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Meet & Engage Marketers at the
 Email Marketing Masterclass 2010



rkedu Markedu Markedu Markedu Markedu
arkedu Markedu Markedu Markedu Marked
Markedu Markedu Markedu Markedu Marke
 Presented by

      Markedu
arkedu Markedu Markedu Markedu Marked
Connect with a positive experience
   Becoming a sponsor of EMMC is a sure way to asso-
   ciate your brand with a positive experience. Michael
   Leander’s Email Marketing Masterclass is consistently
   highly rated.


    Meet new customers and engage
    The attendees at the Email Marketing Masterclass are
    CEO’s, marketing managers, marketing coordinators
    and other marketing professionals from a wide range
    of industries. They attend EMMC because they are
    interested in excelling their results in the direct & inter-
    active marketing field.


   Get a chance to speak in front of your
   potential customers to prove your point
   Certain sponsor packages offer you the chance to
   present in front of EMMC attendees. A sure way to get
   your message effectively across and attract the interest
   of your potential customers.


learn more about emmc go to - www.markedu.com/emmc
The Email Marketing Masterclass is a highly recommended marketing
event – now it is coming to 20 cities in Europe and the Middle East

                                Top marketing speaker Michael Leander                                Proven concept delivers
                                Rave reviews and a great atmosphere                                  popular content
                                Some experts call him one of Europe’s best marketing                 The EMMC has been proven to
                                speakers, others say his delivery is world class. He has             deliver a high-quality experience to
                                spoken to thousands in more than 25 countries and in                 attendees whom take a great interest
                                the EMMC he gives everything he has learned about                    in learning how to improve their
                                permission based email marketing in the past 15 years.               permission based email marketing
                                                                                                     activities. It’s an important topic for
                                                                                                     most businesses.


   A mixed audience who are interested in what you have to offer
   The EMMC audience comes from businesses of all sizes. Expe -                                 5%
   rience shows that nearly 1/3 are Heads of Marketing and 40%                                                      Marke ng Managers/Directors
                                                                                           8%
   work in operational marketing.                                                                     32%           Managing Directors/CEO
                                                                                                                    Marke ng coordinators
  Endorsed and supported by the big guys
                                                                                                                    IT/CRM management
  Marketing associations and industry bodies support the EMMC including               40%
  FEMDMA (Federation of European Direct and Interactive Marketing). Ask                              15%            Others
  us for an updated list.

learn more about emmc go to - www.markedu.com/emmc
Three reasons to get involved
     1. The EMMC is highly rated by attendees – it provides a great
        platform to engage with new customers
     2. Quality delegates from quality organizations attend the EMMC –
        your guarantee to meet real potential customers interested                                     Email
        in the subject matter                                                                         marke ng
     3. Associate yourself with industry leaders such as Kodak Graphics
        Communication and others

                                                                                           Marke ng
     Get a chance to speak in front of your                                                so ware
     potential customers to prove your point
     The EMMC invites vendors with product and services relevant                                               Direct &
     to direct and interactive marketers including;                                                          Interac ve
                                                                                                             Marke ng
     - Email Service Providers and their resellers
     - CRM software vendors and resellers
     - Direct and digital marketing agencies
     - Mobile marketing vendors
     - Kodak digital printers
     - Publishers with titles relevant to the marketing space
     - Business information providers and list brokers
     - Affiliate marketing, online media and others with relevant products to advertisers
     - Telemarketing and other tools for permission acquisition

learn more about emmc go to - www.markedu.com/emmc
EMMC gets you exposure through The Campaign
     Prior to each event, EMMC and sponsors are exposed
     through The Campaign which utilizes:

     - PR online and offline
     - Social media and social networks
     - Telemarketing
     - Email advertising and email messaging
     - Word of mouth
     - Direct mail



     EMMC prolongs the conversation even after the event
     By effectively using the content created during the event, EMMC
     prolongs the conversation. We do this by using video, articles and pictures
     to engage attendees - and those who only showed an interest and did
     not register - long after the event – ensuring you additional exposure.




learn more about emmc go to - www.markedu.com/emmc
Timing                  Place             Category             Event                    Notes              Sponsor fee

