See the presentation Shash Hegde gave at our July 2014 Executive Roundtable. The deck begins to explain why a culture is important, how it's formed, how it affects an organization and the role that analytics can play.

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Culture of Analytics
Shash.Hegde@mariner-usa.com
@DataCzar

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Operation Cat Drop

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Value of solution = Completeness or Quality of
solution.
Value = Quality x Acceptance

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Agenda
• Revisit what we spoke about last time
• Industry View on culture
• Discussion
• Mental models
• How to succeed
• Discussion

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Digital Disruption

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• Amazon -> Books. Retail. Cloud. Logistics. Hardware.
• Google -> Search. Mobile. Cars. Gadgets. Robots.
• Netflix -> Movie rentals. Cable.
• Tesla -> Cars. Batteries/Power Generation.
• Uber -> Taxis. Parcel Delivery.
• Airbnb -> Hotels. Restaurants.
Industry lines are blurring

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Social
Analytics
Mobile
Cloud
SMAC
Convergence into a stack – a digital platform

8. © 2014 Source: http://techcrunch.com/2013/12/14/as-software-eats-the-world-non-tech-corporations-are-eating-startups/

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Adopting the mindset & culture
Source: http://www.forbes.com/sites/stevedenning/2014/04/11/why-software-is-eating-the-world/
Continuous Delivery & Agile

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• Google
• Facebook
• Amazon
• P&G
• Progressive Insurance
• GE
• Netflix
Case studies

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Most data driven company on the
planet?

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• Google File System (2003)
• MapReduce (2004)
• Google Big Table (2006)
• Dremel (2010) “Google Big Query”
• Pregel (2010) Large scale Graph processing
• Percolator (2010) Incremental indexing
• Spanner (2012) Globally distributed database,
successor to Big Table
They invented “big data”

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41 Shades of Blue

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41 Shades of Blue

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GE

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Microsoft

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Discussion

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• Culture = “How we do things around here”
• Culture = Mental Model/Mindset
• Culture = Shared set of beliefs, values, and practices
• Culture = Operating system for people
Definitions

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• Why have a culture of analytics?
• What about culture of innovation, culture of learning,
quality, customer centricity, excellence?
• If you don’t define a culture, do you get one anyway?
• How much effort do you put on “acceptance” of
projects?
Questions

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• Has anyone initiated a cultural shift? What happened?
• Or has anyone witnessed a cultural shift initiated by
somebody else? What happened?
• How do you know you if have a culture of analytics?
More questions

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• At your organization, is working with data somebody
else’s job? Perhaps a data specialist or IT department.
Is it treated similar to, say, IT security?
Or is it everybody’s job?
Litmus test

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• Is a “data democracy” a pre-cursor to a data driven
culture?
• Is culture primarily a leadership issue or can it happen
bottom up?
How does it start?

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Mental models

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All models are wrong,
some are useful.
-George E. P. Box

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Cause  Effect
(Co)Producer  Product

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28. https://www.youtube.com/watch?v=mkJ-Uy5dt5g

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Different groups, different tactics
Source: http://www.enablingchange.com.au/Summary_Diffusion_Theory.pdf
• Social norms rather than product
benefits.
• Increase convenience, reduce cost.
• Risk of being left behind.
• Invite them to partner in designing
new projects
• Reward egos (e.g. media coverage)
• Recruit for peer education

30. © 2014 Source: http://www.infoq.com/articles/organizational-culture-and-agile

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How to succeed

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Strategies that work
• Top-down guidance and or mandates from executives
• Promotion of data-sharing practices
• Increased availability of training in data analytics
• Communication of the benefits of data-driven decision
making
• Recruitment of additional data analysts
Policy
Marketing
Training
Communication
Recruitment

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• Science of Persuasion
• Science of Motivation
• Feedback loops
• Strength of weak ties
Some additional arsenal

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• 6 Heuristics
• Reciprocity
• Scarcity
• Authority
• Consistency
• Liking
• Consensus
Science of Persuasion (influence)
Source: https://www.youtube.com/watch?v=cFdCzN7RYbw

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Motivation

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Science of Motivation
Autonomy
PurposeMastery
Engagement
Source: Author Dan Pink’s book - Drive: The Surprising Truth About What Motivates Us

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Source: http://marcin.floryan.pl/blog/2011/05/motivation-3-0

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How do you spread it?
Close the loop!

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The strength of weak ties
Source: Granovetter's paper "The Strength of Weak Ties“. Over 27,000 citations according to Google Scholar

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• What other strategies/techniques are you aware of?
• Any closing comments?
Discussion

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• Decision Management and Intelligent Business
Operations
• Modern Data Architectures
• How to SMAC enable your enterprise
• Internet of Things
Additional topics in queue

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Thank You