1. WELCOME
PRESENTATED BY
MARY MARGARET AND
MANASA PRASAD
AQJ COLLEGE

3. BLOG:
A
FREQUENT, CHRONOLOGICAL
PUBLICATION OF PERSONAL
THOUGHTS AND WEB LINKS.
BLOG MARKETING:
A PERSONAL WEBSITE
ON WHICH AN INDIVIDUAL
RECORDS OPINIONS, LINKS TO
OTHER SITES, ETC. ON A
REGULAR BASIS.

4. TYPES OF BLOGS :
PERSONAL BLOGS
MICROBLOGGING
CORPORATE AND ORGANIZATIONAL
BLOGS
REVERSE BLOG
ARTLOG
PHOTOBLOG
SKETCHBLOG
VLOG
MP3 BLOG
PODCASTING BLOG

5. BLOG MARKETING STRATEGIES:
GATHER MARKET INTELLIGENCE
ENGAGE BLOGGERS BY COMMENTING ON
KEY BUSINESS TOPICS
ADVERTISE ON BLOGS TO REACH
INFLUENTIAL’S, TARGET A NICHE
AUDIENCE, OR EXTEND A MEDIA BUY'S
REACH.
HUMANIZE YOUR COMPANY WITH
CORPORATE BLOGS
BUILD BUSINESS OR BRAND BY
CONNECTING WITH CONSUMERS

6. ADVANTAGES OF BLOG
MARKETING:
Low-cost way
Increase exposure
Helps in building network
Build relationships
Helps with search engine optimization
Leads to more traffic to your site.

7. DISADVANTAGES OF BLOG
MARKETING:
YOU MAY BE SEEN AS A SPAMMER.
BAD IMPRESSION OF THE COMPANY.
UPDATING MUST BE DONE.
MALWARE

8. THANK YOU
PEOPLE CAN EXCHANGE IDEAS AND INFORMATION CROSS BOUND AND IT WILL BE
HELPFUL TO STUDENTS, FAULTY AND PEOPLE WITH ACADEMIC INTEREST AS IT
FACILITIES SHARING WORKS OF INTELLECTUAL CONCEPT WITH FRATERNITY MEMBER
LOCATION CROSS THE GLOBE AND HAVING SIMILAR ACADEMIC INTEREST.