                                                            EASTERN EUROPE TOUR 1
                                Riga, Latvia                   B+                                                           Event: €5,000
                                                                         Email Marketing        Three consecutive
             September          Tallinn , Estonia              B                                                            Title: Full tour
                                                                         Masterclass            days                        package only
                                Vilnius, Lithuania             B
                                                            EASTERN EUROPE TOUR 2
                                Kiev, Ukraine                  B+                                                           Event: €6,500
                                                                         Email Marketing        Three days within
             September          Moscow, Russia                 B+                                                           Title: Full tour
                                                                         Masterclass            one working week            package only
                                Budapest, Hungary              A
                                                            EASTERN EUROPE TOUR 3
                                Warsaw, Poland                 A+                                                          Event: €8,000
                                                                         Email Marketing        Three days within
             October            Prague, Czech Rep.             A                                                           Title: Full tour
                                                                         Masterclass            one working week
                                Bratislava, Slovakia           B                                                           package only
                                Ljubljana, Slovenia            B                                                            Event: €5,500
                                                                         Email Marketing        Three days within
             October            Zagreb, Croatia                B                                                            Title: Full tour
                                                                         Masterclass            one working week
                                Sarajevo or Belgrade           A                                                            package only
                                                                    IBERIA TOUR
                                Madrid, Spain                  A+                                                           Event: €9,500
                                                                         Email Marketing        Three days within
             November           Barcelona, Spain               A+                                                           Title: Full tour
                                                                         Masterclass            one working week
                                Lisbon, Portugal               B                                                            package only
                                                                     DACH TOUR
                                Munich, Germany                A+                                                          Event: €12,000
                                                                         Email Marketing        Three days within
             November           Zürich, Switzerland            A+                                                          Title: Full tour
                                                                         Masterclass            one working week
                                Vienna, Austria                A+                                                          package only
            • Commercial attractiveness: A+: Superior, A: Excellent, B+: Good, B: Moderate
            • Sponsor fee includes all events listed in same row, e.g. Iberia Tour includes 1 event in Madrid, 1 in Barcelona, 1 in Lisbon             Sponsorship contacts
              for €9,500 as Event Sponsor. Investment for full tour packages, see following page.                                               Carsten V. Jensen: carsten@tbda.eu
            • All fees are excl. any applicable VAT
                                                                                                                                               Carla Rosa: carla.rosa@markedu.com

learn more about emmc go to - www.markedu.com/emmc
Title    Event      Promotion



Markedu Email Marketing Masterclass 2010
                                                         Sponsor package benefits                   Sponsor   Sponsor      Sponsor
                                           Title sponsorship, e.g. “Email Marketing Masterclass
                                                                                                    Yes        No             No
                                           2010 presented by SPONSOR NAME”

                                           40 minute speaking slot or break- out session of a 60               No             No
                                                                                                    Yes
                                           minute duration, whichever is available

                                           10 minute speaking slot                                   No       Yes             No

                                           Logo on ”7 things you need to know about…:”              Yes        Yes            No

                                           Pre /post conference sponsor workshop                    Yes        No             No

                                           Brochure in delegate materials                           Yes        Yes           Yes
Sponsor Opportunities




                                           Stand in conjunction with event                          Yes        Yes           Yes
                                           Logo on back-drops and roll-ups                          Yes        Yes           No

                                           Include in press materials                               Yes        No            No

                                           Logo on event website                                    Yes       Yes            Yes

                                           Logo in outbound emails                                  Yes        No             No

                                           Access to participant list electronically                Yes       Yes             No

                                           Targeted email to delegates after event                  Yes        No             No

                                           Video interview published in our network of blogs and
                                                                                                    Yes       Yes             No
                                           websites reaching 6.000+ international marketers

                                           Company pro le on event website                          Yes       Yes             No

                                           Number of delegates included in sponsor package           1         1              1

                                           Sponsor investment for EMMC 2010 Full tour package                          Ask for our local           Sponsorship contacts
                                           (18 events in total)                                    €64,500   €35,700
                                                                                                                        sponsorships        Carsten V. Jensen: carsten@tbda.eu
                                                                                                                                           Carla Rosa: carla.rosa@markedu.com

   learn more about emmc go to - www.markedu.com/emmc
And/ or sponsor any of these
                     Buy lunch and be remembered
                                                                                  Sponsor 5 poor students
                     You buy lunch, we distribute your promotional
                     letter at the lunch tables and Michael Leander               Support the future marketers – pay
                     mentions your name during lunch-hour.                        75% of admission price and we’ll
                                                                                  pay the rest + invite 5 marketing
                     Only € 15 per attendee (minimum €750)                        students on your behalf



   Give the man a bag for his belongings
   and be forever remembered                                          Cocktails and toastmasters
   If you have a bag suitable for the event, we will                  Buy the post event cocktails, give a 5
   use yours instead of our own and charge you for                    minute hilarious presentation and people will
   this everlasting exposure                                          love your brand for it.

