SMART Eco Dev Magazine 2014

SMART Holdings USA – SMARTvt.org Issue # 10, Fall 2014
B US I N E S S STA R T - U P A D VI S O R :
STA R T I N G , G R OWI N G , O P T IMI Z I N G
Entrepreneurs: Two Types
SMARTvt Legal Guru Talks About Who He Helps and Why:
There’s never been a time
when so few businesses were
starting and so many failing.
Navigating the perils of a
business startup, Mark
Oettinger, launching a new
practice, offers powerful insight
to the nuance of what
resources are necessary for a
new business launch. Oettinger
starts with the two types of
entrepreneurs. What type are
you?
SMARTvt’s Kevin Beal Appo inted
Director of Development,
Navicate.org, a teaching organization.
Enterprise-wide President to Lead
Mack Moldings Five Divsions.
Mark Renkert to lead Major Research
Project on Effects of Joblessness for
Unskilled Workers Age 50+
Carolyn Smith, Healthcare Executive
Manager To Lead SMARTvt’s HIE/
HIT Applications Education Division
SMARTvt Co-Founder Jean Twombly
pioneering new HIE / HIT Projects in
Maryland for Jupiter Networks
Vermont’s Power Center for Business Idea Creation
SMARTvt.org – SMART Holdings USA
John Mayer, Mark Renkert, Michael Kipp, Michael Hussey, Gabrielle Meunier
drive SMART Holdings USA economic Development Engine Creating US
Companies and Jobs . SMARTvt created a task force that provides resources,
education, training, financing solutions to business startups for approved plans.
About SMARTvt.org. Vermont's largest solution provider featuring teams of
subject-matter experts with one voice as one firm; SMARTvt.org, a global
Happenings
SMARTvt’s Curtis s Ostler leads
major recycling, re-use, job creation
program for Resource.com.
Clarkson Chemical Engineer , Alex
Goyette Completes Rotation at Mylan
Labs
USMC Captain Michael Hussey
Completes Norwich University MBA
Program – Manager, Multisorb,
Buffalo, NY
…..An Early Autumn …..
The psychology of
entrepreneurship;
(1) heritable risk-taking
/ fortitude,
(2) pe rson’s thrust
into business by
circumstance. One
universal attribute: Business owners
radiate professional and personal
satisfaction when describing their
ascent to starting and growing their
businesses. See story next page
2 …
consultancy offering sustainable socially responsible applications such as Hands-on
Engineering, Accounting, Finance, Marketing, New Product Development,
Research, Medical Devices and Technology, Pharmaceuticals, Telephony, E-enterprise,
IT / IS implementation - service, Merger & Acquisition, LBO, Business
Valuation, Forensic Accounting, SEC Compliance,
Petrochemical Extraction, Defense Systems, and
global manufacturing enterprises.
.

SMART Holdings USA Issue # 10, Fall, 2014
2
… Oettinger
Your Product or Service: Each successful business fe atures a product or a service that the customer wants, and is willing to pay
for. Much is written about how the would-be entrepreneur identifies that product or service. Cartoons depict the moment with a
light bulb and an exclamation point. How many time have we all thought, “Now there’s a million dollar ide a!” For my wife and
me, long trips afford the time and fe rtile conversations that hatch big ideas. Invariably, I write them down, and occasionally we
do follow-up research.
As example, our honeymoon, while flying to Calgary, then while driving through the Canadian Rockies, my wife and I explored
the ide a for a te chnology / de vice that would ale rt a “Inte rest or Se arch-Subject-Interest” user to another re cipie nt-user whose
“profile ” has a shows “compatibility” all conne cted to a match.com-like database. We did a patent search, and discovered that
the re is an e xisting patent. I have file s on other promising ide as, but I haven’t capitalize d on them. W hy? Pe rhaps because I’m
not sufficiently entrepreneurial at my core, or pe rhaps be cause of risk…or commitment…or timing.
The Elevator Pitch: You have fie rce competition. …so much so that supply ofte n far e xceeds demand and a prime cause of start -
ups failing. Diffe rentiating yourself from the competition is critical. And figuring how to do that is an important step in def ining,
both for yourself and for your employees, the mission of your business. You MUST package that mission into a memorable and
credible sound-byte. Diffe rentiation is a key activity for any organization seeking to become #1 or #2 of its kind and the battle cry
of GE’s Jack Welch.
