• Question the marketing science with social as media; have
meaningful metrics
How to use…video
• Depending on your brand, entertainment-based content may be your best
bet for serving people. Most brands think it is but its only right for a few. Its
a crowded space. Consider content from other angles.
• If you are a content-brand (eg. CPG), put all your eggs in this basket. Focus
entirely on creating wildly entertaining content that is participating in the
existing dialog online. Ignore utility.
• Don’t start with your brand. Start with what people are enjoying and go
from there. Hire lots of awesome partners and take lots of small bets until
you have clear sight for a big bet.
• Make CSR (corporate social responsibility) your business; align with a cause
How to use…mobile/utility
• Be as close as you can to purchase intent - retail and POS is really
wonderful and mostly unexplored
• Find ways to improve customer experience with unexpected small
‘digital’ bets. Mobile is very popular with brands but few use it right.
• Get back to the basics - use ‘digital’ to help grow revenue and that
doesn’t always mean targeting your consumers directly with
promotions or campaigns (eg. consider sales tools)
• Don’t make an app unless your solving a real problem. If you do make
an app, dedicate yourself to it beyond a campaign. Commit to solving
the problem, not to your campaign cycle.
How to use…brand sites
• See previous slide on mobile (ex…they are the same thing).
• If you have eCommerce, don’t be scared of them! Its amazing how
often the marketing and store teams have near zero engagement with
each other.
• Reconsider what a ‘brand site’ is. Create a joint task force to serve the
customer. You serve the same person.
…knowing what to do doesn’t
make a great marketer
!
Relentlessly focus on values
and the rest follows
Tactical
Rigor
Strategy
Values

Más contenido relacionado

La actualidad más candente

Shoestring Marketing -- CHPRMS
Shoestring Marketing -- CHPRMSShoestring Marketing -- CHPRMS
Shoestring Marketing -- CHPRMSChris Houchens
 
Branding in the 21st century by imran
Branding in the 21st century  by imranBranding in the 21st century  by imran
Branding in the 21st century by imranImran Hussain
 
Raising brand awareness and how to make the most of your communications
Raising brand awareness and how to make the most of your communicationsRaising brand awareness and how to make the most of your communications
Raising brand awareness and how to make the most of your communicationsIntelligentInk
 
Webinar: Did PuppyMonkeyBaby Win the Super Bowl?
Webinar: Did PuppyMonkeyBaby Win the Super Bowl?Webinar: Did PuppyMonkeyBaby Win the Super Bowl?
Webinar: Did PuppyMonkeyBaby Win the Super Bowl?Ogilvy Consulting
 
What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020 What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020 Ogilvy Consulting
 
Branding in the digital age
Branding in the digital ageBranding in the digital age
Branding in the digital ageSourabh De
 
THoMster class antwerp - branding & positioning
THoMster class antwerp - branding & positioningTHoMster class antwerp - branding & positioning
THoMster class antwerp - branding & positioningThe House of Marketing
 
Brand Love index - Brand Pioneers April 9 2013
Brand Love index - Brand Pioneers April 9 2013Brand Love index - Brand Pioneers April 9 2013
Brand Love index - Brand Pioneers April 9 2013Panelteam
 
Marketing transformation - New Era of Brand Building
Marketing transformation - New Era of Brand Building Marketing transformation - New Era of Brand Building
Marketing transformation - New Era of Brand Building Marketing Clinic
 
Bridge the Sales Marketing Gap Webinar
Bridge the Sales Marketing Gap WebinarBridge the Sales Marketing Gap Webinar
Bridge the Sales Marketing Gap WebinarJanet Windeknecht
 
Fashion Marketing Week 7
Fashion Marketing Week 7Fashion Marketing Week 7
Fashion Marketing Week 7janemonkey
 
Managing marketing communications
Managing marketing communicationsManaging marketing communications
Managing marketing communicationsDominic Mackenzie
 
Holistic Marketing: A Top Line Perspective
Holistic Marketing: A Top Line PerspectiveHolistic Marketing: A Top Line Perspective
Holistic Marketing: A Top Line PerspectiveMikeAtwood
 
