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Alternative Payment Systems in the U.S., 2nd Edition

June 1, 2011
There has been a gold rush into alternative payments from prospectors seeking to dig
up the next PayPal. But as with past gold rushes, there have been many claims with few
successes. Despite history’s lessons, with every new “gold rush” come new hopes of
striking a rich consumer vein. It is all enough to make one’s head spin trying to parse
out the various payment types and business models.

In addition, the alternative payments landscape is morphing, particularly in the eyes of
consumers. It is no longer just the underlying mechanism that is important—equally
important is the consumer perception of the payment. What’s more, mobile payments (a
subset of alternative payments), are quickly becoming a viable platform ready to
explode with merchant and consumer adoption forever changing the payments
landscape.

In this second-edition of The Alternative Payment Systems Industry in the U.S.,
Packaged Facts presents an in depth examination of the U.S. alternative payments
business. The report presents the size and growth of the market and puts it in context to
both the business-to-consumer (B2C) ecommerce market and the total “consumer”
payments market including card payments and electronic payments (online bill
payment). Special regard is given to the activity of top players and the varied upstarts,
particularly in mobile payments, hoping to steal share and further alter the old school
payments paradigm. Major key competitors are profiled, along with a focused analysis
of consumer payment demographics and preferences.

Note: Packaged Facts defines alternative payments as entirely electronic and
predominantly conducted over the Internet though not all are conducted through the
ACH network. Generally, alternative payments exclude all forms of paper and any debit
or credit card where the purchase or remittance is made directly with that medium. The
most common alternative payments are consumer-to-business purchases and peer-to-
peer, also referred to as person-to-person (P2P) payments.

Research Methodology

These report data were obtained from government sources, trade associations and
publications, business journals, company literature, investment reports and interviews of
industry players. In most cases, market data span the 2006-2010 period.
TABLE OF CONTENTS

Chapter 1: Executive Summary
     Report Scope
     Alternative Payments Part of Overall Payments Industry
     Paper Payments
     Card Payments
     Electronic Payments
     Alternative Payments Defined
     Methodology
     Alternative Payments Market Data and Sources
     Consumer Spending Data and Sources
     Business-to-Consumer Revenues Defined
     Consumer Spending Comparison to Business-to-Consumer Revenues
     Payments Market Data and Sources
     Overlap Between Card and Electronic Payments
     Card Payment Data and Sources
     Electronic Payment Types by Code Used for Electronic Payment Market
     Alternative Payments Market Size and Growth
     Figure 1-1: Total Alternative Payment Dollar Volume and Percentage of Total
     Business-to-Consumer eCommerce Revenue, 2006-2010 (billions $, percent)
     “Pure Play” Alternative Payment Dollar Volume
     Figure 1-2: Total Pure Alternative Payment Dollar Volume and Percentage of
     Total Business-to-Consumer eCommerce Revenue, 2006-2010 (billions $,
     percent)
     Card-Funded Alternative Payment Dollar Volume
     Figure 1-3: Total Card Funded Alternative Payment Dollar Volume and
     Percentage of Total Business-to-Consumer eCommerce Revenue, 2006-2010
     (billions $, percent)
Total Alternative Payment Dollar Volume to Reach $127 Billion
     Figure 1-4: Total Card Payment Dollar Volume and Percentage of Total
     Business-to-Consumer eCommerce Revenues Forecast, 2010-2015 (billions $,
     percent)
     “Pure Play” Alt Pay Dollar Volume Forecast to $53 Billion
     Figure 1-5: Total Pure Alternative Payment Dollar Volume and Percentage of
