Where are you on your LinkedIn and Social Selling Journey? Are you Professional, Engaging, Social or an Influencer? Is your focus supporting off-line relationships, online prospecting, generating referrals or full-on inbound marketing? Take a look at our LinkedIn Roadmap to assess where you are, what the next level might look like, the activity profile and what it could deliver. Print yourself a copy and feel free to share it with your colleagues and contacts.

1. LinkedIn Roadmap – the Personal journey to Social Selling
L5 – Influencer Profile
• Expertise & Authority evident
• in profile wording
• in content created
• in behaviour
• in insight given
• in contact journey
• 1000+ contacts
• Group Top Contributor
• Running a group?
• LinkedIN Influencer Member?
• Always on – mobile + assistance
• Creating Content
• Blogging
• Slideshare
• Video
•10 hours + per wk incl. content
L4 – Social Profile
• Generocity evident
• Trigger events highlighted
• Multi-media added to profile
• Testimonials Given & Rec’d
• 500+ contacts
• Groups - 20+ prof + cust sector
• Endorsements hitting 99s
• Check VIEN * 3 x daily - mobile
• Curating Content
• Daily Status Updates
• Links to own / company articles
• Group activity daily
• Contributing
• Initiating
• 60 minutes+ per day
L3 – Engaging Profile
• Custom Headline
• Summary re:
• target audience
• market issues
• customer value
• results/evidence
• Roles show customer value
• Keyword focused profile
• 200-500 contacts
• 10+ Groups
• Endorsements building 50+
• Daily check on VIE *
• Commenting into Home Stream
• Find + Invite people to connect
• 30 -60 minutes / day
L2 – Professional Profile
• Photo
• Custom URL
• Full Contact Details
• Custom Web URLs
• All Roles, with text
• Education
• Skills
• 50-200 contacts
• Weekly check on VIE *
• Invite Customers to connect
• <30 minutes / week
* VIE VIEN – Views, Invites, Emails, Notifications
Bring Offline Online
Build Network
Get Customer Contact
Value focus
Start Conversations
Get more Appointments
Dialogue focus
Develop Relationships
Get more Referrals
Support Offline activity
Occasionally found
Customer Mgmt Focus
Underpin Outbound
Regularly Found
Tactical Lead Gen
Accelerate Outbound
Inbound Inquiries growing
Opportunities by Referral
Minimum benefit
Possibly detrimental
Relying on Offline
Mark Stonham
LinkedIn Trainer
Social Selling Consultant
Barely online
Invisible
Get started
Level 1 – Basic Profile
• Name
• Default Headline
• Skeleton roles
• Minimal/No background
• <50 contacts
• No activity
• Not checking VIE *
• Not inviting people
• No time spent on LinkedIn
Where are you on your
LinkedIn Journey?
Here’s what the next
level looks like.
Community focus
Reinforce Reputation
Get more Website Traffic
Replace Outbound
Inbound Fills the Funnel
Strategic Social Selling
For more LinkedIn Strategies & Tips - Find and Follow Wurlwind on LinkedIn
and at www.wurlwind.co.uk @wurlwind_li #LinkedWinCopyright Wurlwind 2014