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-Orientation
-Pitch
-Point size
-Fonts
               about 29 slides

                                 1
Orientation:
Portrait or Landscape




                        2
Orientation:
Portrait or Landscape




                        3
8½ x 11 inches = Portrait




                            4
8½ x 11 inches = Portrait




                            5
8½ x 11 inches = Portrait




                            6
11 x 8½ inches = Landscape




                             7
11 x 8½ inches = Landscape




                             8
11 x 8½ inches = Landscape




                             9
Orientation:
Portrait or Landscape




                        10
Pitch
characters per inch (cpi)


    one inch




                            11
Pitch
       characters per inch (cpi)
                              10 cpi
           one inch
                              15 cpi


letters are the same height, but thinner
                                       12
Fixed Pitch
 Every letter gets the same
amount of horizontal space




                              13
Fixed Pitch
 Every letter gets the same
amount of horizontal space

 Example of fixed pitch
       font is:
   Courier New



                              14
Proportional Pitch

  Wide letters get
  more horizontal
space, narrow letters
 get less horizontal
        space
   (most fonts are
 proportional fonts)    15
Proportional Pitch

  Wide letters get
  more horizontal
space, narrow letters       Examples of
 get less horizontal    proportional fonts are:
        space                   Arial
   (most fonts are       Baskerville Old Face
 proportional fonts)                              16
Point size
     (how tall the letters are)


Florin High
Florin High


                                  17
Point size
          (how tall the letters are)


72
     Florin High
18   Florin High


                                       18
Point size
          (how tall the letters are)


72
     Florin High
18   Florin High


     72 points ≈1 inch                 19
Fonts
ABCDE (serif)
ABCDE (sans serif)
                 20
ABCDE
• Serif fonts have little tails on the
  letters.
• They are easier to read when you
  hold the paper in your hand.


                                         21
ABCDE
• Serif fonts have little tails on the
  letters.
• They are easier to read when you
  hold the paper in your hand.


                                         22
ABCDE
• Serif fonts have little tails on the
  letters.
• They are easier to read when you
  hold the paper in your hand.


                                         23
ABCDE
• Sans Serif fonts do not have little
  tails on the letters.
• “Sans” means “without”.



                                        24
Abcdefghilmnop
Script fonts look like handwriting.




                                      25
Font examples:
Times New Roman
  Arial Black
   Garamond
  Broadway        26
Use sans serif fonts for
 Titles and Headings

  Use serif fonts for normal text.




                                     27
• orientation
• pitch (cpi)
    – fixed pitch          Review
    – proportional pitch
•   point size
•   serif fonts
•   sans serif fonts
•   script fonts
                                    28
end of presentation




                      29

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Orientation & Pitch, Point size & fonts