     Total Business-to-Consumer eCommerce Revenues Forecast, 2006-2010
     (billions $, percent)
     Card-Funded Alt Pay Dollar Volume Forecast to $75 Billion
     Figure 1-6: Total Card Funded Alternative Payment Dollar Volume and
     Percentage of Total Business-to-Consumer eCommerce Revenue, 2006-2010
     (billions $, percent)
Competitive Landscape
     Endless Alternative Payment Schemes
     Peer-to-Peer and Direct Payments
     Table 1-1: Selected U.S. Alternative Payment Competitors by Primary Scheme:
     P2P and Direct Payment Processors, 2011
     Delayed Billing, Recurring Payments and Layaway Schemes
     Table 1-2: Selected U.S. Alternative Payment Competitors by Primary Scheme:
     Non-Card Credit, Delayed, and Recurring Billing, 2011
     Mobile Payments
     Table 1-3: Selected U.S. Alternative Payment Competitors by Primary Scheme:
     Mobile Payments, 2011
     eWallets
     Table 1-4: Selected U.S. Alternative Payment Competitors by Primary Scheme:
     eWallets, 2011
     Payment Competitors Goals Shift Dramatically
     Mobile Will Bridge Online and Offline
     In the Meantime, PayPal Continues to Dominate
     Selected Alt Pay Competitive Activity
     Mobile Payments Promise Still Unmet
Consumers & Merchants Stuck in a Rut
     Apple May Jumpstart Mobile Payments
     Consumer and Merchant Tool in One
     iTune Accounts Points to Strong Potential Consumer Base
     Customer Adoption of Mobile
     Select NFC Mobile Alt Pay Activity
Marketplace Trends
     Economic Crisis Not So Bad For Alt Pay
     PCE, Card Spending Down, but Alt Pay Up 12%
     Figure 1-7: U.S. Gross Domestic Product and Personal Consumption
     Expenditures, 2000-2010 (billions $)
     By 2010 Everyone on the Rebound
     Signs of Economic Improvement
     Consumers Continue Warming to Electronic Alt Pay
     Greener Attitudes
     Cards Still Dominate but Alt Pay Making Strides
     Card Networks and Issuers Feel the Heat
     PayPal Open to Real World
     MasterCard Introduces a Plan Similar to PayPal X
     Bill Me Later Supplants Card Issuers
     Google Casts a Large Shadow
     Checkout by Amazon Simplifies
     Nacha’s Secure Vault Payments Catches a Big Fish
     Social Media Enters the Fray
     Virtual Goods Purchase Increasing
     Merchants Still Lagging in Offering Alt Pay
Mobile Pay Marketplace Trends
     Increase in Smartphones Signals Mobile Payments Time
Chaotic for the Foreseeable Future
     Mobile Payments Bring Alt Pay Offline
     Millenials Will Drive Mobile Pay
     PayPal Currently in Leadership Position
     Banks Shouldn’t Miss the Opportunity
     Mobile Pay loves iPhone
     Start-ups Getting Foot In Door
     Consumer Protections Challenged by Mobile Payments
     Is Mobile Alt Pay the End for Cash, Check and Credit Cards?
Consumer Usage and Profile
     Consumers Continue Shifting Away from Paper Payments
     Table 1-5: Consumer Bill Pay Preferences: Forms Used Always, 2009-2010 (%)
     Online Payments Far Outstrip Card Payments
     Alternative Payment Brand Focus: PayPal Penetration Stalling?
     Selected Demographics Profiles
     Online Bill Pay Users Have Prized Characteristics
     Recession Effect on Gen-Y
     Women May Now be Leading Edge in Payments
     Asians and West Coast Pop for Use
     The Trifecta: Educated, White-Collar and Home Owners
     Table 1-6: Demographic Characteristics by Forms Always and Sometimes Used:
     Online Bill Payment, 2010 (index)
     Stark Contrast between Online Payment and Check User Profile
     Table 1-7: Demographic Characteristics by Forms Always and Sometimes Used:
     Check, 2010 (index)
     PayPal User Profile Aligns with Online Payment Profile
     Indications that Women Are Prime PayPal Users
     Asians and West Coast Pop for Use
PayPal Users are Educated, Financially above Average, White-Collar and Home
      Owners
      Table 1-8: Demographic Characteristics of PayPal Users: Last 7 Days and last
      30 Days, 2010 (index)
      Connection between Internet Usage and Income
