www.MarketMyMovie.com Internet film marketing and distribution seminar taught by Allen Chou, President of Passion River Films on 3/19/09 at Ralphie Boy Studios, NYC. For more tips on DVD distribution and info on the next film distribution and movie marketing class, join the newsletter at: www.MarketMyMovie.com

1. Internet Film Marketing & Distribution Ralphie Boy Studios, NYC Allen Chou President Passion River Films 416 Main Street, Metuchen, NJ 08840 [email_address] 03-19-09

3. Challenge

5. Test your “search” visibility Can you be found using your keywords?

7. Solution Get Found Using Search Engine Marketing Strategies

8. “ Advertising is a wasted pool of resources” The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Hardcover) by David Meerman Scott (Author)

13. Outrageous!

15. Choose the right path

17. Who’s your customer?

20. Getting Started

21. Content is King!

23. Word Tracker Keyword Tool

24. Google keyword tool

25. Keyword Discovery - keyword tool

26. Hair Removal Laser Hair popular Facial area New York Men

27. Cost Equipment Pictures & Video Specific Location

28. Long Tail Keywords Gay Men

34. Next- get your content into website

35. Content must be placed on a site with a clear strategy IT NEEDS OPTIMIZATION!

36. Search Engine Optimization Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Definition by Wikipedia.

39. Title Text Very Important! Title Text

41. Placing keywords on your page Keywords Keywords with Anchor Text

45. Google search for “Basketball Video” Anchor Text Content Video Surrounded By Text More Anchor Text

48. Google Local

49. Google search results for “medical spa cherry hill, nj” *Note Reviews Available

51. Yahoo Local

52. Note: Reviews Avail Local search for: Medical Spa, Cherry Hill, NJ

53. IYP

54. “ True Local” (local search engine)

55. Data Aggregator

57. Social Media Marketing Social Networking

59. SMM success based on: Creativity and Quality of Content!

60. Where will the traffic come from?

62. Wikipedia External links Keyword Content

63. Author credit available at bottom

65. Squidoo You write content Popularity User Driven

70. Can Yahoo Answers help you?

71. See any opportunities?

75. Digg Voting topics

77. # of users bookmarking this site tags

78. User’s bookmarks Can see user’s bookmarks & tags

80. voting See next comments

83. followers message Bio & Url

85. Massive Views Content Not Optimized Massive Ratings Deep comments

89. tags discuss

106. Hope is not a strategy

107. A Special Thank You to our Host: If you need help with post production & color correction services, call Dino at: 917-338-7806

108. Thanks to my co-teacher: If you need help marketing, distributing, or selling your film, call Josh Levin today at: 212-300-6086

109. For more tips on marketing & distribution your film, join our newsletter at: www.MarketMyMovie.com

111. Thank You!