1. digital
space
engagement

2. digital
space
engagement
INSTRUCTIONS TO NAVIGATING
THE ENDLESS SOCIAL MEDIA UNIVERSE

3. ✴ GO TO WHERE YOUR
AUDIENCE IS

4. ✴ GO TO WHERE YOUR
AUDIENCE IS
CHOOSE RELEVANT PLATFORMS FOR
TOPIC & INTEREST.

5. ✴ GO TO WHERE YOUR
AUDIENCE IS
CHOOSE RELEVANT PLATFORMS FOR
TOPIC & INTEREST.
DON’T BE EVERYWHERE JUST TO BE
EVERYWHERE.

6. ✴ FIND & EMPOWER
YOUR ADVOCATES

7. ✴ FIND & EMPOWER
YOUR ADVOCATES
THERE ARE PEOPLE WHO LOVE YOUR
BRAND ALREADY.

8. ✴ FIND & EMPOWER
YOUR ADVOCATES
THERE ARE PEOPLE WHO LOVE YOUR
BRAND ALREADY.
HELP THEM SHARE THEIR STORIES
& EXPERIENCES.

9. ✴ FIND & EMPOWER
YOUR ADVOCATES
THERE ARE PEOPLE WHO LOVE YOUR
BRAND ALREADY.
HELP THEM SHARE THEIR STORIES
& EXPERIENCES.
GIVE THEM MORE, DEVELOP THE
RELATIONSHIP FURTHER.

10. ✴ SEEK OUT CRITICS
& INVOLVE THEM

11. ✴ SEEK OUT CRITICS
& INVOLVE THEM
THERE ARE PEOPLE WHO HATE YOUR
BRAND & WANT TO VENT IT.

12. ✴ SEEK OUT CRITICS
& INVOLVE THEM
THERE ARE PEOPLE WHO HATE YOUR
BRAND & WANT TO VENT IT.
APPROACH THEM, ASK THEM WHY?
LISTEN, IMPORTANTLY, SHOW YOU
ARE LISTENING.

13. ✴ SEEK OUT CRITICS
& INVOLVE THEM
THERE ARE PEOPLE WHO HATE YOUR
BRAND & WANT TO VENT IT.
APPROACH THEM, ASK THEM WHY?
LISTEN, IMPORTANTLY, SHOW YOU
ARE LISTENING.
KEEP THEM INFORMED, WHAT DID
YOU DO WITH THAT INFORMATION?

14. ✴ OPEN A DIALOGUE
AND BE PREPARED
TO LISTEN

15. ✴ OPEN A DIALOGUE
AND BE PREPARED
TO LISTEN
IGNORING SOMEONE IS RUDE,
DISRESPECTFUL & NOT EASILY
FORGOTTEN.

16. ✴ OPEN A DIALOGUE
AND BE PREPARED
TO LISTEN
IGNORING SOMEONE IS RUDE,
DISRESPECTFUL & NOT EASILY
FORGOTTEN.
START A CONVERSATION, LISTEN &
RESPOND IN A VALUABLE WAY.

17. ✴ OPEN A DIALOGUE
AND BE PREPARED
TO LISTEN
IGNORING SOMEONE IS RUDE,
DISRESPECTFUL & NOT EASILY
FORGOTTEN.
START A CONVERSATION, LISTEN &
RESPOND IN A VALUABLE WAY.
THIS IS HOW YOU MAKE FRIENDS
WITH YOUR CUSTOMERS.

18. ✴ CREATE A REASON
TO ENGAGE

19. ✴ CREATE A REASON
TO ENGAGE
STATIC INFORMATION IS BORING.

20. ✴ CREATE A REASON
TO ENGAGE
STATIC INFORMATION IS BORING.
WHY ARE YOU THERE & WHAT DO
YOU WANT TO DO?

21. ✴ CREATE A REASON
TO ENGAGE
STATIC INFORMATION IS BORING.
WHY ARE YOU THERE & WHAT DO
YOU WANT TO DO?
IS THE ANSWER SOMETHING YOU
WANT, OR YOUR CUSTOMER?
MAKE IT ABOUT THEM, NOT YOU!

22. ✴ BE TRANSPARENT,
OPEN & HONEST

23. ✴ BE TRANSPARENT,
OPEN & HONEST
THIS IS A BULLSHIT FREE ZONE.
PEOPLE ARE SMART. SMARTER THAN
YOU.
DON’T SELL, TELL.

24. ✴ BE AUTHENTIC &
TRUE TO THE
BRAND

25. ✴ BE AUTHENTIC &
TRUE TO THE
BRAND
DON’T WORRY ABOUT ‘on-brand’.

26. ✴ BE AUTHENTIC &
TRUE TO THE
BRAND
DON’T WORRY ABOUT ‘on-brand’.
WORRY ABOUT - IS THIS IS WHAT
MY CUSTOMERS WANT/EXPECT/HOPE
TO SEE FROM US?

27. ✴ CONNECT, DISCUSS
AND SHARE

28. ✴ CONNECT, DISCUSS
AND SHARE
GIVE YOUR AUDIENCE THESE TOOLS.

29. ✴ CONNECT, DISCUSS
AND SHARE
GIVE YOUR AUDIENCE THESE TOOLS.
WHAT ARE THEY GOING TO DO OR
SAY? YOU CAN INFLUENCE RATHER
CONTROL THIS.

30. ✴ CONNECT, DISCUSS
AND SHARE
GIVE YOUR AUDIENCE THESE TOOLS.
WHAT ARE THEY GOING TO DO OR
SAY? YOU CAN INFLUENCE RATHER
CONTROL THIS.
MODERATE, DON’T CONTROL

31. ✴ KNOW THE
ETIQUETTE

32. ✴ KNOW THE
ETIQUETTE
PRACTICE BEFORE YOU START.

33. ✴ KNOW THE
ETIQUETTE
PRACTICE BEFORE YOU START.
DON’T BE A FOOL BY USING THE
PLATFORMS INCORRECTLY.

34. ✴ THINK STRATEGY,
NOT TACTICS.
PRESENTATION BY:
Marek Wolski
slideshare.net/marekting
PICTURE CREDITS:
HUBBLE TELESCOPE IMAGES.
http://www.sacbee.com/static/weblogs/photos/2009/09/hubble-
telescopes-latest-image.html