Media Production Degree University of Winchester. October 2008.

1. Green, Ethical advertisements
The applauding bus shelter

2. Soft Selling method
Absence of : aggressive, excessive action,
provocative publicity or marketing,
flashy colours,
loud music or sounds
emotion

3. Promoting win-win business
Consumer benefit as much as
salesperson, business
organization

4. Using comical approach

5. There is a high emphasis on the
customers’ benefit or
environment, in this case.
High priority in the environment,
low attention to the business
matters