      Figure 1-8: Comparison of Broadband Access at Home, Cell Phone Ownership,
      and Internet Usage by Income Brackets of General Population, 2010
Chapter 2: The Market
      Report Scope
      Alternative Payments Part of Overall Payments Industry
      Paper Payments
      Card Payments
      Electronic Payments
      Alternative Payments Defined
      Methodology
      Alternative Payments Market Data and Sources
      Consumer Spending Data and Sources
      Business-to-Consumer Revenues Defined
      Consumer Spending Comparison to Business-to-Consumer Revenues
      Payments Market Data and Sources
      Overlap Between Card and Electronic Payments
      Card Payment Data and Sources
      Electronic Payment Types by Code Used for Electronic Payment Market
eCommerce Market Size and Growth
      Total B2C eCommerce Tops $332 Billion
      Figure 2-1: Total Business-to-Consumer eCommerce Revenue, by Service and
      Retail Sectors, 2006-2010 (in billions $)
      Table 2-1: Total Business-to-Consumer eCommerce Revenue, by Service and
      Retail Sectors, 2006-2010 (in billions $)
Figure 2-2: Share of Business-to-Consumer eCommerce Revenue, by Retail and
     Service Sectors, 2006-2010 (percent)
     eCommerce Growth Increases Penetration of Consumer Spending
     Figure 2-3: Penetration of Business-to-Consumer eCommerce Revenues to Total
     Business-to-Consumer Revenues by Retail and Service Sectors, 2006-2010
     (percent)
The Evolving Payments Market
     A Market in Flux as Technologies Change
     Electronic Payments Begin to Rival Cards
     Electronic Payments Growth Eclipses Card Payments…Sort of
     Electronic Payments at $3.7 Trillion in 2010
     Total Card Payment Dollar Volume
     Figure 2-4: Total Consumer Electronic Payment Dollar Volume and Percentage
     of Total Business-to-Consumer Revenues, 2006-2010 (trillions $, percent)
     Figure 2-5: Total Card Payment Dollar Volume and Percentage of Total
     Business-to-Consumer Revenues, 2006-2010 (trillions $, percent)
     Table 2-2: Total Card Payment Dollar Volume and Percentage of Total Business-
     to-Consumer Revenues, 2006-2010 (billions $, percent)
     Payments Mix in U.S. Elusive
     Figure 2-6: U.S. Business-to Consumer Revenues Payments Mix, 2010 (percent)
Alternative Payments Market Size and Growth
     Alternative Payment Dollar Volume
     Share Gains Hit Double Digits
     Figure 2-7: Total Alternative Payment Dollar Volume and Percentage of Total
     Business-to-Consumer eCommerce Revenue, 2006-2010 (billions $, percent)
     PayPal Accounts for Bulk
     Figure 2-8: PayPal and Bill Me Later Combined Share of Total U.S. Alternative
     Payment Dollar Volume, 2010 (%)
     Pure Play Alternative Payment Dollar Volume
Figure 2-9: Total Pure Alternative Payment Dollar Volume and Percentage of
     Total Business-to-Consumer eCommerce Revenue, 2006-2010 (billions $,
     percent)
     Card-Funded Alternative Payment Dollar Volume
     Figure 2-10: Total Card Funded Alternative Payment Dollar Volume and
     Percentage of Total Business-to-Consumer eCommerce Revenue, 2006-2010
     (billions $, percent)
     Economic Recession Effect on Alternative Payments
     Modest Positive Growth in Spite of Economic Woes
     Table 2-3: Total Alternative Payment Dollar Volume by Funding Type, 2006-2010
     (billions $, percent)
     Figure 2-11: Share of Alternative Payment dollar Volume by Funding Source:
     Non-Card versus Card Funded, 2006-2010 (percent)
Market Forecast
     eCommerce Market Forecast to Hit $647 billion by 2015
     Muted Economic Recovery to Keep Growth Modest
     Retail eCommerce Growth Faster Than Service
     Growth May Pick Up in 2012
     Beyond 2012 Picture Murky
     Figure 2-12: Total Business-to-Consumer eCommerce Revenue, by Service and
     Retail Sectors, 2010-2015 (in billions $)
     Table 2-4: Total Business-to-Consumer eCommerce Revenue, by Service and
     Retail Sectors, 2000-2007 (in billions $)
     Electronic Payments to Hit $5.2 Trillion
     Figure 2-13: Total Consumer Electronic Payment Dollar Volume and Percentage
     of Total Business-to-Consumer Revenues Forecast, 2010-2015 (percent)
     Card Payments Near $4.6 Trillion
     Figure 2-14: Total Card Payment Dollar Volume and Percentage of Total
     Business-to-Consumer Revenues Forecast, 2010-2015 (percent)
     Table 2-5 Total Electronic & Card Payment Dollar Volumes and Total B2C
     Revenues, 2006-2010 (billions $, percent)
     Total Alternative Payment Dollar Volume to Reach $127 Billion
Slower Economic Rebound Slows Payment Growth
     PayPal Remains the Leader
     Figure 2-15: Total Card Payment Dollar Volume and Percentage of Total
     Business-to-Consumer eCommerce Revenues Forecast, 2010-2015 (percent)
     Mobile Payments Emerging
     Mobile Payment Outlook
     “Pure Play” Alt Pay Dollar Volume Forecast to $53 Billion
     Figure 2-16: Total Pure Alternative Payment Dollar Volume and Percentage of
     Total Business-to-Consumer eCommerce Revenues Forecast, 2006-2010
     (billions $, percent)
     Card-Funded Alt Pay Dollar Volume Forecast to $75 Billion
     Figure 2-17: Total Card Funded Alternative Payment Dollar Volume and
     Percentage of Total Business-to-Consumer eCommerce Revenue, 2006-2010
     (billions $, percent)
     Table 2-6: Total Alternative Payment Dollar Volume by Funding Type, 2006-2010
     (billions $, percent)
Chapter 3: Competitive Landscape
     A Note on Chapter Scope
     Elastic Marketplace
     Will Further Stretch
     Endless Alternative Payment Schemes
     Peer-to-Peer and Direct Payments
     Table 3-1: Selected U.S. Alternative Payment Competitors by Primary Scheme:
     P2P and Direct Payment Processors, 2011
     Delayed Billing, Recurring Payments and Layaway Schemes
     Table 3-2: Selected U.S. Alternative Payment Competitors by Primary Scheme:
     Non-Card Credit, Delayed, and Recurring Billing, 2011
     Mobile Payments
     Table 3-3: Selected U.S. Alternative Payment Competitors by Primary Scheme:
     Mobile Payments, 2011
     eWallets
Table 3-4: Selected U.S. Alternative Payment Competitors by Primary Scheme:
eWallets, 2011
Payment Competitors Goals Shift Dramatically
Mobile Will Bridge Online and Offline
In the Meantime, PayPal Continues to Dominate
Bill Me Later Joins PayPal, Loses Amazon.com
American Express Quells Revolution
Revolution Hype
Revolution Lacked of Focus or Compelling Benefit
Revolution’s Uphill Battle
Conceding Defeat
American Express Launches Serve
Is Google Checkout Checking Out?
AdWords and Checkout Growing Pains
Google Making a Play?
See What Sticks
Visa, MasterCard Still Eager to Be in the Game
Visa Nabs CyberSource
MasterCard Answers with DataCash
Visa Enters Gaming Payments Market
Mobile Payments Promise Still Unmet
Confusion Reigns
Consumers & Merchants Stuck in a Rut
Catch-22 of Acceptance
Apple May Jumpstart Mobile Payments
34 NFC-Related Patents
Consumer and Merchant Tool in One
iTune Accounts Points to Strong Potential Consumer Base
Customer Adoption of Mobile
      Nokia Phones to Have NFC
      Google Thinking Mobile with Android
      Isis a Viable Threat
      Apple’s Edge is Branding and Loyalty
      Cards and Banks Sticker Efforts Nearly Non-Threatening
      Merchant Adoption of NFC Remains Unclear
      Card Networks Made Some Strides
      Apple Already Testing NFC for Small Biz
      Again, Things Change Quickly
      Google Developing Special Cash Register?
      Is This Just a Classic Rivalry at Work?
      Imagine a World with Apple Payments
      Conservative Estimate at $820 Million Online in 2012
      Figure 3-1: Potential Apple, Inc. Payment Platform Gross Dollar Volume by
      Online and Offline Purchases, 2012-2015 (millions $)
      Table 3-5: Potential Apple, Inc. Payment Platform Gross Dollar Volume by Online
      and Offline Purchases, 2012-2015 (millions $)
      Multiple Players May Create Critical Mass in Mobile Payment Adoption
Chapter 4: Selected Corporate Profiles
PayPal, Bill Me Later (eBay, Inc.)