“Integrated Brand Planning Redefined” barcelona marketing business models Jul...
“Integrated Brand Planning Redefined” barcelona marketing business models Jul...“Integrated Brand Planning Redefined” barcelona marketing business models Jul...
“Integrated Brand Planning Redefined” barcelona marketing business models Jul...Brainventures
 
Brand Box 1 - Know Your Business - The Marketer's Ultimate Toolkit
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitBrand Box 1 - Know Your Business - The Marketer's Ultimate Toolkit
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitAshton Bishop
 

La actualidad más candente (20)

Shoestring Marketing -- CHPRMS
Shoestring Marketing -- CHPRMSShoestring Marketing -- CHPRMS
Shoestring Marketing -- CHPRMS
 
Branding in the 21st century by imran
Branding in the 21st century  by imranBranding in the 21st century  by imran
Branding in the 21st century by imran
 
Raising brand awareness and how to make the most of your communications
Raising brand awareness and how to make the most of your communicationsRaising brand awareness and how to make the most of your communications
Raising brand awareness and how to make the most of your communications
 
Webinar: Did PuppyMonkeyBaby Win the Super Bowl?
Webinar: Did PuppyMonkeyBaby Win the Super Bowl?Webinar: Did PuppyMonkeyBaby Win the Super Bowl?
Webinar: Did PuppyMonkeyBaby Win the Super Bowl?
 
Disruptive Marketing
Disruptive MarketingDisruptive Marketing
Disruptive Marketing
 
What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020 What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020
 
Winery creative brief
Winery creative briefWinery creative brief
Winery creative brief
 
Branding in the digital age
Branding in the digital ageBranding in the digital age
Branding in the digital age
 
THoMster class antwerp - branding & positioning
THoMster class antwerp - branding & positioningTHoMster class antwerp - branding & positioning
THoMster class antwerp - branding & positioning
 
Brand Love index - Brand Pioneers April 9 2013
Brand Love index - Brand Pioneers April 9 2013Brand Love index - Brand Pioneers April 9 2013
Brand Love index - Brand Pioneers April 9 2013
 
Marketing transformation - New Era of Brand Building
Marketing transformation - New Era of Brand Building Marketing transformation - New Era of Brand Building
Marketing transformation - New Era of Brand Building
 
Bridge the Sales Marketing Gap Webinar
Bridge the Sales Marketing Gap WebinarBridge the Sales Marketing Gap Webinar
Bridge the Sales Marketing Gap Webinar
 
Fashion Marketing Week 7
Fashion Marketing Week 7Fashion Marketing Week 7
Fashion Marketing Week 7
 
Managing marketing communications
Managing marketing communicationsManaging marketing communications
Managing marketing communications
 
Brand Analytics Workshop
Brand Analytics WorkshopBrand Analytics Workshop
Brand Analytics Workshop
 
Holistic Marketing: A Top Line Perspective
Holistic Marketing: A Top Line PerspectiveHolistic Marketing: A Top Line Perspective
Holistic Marketing: A Top Line Perspective
 
Brand Team Assessment Tool
Brand Team Assessment ToolBrand Team Assessment Tool
Brand Team Assessment Tool
 
“Integrated Brand Planning Redefined” barcelona marketing business models Jul...
“Integrated Brand Planning Redefined” barcelona marketing business models Jul...“Integrated Brand Planning Redefined” barcelona marketing business models Jul...
“Integrated Brand Planning Redefined” barcelona marketing business models Jul...
 
