A Presentation I gave a few weeks ago in Warwick about how we make videos at Malthouse Engineering.

1. Mark Hayward

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Malthouse Engineering
Why we use video
How we use video
What you could use video for
Making videos
Tips
Inspiration for your videos

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UKs largest intendant steel profiler
5 sites across uk, 13 trading styles, 150 employees, 42
markets supplied
5mm up to 500mm
in a range of standard
carbon and specialist
steels
Other services
fabrication up to 5t,
heat treatment,
lumsden grinding
Claim to fame –
Junction 2 M5 – Sandwell Sign

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To show what we can do
To send to potential customers
To cross promote to existing customers
To get better rankings on Google
To give us something to share on online
network sites

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To demonstrate that we have better
machinery and equipment
To demonstrate what types of material we
can use
Embed into website
Email to potential customers
Email to existing customers
To explain our processes

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Customer Service
Product demonstrations
Product launches
Adverts
How tos
Inform and educate

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Originally University students commissioned
 - Good place to start is with Colleges or Unis
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Now we make our own
 More flexible and controllable
 Its cheaper!

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Camera - £149
Tripod - £10
Dictaphone - £25
Lapel Mic - £7.99
Laptop/PC
Software – Sony Vegas £39.99

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Cundey Systems
http://youtu.be/ArKG1mZOFZ4
Malthouse Engineering
http://youtu.be/godLItxaeeQ

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Plan what you want to talk about/show
Write a script
Plan what you are going to shoot
Shoot from lots of different angles
Find good music (that’s free)
Create more than one edit
Save and check file size
Share

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Story board your ideas
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Tripod, tripod, tripod!!!
Check background sounds
and noises
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Get permission to film
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Be careful what you film – names of customers

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Upload to youtube/vimeo/viddler etc
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Embed on website
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Facebook/G+/Twitter/Linked in etc
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USBs
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Marketing emails
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Day to day emails

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Use your channel in your firms name not yours
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Give all videos a good description including
keywords
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Add in contact information on to channel
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Add in a transcript for extra seo – tips here
https://support.google.com/youtube/answer/273
4799?hl=en – See what happens if you don’t add
a transcript http://youtu.be/30dxrwd0Kss

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Customer Service - http://www.viddler.com/v/acbbf27d
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Product demonstrations - http://youtu.be/GAuhUTzNwiY
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Product launches - http://youtu.be/ZUG9qYTJMsI
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Adverts - http://youtu.be/nLwML2PagbY
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How tos - Inform and educate - http://youtu.be/WVO6G_ULF_Q

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Youtube provides a lot of information
If you have promoted your videos through
adwords you can look through adwords
reports
Can provide a useful source of info for
targeting adverts/products

16. Comments or thoughts?
www.youtube.com/user/MalthouseEngineering
www.MalthouseEngineering.com
@MalthouseEng
@markmhayward