This presentation shows how SketchUp Pro with LayOut from Trimble works as a powerful design and communications software program for designing homes. The case study features a complete work-flow for home design to construction drawings, by Nick Sonder, Architect. In the second half, Mark Johnson FAIA Architect, shows how to optimize SketchUp 3D models for social media marketing, where to download SketchUp, and where to find video tutorials to learn SketchUp.

1. Best Education and Learning Project
B2B Social Media Marketing in the
Architecture Engineering Construction Industry
Home
Design in
SketchUp Pro
Home Design in SketchUp by Nick Sonder, Architect - nicksonder.com
and Social Media Marketing
Mark Johnson FAIA | CKD | AIBD
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

2. Home Design
in SketchUp Pro
Best Education and Learning Project
B2B Social Media Marketing in the
Architecture Engineering Construction Industry
• Think of SketchUp not as CAD or BIM.
It’s really ‘design and communication’ software
"
• Why communicate? If you need to share with clients,
partners or subcontractors, SketchUp Pro and
LayOut can make your day!
"
• Let’s see how Nick Sonder Architect, a one-man firm,
uses one 3D model as the basis for presenting, as
well as creating a precise set of construction
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

3. Case Study - Nick Sonder’s Process
Nick Sonder Architect, shares his design and construction drawing process on the SketchUp
Blog. Let’s look at some highlights. See the video at: www.sketchupdate.blogspot.com
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

4. Thoughts on Design Drawings
from Nick Sonder, Architect
“When you first open SketchUp LayOut,
you feel totally lost because it is not AutoCAD”
"
“Everything works differently”
"
“Once you get rid of the thought that it works like
AutoCAD, you realize, thank God it doesn’t work
like that...It works like SketchUp should”
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

5. Design
Drawings
Design and rendering in SketchUp
by Nick Sonder, Architect - nicksonder.com
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

6. ‘Fog’ in SketchUp = ‘Sfumato’ in Painting
Elevation view, absent of notes and dimensions. The ‘Fog’ setting, is used to create a painterly effect
known as ‘Sfumato.” Colors fade over distance, due to moisture in the air. Fog creates this dramatic effect.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

7. 3D Model Virtual Tour
The ‘Orbit’ tool can be used to take clients on a virtual tour of a project, including interiors and exteriors.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

8. Bird’s Eye View Animation
Animations can easily be created in SketchUp. In this animation the roof is peeled away as the camera
moves closer to the house, revealing the layout and design of the interior spaces.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

9. Interior Rendering of Kitchen
Quick low-resolution renderings can be made to study lighting options and camera angles.
A final high-resolution rendering can be made in an hour or less, depending on computer speed.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

10. Interior Rendering of Great Room
Exterior renderings in full daylight are easiest. Interiors take more time to set up since the lighting
locations are added before rendering.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

11. Interior Renderings
Reflections and shadows create dramatic effects and provide clues to a material’s finish.
Note the couch upholstery’s soft finish verses the high sheen of the polished floor material.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

12. Construction
Drawings
Construction Drawings in SketchUp LayOut
by Nick Sonder, Architect - nicksonder.com
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

13. Thoughts on Construction Drawings
from Nick Sonder, Architect
“The SketchUp house model generates all the floor
plans, reflected ceiling plan, roof plan, everything in
the sections. I also generate every interior elevation”
"
“Detailing is something I really have a lot of fun
with in SketchUp”
"
“I usually have anywhere between 60 and 90 details”
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

14. Every drawing derived from SketchUp Model
Nick Sonder does the entire set of construction drawings (CDs) using SketchUp Layout.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

15. Different Look and Feel in LayOut
Example of a full sheet view in SketchUp LayOut.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

16. Floor Plan
The Floor Plan contains typical construction drawing information, yet is highly illustrative with
flooring and countertop materials, textures and wall shadows.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

17. Elevations
Elevations contain typical construction drawing information, yet can be illustrative as well. Notice how
Rick uses the ‘Fog’ setting in SketchUp to highlight portions of the home that are in the foreground.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

18. Site Plan
The Site Plan is especially easy to read in SketchUp LayOut.
Notice how Nick includes the Landscape Plan General Notes.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

19. Building Sections
Nick uses the ‘Fog’ setting in the building sections to highlight the walls. The interior elevations appear
in the background and will be scaled up with notes added on another construction drawings page.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

20. Construction Details - Exterior
Construction details are one of the most impressive aspects of LayOut. Perspective views, material
colors and textures, and organized call-outs make the CDs easy to read.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

21. Construction Details - Interior
3D full-color interior details are easy to create and add clarity to the Construction Drawings.
We see the world in ‘perspective view’ and SketchUp LayOut provides any angle imaginable.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

22. Working out Construction Details in 3D
Visualizing and drawing in 3D with SketchUp is a way to view any angle of a complex construction detail
and easily share with all members of the consulting, fabrication and construction team.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

23. Completed Detail of Ceiling Structure
Exposed structural details are a beautiful part of the ‘Mountain Lodge’ aesthetic of this home.
Working out the construction details ahead of time using 3D visualization can minimize mistakes.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

24. Sharing
w
Social Media Marketing
+ Communication Ideas
Copyright ©
2012 Mark Robert Johnson FAIA
258 Views
in one day
MARKITECT
Mark Johnson FAIA|AIBD|CKD

