An Event Apart - Conference Takeaways
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I recently attended An Event Apart conference. I put together a slideshow to talk about my observations and what I considered to be the top 5 most impactful topics that were discussed. Conference covered aspects of web design, development, and user experience.
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An Event Apart - Conference Takeaways
- 1. AN EVENT APART The Design Conference for People Who Make Websites
- 3. CONFERENCE OVERVIEW • National conference • Attended Atlanta, GA Event • 12 total sessions • 1 full day workshop • Topics focused on design, development, and usability • Diverse, extremely talented people
- 5. Jeffrey Zeldman Godfather of Web Standards
- 6. Andrew Clarke Godfather of CSS
- 9. #5
- 11. Global Annual Unit Sales (Millions) 0 70 140 210 280 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 PC
- 12. Global Annual Unit Sales (Millions) 0 350 700 1050 1400 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 PC Smartphones + Tablets
- 13. Mobile Holiday Shopping in US 2011 - 14% 2012 - 30% 2013 - 50%
- 14. Mobile Emails Opened 2011 - 20% 2012 - 36% 2013 - 50%
- 15. PayPal Mobile Payments 2010 - $750M 2011 - $4B 2012 - $14B 2013 - $27B
- 16. NOV 30, 2009
- 17. SERIOUSLY, GO MOBILE • Mobile is here. Embrace mobile-first methodology. • Forecasts were made over 4 years ago. • Emphasize content hierarchy • Practice good form design patterns • Pay close attention to performance
- 18. #4
- 19. UX STRATEGY = BUSINESS #4
- 22. Increase Revenue Decrease Costs Increase New Business Increase Existing Business Increase Shareholder Value REV NEW COST EXIST VALUE Business Strategic Priorities
- 23. – Jared Spool “Delivering the content is just as important as the content itself.”
- 24. UX STRATEGY = BUSINESS • Design is the rendering of intent • The executive priorities help map our design intentions into business objectives (and vise versa) • Don’t end up like the Underpants Gnomes • Always circle back to the business objectives before any decisions (or revisions) are made
- 25. #3
- 27. – Jason Grigsby “People demand fast web sites, yet sites are getting slower each year.”
- 28. 72% Responsive sites send roughly the same data to mobile and desktop users
- 29. 4096x2160 (4K) ~ 10MB
- 30. MAXIMIZE PERFORMANCE • Incorporate server-side methods • Take advantage of performance testing • Treat images carefully • Be observant of server requests • Reduce, Reuse, Recycle…seriously!
- 31. #2
- 33. – Samantha Warren “Get everyone on the same page, not thinking through preference.”
- 34. Kickoff Meetings
- 35. Instincts are experiments. Data is proof.
- 36. What if we could arrive at kickoff meetings with a plan of action?
- 38. DATA DRIVES DESIGN • User-centric design always wins • Incorporate and improve data-collecting methods. • Know your medium: craft to human scale, not resolution. • Never assume anything. Always make informed decisions.
- 39. #1
- 40. EFFECTIVE COMMUNICATION IS THE KEY #1
- 41. – Stephen Hay “We’re not designing pages, we’re designing systems of components.”
- 45. EFFECTIVE COMMUNICATION IS THE KEY • Get everybody on the same page, speaking the same language. • Focus on the root of the problem, rather than attempted solutions. • Provide pattern libraries per project to increase education. • The most important part of any project is the plan. • Question everything. Never settle for 'just good enough'. • The best way to learn is by doing, not telling. • We don't design pages, we design systems. Modular and flexible.
- 46. LET’S RECAP
- 47. Top 5 Takeaways 1. Communication is the Key 2. Data Drives Design 3. Maximize Performance 4. UX Strategy = Business 5. Seriously, Go Mobile
- 48. – Mark Riggan “Be passionate in the work that you do. Never settle for gold, when there’s platinum to achieve.”
- 49. AN EVENT APART The Design Conference for People Who Make Websites