Market Research Reports, Inc. has announced the addition of “The Future of Functional Food and Drinks - successful product positioning and claims” research report to their offering. See more at- http://mrr.cm/Zfd

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Category : Food & Beverages
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Introduction to Report
 Launch Date: May 20, 2014
 Number of Pages: 89
 Geography Coverage: Global
 Available Format: PDF
Price For Single User License: USD 7,995
Price For Single User License: USD 15,990
Price For Global User License: USD 23,985
Delivery Time: Within 24 Hours (During Working Days)

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About the Report
The Future of Functional Food & Drinks - successful product
positioning and claims provides a comprehensive overview of
the functional food and drink landscape, analyzing the
regulatory and consumer drivers to identify the best
opportunities and strategies. Innovation hubs are identified:
Europe for regulation, Japan for product development, the US
for consumer demand, and Brazil, India, and China for emerging
markets.
In addition, the report segments the functional food and drinks
market by health claim and consumer age groups, and studies
the future of four key trends in the market: probiotics, glucose
control, performance muscle and prevention muscle, and
cognitive performance in adults. Key ingredients are identified in
each of these areas. Finally, the future of the functional food and
drinks market is considered.

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Key Findings
As a result of stringent regulation, Europe has become
the global hub for functional food and drinks clinical trials,
while Japan remains by far and away the centre of
functional innovation. But the largest number of
functional food and drink consumers is in the US –
especially as a market for lifestyle health products
As the quality of clinical data supporting health claims
improves, we expect to see deeper segmentation of
target audiences for functional products. We also expect
an ongoing tension in whether products are marketed as
being more natural, or more ‘scientific’ or a hybrid

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Key Findings Continues…
We have identified four key trends in the evolving
functional food and drink market: the future of probiotics
and assessment of the clinical evidence in probiotics, the
mainstreaming of glucose control, performance muscle
and prevention muscle, and cognitive performance in
adults
Health is often not a prime consideration when
consumers come to select what food and drink to
consume; other motivations are more pressing, meaning
consumers are likely to select an unhealthy product if it
better meets their needs. Even where there is clear
clinical evidence that a product or ingredient can improve
health outcomes, the functional benefit may be better
positioned as a solution for busy lives or changing
lifestyles, or even just as expression of individualism.

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Reasons To Buy
This report allows marketers to update their product and
innovation strategies to make the most of new
opportunities in the functional food and drink market
The conceptual frameworks and consumer data used
throughout the report allow manufacturers to quickly
identify what health needs and consumer groups should
be targeted, and with what ingredients
Knowledge of the functional food and drink regulatory
and consumer landscape will allow manufacturers to
successfully position and market their product in a rapidly
changing environment.

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Report Coverage
1. Introduction
2. The Regulatory Landscape
3. Segmenting The Functional Food and Drinks Market
4. Trends in Functional Food and Drinks
5. The Consumer Landscape
6. The Future of Functional Food and Drinks
7. Appendix
For more details regarding Report coverage see the last slide
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Company Coverage (partial List)
1. ADM - Archer Daniels Midland Company INC.
2. Arla Foods Ingredients Group P/S
3. BASF SE
4. BENEO-Orafti SA
5. Bioriginal Food and Science Corp.
6. Brainwave
7. Cargill
8. Incorporated
9. Chemi Nutra
10.Chr. Hansen Holding A/S
11.CNP
12.Dupont Danisco A/S
For more details regarding Report coverage see the last slide
All logos and Images mentioned on this slide belong to their respective owners.

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Custom Research:
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For Any Customization Related query Visit IdeaCenter @
http://www.marketresearchreports.com/idea-center

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How To Buy This Report?
Visit following URL to see Table of Content and
purchase this publication:
http://mrr.cm/Zfd
About Market Research Reports, Inc.
Market Research Reports provides a customized set
of reports from reputed Publishers, built on the
intelligence available within organizations and
leverages on our motto of “Intelligence Redefined”.
Contact : Amitava Sen
Email : info@marketresearchreports.com
Phone: +1 302-703-7787 (USA) +91-8762746600 (India)