Business Plan: The Road Map to Success and Minimizing Risk, the plan forces you to take a inside look at the viability of the
busine ss. Once you a “Proof-of-life ”, you’ll ne e d to e vangelize the re sources that will make your start-up possible, that
your conce pt is sound, and that “the numbe rs work.” The re are free government resources such as the Small Business
Administration (SBA) or State Economic Development Authorities , and its state counterparts, help you you create the business
plan. They want you to succeed, because in doing so, you provide job creation. Enlist experts to critique your plan.
Funding: A substantial majority of new business fail because of undercapitalization. There are start-up costs that have to be
funded long before you have the ongoing sales revenue to pay for them. The other time when businesses become cash-starved is
when they grow. Funding your venture can require 100-hour work weeks and telling the organization’s story 100,000 times .
Government Resources: Many government programs support capitalization and cash flow needs of businesses. Providers
include: SBA, the Overseas Private Investment Corporation (OPIC), and Export-Import Bank of the United States (Ex-Im). These
agencies offer many programs, including direct loans, and guarantees for banks that provide loans. And, in the import context,
sector-specific import specialists from the U.S. Department of Homeland Security (formerly U.S. Customs) can assist importers
with a myriad of issues that they will confront regarding logistics, duties, labeling and much more. …more page 3…
SMARTvt Veteran’s Project Honor Graduate Hussey
Norwich University’s William Clements, Senior
Vice President announced that former US
Marine Captain Michael Hussey who manages
a unit of Buffalo-based Multisorp, has earned a
Masters Degree in Business Administration.
Hussey completed NU’s Management Training Intensive. Hussey
started the program shortly after exiting the USMC.
He also credits his successful onboarding with the unique
transition services provided by SMARTvt’s Veterans Services Unit.
Hussey enjoys Buffalo, NY, has a five minute commute to work
and is able to enjoy the many outdoor
adventure sports and especially cycling.
Since earning his MBA last month
Retained Executive Recruiters have been
pitching opportunities inOregon and Washington State to Hussey
almost daily.
Hussey completed his MBA / Finance Program at Norwich
University near the top of his class.
About Multisorb Technologies
Multisorb Technologies has been an innovator in sorbent
technology for over 50 years. Founded in 1961 by John S. Cullen
to meet the needs for electronics markets in protecting against the
damaging effects of moisture.
A Technology Innovator
.

3
Jeff Somple Award
president of Mack Molding
Jeff Somple, Named Enterprise-Wide President - Mack Molding
and its five manufacturing facilities in Vermont, North Carolina and
South Carolina, as well as Mack Prototype, a prototyping and low-volume
manufacturing facility in Massachusetts, and Synectic, an
engineering services group in Connecticut. Don Kendall will remain
as CEO and chairman of the privately held Mack Group, which
includes Mack Molding and Mack Technologies.
“Jeff has been with Mack for 26 y ears, and in the p lastics industry
even lon ger,” say s Kendall. “He quickly moved up within the ranks of
the sales organization to VP, Sales & Engineering. Twelve years ago,
he took over the helm of M ack Molding’s Northern Division and has
delivered sustainable, profitable growth ever since.
I am extremely pleased he has now chosen to accept this new and
exp anded role.”
Somple has been with Mack since 1988. Earlier, he was northeast
regional sales manager for five years for Continental Extrusion
Corporation, an extruder, printer and converter of plastic packaging in
Garden City, N.Y.
Somp le earned a bachelor’s degree from Middlebury College. He and
his wife, China, are the parents of three The Somples reside in
Manchester Center, VT.
Mack Molding is a leading custom plastics molder and supplier of
contract manufacturing services. Mack specializes in plastics design,
prototyping, molding, sheet metal fabrication, full-service machining
and medical device manufacturing. Founded in 1920, Mack is a
privately owned business that operates 11 facilities throughout the
world. Don Kendall is CEO and chairman.
Click To Play Video
… Oettinger…
Driving Revenue: No matter how good your
product or service is, your business will not be successful unless there
is a market for it. People have to be aware of your company, and to
the extent that there are competing providers of your product or
service, they have to be convinced that your product or service is
superior. Your product may be of better quality, or be cheaper, or
come with better service.