   Only € 10 per attendee (minimum €1.000)                            Only € 12,50 per attendee (minimum €750)
   and you deliver the bag to us




learn more about emmc go to - www.markedu.com/emmc
For sponsorship inquiries contact:
       The Business Development Agency
       Bredgade 28
       DK-1260 Copenhagen
       [Phone] +45 7021 7727
       Att.: Carsten V. Jensen
       [@] carsten@tbda.eu
       [Mobile] +45 3020 5002

       Markedu - Innovative Marketing Education
       Att.: Carla Rosa
       [Mobile] +351 919 600 23
       [@] carla.rosa@markedu.com




arkedu Markedu Markedu Markedu Markedu
Markedu Markedu Markedu Markedu Marke
  learn more about emmc go to - www.markedu.com/emmc

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EMMC sponsors opportunities

  • 1. Meet & Engage Marketers at the Email Marketing Masterclass 2010 rkedu Markedu Markedu Markedu Markedu arkedu Markedu Markedu Markedu Marked Markedu Markedu Markedu Markedu Marke Presented by Markedu arkedu Markedu Markedu Markedu Marked
  • 2. Connect with a positive experience Becoming a sponsor of EMMC is a sure way to asso- ciate your brand with a positive experience. Michael Leander’s Email Marketing Masterclass is consistently highly rated. Meet new customers and engage The attendees at the Email Marketing Masterclass are CEO’s, marketing managers, marketing coordinators and other marketing professionals from a wide range of industries. They attend EMMC because they are interested in excelling their results in the direct & inter- active marketing field. Get a chance to speak in front of your potential customers to prove your point Certain sponsor packages offer you the chance to present in front of EMMC attendees. A sure way to get your message effectively across and attract the interest of your potential customers. learn more about emmc go to - www.markedu.com/emmc
  • 3. The Email Marketing Masterclass is a highly recommended marketing event – now it is coming to 20 cities in Europe and the Middle East Top marketing speaker Michael Leander Proven concept delivers Rave reviews and a great atmosphere popular content Some experts call him one of Europe’s best marketing The EMMC has been proven to speakers, others say his delivery is world class. He has deliver a high-quality experience to spoken to thousands in more than 25 countries and in attendees whom take a great interest the EMMC he gives everything he has learned about in learning how to improve their permission based email marketing in the past 15 years. permission based email marketing activities. It’s an important topic for most businesses. A mixed audience who are interested in what you have to offer The EMMC audience comes from businesses of all sizes. Expe - 5% rience shows that nearly 1/3 are Heads of Marketing and 40% Marke ng Managers/Directors 8% work in operational marketing. 32% Managing Directors/CEO Marke ng coordinators Endorsed and supported by the big guys IT/CRM management Marketing associations and industry bodies support the EMMC including 40% FEMDMA (Federation of European Direct and Interactive Marketing). Ask 15% Others us for an updated list. learn more about emmc go to - www.markedu.com/emmc
  • 4. Three reasons to get involved 1. The EMMC is highly rated by attendees – it provides a great platform to engage with new customers 2. Quality delegates from quality organizations attend the EMMC – your guarantee to meet real potential customers interested Email in the subject matter marke ng 3. Associate yourself with industry leaders such as Kodak Graphics Communication and others Marke ng Get a chance to speak in front of your so ware potential customers to prove your point The EMMC invites vendors with product and services relevant Direct & to direct and interactive marketers including; Interac ve Marke ng - Email Service Providers and their resellers - CRM software vendors and resellers - Direct and digital marketing agencies - Mobile marketing vendors - Kodak digital printers - Publishers with titles relevant to the marketing space - Business information providers and list brokers - Affiliate marketing, online media and others with relevant products to advertisers - Telemarketing and other tools for permission acquisition learn more about emmc go to - www.markedu.com/emmc