Brand Box 1 - Know Your Business - The Marketer's Ultimate Toolkit
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitBrand Box 1 - Know Your Business - The Marketer's Ultimate Toolkit
Brand Box 1 - Know Your Business - The Marketer's Ultimate Toolkit
 
Creative brief
Creative briefCreative brief
Creative brief
 

Similar a Success in Digital Marketing: Dealing with root causes of failure

Generate UK Digital Marketing Strategy seminar 2012
Generate UK Digital Marketing Strategy seminar 2012Generate UK Digital Marketing Strategy seminar 2012
Generate UK Digital Marketing Strategy seminar 2012Teresa Jones
 
Generate UK Digital Marketing Strategy seminar 2012
Generate UK Digital Marketing Strategy seminar 2012 Generate UK Digital Marketing Strategy seminar 2012
Generate UK Digital Marketing Strategy seminar 2012 Generate UK
 
Alinea Partners Social Media - Why it's Different with Us!
Alinea Partners Social Media - Why it's Different with Us!Alinea Partners Social Media - Why it's Different with Us!
Alinea Partners Social Media - Why it's Different with Us!Leahanne Hobson
 
Crafting a Digital Marketing Strategy that Sells
Crafting a Digital Marketing Strategy that SellsCrafting a Digital Marketing Strategy that Sells
Crafting a Digital Marketing Strategy that SellsReal Time Web Marketing
 
Identifying and choosing early adopters and growth customers
Identifying and choosing early adopters and growth customersIdentifying and choosing early adopters and growth customers
Identifying and choosing early adopters and growth customersIncrementa consulting
 
Women in Innovation: Building Success - Branding
Women in Innovation: Building Success - BrandingWomen in Innovation: Building Success - Branding
Women in Innovation: Building Success - BrandingKTN
 
Marketing Accelerator Training
Marketing Accelerator TrainingMarketing Accelerator Training
Marketing Accelerator TrainingGinger Popp-Clay
 
Crave for digital success you’re just 5 steps away!
Crave for digital success you’re just 5 steps away!Crave for digital success you’re just 5 steps away!
Crave for digital success you’re just 5 steps away!TataBSS
 
Customer Strategy Ecosystem
Customer Strategy Ecosystem Customer Strategy Ecosystem
Customer Strategy Ecosystem Adrian Campanelli
 
The Road to Digital Excellence - Digital Marketing/Generate UK
The Road to Digital Excellence - Digital Marketing/Generate UKThe Road to Digital Excellence - Digital Marketing/Generate UK
The Road to Digital Excellence - Digital Marketing/Generate UKGenerate UK
 
Grow your business through smart, simple marketing
Grow your business through smart, simple marketingGrow your business through smart, simple marketing
Grow your business through smart, simple marketingWendy Lieber
 
Identifying the Best Routes to Market- Presentations
Identifying the Best Routes to Market- PresentationsIdentifying the Best Routes to Market- Presentations
Identifying the Best Routes to Market- PresentationsAlbaInnovationCentre
 
Industrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial MarketplaceIndustrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial MarketplacePlantEngineering
 

Similar a Success in Digital Marketing: Dealing with root causes of failure (20)

Generate UK Digital Marketing Strategy seminar 2012
Generate UK Digital Marketing Strategy seminar 2012Generate UK Digital Marketing Strategy seminar 2012
Generate UK Digital Marketing Strategy seminar 2012
 
Generate UK Digital Marketing Strategy seminar 2012
Generate UK Digital Marketing Strategy seminar 2012 Generate UK Digital Marketing Strategy seminar 2012
Generate UK Digital Marketing Strategy seminar 2012
 
Alinea Partners Social Media - Why it's Different with Us!
Alinea Partners Social Media - Why it's Different with Us!Alinea Partners Social Media - Why it's Different with Us!
Alinea Partners Social Media - Why it's Different with Us!
 
Crafting a Digital Marketing Strategy that Sells
Crafting a Digital Marketing Strategy that SellsCrafting a Digital Marketing Strategy that Sells
Crafting a Digital Marketing Strategy that Sells
 
Formula onetraining v2
Formula onetraining v2Formula onetraining v2
Formula onetraining v2
 
Marketing Acceleration
Marketing AccelerationMarketing Acceleration
Marketing Acceleration
 
Identifying and choosing early adopters and growth customers
Identifying and choosing early adopters and growth customersIdentifying and choosing early adopters and growth customers
Identifying and choosing early adopters and growth customers
 
Early and growth customers
Early and growth customersEarly and growth customers
Early and growth customers
 