Where do your customers come from? Do they find you on the
internet, are they drawn to your bricks & mortar storefront, or are
they referred by other happy customers? Is the nature of your
p roduct or service such that y our customers keep coming back…like
a dentist whom you visit every six months, or a hair salon to which
you return every few weeks, or a car dealership that sells you a car
every five years, and services it every five thousand miles in
between?
Find out how you customers are finding you. Ask your loyal
customers why they keep coming back. Likewise, ask the ones who
don’t come back, why they haven’t. Reward rep eat customers, and
take constructive criticism to heart. Pay particular attention to
customers who refer business. And reward them. Their referrals are
the kind of advertisin g that money can’t buy . Think about it. Are
you more likely to consult with an accountant who comes highly
recommended by someone whose opinion you respect, or an
accountant who has the largest advertisement in the phone book?
Workforce Optimization: The US workforce has limited experience
with international transactions. The same cannot be said for foreign
businesses, since they depend to a much greater extent on
international transactions. If you want to succeed in the international
business environment, you have to make a sincere commitment to
preparing your workforce for the realities of the international market.
Sales in Development and Fundraising: When I carried my sales
experience into development/fundraising, I found that the same skills
applied. In development, I am still trying to sell my cause to
prospective donors, just as I once sold tangible product to prospective
clients. The sales acumen I developed over the years served me
well in fundraising, and it was founded upon some basic methods,
techniques, and principles.
Five Sales Principles for the Effective Development Person
1. Be presentable – The old salesman credo, “First sell y ourself, then
sell y our comp any , then sell y our p roduct” may sound trite and
clichéd, but there is some truth to it. You are the first impression for
your organization. Dress well and appropriately, be articulate, and
interact whenever possible. This is where being extroverted and
charismatic is an advantage, but introverts can be just as effective
when exploiting their strengths. Prepare well and pay attention to
details, such as always carrying enough business cards, a pen, and
something to take notes (I prefer index cards). Keep well-groomed;
the mirror is not a vanity tool, but your personal proofreader. And
remember - never turn down a breath mint.
2. Be remarkable – Do not work “under the radar.” You want to be a
big blip on that radar, with everyone noticing you. At conferences,
luncheons, and any event where your constituents are gathered, make
sure that during the question phase of the speech, you have a
pertinent and intelligent question; always stand when you ask it and
introduce yourself and your organization. Be seen, get noticed.
Respond to blogs, post articles to LinkedIn groups, tweet positive
comments about your group.

4
See more Oettinger page 4…
…. Oettinger…..
3 . Be kn owl e dge a bl e – Kn ow e v e ry t h i n g y ou
c a n a b out y o u r or ga n i z at i o n a n d y o ur c a u s e . Be
p r ep a r e d t o a ns w e r qu e s t i on s a n d d e l i v er t he
imp ort a nt d at a . Wi t h e no u gh k now l e d ge a nd
p r ep a r at i o n, y ou c a n sp e a k c o nf i d e nt ly o n y o ur
t op i c, a n d c o n f i d en c e s e l ls . P e op l e may l i k e t o r oot
f o r t h e u nd e r d o g i n sp o rt s an d D i s n ey mov i e s , but
w h e n t h ey i n v es t mo n ey , t h ey w a nt t o b a c k a
w i n n e r, s o so u n d l i k e o n e . An d a lw ay s h a v e a
c omme n t on t h e d i f f i cu l t t op i c s , s u c h as a
p e nd i n g l aws u it o r r e c e nt b a d p r e s s . I f it i s out
t h e r e , a s s ume t h a t t h e y k n ow a b o u t i t a n d w i l l a s k .
4 . Be ho ne s t a n d di re c t, but di ve r s i f y – Any
p r o sp e c t w it h r e a s on a b l e i nt e l l i ge n c e w i l l kn ow
w hy y ou ar e v is it i n g. D o n ot t ry t o f oo l o r d i s t r a ct
t h em – y ou w i l l o n ly i n su lt t h em a nd t h e n l imit
y o u r ch a n c e s f or a r e t u r n v i s it . Be up f r ont
a b o ut y ou r p os i t io n a nd i nt e nt io n s . But d o not
ma k e it y o u r o n ly r e as o n t o b e t h e r e . Yo u n e ed t o
w i n t h em ov e r b e f or e as k i n g t h em t o d on a t e. F i nd
o u t w h at i nt e r es t s t h em a bo ut y o ur c a us e a n d t h en
d e l i v e r w h at t h ey w a nt . O n c e y o u h a ve
e n d e a r e d t h em t o y o u p e rs o n a l ly , y o u n e e d t o b u i ld
t h e i r a ff i n it y t o y o ur o r ga n i z at i on . O n ly t h e n c an
y o u a s k fo r mo n ey w it h a r e a so n a b l e c h a n c e of
s u c c e s s .
5 . Be en du ri ng a n d re l i a bl e – J us t a s i n s a l e s ,
w h e r e y ou w a nt l i f e l on g c u s t ome rs f o r y o ur
p r o d u ct , t h e r e a r e f ew p r osp e ct s i n d e v e l op ment
w h o a r e on e - a n d- d o n e. I n mo s t c a s es , y ou a re
t ry in g t o b u i l d a l o n g- t e rm r e l at i o ns h ip , l e a v i n g
t h e d o o r op e n f o r f ut ur e a sk s e v e n a ft er a do n at i o n,
h op e f u l ly w it h i n c r e a s in g amo u nt s . Yo u d o not
w a nt t o b u r n e a c h b r i d ge as y o u c ro s s it , s o ma ke
s u r e t h at y o u r c o ns t it u e nt s do not r e gr et v i s it i n g
w i t h y o u or wr it i n g t h e c h e c k. Bu i l d e n du r i n g
r e l a t i o ns h ip s , i n wh i c h t h ey t ru s t y ou t o k eep
t h em in f o rme d, t o b e t h e r e w h en t h ey w a nt t o
c o n t a ct y o u, a n d t o l is t e n t o t h e i r c on c e r ns . Be
p r o a ct i v e i n c on n e ct i n g w it h t h em a nd d e l i v e r go od
n ew s wh en ev e r p os s ib le . A vo id ha v in g t h em
s a y , “ I o n l y he a r f r om y ou whe n y ou want
mo n e y . ”
Be r e a l i s t ic in yo u r p ro je ct io ns . T a ke
a dv a nt ag e o f th e ma n y s u pp o rt s t hat
g ov e rnme n t a ge nc ies h av e to o f f e r . Lis te n to
y o ur c us tome rs . C hoos e t he be s t employe e s
y o u c a n f in d, be ho ne s t wi t h t hem, a n d tre a t
t hem we l l . Yo u re a l ly ca n loo k fo r wa r d to
g o in g t o wo r k.
Mark Oettinger is an attorney with the Burlington, Vermont law firm
of Montroll & Backus. He also teaches US and international business
law as an adjunct professor at Vermont Law School. He can be reached
at (802) 540-0246. Learn more about Mark at www.mblawoffice.com.
Resources: SMART Holdings USA
Economic Services Division, Michael J. Kipp, CPA
Info@smartvt.org
802 318 4136 – All Calls Returned Within The Hour
Chittenden County
11 Lincoln St. Essex Junction, VT 05452 - 802-951-6762
Champlain.valley@scorevolunteer.org
www.champlainvalley.score.org
St Albans Branch serving Franklin & Grand Isle Counties.
Middlebury Branch serving Addison County.
Rutland Branch serving Rutland County.
Manchester Branch serving Bennington County.
Upper Valley SCORE serving Windsor County
20 W. Park St. Lebanon, NH 03766 603-448-3491
score@valley.net www.uppervalleyscore.org
Montpelier SCORE serving Lamoille, Orange, Washington
Counties 87 State St., Rm. 203 /P.O. Box 605
Montpelier, VT 05601-0605
802-828-4422 ext. 217

5
Former Norwich University Leader, Kevin
Beal Drives Development Mission At
Navicate - Linking Learning to Life
SMARTvt Board Member, Kevin Beal will
play a key role in expanding how students
transitions from School to College to Work
with increased / improved adaptability
attributes that CEO’s want. Says Beal,
“Be it work or college – program
participants of Navicate will have a
significant edge up in finding success using
Navicate’s systems.”
A life compass. We provide guidance,
wisdom, and confidence for life’s journey by connecting each
young person with options, experience, and access to the
community.
Navicate connects students and schools to businesses to create real
world learning opportunities. Every year thousands of students get
internships, job experience, and college and career preparation via
one of our programs, taking place in high schools all across
Vermont.
