Rebranding Barcel

1. R E B R A N D I N G

2. 1946
Grupobimboacquiredasnackfactory
inmexico
1978
barceliscreated!
1990
spreadtoallcornersofthecountry
Who are we?
Barcelisasnackdivisionof
GrupoBimbothatwasacquiredin
1946fromMexico.

3. 1999
anewmexicaliplantisopenedin
baja,ca
2004
demandwassogreat,anewplanthad
tobeopenedinhidalgo
2015
integrationofpopcultureandbarcel
hostedevents
What’s our mission?
it’ssimple.Wewanttosurprise
consumerswithinnovative
andfunsensations.

4. Who buys our snacks?
men&women
18-25yearsofage
collegestudents
latinocommunity
peoplewholikefun,spicysnacks!

5. What do we make?

6. Why update the logo?
wewantedsomething
tobetterreflectthemission
ofbarcel,somethingthat
betterrepresentsthefunand
boldflavorsofoursnacks.

7. C:25 M:100
Y:100 K:27
C:0 M:84
Y:98 K:0
C:0 M:84
Y:98 K:0
COLOR SELECTION
LOGO DESIGN
SUPPORTING IMAGES

8. What does our
snapchat content
look like?
-eventswesponsor
-eventswehost
-productionofsnacks
-newflavortastetests

9. What do we use
instagram for?
-promote/invitepeople
toourevents
-exclusivepromocodes
andcoupon
-picturesthatmakeour
snackslookyummy
-hashtagcampaigns

10. What’s new with
the website?
-clean/simple
-vibrant/fun
-linkstosocialmedia
atthetop
-boldcolors
-moreinfo

11. What’s our advertising
strategy?
Ourstrategyistoembracethelatin
cultureandendorsecelebritiesknownto
bevivaciousandboldinthelatin
community!peoplelikeenriqueiglesias
andjenniferlopezareperfect
spokespeopleforbarcel.

12. What’s the goal?

13. tobringfun
toourconsumers
everytimethey
snackonour
products,look
atourwebsite
orlikeuson
instagram