1. View My VisualCV Online: http://www.visualcv.com/n64xjxg
YouTube Marcus Kenneth Anderson
Campaigns
eMarketer, Social Media & eLearning
Introduction to Thomson Reuters (Westlaw)
WestlawNext Road
My Blog: http://www.westlawinsider.com
Show Campaign My Blog: http://www.thesportsdaddy.com
My Website: http://www.westelearning.com
Profile
In February 2010, we launched a
new legal research platform Performance-driven Marketing Leader with strong Social Media & Internet background eager to
called WestlawNext. To introduce contribute extensive talents toward supporting a dynamic company in optimizing market share and
our Social Media presence, we revenue growth.
sent two characters "Johnny and
Jenny" to represent us at all 17
Profile:
in-Market events.
We created 21 promotional
videos, including one from each • Proficiency in Social Media platforms, project management, market research, search engine
location on the tour (see samples optimization (SEO), consulting, web/graphic design, web analytics/traffic analysis, and
below) and deployed them on providing strategic recommendations and action plans.
You Tube, Facebook and our • Thrive on analyzing client/company challenges and navigating marketing initiatives to
Westlaw Insider blog. maximize business development, brand recognition, keyword ranking, and sales.
• Combine leadership and team-building capabilities to train, mentor, empower and motivate
Total Social Media Views: highly-productive personnel.
9,591 • Methodical and focused problem solver with outstanding relationship-building skills and
prioritization capabilities.
I was the leading eMarketer for • Significant written communication skills; authored user guides, prospectus, interactive
this campaign. From concept to computer-based training and ancillary reference material for 20+ courses as former Trainer
implementation, I was involved and Educational Consultant.
with hiring the video production • Adept at driving cohesive and collaborative efforts among cross-functional teams.
crew, working with the talent to • Earned recognition as Product Knowledge Champion, consummate sales trainer, and
strategize content, coordinating “Team Player of the Year” in earlier role as Inside Sales Representative for West
the schedules, and deploying the Publishing.
deliverables on all of our social
media platforms.
WestlawNext Road
Show in Los Angeles
The first city on our WestlawNext
tour was Los Angeles.
Total Social Media Views: 1,019
WestlawNext Road
Show in Philadelphia
For all the cities, we tried to
capture the spirit of the
community. In this feature, Jen
goes to the Rocky Balboa statue
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2. View My VisualCV Online: http://www.visualcv.com/n64xjxg
and poses. Later we would add Recent Social Media Platforms
interactive surveys about each
video to encourage their
participation and post results on Westlaw Insider West eLearning Westlaw
our blog, twitter and facebook Blog Center Facebook
pages.
Total Social Media Views: 482
Launched in January In 2008 I was tasked with Launched in December
2010, this social media centralizing all Marketing 2009, the Westlaw
hub now averages over Webinar activity to WeC. Facebook page has
3,000 visitors each The site traffic increased 2,013 fans (as of
month. to 26,000 new users in 1-05-11)
2009, and to over 30,000
in 2010
Westlaw Twitter The Sports Daddy Westlaw
Blog eLearning
YouTube Channel
Launched in 2009, our Launched in August
Launched in 2009, the
primary Twitter account 2010, this is my personal
Westlaw You Tube
has grown to 2,074 "Daddy Blog" with over
channel includes
followers. Coupled with 800 monthly visitors.
promotional and product
the LearnWestlaw
learning videos which
account we now have
have been viewed 3,895
over 3,608 followers as
times as 1-05-11.
of 1-05-11.
Work History
Thomson Reuters (Westlaw)
Eagan, MN, United States Jul 2008 - Present
eMarketer, Social Media & eLearning
• Spearhead full spectrum of marketing operations for West eLearning Center and all
Westlaw social media platforms inclusive of direct mail, product launches, promotional
events, marketing collateral, and field sales activities.
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3. View My VisualCV Online: http://www.visualcv.com/n64xjxg
• Formulate detailed project plans which include positioning, pricing, business rules, and
systems development and launch components.
• Conduct qualitative and quantitative analysis to assess program results, essential to
optimizing strategic direction and decision making.
• Leverage exemplary organizational skills to efficiently manage multiple projects
simultaneously.
• Interpret and analyze sales data, competitive information, and market trends and activity
to devise appropriate and proactive marketing plans and approaches.
• Strategically partner with Creative Services to develop high-impact marketing
communications and sales tools.
• Manage and control marketing campaign expenses encompassing creative services,
premiums, and incentives per project budget guidelines.
Thomson Reuters- North American Legal
Eagan, MN, United States Mar 2003 - Jul 2008
Webmaster, Corporate Communications
• Proficiently designed and maintained MyThomson (TheLink) communities, pages and
portlets while consistently adhering to corporate style and content guidelines.
• Applied sharp technical acumen toward creating and optimizing web images for
download efficiency and clean design.
• Adeptly oversaw TheLink collaboration, content and presentation projects for North
American Legal Community Managers.
• Administered custom Lyris e-mail distribution lists to facilitate effective executive
communication.
• Frequently monitored web analytics and generated traffic reports.
• Collaborated with Creative Services department and contractors to design and
implement innovative multimedia, graphics, page layouts, and templates for use with
MyThomson Content Management System.