As Director of Development, Mr. Beal is
experienced in building and deploying winning
philanthropic campaigns and soliciting investors. His
education, experience, and determined attitude to
partner and engage with Vermont business,
volunteers and donors will expand Navicate’s
penetration and market recognition. As a believer
that there doesn’t have to be a difference
between doing "good" and doing "well," his work
will be both financially sustainable and civically-minded.
While serving as alumni director for the online
programs at Norwich University, Mr. Beal
successfully enhanced the relationship between
Norwich University, its alumni, and the Vermont
giving community. He worked with senior
institutional leadership and the alumni association
to develop a strategy focusing on community
building, fundraising, and business development.
Mr. Beal is an experienced communicator, problem
He is a local elected official, having served as
a Northfield Village Trustee since 2011 and
currently serving as a selectman for the
newly merged Town of Northfield. A strong
supporter of Vermont Business, Mr. Beal is
a member of the Board of Directors for the
Central Vermont Chamber of Commerce and
serves on its public policy committee. Mr.
Beal currently serves as an appointee to the
Vermont Governor’s Committee on the
Employment of People with Disabilities
(GCEPD).
Mr. Beal has a passion for service-learning.
From December 2011 to January 2012 he
embarked on an international project leading
9 undergraduate students to the Village of
Pha Chan in Northeast Thailand where the
group fulfilled a promise to design-build a
community kitchen. (More on this available
here.) Nearly $40,000 was raised from
community members and friends. The
project was completed ahead of time and
under budget. Over the term of the project
more was built than the kitchen. The most
satisfying part of the project was the
lasting relationships built with the
community.
Mr. Beal builds long term relationships with
customers, clients, partners and investors,
leveraging these relationships based on need,
sense of purpose and available resources.
Donors and investors recognize his
commitment to the essential relationship
between doing “good” and managing the
bottom line, allowing him to build
partnerships that continue to sponsor his
programs.
Mr. Beal holds a bachelor’s and a master’s

6
SMARTvt’s Curtis Ostler Leading
Major Development Program seizing
opportunity, expanding services, creating
new products and building new alliances.
In 1991 in Burlington, Vermont, ReCycle
North began an innovative program of
repairing and reselling household items
that otherwise would have gone to the
dump. Out of that founding vision, more
than 750 people have received job
training and skills essential to gainful employment, 10,000 low-income
people have received needed household goods and building
materials, more than 10,000 tons of materials have been kept from
the landfill, and 50 people now have secure employment through
income earned largely from this social enterprise.
ReSOURCE’s success to date has proven its sustainability and is
replicating this model of environmental sustainability, educational
training, and economic opportunity in central Vermont.
Says SMARTvt.org’s CEO, Michael J. Kipp, “Mr. Ostler
represents the very best of what Vermont talent can bring to an
organization. We are certain that his community building expertise
and his unceasing passion for making the world a better place will
inspire all.
SMARTvt is proud to support and endorse and recommend Mr.
Ostler in his new leadership role. We look forward to his
contributions,” says SMART Holdings USA Chairman, Mark
Renkert.
Ostler has a Manufacturing Leadership background that sold
product directly to the White House.
Additionally as a Senior Strategist for Norwich University Ostler
refined his experience as a Senior Producer / Foundation
Development Officer at Norwich University.
Ostler holds and undergraduate degree from Johnson State College,
hold a leadership position with the Central Vermont Chamber of
Commerce, and resides in Waterbury.
SMART HOLDINGS USA Fund Major Research Project
On Unemployed Unskilled Aged 50+
Two Senior Social Researchers, Mark Renkert, Mcsl, and
Dr. Mindy Ruth Novick
Career Advisor Clinician’s, Mark Renkert, the firm’s chair, and
Clinical Director Dr. M indy Ruth Novick will
begin journalistically and clinically investigating recruitment
processes, credit checks, background checks, health physicals,
fitness testing, and aptitude testing of employers who hire
unskilled labor aged-50+ paying in the range of $8.50 to $13.50
per hour.
Findings will be reported from a Social Constructionist
perspective critical of the social sciences perspective in
understanding the psychology of work (Chaves, A, Diemer, M.,
Blustein, D., Gallagher, L., DeVoy, J., Casares, M & Perry, J.,
2004 "Conceptions of Work: Journal of Counseling
Psychology.)
Social Constructionist hold that many do not view work as a
means of self-determination or self-concept implementation
which contrasts sharply with prevailing work assumptions such
as "Do what you love and the money will follow."
