IDMD Online: They never dreamed it would work – but the results were astounding - Drayton Bird
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Spend 25 revealing minutes with the man David Ogilvy said "knows more about direct marketing than anyone else in the world". See how he and a colleague created an integrated campaign that pulled in £1.5 million from under 2,000 prospects To sell an entirely new online product, it used direct mail, email, website, telephone and face to face selling The client had so little faith it took three months to get them to try it. A follow-up campaign pulled in £2 million Speaker: Drayton Bird Head of Faculty at EADIM, United Kingdom
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Como vencer a barreira dos 8 segundos de atenção dos seus futuros clientes?
O maior desafio no online é a capacidade de captar a atenção dos nossos clientes e potenciais clientes, num universo com tanto ruído e informação:
1) Como conseguir relevância junto dos seus targets?
2) Como aumentar o engagement das suas comunicações: taxa de abertura e cliques?
3) Como conduzir o cliente até à conclusão: compra efectiva, pagamento e registo?
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1) O poder da personalização para captar a atenção dos clientes
2) Drip marketing: automatização de mensagens de email, como forma de “agarrar” os seus targets
3) Como uma customer journey bem construída é essencial para aumentar as vendas
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1) A mudança: Porquê que o marketing está a mudar? Porque as audiências estão cada vez mais fragmentadas, com necessidades e hábitos diferentes, formas diferenciadas de se relacionarem com as marcas : offline e online e novos TouchPoints : Social Media, TV por cabo, Mobile…
2) A Evolução: Necessidade de desenvolver novas metodologias e tecnologias que potenciam uma relação 1:1 entre as marcas e os seus consumidores.
3) Cases internacionais e nacionais revelam abordagens diferentes e sobretudo eficazes para aumentar as vendas, reduzir o churn, ultrapassar os objetivos ou mover comunidades em prol de uma causa.
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Como vencer a barreira dos 8 segundos de atenção dos seus futuros clientes?
O maior desafio no online é a capacidade de captar a atenção dos nossos clientes e potenciais clientes, num universo com tanto ruído e informação:
1) Como conseguir relevância junto dos seus targets?
2) Como aumentar o engagement das suas comunicações: taxa de abertura e cliques?
3) Como conduzir o cliente até à conclusão: compra efectiva, pagamento e registo?
Conheça algumas das principais tácticas para optimizar o seu funil de conversão, através de email marketing e de uma customer journey bem construída.
Durante o webinar, Vanda Souto da Mediapost Portugal falou sobre:
1) O poder da personalização para captar a atenção dos clientes
2) Drip marketing: automatização de mensagens de email, como forma de “agarrar” os seus targets
3) Como uma customer journey bem construída é essencial para aumentar as vendas
Durante o webinar foram também apresentados dois case studies de marcas portuguesas (Grupo IMPRESA e Amb3E)Webinar: Aumente a eficácia do seu canal online através de personalização e m...
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2) A Evolução: Necessidade de desenvolver novas metodologias e tecnologias que potenciam uma relação 1:1 entre as marcas e os seus consumidores.
3) Cases internacionais e nacionais revelam abordagens diferentes e sobretudo eficazes para aumentar as vendas, reduzir o churn, ultrapassar os objetivos ou mover comunidades em prol de uma causa.
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Smarten up your social media & online marketing : 5 tips to improve your reach and engagement using automation and triggers
1) Get inspiration on how to plan, automate and measure your social media efforts
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3) Get deep insight from a simple, yet successful use-case that anyone can implement today
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2) IMPRESA (assinaturas online do Expresso Digital)
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Smarten up your social media & online marketing : 5 tips to improve your reach and engagement using automation and triggers
1) Get inspiration on how to plan, automate and measure your social media efforts
2) See how you effectively automate work processes for your online marketing
3) Get deep insight from a simple, yet successful use-case that anyone can implement today
Orador: Michael Leander - MarkeduSmarten up your social media & online marketing : 5 tips to improve your reac...
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Email Marketing Quick Wins - Smart Marketing Workshop Lisboa
1) Base dados: como optimizar o seu processo de opt-in e recolher mais dados sobre os seus actuais subscritores
2) Mensagens: como melhorar os seus resultados através de segmentação e personalização
3) Email design: melhores práticas para optimizar a sua presença na inbox dos seus subscritores
4) a/b testing: a importância de testar para obter sempre o melhor resultado possível
5) Email e facebook: como utilizar duas das mais potentes ferramentas online para comunicar com os seus subscritores de forma segmentada e personalizada.
Orador: João Ribeiro - Head of Marketing - MarkeduEmail Marketing Quick Wins - Smart Marketing Workshop Lisboa 2015
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Markedu founder, expert marketer Michael Leander presented his marketing keynote "9,5 tips to ROMI in front of the attendees at APPM's 17th National Marketing Congress in Lisbon, Portugal.
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How to measure the results from Online media to DM coupon redemption
See how a campaign can integrate online media, facebook apps, DM and coupon redemption and how to measure each channel's effectiveness
Learn how to launch a new product based based on a Facebook application
Speaker: José Guedes from TribeCRM, Portugal member of AMD PortugalIDMD Online: Whiskas - Share Your Relationship! - José Guedes
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* Going out of digital to create surprising ideas for direct digital response
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* Destroying for creating, the” Shiva” principle in creativity
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http://www.markedu.com/itmarketingdk/home.html
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Track acquisition and lost subscriber and customer costs
Create smart re-marketing and lifecycle messaging
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- How to calculate the ROI for social media marketing activities
- Which tools to use to monitor and measure your social media marketing ROI
He will also provide you real-life examples of how his own activities are measured and reacted upon.
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3) Email design: melhores práticas para optimizar a sua presença na inbox dos seus subscritores
4) a/b testing: a importância de testar para obter sempre o melhor resultado possível
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* Going out of digital to create surprising ideas for direct digital response
* Including PR as a key factor for successful direct concepts and ideas
* Destroying for creating, the” Shiva” principle in creativity
* Can we really draw the line between DM and the Non DM? does it make sense anymore?
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- The Rules of engagement
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http://www.markedu.com/itmarketingdk/home.html
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Your data is talking to you; are you listening? By digging into your campaign reports and subscribers, you can calculate lifetime value as well as RFM analysis which will enable you to:
Track acquisition and lost subscriber and customer costs
Create smart re-marketing and lifecycle messaging
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Spam continues as worse as ever, legislation was not the silver-bullet trumpeted. Can marketers help ISPs?
An issue – data breaches leading to more spam. The EU expected reaction.Data privacy and email permission marketing trends by Alastair Tempest
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- How to calculate the ROI for social media marketing activities
- Which tools to use to monitor and measure your social media marketing ROI
He will also provide you real-life examples of how his own activities are measured and reacted upon.
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IDMD Online: They never dreamed it would work – but the results were astounding - Drayton Bird
- 1. They never dreamed it would work – but the results were astounding Spend 25 revealing minutes with the man David Ogilvy said "knows more about direct marketing than anyone else in the world". • See how he and a colleague created an integrated campaign that pulled in £1.5 million from under 2,000 prospects • To sell an entirely new online product, it used direct mail, email, website, telephone and face to face selling • The client had so little faith it took three months to get them to try it. A follow-up campaign pulled in £2 million Drayton Bird, United Kingdom @ the IDMD Online by Markedu
- 2. “Nobody reads direct mail. Especially busy business people …”
- 11. Email follow up
- 12. Landing page