Facebook or Twitter for your business? They’re the two largest social media entities that dominate their industry with over a billion users between them (mostly from Facebook). For a small business, or really any company, it’s a no brainer to turn online and grab a piece of the user pie. But if you do operate within a small business, that may mean small resources, and oftentimes a small staff, or even a party of one. With everything going on, it’s hard to find time to pay attention to one social network, let alone two (or more!). So let’s break it down and look at the key features and benefits of the two social media beasts and find the one that’s best for you to tackle as you begin your social media journey.

1. Facebook vs. Twitter
Find the best match to start your social media journey
The Users
36m
# of users # of unique users
1.23bn 167m
232m
Facebook has the most users than any
other social network...
but Twitter has the fastest growing user base,
especially with ages 45+, growing 79% since 2012.
Twitter = A visual snapshot
You’re given 160 characters for
a bio. Be sure to include:
- What you offer
- How you’re unique
- A link to your website
Facebook Page = A custom
social website for your business
Include:
- Your business’s description
- Mission Statement
- Services Offered
Quick Tip: With the Facebook tab feature, customize your profile to your needs. You can
add a link to your newsletter, gather emails, share your other social pages, schedule a
meeting, and show your location on a map, among many other possibilities.
# of ‘Likes’ a day # of ‘Tweets’ a day
4.5bn 58m
The big difference: Facebook is knownfor being more B2C and Twitter B2B.
The Landscape
The Content
Quick Tip: Finding leads and new customers on Twitter is now easier than ever before.
With @mentions and #hashtags, do a Real-time Search in MarketMeSuite and find
anyone in your area looking for what you have to offer.
Key Features
?
Facebook
Which one
for your
business
Twitter
3rd Party Apps
Add address, social
profiles, newsletter,
and squeezepages.
Lists
Follow people
and pages of
interest and
organize them
in a list.
Tailored Trends
A list of things that
Twitter thinks you
might like so you
can stay current on
news.
Follow Suggestions
Twitter will always tell you
people of interest and those
you should follow.
Twitter Alerts
Used primarily for
national news and
disasters.
Small Business
Resources
Twitter has great forums,
workbooks, and resources
for small businesses
wanting to get started
online.
Events
Got an event?
Set it up on your
profile and share
it on your wall.
Pages to Watch
Track your
competitor’s Pages
and see what
they’ve been up to.
Interest Lists
Combine pages,
interests, and people
into lists to track.
Analytics
Each Business Page
has an analytics bar
so you can easily
track your activity.
The big difference: Facebook allows for close interaction
with followers through private messaging and reviews,
whereas Twitter is best for finding new followers and leads.
The big difference: Facebook is better for puttingout information, Twitter for taking in and sharing.
The big difference: Both Facebook and Twitter have
unique features. It’s up to you to decide which ones
your business can utilize the most.
- No character limit.
- Write as much content
as you want in one post.
- Great for big
announcements.
- Be mindful of how much
your followers will read.
- Good for writing
day-to-day posts (what’s
been happening with your
business).
- Target posts to specific
groups of fans.
- You have 140 characters
to get your message
across.
- Great for quick messages
and updates or posting
during an event.
- Twitter is geared towards
breaking news and current
events.
- Easily track trends and
popular #hashtags.
- Connect with other users
through @mentions and
create a conversation.