Renkert will do this as an undercover hands-on worker
participant much in the footsteps of Barbara Ehrenreich in her
book “Nickel and Dimed and not Getting by in America” and
Mother Jones Magazine’s M ac McClelland’s “I Worked As a
Warehouse Wage Slave.”
Say s the firm’s CEO, M ichael J. Kip p , CPA, “Renkert will go
through the entire hiring process and then proceed as a low-level
worker and will be required to work for a period of time
that depends on the work and will complete research on
average Vermont workplaces.
Renkert will briefly describe the duties, interact and interview
colleagues, and will focus on the employer mindset in selecting
and interacting with these employers.
Renkert cites one employer who will be identified later who
has a p olicy “If any worker addresses, converses, or engages
the CEO of this sports apparel warehouser that person is
terminated immediately . “What kind of p erson looks at their
workers that way?, says Renkert who adds, "... it happens more
than you think in Vermont."
Renkert hopes the research sheds light on the use and practice
and application of:
• The process of being a Temp Agency day-worker
• Online aptitude testing (4/2=)
• Online veracity testing (T/ F – It is okay, if by accident, you
bring home a pencil used at work and bring it back the next
day?)
• Health Physicals performed on workers by non-medical staff
• Drug and Alcohol Testing
• Random Urine Testing
• Vague Employment Assessments by firms like Hireology
• Physical Fitness Testing
• Job Tryouts
• Background Checks of Driving and Criminal Records
• Background Checks on Credit Scores
• Background Checks on Workplace Injury Investigations

7
…… Research from Previous p age…
• Pre-work Clinical Assessments by Psychologists who have not
disclosed who their fiduciary obligation is critical and often distort the
facts. What the process is like for a 50+ year old worker….
Says SMART Holdings USA's Director of Education, Dr. Michael
Olson, continuing, "Half in humor, providing Renkert survives the
barrage of pre-employment testing,
he will then engage in the actual
process of work and report unique
findings and it can be tough going
especially with some jobs like refuse
sorting, asbestos removal, warehouse
order picking, Call Center Order
Taking, Driver / Runner Jobs and any kind of manual labor in
industrial environments."
Readers will be able to follow the journey in a daily blog and the sum
of research will be published.
Unlike the reality show “Dirtiest Jobs” Renkert hop es to reveal how
hard life is for many Vermonters who take any work to make ends
meet and what happens to them when they do.
SMART Holdings USA then hopes to present its findings to the
Vermont Department and Labor to use as a tool in its efforts for
workforce development.
The launched 2014 Labor Day and will last a year.
Dr. M indy Novick, Clinical Director of
SMART Holdings USA – Maine Director
Seeks Research Answers
As a Director of Career Services providing
solutions for displaced mature workers in
Maine,
I am interested in seeing the results of
SmartVt’s p roject, “Getting, Attaining
Unskilled Work Age 50+”
Over the past six years, I have observed
resilient people struggling to regain a sense of self worth, social
connection, and income stability after becoming unemployed.
For those less resilient , ongoing stress and increasing frustration
sometimes leads to social isolation, addictive coping habits, or health
problems.
The SmartVt’s p roject may confirm p reconcep tions to exp ose hiring
and workplace practices impacting the quality of life of mature
workers in Vermont, and contributing to resolving them to minimize
long term negative effects on business and society.
A number of studies are confirming these social trends:
• In February 2014, Matthew S. Rutledge, Research Economist
at the Center for Retirement Research at Boston College,
published a paper entilted “How Long Do Unemployed Older
Workers Search for a Job?” based on a 1996-2008 sample of
the Survey of Income and Program Participation (SIPP).
Statistical analysis of the status of some 5000 unemployed
people aged 55-70 revealed that after about a year almost half
were re-employed, a small percentage were still looking for
work, and almost half had given up seeking work.
Mr Rutledge concludes on page 4: “The study suggests that older
workers have little tolerance for the stressful task of looking for work.”
In adjusting the statistics for periods of growth and recession, they
concluded that this dynamic would remain consistent regardless of
economic conditions. http://bit.ly/1CFDsIb
• A study in the M arch 2014 issue of The American Journal of
Geriatric Psychiatry, reported a negative impact of discrimination on
subjects’ health and functioning. Based on observation of about seven
thousand people with a median age of 67 in 2006, and again in 2010,
the authors concluded, in p art, that : “Discrimination based on race,
age, weight, physical disability, appearance, and sexual orientation,
was associated with poor subjective health, greater disease burden,
lower life satifaction, and greater loneliness at both assessments and
with declines in health across the four y ears.”