Marketing planning at tactics
Marketing planning at tacticsMarketing planning at tactics
Marketing planning at tactics
 
Women in Innovation: Building Success - Branding
Women in Innovation: Building Success - BrandingWomen in Innovation: Building Success - Branding
Women in Innovation: Building Success - Branding
 
Marketing Accelerator Training
Marketing Accelerator TrainingMarketing Accelerator Training
Marketing Accelerator Training
 
Admanagers i school 0.3
Admanagers i school 0.3Admanagers i school 0.3
Admanagers i school 0.3
 
Crave for digital success you’re just 5 steps away!
Crave for digital success you’re just 5 steps away!Crave for digital success you’re just 5 steps away!
Crave for digital success you’re just 5 steps away!
 
5 choosing and attracting customers
5  choosing and attracting customers5  choosing and attracting customers
5 choosing and attracting customers
 
VenuWorks 2015 Keynote Speech
VenuWorks 2015 Keynote SpeechVenuWorks 2015 Keynote Speech
VenuWorks 2015 Keynote Speech
 
Customer Strategy Ecosystem
Customer Strategy Ecosystem Customer Strategy Ecosystem
Customer Strategy Ecosystem
 
The Road to Digital Excellence - Digital Marketing/Generate UK
The Road to Digital Excellence - Digital Marketing/Generate UKThe Road to Digital Excellence - Digital Marketing/Generate UK
The Road to Digital Excellence - Digital Marketing/Generate UK
 
Grow your business through smart, simple marketing
Grow your business through smart, simple marketingGrow your business through smart, simple marketing
Grow your business through smart, simple marketing
 
Identifying the Best Routes to Market- Presentations
Identifying the Best Routes to Market- PresentationsIdentifying the Best Routes to Market- Presentations
Identifying the Best Routes to Market- Presentations
 
Industrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial MarketplaceIndustrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial Marketplace
 

Último

BLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly BulletinBLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
Promotion of business Online .ppt
Promotion of business Online        .pptPromotion of business Online        .ppt
Promotion of business Online .pptbharathithangavelu
 
How Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsHow Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsVbout.com
 
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-YTailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Yabhishekb63
 
THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...Ajinkya Pawar
 
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAETOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAEasiyahanif9977
 
Human vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfHuman vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfDawn Anderson MSc DigM
 
Verified Wise Account Buy Verified Wise Account
Verified Wise Account Buy Verified Wise AccountVerified Wise Account Buy Verified Wise Account
Verified Wise Account Buy Verified Wise Accountcashapp
 
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!""TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"Theoda Metcalf
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Jomer Gregorio
 
TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023Social Samosa
 
Christopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBChristopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBchristopherstjean94
 
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHWHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHSara Moccand-Sayegh
 
Best Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in BangaloreBest Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in Bangalorekapsesrishti
 
How to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotHow to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotDimosMichailidis1
 
SEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouSEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouMarianna Nakou
 
Understanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxUnderstanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxelizabethella096
 
india's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxindia's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxpaperboattechsolutio
 
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...ivypcsoseo
 

Último (20)

BLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly BulletinBLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
 
Promotion of business Online .ppt
Promotion of business Online        .pptPromotion of business Online        .ppt
Promotion of business Online .ppt
 
How Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsHow Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More Deals
 
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-YTailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
 
THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...
 
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAETOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
 
Reliv Opportunity Slides US
Reliv Opportunity Slides USReliv Opportunity Slides US
Reliv Opportunity Slides US
 
Human vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfHuman vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdf
 
Verified Wise Account Buy Verified Wise Account
Verified Wise Account Buy Verified Wise AccountVerified Wise Account Buy Verified Wise Account
Verified Wise Account Buy Verified Wise Account
 
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!""TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024
 
TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023
 
Christopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBChristopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMB
 
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHWHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
 
Best Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in BangaloreBest Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in Bangalore
 
How to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotHow to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpot
 
SEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouSEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna Nakou
 
Understanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxUnderstanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptx
 
india's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxindia's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptx
 
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
 

Success in Digital Marketing: Dealing with root causes of failure