25. Thoughts on Social Media Marketing
from Mark Johnson FAIA, Architect
“Social media provides a new avenue to share
designs in SketchUp with anyone in the world”
“I use the Trimble 3D Warehouse powered by Google as
a starting point for sharing and marketing my work and
collaborations”
"
“I can measure the impact of an integrated social media
strategy across Twitter, Pinterest and other networks”
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

26. What is the Power of one Tweet?
• 1 Tweet = 4 Retweets, 1 Favorite, plus 4 “RThx!”
• Key metrics to measure success
• Twitter Impressions
• Click-throughs (views) to products on website
• Downloads
of Formica
finishes
• Let’s measure
and find out!
Copyright ©
2012 Mark Robert Johnson FAIA
4
MARKITECT
Mark Johnson FAIA|AIBD|CKD

27. Destination (URL) for the Formica tweet
• Formica 180fx
finishes at
3DWarehouse
• Free site for
product makers
to upload
models
• Free site for
product users
to download
models
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

28. Twitter Impressions
via Tweet + Retweets
6,648 @MarkJohnsonFAIA
1,431 @aventetile
6,648 RThx!
1,743 @FormicaGroup
6,648 RThx!
80 @ElevateVail2012
6,648 RThx!
8,225 @courtneymprice
6,648 RThx!
44,719 Impressions
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

29. Views & Downloads
Unassisted by Social Media
• Average of
6 views per day
over 10 months
• Average of
2 downloads
per day over
10 months
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

30. Views & Downloads
One Tweet via @MarkJohnsonFAIA plus retweets
• Results in
one day
• 258 views
• 73 downloads
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

31. Sharing a Portfolio at 3D Warehouse
• 78 projects in this
SketchUp collection
• Optimized for social media
sharing + Google Earth
• Branded models
from product makers
• KraftMaid & Merillat Cabinets
• KitchenAid, Jenn-Air, Miele
and GE Appliances
• Brizo and Delta Faucets
Copyright ©
2012 Mark Robert Johnson FAIA
www.sketchup.google.com/3dwarehouse
MARKITECT
Mark Johnson FAIA|AIBD|CKD

32. Sharing 3D Projects at Pinterest
• SketchUp
models at
Trimble 3D
Warehouse
pin easily
• It’s an exciting
way to
showcase
design projects
and collaborative
work
www.pinterest.com/markjohnsonfaia
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

33. Example of Pin
Pinterest links to Trimble 3D Warehouse
• Kitchen design by
Mark Johnson FAIA
in SketchUp
• Rendering in Shaderlight by
Eric Schimelpfenig AKBD
• 17,000 views in 36 months
• Average of 15 views per day
• 4,000 downloads
• Thumbnail previews
of more 3D models
www.pinterest.com/markjohnsonfaia
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

34. Mobile
Copyright ©
2012 Mark Robert Johnson FAIA
>
MARKITECT
Mark Johnson FAIA|AIBD|CKD

35. ‘Mobile’ - Potential to be
more Disruptive than the Internet
• Design content that’s
easy to use, manage,
and view using mobile
devices
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

36. 3DVia Mobile HD
• Showcase designs
in high-definition 3D
on your iPad
• Virtual 3D walkthroughs
by moving your finger
on the screen
• 3DVia App is only
$1.99 at iTunes
Kitchen design by Classic Kitchens. 3D model by Eric Schimelpfenig AKBD, using SketchUp
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

37. Where to get
and Learn
SketchUp
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

38. Inexpensive CAD
& Renderings
• SketchUp - Free or
Professional Version
($495)
• Shaderlight Rendering
Software - Free or
Professional Version
($299)
Nordquist kitchen design by Mark Johnson CKD. Rendering by Eric Schimelpfenig AKBD.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

39. Where to Get and Learn SketchUp?
SketchUp downloads > http://www.sketchup.com
Free video tutorials from SketchUp > http://sketchup.google.com/training/videos.html
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

40. Where to Learn SketchUp?
Free video tutorials at the SketchUp Show > http://go-2-school.com/media/browse/sketchup_show
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

41. Where to Learn SketchUp?
Free video tutorials at SketchThis.net > http://sketchthis.net/category/free-training
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

42. Mark Johnson FAIA | CKD | AIBD
• MARKITECT.me Consulting
• Marketing and Communications
• Social Media
• Industry Education
• Speaking Engagements
• Design Services
• Marketer | Educator | Architect
• Contact: mrj.faia@gmail.com
Copyright © 2013 All Rights Reserved
MARKITECT
Mark Johnson FAIA|AIBD|CKD

43. MARKITECT.me - Social Media Awards
• Winner of Three Be2Awards - London Social Media Week
• 2013 - Best B2B Education & Learning Project
• 2012 - Best B2B PR/Marketing Campaign
• 2012 - Best B2B Education & Learning Project
B2B Social Media
Marketing in the
Architecture
Engineering
Construction
Industry
"
• Named ‘Top 100 Design Tweeter’ by DesignCrave
• 11,500+ Twitter followers
• 60,000+ Tweets
• 25+ daily e-Newspapers
Copyright © 2013 All Rights Reserved
MARKITECT
Mark Johnson FAIA|AIBD|CKD

44. Best Education and Learning Project
B2B Social Media Marketing in the
Architecture Engineering Construction Industry
Home
Design in
SketchUp Pro
Home Design in SketchUp by Nick Sonder, Architect - nicksonder.com
and Social Media Marketing
Mark Johnson FAIA | CKD | AIBD
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD