Taking a quick tour around mobile retail, looking at consumer stats, best practice in retailers apps and a couple of future trends.

1. Mobile – What’s in-store?
Mark Harris

2. Mobile evolution
Stat Attack
What’s working well?
What’s next?
Takeaways

3. My mobile evolution

5. Mobile App usage increases by 115%
Consumers spend 80% of time on apps
70% of searches lead to action in 1 hour
55% of all shopping minutes
But 66% mobile shoppers abandon their carts

7. 46% would like to know when product back in store
54% would like to receive discount voucher
43% are showrooming
67% more likely to convert on optimised
26% want to pay on mobile in-store

8. What’s working well?

9. 46% would like to know
when product in store
Personal min. exit fee

10. Personal & convenient
or click & collect
29% of December
home shopping sales
Easy & fresh
experience
Core service value &
trust

11. VIP treatment
Guide me - location
sensitive
Predictive shopping list

12. Product showcase
Queue-buster
or scan and go
Reserve a Genius

13. Hassle free control
Offers and receipts

14. What’s in-store for us?
iBeacon – in-store to greet shoppers
and then direct them to locationspecific deals and recommendations.
Also connects to home browsing info.
Viewsy – in-store analytics
Uses mobile phone signals to help
retailers to analyse retail floor space,
A/B test windows, dead ends.

15. Takeaways
Prioritise Usability
Personalise
Context & Value
Integrate

16. Sources and credits
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Planet Retail http://www1.planetretail.net
Oxygen 8 http://www.oxygen8.com/uk/
Econsultancy http://econsultancy.com
Insider Trends http://www.insider-trends.com
Comscore http://www.comscore.com
MMA Smartbrief http://www.smartbrief.com/industry/marketing#.UuKBq6U4m2x
Images courtesy of www.robertharding.com

17. Mark Harris
Thank you!
+44 (0)1628 208202
+44 (0)7899 906017
mark@marketingboost.co.uk
www.marketingboost.co.uk