      PayPal, Bill Me Later Performance
      Payments Revenues
      Figure 4-1: PayPal and Bill Me Later Combined Global Net Payment Transaction
      Revenues and Payment Dollar Volume Take Rate, 2006-2010 (millions $, %)
      Table 4-1: PayPal and Bill Me Later Combined Global Net Payment Transaction
      Revenues and Year-over-Year Percentage Change, 2006-2010 (millions $, %)
      Transactions
Figure 4-2: PayPal and Bill Me Later Combined Global Total Payment
     Transaction Volume and Average Revenue per Transaction, 2006-2010 (millions,
     $)
     Table 4-2: PayPal and Bill Me Later Combined Global Total Payment
     Transactions and Average Revenue per Transaction ($), 2006-2010 (in millions)
     Dollar Volume
     Figure 4-3: PayPal and Bill Me Later Combined Global Total Payment Dollar
     Volume and Average Dollar Value per Transaction ($), 2006-2010 (in billions $)
     Table 4-3: PayPal and Bill Me Later Combined Global Payment Dollar Volume
     and Average Value per Transaction, 2006-2010 (millions $, $)
     U.S. Payment Dollar Volume
     Figure 4-4: PayPal and Bill Me Later Combined U.S. Total Payment Dollar
     Volume and Percentage of Total U.S. Alternative Payment Dollar Volume, 2006-
     2010 (in billions $)
     Table 4-4: PayPal and Bill Me Later Combined U.S. Payment Dollar Volume and
     Year-over-Year Percentage Change, 2006-2010 (millions $, $)
     Active Accounts
     Figure 4-5: PayPal and Bill Me Later Combined Global Total Active Accounts and
     Average Number of Transactions per Active Account, 2006-2010 (millions, no.)
     Table 4-5: PayPal and Bill Me Later Combined Global Active Accounts and
     Average Transactions per Active Account, 2006-2010 (millions $, $)
     PayPal Volume
     Figure 4-6: PayPal Total Global Dollar Volume and Share of Total eBay
     Payments Dollar Volume, 2006-2010 (billions $, %)
     Bill Me Later Volume
     Figure 4-7: Bill Me Later Global Dollar Volume and Share of Total eBay
     Payments Dollar Volume, 2006-2010 (millions $, %)
     Table 4-6: PayPal and Bill Me Later Global Payment Dollar Volume and
     Combined Payment Dollar Volume on a Pro Forma Basis, 2006-2010 (millions $,
     $)
Amazon Payments
FaceCash
Google Checkout
mFoundry
Obopay
PayNearMe, Inc
PlaySpan, Inc.
      PlaySpan Performance
      Figure 4-8: PlaySpan, Inc. Revenue, 2006-2010 (millions $)
Secure Vault Payments
      Zong, Inc.
