2.  An Enhanced Campaign is a Pay Per Click ad
campaign that is run on multiple devices and
in multiple geographic regions. This could
previously only be accomplished by running
several separate campaigns.

3.  Enhanced campaigns offer many benefits to
help you grow your business. Find tips and
best practices to help you reach the
constantly connected consumer.

5.  Powerful marketing tools for the multi-device
world
 Smarter ads for varying user contexts
 Advanced reports for new conversion types
 Migration has Now Been Forced

6.  Migrating to enhanced campaigns is relatively
painless, as long as you’ve check all the
boxes.
 Did you have access to all your AdWords
accounts? It will save you a lot of hassle over
this process if you make sure that you have
the passwords and admin privileges to every
account.

7.  Do you know your way around all the
AdWords tools? In particular, you will need to
navigate AdWords, Bulk Edit, AdWords Editor,
and, if you plan to do any programming,
AdWords Programming Interface (API).

8.  AdWords Enhanced Campaigns: New Bidding
Tools Announced
 Enhanced Campaigns: Offer Extensions &
Location Targeting Explained
 AdWords Advertisers Can Now Control
Sitelink Details In Enhanced Campaigns

9.  Google AdWords ValueTrack Updates Let
Advertisers Direct Users To Device-Specific
Landing Pages
 Google Says No To Phone Numbers In PPC
Ads, Forcing The Use Of Call Extensions
 Adwords Adds Social Annotations, Targeting
For In-App Ads To Enhanced Campaigns

10.  In the words of Google, client reaction to the
transition to the new platform has so far been
“generally positive.”
 However many advertisers aren’t so crazy about
Enhanced Campaigns. They perceive the changes as
forcing them to relinquish a substantial amount of
control to Google.
 Most regard the change in platform as Google’s
attempt to curtail the growing losses the search
engine giant has been incurring, as more users
transition away from desktops and laptops towards
smartphones and tablets.

11.  MY M&M’S boosts search ROI by 15% after
upgrading to enhanced campaigns
 American Apparel increases mobile
conversions 100% after upgrading to
enhanced campaigns
 Woodbridge Structured Funding doubles
mobile leads by upgrading to enhanced
campaigns.

12.  http://www.adluge.com
 moz.com
 http://www.google.com/adwords/enhancedc
ampaigns/features/