  • 5. EMMC gets you exposure through The Campaign Prior to each event, EMMC and sponsors are exposed through The Campaign which utilizes: - PR online and offline - Social media and social networks - Telemarketing - Email advertising and email messaging - Word of mouth - Direct mail EMMC prolongs the conversation even after the event By effectively using the content created during the event, EMMC prolongs the conversation. We do this by using video, articles and pictures to engage attendees - and those who only showed an interest and did not register - long after the event – ensuring you additional exposure. learn more about emmc go to - www.markedu.com/emmc
  • 6. Timing Place Category Event Notes Sponsor fee EASTERN EUROPE TOUR 1 Riga, Latvia B+ Event: €5,000 Email Marketing Three consecutive September Tallinn , Estonia B Title: Full tour Masterclass days package only Vilnius, Lithuania B EASTERN EUROPE TOUR 2 Kiev, Ukraine B+ Event: €6,500 Email Marketing Three days within September Moscow, Russia B+ Title: Full tour Masterclass one working week package only Budapest, Hungary A EASTERN EUROPE TOUR 3 Warsaw, Poland A+ Event: €8,000 Email Marketing Three days within October Prague, Czech Rep. A Title: Full tour Masterclass one working week Bratislava, Slovakia B package only Ljubljana, Slovenia B Event: €5,500 Email Marketing Three days within October Zagreb, Croatia B Title: Full tour Masterclass one working week Sarajevo or Belgrade A package only IBERIA TOUR Madrid, Spain A+ Event: €9,500 Email Marketing Three days within November Barcelona, Spain A+ Title: Full tour Masterclass one working week Lisbon, Portugal B package only DACH TOUR Munich, Germany A+ Event: €12,000 Email Marketing Three days within November Zürich, Switzerland A+ Title: Full tour Masterclass one working week Vienna, Austria A+ package only • Commercial attractiveness: A+: Superior, A: Excellent, B+: Good, B: Moderate • Sponsor fee includes all events listed in same row, e.g. Iberia Tour includes 1 event in Madrid, 1 in Barcelona, 1 in Lisbon Sponsorship contacts for €9,500 as Event Sponsor. Investment for full tour packages, see following page. Carsten V. Jensen: carsten@tbda.eu • All fees are excl. any applicable VAT Carla Rosa: carla.rosa@markedu.com learn more about emmc go to - www.markedu.com/emmc
  • 7. Title Event Promotion Markedu Email Marketing Masterclass 2010 Sponsor package benefits Sponsor Sponsor Sponsor Title sponsorship, e.g. “Email Marketing Masterclass Yes No No 2010 presented by SPONSOR NAME” 40 minute speaking slot or break- out session of a 60 No No Yes minute duration, whichever is available 10 minute speaking slot No Yes No Logo on ”7 things you need to know about…:” Yes Yes No Pre /post conference sponsor workshop Yes No No Brochure in delegate materials Yes Yes Yes Sponsor Opportunities Stand in conjunction with event Yes Yes Yes Logo on back-drops and roll-ups Yes Yes No Include in press materials Yes No No Logo on event website Yes Yes Yes Logo in outbound emails Yes No No Access to participant list electronically Yes Yes No Targeted email to delegates after event Yes No No Video interview published in our network of blogs and Yes Yes No websites reaching 6.000+ international marketers Company pro le on event website Yes Yes No Number of delegates included in sponsor package 1 1 1 Sponsor investment for EMMC 2010 Full tour package Ask for our local Sponsorship contacts (18 events in total) €64,500 €35,700 sponsorships Carsten V. Jensen: carsten@tbda.eu Carla Rosa: carla.rosa@markedu.com learn more about emmc go to - www.markedu.com/emmc
  • 8. And/ or sponsor any of these Buy lunch and be remembered Sponsor 5 poor students You buy lunch, we distribute your promotional letter at the lunch tables and Michael Leander Support the future marketers – pay mentions your name during lunch-hour. 75% of admission price and we’ll pay the rest + invite 5 marketing Only € 15 per attendee (minimum €750) students on your behalf Give the man a bag for his belongings and be forever remembered Cocktails and toastmasters If you have a bag suitable for the event, we will Buy the post event cocktails, give a 5 use yours instead of our own and charge you for minute hilarious presentation and people will this everlasting exposure love your brand for it. Only € 10 per attendee (minimum €1.000) Only € 12,50 per attendee (minimum €750) and you deliver the bag to us learn more about emmc go to - www.markedu.com/emmc
  • 9. For sponsorship inquiries contact: The Business Development Agency Bredgade 28 DK-1260 Copenhagen [Phone] +45 7021 7727 Att.: Carsten V. Jensen [@] carsten@tbda.eu [Mobile] +45 3020 5002 Markedu - Innovative Marketing Education Att.: Carla Rosa [Mobile] +351 919 600 23 [@] carla.rosa@markedu.com arkedu Markedu Markedu Markedu Markedu Markedu Markedu Markedu Markedu Marke learn more about emmc go to - www.markedu.com/emmc