Room Key Company's description & competitive assets.

1. Search hotels,
Book direct. Relax.
FOLLIN-ARBELET Valentine
POIRON Virginie
CHIRAS Anne-Gabrielle
GODARD Marie
MBA2A – CMH School, Paris

2.  Itis an innovative searching and booking
platform that offers customers the
possibility to find the perfect hotel and
book a room online.
 Founded by a group of leading hotel
companies:
Hilton, Hyatt, IHG, Wyndham, Marriott…
So only these hotel chains can appear as
offers.

3.  First,choose a place, and then a date.
 Then, select your criteria: price range, star
rating, distance from your place…
 After that appear all the hotels with
location and the average price for a
night, rank on Tripadvisor (number of
reviews)

5. Then a table appears: best available
prices the selected period of time
according to different room types.

6.  Thisprogram has been created in order to
develop these hotel chains’ growth and
increase occupation rates.
 Then,lots of partnerships has been
created between hotel professionals.
 Lowcommissions (not like with
Expedia, Booking.com etc…)

7.  This program is different from the
traditional ones for several reasons:
- By making the use easy for travelers, the
website has become more competitive on
the market.
- The choice between hotels is
restrained, so that the user can only
choose a hotel among the leading hotel
groups.

8. - When you book, you are oriented towards
the hotel’s official booking website:
tool to redirect the user to the hotel’s
website