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Revamped Fitness Solutions
1. COMMUNICATIONS PLAN
Nu NRG Consulting Group
Mark Wilson
Chad Kobzey
Available on Slide Share @ _____________
2. Nu NRG Consulting
Company History
Situational Analysis
Communication Objectives
Current Strategy
Recommendations
Controls
Conclusion
3. Nu NRG Consulting
Established in 2005 by George Tausan
MMA Fighter Training
H.E.A.T. – Human Engineering Application Training
Owner + 3 part-time trainers
Training – Facility, Workplace, Home (mobile)
Lifestyle Coaching
Personal Training
Nutrition & Healthy Lifestyle
4. Nu NRG Consulting
“A good trainer can guide a motivated person to
achieve their goals; a world class trainer can
guide anyone to achieve their goals.”
George Tausan
5. Nu NRG Consulting
Increase brand awareness by min of 10% annually through
the geographical area of the Greater Vancouver Regional
District (GVR), among individuals aged 18 to 50.
To develop a favourable attitude towards the RFS brand in
the GVR, among individual aged 18 to 50, due to increased
positive word-of-mouth promotion.
To create a world-class image surrounding the training
services RFS provides their consumers, through consistent
messaging and world-class training.
To increase sales revenues over each year
11. Nu NRG Consulting
No Public Image Management
No Media Interaction Plan (one time w/
ChiTV)
No Community Relations ‘giving back’
No Cause Marketing
Associated with MMA fighting, not always +
image
12. Nu NRG Consulting
No Broadcast media – brief ChiTV, no radio
Small Print Ad (with Fitness World)
Minimal Distribution
No outdoor advertising – sign, outdoor class,
etc.
Mobile van – no advertising on van
Free online tools used – no paid
Has thought about doing Google Adwords
13. Nu NRG Consulting
Summary
Limited overriding strategy
No current print or broadcast advertising locally
No updates on online tools
1 year
Is Revamped out of business?
14.
15. Nu NRG Consulting
To achieve a minimum awareness level increase of 50% among men and
women, 16 to 50 years of age, in the target geographical market of the
Greater Vancouver Regional District (GVR) by December of 2012.
To motivate a minimum 75% of current clientele to remain training with
RFS, and achieve a minimum 25 new clients through December of 2012.
To achieve a minimum increase of 20% clientele revenues by December
of 2012.
To increase traffic to the RFS website by 200% by December of 2012, as
well as to increase online communication efforts through RFS social
media outlets.
Generate a source of earned media for the communication efforts of
RFS by December of 2012
16. Nu NRG Consulting
“TO MOTIVATE & PROVIDE PERSONALIZED,
WORLD-CLASS TRAINING & NUTRITION THAT
POSITIVELY IMPACTS THE LIVES OF OUR
CLIENTS “
17. Nu NRG Consulting
REVAMPED IS NOT
http://www.youtube.com/watch?v=jE3KWhUCros
REVAMPED IS
http://www.youtube.com/watch?v=OeM8BJsVRw0
18. Nu NRG Consulting
New print advertising distribution strategy to raise
local awareness
Existing material distribution for younger clientele
New Print advertising material (Newspaper) to contact an
older demographic
Broadcast advertising will support local printed
material
19. Nu NRG Consulting
Increase online presence by maintaining
regular updates to all social media outlets
80/20 Rule
▪ (Edmonds, Hootsuite)
Create quantitative measurement tools to
properly analyze online communications
Google Analytics
Facebook Insight
20. Nu NRG Consulting
Print Materials
High Schools, Colleges & Universities, Bars
Radio Ad
Beat 94.5, 99.3 Fox
CKNW 980, AM 730, Rock 101.1
Facebook allows specific messaging
Cost-effective
Large platform
21. Nu NRG Consulting
Customer-Relationship Management
Provide clients with accessible workouts & dietary
plans
▪ Members “Log In”
▪ Cellphone Application
▪ “Fitness on the Go”
Ensure connectivity & consistency
22. Nu NRG Consulting
Earn Goodwill
Sponsor an organization
Vancouver Sun Run
BMO Vancouver Marathon
Employees
Clients
Document event
Testimonials
Pictures
Quality content
Establish a footprint
23. Nu NRG Consulting
Sick of getting picked on at school?
Always getting pushed around by bigger guys?
You need to be REVAMPED. Get jacked;
transform yourself into
‘THAT GUY’ everybody talks about.
Call us today 604.726.4479 or visit us online at
RevampedFitness.com and your first session
is FREE! Revamped Fitness, customized,
world class training solutions.
24. Nu NRG Consulting
Tired from a long day at the office?
Does your wife constantly nag you
about what you ‘used to look like’?
Bring back your youth, increase energy levels and make
one less thing for your wife to nag about. Contact
Revamped Fitness Solutions for a customized training
and nutrition program that will bring back your
vitality! We train men and women, with private or
group sessions available. Contact us at 604.726.4479
or RevampedFitness.com and your first session is
FREE! Revamped Fitness, customized, world class
training solutions.
25. Nu NRG Consulting
Coffee the only thing that gets your day started?
Always tired after a day at the office? Wife on your
case about ‘what you used to look like’? Come in
to Revamped Fitness Solutions for a customized
training and nutrition program. Bring back your
vitality before it’s too late! We train men &
women, with private or group sessions available
Call us today! 604.726.4479 or visit us online at
www.RevampedFitness.com. Your first session is
FREE!
27. Nu NRG Consulting
Key Performance Indicators
Website traffic
Social media activity
Returning & New clientelle
revenues
28. Nu NRG Consulting
Past advertising efforts have been limited
An IMC will create a consistent image for RFS
Print ads and social media are cost-effective
alternatives to generate awareness
Radio ad serves as the best means for getting
exposure in RFS geographic market
CRM is essential in connectivity and
consistency for current clients