Social media is but one channel for small businesses. This presentation explains how social media fits into the the context of inbound marketing and how businesses can get found online.

1. Don’t miss the BOAT!
Social
Media…

2. Reach buying audiences
Put referrals on steroids
Increase traffic to your website
See what matters to your
customers
Let them see (and like) the “real”
you!

3.  Who are they?
 Where do they “live” online?
 What engages them the most?
 Listen and understand your
audience?
 Generate buzz?
 Drive referral business?
 Offer special deals to drive web
traffic?

4.  Facebook for fun and engagement
 LinkedIn to network with professionals
 Twitter for both fun and networking
 Offer value
 Be authentic, transparent and helpful
 Disclose your position and interests
 Match your message to the medium

5.  Be Human
 Be Transparent
 Make Your Content Portable
 Social Media is a Long Term Prospect
 Make It Easy for People to Talk About
You

6.  Give them a reason to “like” you
 Update your page frequently
 Know which posts engage your fans
 Respond to every comment on your page
 Engage with other business pages
 Ignore complaints
 Make all your updates all about you
 Sound like a robot
 Offer special FB discounts that you can get
elsewhere

8. Step 1: Set up your profile for search
 Give them a reason to connect with you
 Choose a professional looking headshot
 Use all 2,000 characters (but make it easy to
read)
 Get recommendations
Step 2: Network like crazy!
 Join groups that your customers would join
 Answer questions and become a trusted source
 Be strategic in your answers

9.  Converse with clients and prospects in real
time
 Listen and provide customer service
 Drive traffic to your blog where you can
connect with them
 You don’t have to follow everyone who follows
you.
 Use Twitter tools to be strategic about who
you connect with

10.  Visit your pages frequently (several
times/day)
 Study your web and page analytics
 Set up Google Alerts for:
 Your name
 Your business name
 Your key customers
 Your key competitors
 Industry key terms