      Other Alternative Payment Players
      Table 4-7: Other Alternative Payment Players to Watch, 2011
Chapter 5: Marketplace Trends in Alternative Payments
      Payments Industry Suffers Due to Economy
      For Alt Pay, Not So Bad
      Looking Back at the Great Recession
      PCE, Card Spending Down, but Alt Pay Up 12%
      Figure 5-1: U.S. Gross Domestic Product and Personal Consumption
      Expenditures, 2000-2010 (billions $)
      By 2010 Everyone on the Rebound
      Figure 5-2: U.S. Gross Domestic Product and Personal Consumption
      Expenditures Year-over-Year Percentage Change, 2000-2010 (billions $)
      Consumer Sentiment Foretells Lower Consumer Spending
      Figure 5-3: University of Michigan’s Consumer Sentiment Index (CSI) and
      Alternative of Labor Underutilization (U-6), 2007-2010
      Signs of Economic Improvement
      Expectations Higher, But Still Cautious
      Figure 5-4: U.S. Gross Domestic Product and Personal Consumption
      Expenditures Forecast, 2010-2015 (billions $)
      Figure 5-5: U.S. Gross Domestic Product and Personal Consumption
      Expenditures Year-over-Year Percentage Change Forecast, 2010-2015 (billions
      $)
Figure 5-6: Retail Sales per Capita and U.S. Population, 2000-2010 (thousands
$, millions persons)
Figure 5-7: eCommerce Retail Sales per Capita and Percent of Retail Sales per
Capita, 2000-2010 ($, %)
Alternative Pay, a Dynamic Market
Consumers Warming to Electronic Alt Pay
Generational Equilibrium in Certain Payment Related Areas
Greener Attitudes Want Less Paper
Growth in Online Shopping Driving Alt Pay
Cards Still Dominate eCommerce but Alt Pay Making Strides
Card Networks and Issuers Feel the Heat
Card Players Go into Acquisition Mode
PayPal Open to Real World…and Virtual Opportunities
Bill Me Later Supplants Card Issuers
Google Casts a Large Shadow
Checkout by Amazon Simplifies
Card Payments Seek Alliances
Tapping into Established Technology to Drive Consumer Interest
MasterCard Introduces a Plan Similar to PayPal X
NACHA’s Secure Vault Payments Catches a Big Fish
Social Media Enters the Fray
Virtual Goods Purchase Increasing
P2P Opportunity in Virtual
Merchants Still Lagging in Offering Alt Pay
But Many Other Merchants Benefits
eCommerce Fraud Rates
Abandonment Issues
Demographics Defy Merchant Perceptions
eLayaway Notes Steady in Average Income of Users
     Merchant Education Important
     Looking Ahead
Chapter 6: Mobile Pay Marketplace Trends
     Goodbye Landline, Hello Wireless
     Increase in Smartphones Signals Mobile Payments Time
     Mobile Payments Already Have Impressive Penetration
     Chaotic for the Foreseeable Future
     Customer Confusion Near Term Result
     Mobile Payments Bring Alt Pay Offline
     Changing the Shopping Environment
     Millennials Will Drive Mobile Pay
     PayPal Currently in Leadership Position
     Banks Shouldn’t Miss the Opportunity
     Mobile Pay as Point of Differentiation
     Mobile Pay loves iPhone
     Start-ups Getting Foot In Door
     Start-up Jumio Brings Much Needed Attitude
     Other Start-Ups Focus on Ease
     It’s a “Look at Me” World
     Consumer Protections Challenged by Mobile Payments
     Is Mobile Alt Pay the End for Cash, Check and Credit Cards?
Chapter 7: Consumer Payment Preferences and Attitudes
     Note on Experian Simmons Consumer Data
     Robust Consumer Payment Options with Variety of Methods and Forms
     Consumer Bill Pay Methods: Mail Continues to Dwindle
     Variety and Simplicity of Other Methods Making Mail Obsolete
Recession Leads to Resurgence in Certain Methods
Table 7-1: Consumer Bill Pay Preferences: Methods Used, 2007-2010 (%)
Great Recession Had Great Effect on Payments
Payment Forms Sees Similar Shifting Away from Paper
Table 7-2: Consumer Bill Pay Preferences: Forms Used Always, 2009-2010 (%)
Online Payments Far Outstrip Card Payments
Consumers Comfortable Using Variety of Forms
Table 7-3: Consumer Bill Pay Preferences: Forms Used Sometimes, 2009-2010
(%)
Consumer Bill Pay Demographic Characteristics
Demographics of Online Bill Pay Users
Recession Effect on Gen-Y
Women May Now be Leading Edge in Payments
Asians and West Coast Pop for Use
The Trifecta: Educated, White-Collar and Home Owners
Table 7-4: Demographic Characteristics by Forms Always and Sometimes Used:
Online Bill Payment, 2010 (index)
Credit Card Profile Similar to Online but Skews Older
Table 7-5: Demographic Characteristics by Forms Always and Sometimes Used:
Credit Card, 2010 (index)
Stark Contrast between Online Payment and Check User Profile
Table 7-6: Demographic Characteristics by Forms Always and Sometimes Used:
Check, 2010 (index)
Cash, Debit/Pre-Paid and Money Order Profile Points to Newbies and
Challenged
Gen-X, Minorities, Lower Incomes
Debit/Pre-Paid Also Shows Similarities with Credit Card Users
Table 7-7: Demographic Characteristics by Forms Always and Sometimes Used:
Cash, 2010 (index)
Table 7-8: Demographic Characteristics by Forms Always and Sometimes Used:
     Pre-Paid/Debit Card, 2010 (index)
     Table 7-9: Demographic Characteristics by Forms Always and Sometimes Used:
     Money Order, 2010 (index)
     The Mysterious “Other” Portion of Consumers
     Table 7-10: Demographic Characteristics by Forms Always and Sometimes
     Used: Other, 2010 (index)
Alternative Payment Focus: PayPal
     Penetration Stalling?