• A study on the effect of anti-discrimination laws showed that stricter
laws didn’t help older workers during the Great Recession. The authors
concluded that older workers fared worse in states with stricker anti-discrmination
laws. http://huff.to/1BkOP6K
The implications of limited protection of older workers through
legislation brings us back to the importance of testing and undercover
research in providing evidence of discrimination. A exploration of the
issue can be found in “The Use of Undercover Testers to Identify and
Eliminate Discrimination in the Selection and Hiring of Emp loy ees” .
This report was prepared by The University of Iowa Clinical Law
Programs Law and Policy in Action Project, for the Iowa Human
Rights Commission in August 2010. http://bit.ly/1tCQCTC
In the section ‘Summary and Timeline of Emp loyment Sector Tester
Studies 1991-2010’, starting on p age 12, the authors reviewed
p recedent for using “testers” to document evidence of discrimination.
One dramatic example is an expose of discrimination in hiring of retail
emp loy ees: “Make the Road New York, Transgender Need Not Ap p ly :
A Rep ort on Gender Identity Job Discrimination” . Following this
report the employer changed their procedures and hiring behavior.
http://bit.ly/WudVAv
Moreover, the Iowa Law Project authors articulated the broader
importance of addressing workplace discrmination issues, quoting
Marc Bendick, Jr. Ph.D.: “Emp loy er discrimination creates in the
minds of its victims a sense of inequity and disenfranchishment that
threatens national social solidarity .” from Situation Testing for
Employment Discrmination in the United States of America.
This social analysis is echoed in the words of AARP Board Member
Eric Schneiderwind, of Lansing, Michigan: “Failing to p rotect older
workers from age discrimination is not only unjust, it is
counterproductive for a nation struggling to support an aging
population…As a society , we need p eop le to stay in the workforce, and
now is the time to put age discrimination in the rear-view mirror.
Click Text To Listen to Statistics on Workplace Changes

8
…. Dr. Novick from Previous Page…
For more information on the work of AARP on age
discrimination, see “Staying Ahead of the Curve 2013: AARP
Multicultural Work and Career Study Perceptions of Age
Discrimination in the Workplace” at http://www.aarp.org
If a Work 50+ Loses a Job How Long Does It Take For That
Person To Recover – Listen to Economist / Author Paul
Krugman’s startling reply:
Click Here to Play Krugman’s Video
Moreover, the Iowa Law Project authors articulated the broader
importance of addressing workplace discrmination issues,
quoting Marc Bendick, Jr. Ph.D.: “Employer discrimination
creates in the minds of its victims a sense of inequity and
disenfranchishment that threatens national social solidarity.”
from Situation Testing for Employment Discrmination in the
United States of America.
This social analysis is echoed in the words of AARP Board
Member Eric Schneiderwind, of Lansing, Michigan: “Failing to
protect older workers from age discrimination is not only
unjust, it is counterproductive for a nation struggling to support
an aging population…As a society, we need people to stay in
the workforce, and now is the time to put age discrimination in
the rear-view mirror.” . http://states.aarp.org/legislation-to-combat-
age-discrimination-in-the-workplace/ For more
information on the work of AARP on age discriminat ion, see
“Staying Ahead of the Curve
Clarkson University, Chemical Engineering
Senior, Alex Goyette concludes second
Rotation providing soloutions for Mylan Labs.
Click This Text to See Work
Click This Text to See Work
SMARTvt Has a New Healthcare
Benefits Expert, Ms. Carolyn
Smith. Smith, a Health Insurance
C-Suite Executive with over a
decade leadership in Governance,
Opportunity, and Resource
Utilization. Smith has direct
expertise in health care policy
implementation. She has led
teams throughout the US conceptualizing and executing
powerful healthcare programs specific to employee
benefits. Smith has ability to create, analyze and present
complex financial statements and budgets. Smith is
an accomplished leader with an exceptional track record
in revenue generation and cost reduction within highly
competitive markets. Smith comes from Long Island.
American Sign Language first language and allowed her
to refine her other senses and explains her business
acuity.
Click This Text To See the Slide Deck

9

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