Stephen C. Schoenbaum, a speaker at the marcus evans National Healthcare CFO Summit Spring 2012, on changing the face of healthcare. Interview with: Stephen C. Schoenbaum, MD, MPH

1. April 26-28, 2012 | The Westin Diplomat Resort & Spa | Hollywood | FL
Changing the Business of Healthcare:
Allocating After Hours Services
Stephen C. Schoenbaum, a speaker at the marcus evans National Healthcare CFO Summit
Spring 2012, on changing the face of healthcare.
Interview with: Stephen C. Schoenbaum, MD, MPH
FOR IMMEDIATE RELEASE
To maintain and increase revenue in an era of Accountable What role can hospitals play in assisting ACOs?
Care Organizations (ACOs) and bundled payments, healthcare
Chief Financial Officers (CFOs) must find new ways of doing Stephen C. Schoenbaum: To increase revenue, healthcare
business, says Stephen C. Schoenbaum, MD, MPH. Hospitals CFOs must find new ways of doing business. There are
could arrange after hour services and supports for coordinated numerous discussions surrounding the development of
care and sell those supports to physicians and practices in the medical homes and ACOs. These require a variety of shared
area. services so that they can meet their cost and quality goals.
A speaker at the upcoming marcus evans National Hospitals could set up after hours services which could then be
Healthcare CFO Summit Spring 2012, taking place in provided to a number of practices and physicians. Physicians
Hollywood, Florida, April 26-28, Schoenbaum discusses new are not in the office 24 hours a day, seven days a week, but
business avenues that healthcare organizations could exploit. patients need around the clock care.
With so much focus on lowering costs, how can healthcare This will allow for better, less expensive care that decreases
CFOs maintain quality of care? visits to the emergency room. While it decreases admissions, it
also, assuming they are paid differently, creates a new
Stephen C. Schoenbaum: The US is one of several countries in business opportunity for hospitals. Healthcare executives must
which healthcare spending increases chronically exceed open their eyes and realize that they have all the components
increases in earnings and increases in GDP. Each has necessary for this.
continuing pressure in improving quality of care and health
spending. In the US, healthcare providers that have depended How can hospital performance be measured?
on non-essential practices are already seeing a drop in volume
and revenue, and will eventually have to terminate those Stephen C. Schoenbaum: Medicare and Medicaid publically
practices. They also will have to seek opportunities to do report measures online that focus on technical care and
business that are aligned with the goals of improving care and patient experience. Both are extremely important. Technical
decreasing costs. There is already a strong belief among care looks at what is being delivered in accordance with
healthcare executives that better care is less expensive care. various guidelines and patient experience is an aspect that care
More efficient processes, ones that eliminate unnecessary givers are not able to determine on their own.
steps, create a platform for better quality at a lower cost.
The overall performance of the US system has actually gotten
What can be done to maximize efficiency in healthcare a bit poorer in recent years. This appears to be related to the
delivery and administration? increasing number of uninsured people with no or poor access
to care. Nevertheless, quality measures are improving, as this is
Stephen C. Schoenbaum: The existing service payment system the only area where we have national guidelines. The
in the US encourages more care, not better care. Private healthcare system is responding to the existence of guidelines
insurers are trying to change the way payments are made to and related measures by working on improving care in those
encourage better coordinated, more efficient care. areas. The positive message is that if you set up accountability
Accountability for the quality of care requires adoption of by having standards and measures in place, you will get
specific standards and measurements by the US government results.
and others as well as transparency in reporting the results.
www.healthcare-summit.com

2. April 26-28, 2012 | The Westin Diplomat Resort & Spa | Hollywood | FL
Contact: Stacey Melvin, Journalist, marcus evans, Summits Division
Tel: + 357 22 849 400
Email: press@marcusevanscy.com
About the National Healthcare CFO Summit Spring 2012
This unique forum will take place at The Westin Diplomat Resort & Spa, Hollywood, Florida, April 26-28, 2012. Offering
much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry
thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes
presentations on strategies for improving the revenue cycle, preparing for healthcare reform, and being in a position to
be able to take advantage of the impending changes in our healthcare system.
For more information please send an email to info@marcusevanscy.com or visit the event website at
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