How Motorola harmonized global intellectual asset management processes and deployed integrated and digitized IAM lifecycle leveraging Thomson Reuters IPManager
Motorola Case Study: Digitization of the IAM Lifecycle
1. Beyond IP Strategy – Successful Implementation of IP Strategy through Harmonized Process & Tools Maria Thompson Director, Intellectual Asset Management Motorola Law Department www.linkedin.com/in/mariabthompson Paris, 6/27/10
4. IP Strategy Components IP Policy Creation Portfolio Valuation Process Updating Technology Management IP Strategy - Update Organization - Create Goals - Establish Metrics -Value Assets -Commercial Opportunities -Defense -Identify Processes -Hold Working Sessions -Document Processes -Implement Processes -Design Processes Updates -Implement New Design -Monitor Progress Implementing an IP Strategy requires a company to embark on the four initiatives identified below.
14. However, the priorities and focus to achieve seamless life cycle management differ between Strategy & Business Process and Legal Process participants* *excludes docketing personnel
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17. Critical Success Factors: Project Execution 3.0 AUTOMATE and DIGITIZE 1.0 Engage PEOPLE 5.0 SUSTAIN the change 4.0 User TRAINING 2.0 PROCESS improvement
18. MOTOROLA 1998 2000 2002 2004 2008 2006 Pre 1998 Manual Work very few tools: IP Master MOTOROLA WHO DOES THE WORK QUEST: PROVIDE MORE FOR LESS TO CORPORATION Rethinking the Patent Case and the Work U.S. work OUTSOURCED A few more tools: eIntelligence Koko GOAL: Perform PATENT WORK ANYWHERE Flexibility Required to Achieve Target Cost Levels ENABLED BY PAPERLESS PATENT PRACTICE PPP & eInt Need a plan To enable Vision Foreign work OUTSOURCED
19. LAW DEPARTMENT MAJOR TOOLS PatentOptimizer NDA.mot.com LD Website (s) LD TOOLS SPAN IP & GL LRN Training Legal Research Worksite iManage TyMetrix Financial Reporting Business Reporting Knowledge Share Subscription / Support Tools IP - Strategy: Continuous Improvement and Efficiency & Tool Retirement and consolidation (Koko/IP Master to IP Manager) - Cost reduction pressure drove digitization, process improvements, and productivity increases eIntelligence Patent Disclosure System IP IP Master Patent Docketing System KoKo PP Management System (Filed/Granted) IP Foundation Systems-Primary & Secondary Thomson Aureka Patent Analysis Search Tool PPP and PTP IPManager IPR Portfolio Management & Docketing System