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Business Model Canvas
                           Un template per sviluppare modelli di business




                           Francesco Trucchia - http://www.francescotrucchia.it




lunedì 17 settembre 2012
Chi sono

                     • Partner & founder @ ideato
                           http://www.ideato.it
                     • Founder @ Oltre Tata
                           http://www.oltretata.it




lunedì 17 settembre 2012
Come posso sviluppare
                 un modello di business?
                           Vendere congelatori agli eschimesi




lunedì 17 settembre 2012
Day     Month   Year




                                                                                                                                                                                                                                                                                                                                                                                                             No.




       Who are our Key Partners?                                           What Key Activities do our Value Propositions require?   What value do we deliver to the customer?                                             What type of relationship does each of our Customer                                                        For whom are we creating value?
       Who are our key suppliers?                                          Our Distribution Channels?                               Which one of our customer’s problems are we helping to solve?                         Segments expect us to establish and maintain with them?                                                    Who are our most important customers?
       Which Key Resources are we acquiring from partners?                 Customer Relationships?                                  What bundles of products and services are we offering to each Customer Segment?       Which ones have we established?
       Which Key Activities do partners perform?                           Revenue streams?                                         Which customer needs are we satisfying?                                               How are they integrated with the rest of our business model?
                                                                                                                                                                                                                          How costly are they?




                                                                           What Key Resources do our Value Propositions require?                                                                                          Through which Channels do our Customer Segments
                                                                           Our Distribution Channels? Customer Relationships?                                                                                             want to be reached?
                                                                           Revenue Streams?                                                                                                                               How are we reaching them now?
                                                                                                                                                                                                                          How are our Channels integrated?
                                                                                                                                                                                                                          Which ones work best?
                                                                                                                                                                                                                          Which ones are most cost-efficient?
                                                                                                                                                                                                                          How are we integrating them with customer routines?




       What are the most important costs inherent in our business model?                                                                                                       For what value are our customers really willing to pay?
       Which Key Resources are most expensive?                                                                                                                                 For what do they currently pay?
       Which Key Activities are most expensive?                                                                                                                                How are they currently paying?
                                                                                                                                                                               How would they prefer to pay?
                                                                                                                                                                               How much does each Revenue Stream contribute to overall revenues?




                                                                                                                                                                                                                                                                                                  This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
                                                                                                                                                                                                                                                                                                                To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
                                                                                                                                                                                                                                                                                         or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.




lunedì 17 settembre 2012
Value Propositions
                           Conservare cibi freschi per lunghi periodi
                                  comodamente a casa tua




lunedì 17 settembre 2012
Customer Segments
              Famiglie eschimesi che non hanno più ghiaccio a causa del
                            surriscaldamento del pianeta




lunedì 17 settembre 2012
Channels
                           Distributori di elettrodomestici



                 Customer Relationships
                           Garanzia - Supporto telefonico




lunedì 17 settembre 2012
Revenue Streams
                              Vendita di congelatori




lunedì 17 settembre 2012
Key Activities
                            Customer care - Marketing


                           Key Resources
                           Rete vendita - Call center



lunedì 17 settembre 2012
Key Partners
                               Indesit




lunedì 17 settembre 2012
Cost Structure
                           Call center - Rete vendita - Personale




lunedì 17 settembre 2012
Risorse

                     • Business model canvas explained
                           http://youtu.be/QoAOzMTLP5s
                     • Business model generation
                           http://www.businessmodelgeneration.com




lunedì 17 settembre 2012
Contatti

                                   Twitter: @cphp
                            E-Mail: francesco@trucchia.it

                           http://www.francescotrucchia.it




lunedì 17 settembre 2012
?



lunedì 17 settembre 2012

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Francesco Trucchia: Business model canvas

  • 1. Business Model Canvas Un template per sviluppare modelli di business Francesco Trucchia - http://www.francescotrucchia.it lunedì 17 settembre 2012
  • 2. Chi sono • Partner & founder @ ideato http://www.ideato.it • Founder @ Oltre Tata http://www.oltretata.it lunedì 17 settembre 2012
  • 3. Come posso sviluppare un modello di business? Vendere congelatori agli eschimesi lunedì 17 settembre 2012
  • 4. Day Month Year No. Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value? Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers? Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established? Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? How costly are they? What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments Our Distribution Channels? Customer Relationships? want to be reached? Revenue Streams? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? What are the most important costs inherent in our business model? For what value are our customers really willing to pay? Which Key Resources are most expensive? For what do they currently pay? Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. lunedì 17 settembre 2012
  • 5. Value Propositions Conservare cibi freschi per lunghi periodi comodamente a casa tua lunedì 17 settembre 2012
  • 6. Customer Segments Famiglie eschimesi che non hanno più ghiaccio a causa del surriscaldamento del pianeta lunedì 17 settembre 2012
  • 7. Channels Distributori di elettrodomestici Customer Relationships Garanzia - Supporto telefonico lunedì 17 settembre 2012
  • 8. Revenue Streams Vendita di congelatori lunedì 17 settembre 2012
  • 9. Key Activities Customer care - Marketing Key Resources Rete vendita - Call center lunedì 17 settembre 2012
  • 10. Key Partners Indesit lunedì 17 settembre 2012
  • 11. Cost Structure Call center - Rete vendita - Personale lunedì 17 settembre 2012
  • 12. Risorse • Business model canvas explained http://youtu.be/QoAOzMTLP5s • Business model generation http://www.businessmodelgeneration.com lunedì 17 settembre 2012
  • 13. Contatti Twitter: @cphp E-Mail: francesco@trucchia.it http://www.francescotrucchia.it lunedì 17 settembre 2012