     Table 7-11: Consumer Use of PayPal, 2007-2010 (%)
     Research Finds PayPal Has Strongest Consumer Recognition
     PayPal User Profile Aligns with Online Payment Profile
     Gen Y Pops for PayPal
     Indications that Women Are Prime PayPal Users
     Asians and West Coast Pop for Use
     Table 7-12: Demographic Characteristics of PayPal Users: Last 7 Days and last
     30 Days, 2010 (index)
     PayPal Users are Educated, Financially above Average, White-Collar and Home
     Owners
     Possible Demographic Shifts for Other Alt Pay Brands
     Connection between Internet Usage and Income
     Figure 7-1: Comparison of Broadband Access at Home, Cell Phone Ownership,
     and Internet Usage by Income Brackets of General Population, 2010
     High Income Internet Users Engage in Online Shopping and Financial
     Management
     Figure 7-2: Comparison of Broadband Access at Home, Cell Phone Ownership,
     and Internet Usage by Income Brackets of General Population, 2010
Consumer Attitudes by Payment Preference
     Attitudes About Shopping: Savvy Value Shoppers
     Table 7-13: Response to Shopping Statements by Bill Payment Types, 2010
     (index)
Traditional Payment Form Users less Savvy
       Attitudes About Personal Finance: Insecurity
       Table 7-14: Response to Personal Finance Statements by Bill Payment Types,
       2010 (index)
       Attitudes About The Internet and Internet LIfestyle
       PayPal, Online Bill Payers More Engaged Shoppers
       Table 7-15: Response to Internet Related Statements by Bill Payment Types,
       2010 (index)
Appendix




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Alternative Payment Systems in the U.S., 2nd Edition

  • 1. Get more info on this report! Alternative Payment Systems in the U.S., 2nd Edition June 1, 2011 There has been a gold rush into alternative payments from prospectors seeking to dig up the next PayPal. But as with past gold rushes, there have been many claims with few successes. Despite history’s lessons, with every new “gold rush” come new hopes of striking a rich consumer vein. It is all enough to make one’s head spin trying to parse out the various payment types and business models. In addition, the alternative payments landscape is morphing, particularly in the eyes of consumers. It is no longer just the underlying mechanism that is important—equally important is the consumer perception of the payment. What’s more, mobile payments (a subset of alternative payments), are quickly becoming a viable platform ready to explode with merchant and consumer adoption forever changing the payments landscape. In this second-edition of The Alternative Payment Systems Industry in the U.S., Packaged Facts presents an in depth examination of the U.S. alternative payments business. The report presents the size and growth of the market and puts it in context to both the business-to-consumer (B2C) ecommerce market and the total “consumer” payments market including card payments and electronic payments (online bill payment). Special regard is given to the activity of top players and the varied upstarts, particularly in mobile payments, hoping to steal share and further alter the old school payments paradigm. Major key competitors are profiled, along with a focused analysis of consumer payment demographics and preferences. Note: Packaged Facts defines alternative payments as entirely electronic and predominantly conducted over the Internet though not all are conducted through the ACH network. Generally, alternative payments exclude all forms of paper and any debit or credit card where the purchase or remittance is made directly with that medium. The most common alternative payments are consumer-to-business purchases and peer-to- peer, also referred to as person-to-person (P2P) payments. Research Methodology These report data were obtained from government sources, trade associations and publications, business journals, company literature, investment reports and interviews of industry players. In most cases, market data span the 2006-2010 period.
