Becoming a linked in power user redux
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Becoming a linked in power user redux
- 1. Becoming A LinkedIn “Power User” Marcos Lopez-Carlson marcos.lopezcarlson@gmail.com linkedin.com/in/marcoslopezcarlson @marcoscopic
- 2. Twin Cities Media Alliance The Twin Cities Media Alliance began in the winter of 2005 with the mission of bringing together media professionals and engaged citizens to improve the quality, accountability and diversity of the local media, and giving the public the tools they need to become more active participants in the emerging media environment. http://youtu.be/SX7zhVeFhCw
- 3. Overview Why LinkedIn? Maximizing profiles & making connections Exploring jobs & interests Using the Home page Advanced settings Power practices
- 4. Why LinkedIn? Don’t like social media… LinkedIn is boring… Do I really need to use it?
- 5. Why LinkedIn? LinkedIn is the 2nd most popular social network 22% of online US adults Over 100 million US users It is a dedicated, professional way to maintain contacts Source: LinkedIn
- 6. Maximizing Profiles Profile is your public page Optimize your sections to highlight your expertise Showcase your skills & get recommendations Pro Tip: Claim your personal URL − http://www.linkedin.com/in/marcoslopezcarlson
- 7. Making Connections LinkedIn is based on connections 1st degree, 2nd degree & 3rd degree 2nd degree is the sweet spot Ask mutual connections to introduce you Pro Tip: Make your invitation to connect personal
- 8. Exploring Jobs & Interests Job listings can be searched by skill, keyword & location Job searches can be saved Follow companies to get up-to-date news Pro Tip: Look for connections when you apply for jobs
- 9. Exploring Jobs & Interests Groups are a source of expertise, opinion & job leads Groups are a way to establish your expertise Be judicious, join a few groups and get involved Pro Tip: Manage your group settings and notifications
- 10. Exploring Jobs & Interests Groups are a source of expertise, opinion & job leads Groups are a way to establish your expertise Be judicious, join a few groups and get involved Pro Tip: Manage your group settings and notifications
- 11. Using Your Home Page The homepage has all the activity in your network You can choose what kinds of activity to see Share content of interest to your professional network
- 12. Advanced Settings Personalize your settings to share what you want Change your activity feed based on job searching Control what people see when they view your profile Pro Tip: Keep your profile public, this is networking!
- 13. Pro Tips Customize your profile URL Make your invitation to connect personal Look for connections when you apply for jobs Manage your group settings and notifications Keep your profile public, this is networking
- 14. Best practices to be a Power User Have a public profile Schedule 15 minutes & check LinkedIn every day Make it a routine, same time every day Check your activity feed for recent changes Comment on one post per day Share one update every day
- 15. Time to be a Superhero! Questions? Connect with me: Marcos.lopezcarlson@gmail.com linkedin.com/marcoslopezcarlson @marcoscopic
Notas del editor
- Different platforms reach different audiences. Facebook is the dinner party Twitter is the cocktail party LinkedIn is the happy hour networking party This is a space dedicated to professionals! The “professional Facebook”
- Connections are where LinkedIn shines! People change jobs, phone numbers & email – LinkedIn is the modern day rolodex
- Frame the set up to include board and volunteer recruitment as a part of donor prospecting. Different outcome, same toolset.