2. Around the mobile world in 160chars
• No lists of bullets – visually appealing
• What’s the key message – integrating mobile or user experience?
• Contents slide
• Stat attack – let’s see those digits
Mcommerce, retail stats – oxygen 8 etc.
• Evolution of Mobile
- Shazam success story – and why?
-
• What’s working well and why?§
Retail – Pizza Express
Travel – Tony Bean?
Automobile???
• Messaging as a core enabler, not the end
• What’s coming? Future trends in retail
Wearepopup, Viewsy – see how stores are used (as per google analytics)
Dressipi and Yreceipts (aggregating retail data and coupons etc)
• Some takeaways – summary – 3 points to remember
7. • New Look
• Social Sharing Mobile optimised
• No reviews
• Simple clear and quick to checkout
8. Test content Test content
Test content Test content
Test content Test content
9. Takeaways
• MOBILE-FIRST
• User Experience/Usability – Simplify based on behaviour
• Localise
• Personalise
• Contextualise
• Context really is vital as mobile magnifies irrelevance
• Flowd example – 9 versions, crowd-built, Finnish
fastidious focus on user experience
• Personalisation in mobile – smart data
• Integrate Reviews – as per online
• Secure the purchase
13. Who, What and Why?
• Who are we?
• What do we do?
• WHY do we do it?
• Who for?
“Marketing Boost has helped us to identify and develop new business opportunities in
the UK and localise our Product and Marketing offer. Their market knowledge and
strong network of connections helped to shape our thinking, develop our own partner
network and continue to grow our presence in the UK.”
Ville Osterlund, Managing Director www.interquest.com
25. How others engage with us…
Our Nordic clients typically request…
• Marketing Strategy sessions
• Marketing Coaching
• Digital Marketing – Mobile, Social and Web
• Customer and Market insights/research
LOCALISING – NO UK phone number for UK MD
BUT were sitting in their customer’s premises here in the UK – local office
Really care about their people and their clients.
Transparent Blog, Radio show and internal data publicly available.
History making - Best Place to Work in Europe for last 2 yrs.
We believe that the best work is done by happy, motivated people, and it is possible to build a large, successful and sustainable company full of these people.
Who are you?
What do you do? (benefits)
Why do you do it?
Who are your ideal clients
What do they need?
Why do they need you?
Blogging about each step of their progress, open, transparent and personal.
Personal mission about why he launched this – so he could connect more with his Dad.
Who are you?
What do you do? (benefits)
Why do you do it?
Who are your ideal clients
What do they need?
Why do they need you?
Focusing on PRODUCT, YOUR BENEFITS, CLEARLY TARGETING YOUR AUDIENCE
Not just FEATURES
What are you REALLY inviting people to buy?
Is it convenient, easy and MOBILE?
Can they try before they buy?
What do we mean by Socialising.
Telling your story in media and channels that suit your audience to get you Known. Liked and trusted.
This includes creating a continuous stream of relevant, targeted and informative
White Papers, Press Release, Blogging, Social Media, Email Marketing, Events, Networking.
In the B2B buying process, 75% of the decision making process is now conducted online – that means that buyers only engage with sales for verification and deeper questions. LESSON – You need to be online and publicising your content.
Zilta came to us wanting help with raising their Awareness and finding Funding – so we got them into App World Startup Village at Olympia next week and introduced them to BBC Click as well as funding opportunities
For InterQuest that meant a PR event at the Ice Bar in London to build awareness and a mailing list
Are you Content?... Marketing - Futurice content marketing plan
Building your following of fans to help you spread the word
Give them the tools to tell their friends within your products.
Giving the artists the marketing tools to spread the word
Artists and fans grow their tribes
PARTNERING for growth
Tightly targeted niche audience
MBL found their artists, their partners and launch band for them
Also ran successful event at Ministry of Sound, App marketing and biz dev
Fans send invites
Engage customers
Product as Marketing
Partners can help you
Build Relationships
Find your tribe…