• Decisively edited video, flash and other rich media for use on MyThomson (Akamai).
• Migrated third-party audio/video presentations into MyThomson and seamlessly
integrated into portlets for display.
FindLaw
Eagan, MN, United States Jan 1999 - Mar 2003
Senior Account Manager
• Steered client projects throughout life cycle while mentoring and coaching 25+ account
managers in optimizing client satisfaction and retention.
• Prepared project plans and schedules, reported progress to management, and drove
cooperative and cohesive efforts among sales representatives, graphic designers, web
development team, content writers and client.
• Supervised development of 140 custom web sites concurrently having a total value of
$3.5M.
• Exercised strong organizational skills to clarify and document requirements, perform
issue tracking and resolution, administer change orders, and implement process
improvements.
• Oversaw customer retention for top 500 West Group clients producing over $2M in
annual revenue.
• Led design and development process of West Group FirmSites, portal and directory
listings.
• Achieved and successfully maintained internal up-sale quota of $100K+ per year.
• Delivered on-going product and technical training to clients, sales representatives and
internal staff.
West Group/Thomson
Eagan, MN, United States Mar 1993 - Jan 1999
Thomson University Trainer/Education Consultant
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4. View My VisualCV Online: http://www.visualcv.com/n64xjxg
• Specialized in legal products and industry, communications, course development,
metrics
• Taught over 300 courses on Legal Product & Industry for over 1,000 students.
• Authored course material including user guides, prospectus, interactive computer-based
training and ancillary reference material for over 20 different courses.
• Traveled the United States to consult with clients and train sales force.
• Assessed client needs, designed customized off-the-shelf training programs for business
stake-holders, including Consultative Training for Sales Force, Communicating More
Effectively, and New Employee Orientation.
• Led training of internal and outside sales representatives, specializing in legal products
and industry.
• Edited several user manuals for various components of the West Group Product line,
including tips, features & benefits, and glossaries in various learning styles.
West Publishing Company
St. Paul, MN, United States Oct 1987 - Mar 1993
Inside Sales
• Acted as primary client contact, advocate, and consultant from inception of the product
sale through retention.
• Named "Team Player of the Year 1991"- the highest award given to individuals from
Inside Sales. Received several monthly recognition awards for individual performance,
including Top Direct Sales, Top Referrals, and Product Knowledge.
• Conducted outgoing, cold calls, inbound calls, selling over $1.1 million worth of
secondary source legal reference materials. Generated over 3,500 primary reference
leads for field representatives.
• Maintained a daily average of $700 dollars per day in direct sales, while handling over 30
incoming and 75 outgoing calls from customers needing research, product or service
assistance.
• Responsible for retention of all assigned contracts and for adding additional revenue (up
selling) to all assigned clientele.
Education
Macalester College
St. Paul, MN, United States Aug 1983 - May 1987
Bacheor of Arts, Social Sciences
University of St. Thomas
St. Paul, MN, United States Sep 1998 - Nov 1998
Trainer I II & III Series Certification
Minnesota School of Business
Richfield, MN, United States Oct 1999 - May 2001
Associate’s Degree Candidate, e-Commerce/Advanced Web Design
Skills
WordPress (Expert)
3-4 Years Experience, (Currently in use)
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5. View My VisualCV Online: http://www.visualcv.com/n64xjxg
• Project managed the design of custom template for Westlaw Insider blog which includes
custom category set-up for multiple RSS feeds. The job required custom headers for
multiple landing pages and set up for several contributing authors.
• Responsible deployment of the template and maintenance of all technical requirements of
the site including rotating ad server, polls, SEO optimization, Quick Contact Form, Events
calendar, Image galleries, Video, Slideshow, Javascript, PHP.
Social Media Platforms
(Expert)
7-9 Years Experience, (Currently in use)
• Set up and maintenance of Facebook, YouTube, MySpace, Twitter, and Digg for B2B
marketing campaigns.
• Successfully completed target marketing campaigns with targeted keywords and Pay Per
Click (PPC) strategies.
Social Media Marketing
(Expert)
5-6 Years Experience, (Currently in use)
SEO (Intermediate)
3-4 Years Experience, (Currently in use)
Sales (Advanced)
7-9 Years Experience, (Last Used 7-9 years ago)
Strategy Development & Implementation
(Advanced)1-2 Years Experience, (Currently in use)
Web Analytics (Advanced)
7-9 Years Experience, (Currently in use)
Internet Strategy (Advanced)
7-9 Years Experience, (Currently in use)
Intranet Strategy (Advanced)
5-6 Years Experience, (Last Used 3-4 years ago)
Computer Skills
Social Media Platforms (Facebook, MySpace, YouTube, Digg, Ning, Delicious) Blog Platforms
(WordPress, Blogger) Web Analytics( Awstats; Omniture’s Site Catalyst; Google Analytics;
WebTrends) Microsoft Office Suite (Excel, Word, Outlook, PowerPoint); iLife suite (iDvd, iMovie,
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6. View My VisualCV Online: http://www.visualcv.com/n64xjxg
iTunes); BB Edit; Homesite; Fireworks; Flash; Adobe Photoshop; Flash; Video; Akamai hosting; PC
and Mac platforms
This next-generation resume was created using VisualCV
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