  • 2. TABLE OF CONTENTS Chapter 1: Executive Summary Report Scope Alternative Payments Part of Overall Payments Industry Paper Payments Card Payments Electronic Payments Alternative Payments Defined Methodology Alternative Payments Market Data and Sources Consumer Spending Data and Sources Business-to-Consumer Revenues Defined Consumer Spending Comparison to Business-to-Consumer Revenues Payments Market Data and Sources Overlap Between Card and Electronic Payments Card Payment Data and Sources Electronic Payment Types by Code Used for Electronic Payment Market Alternative Payments Market Size and Growth Figure 1-1: Total Alternative Payment Dollar Volume and Percentage of Total Business-to-Consumer eCommerce Revenue, 2006-2010 (billions $, percent) “Pure Play” Alternative Payment Dollar Volume Figure 1-2: Total Pure Alternative Payment Dollar Volume and Percentage of Total Business-to-Consumer eCommerce Revenue, 2006-2010 (billions $, percent) Card-Funded Alternative Payment Dollar Volume Figure 1-3: Total Card Funded Alternative Payment Dollar Volume and Percentage of Total Business-to-Consumer eCommerce Revenue, 2006-2010 (billions $, percent)
  • 3. Total Alternative Payment Dollar Volume to Reach $127 Billion Figure 1-4: Total Card Payment Dollar Volume and Percentage of Total Business-to-Consumer eCommerce Revenues Forecast, 2010-2015 (billions $, percent) “Pure Play” Alt Pay Dollar Volume Forecast to $53 Billion Figure 1-5: Total Pure Alternative Payment Dollar Volume and Percentage of Total Business-to-Consumer eCommerce Revenues Forecast, 2006-2010 (billions $, percent) Card-Funded Alt Pay Dollar Volume Forecast to $75 Billion Figure 1-6: Total Card Funded Alternative Payment Dollar Volume and Percentage of Total Business-to-Consumer eCommerce Revenue, 2006-2010 (billions $, percent) Competitive Landscape Endless Alternative Payment Schemes Peer-to-Peer and Direct Payments Table 1-1: Selected U.S. Alternative Payment Competitors by Primary Scheme: P2P and Direct Payment Processors, 2011 Delayed Billing, Recurring Payments and Layaway Schemes Table 1-2: Selected U.S. Alternative Payment Competitors by Primary Scheme: Non-Card Credit, Delayed, and Recurring Billing, 2011 Mobile Payments Table 1-3: Selected U.S. Alternative Payment Competitors by Primary Scheme: Mobile Payments, 2011 eWallets Table 1-4: Selected U.S. Alternative Payment Competitors by Primary Scheme: eWallets, 2011 Payment Competitors Goals Shift Dramatically Mobile Will Bridge Online and Offline In the Meantime, PayPal Continues to Dominate Selected Alt Pay Competitive Activity Mobile Payments Promise Still Unmet
  • 4. Consumers & Merchants Stuck in a Rut Apple May Jumpstart Mobile Payments Consumer and Merchant Tool in One iTune Accounts Points to Strong Potential Consumer Base Customer Adoption of Mobile Select NFC Mobile Alt Pay Activity Marketplace Trends Economic Crisis Not So Bad For Alt Pay PCE, Card Spending Down, but Alt Pay Up 12% Figure 1-7: U.S. Gross Domestic Product and Personal Consumption Expenditures, 2000-2010 (billions $) By 2010 Everyone on the Rebound Signs of Economic Improvement Consumers Continue Warming to Electronic Alt Pay Greener Attitudes Cards Still Dominate but Alt Pay Making Strides Card Networks and Issuers Feel the Heat PayPal Open to Real World MasterCard Introduces a Plan Similar to PayPal X Bill Me Later Supplants Card Issuers Google Casts a Large Shadow Checkout by Amazon Simplifies Nacha’s Secure Vault Payments Catches a Big Fish Social Media Enters the Fray Virtual Goods Purchase Increasing Merchants Still Lagging in Offering Alt Pay Mobile Pay Marketplace Trends Increase in Smartphones Signals Mobile Payments Time
  • 5. Chaotic for the Foreseeable Future Mobile Payments Bring Alt Pay Offline Millenials Will Drive Mobile Pay PayPal Currently in Leadership Position Banks Shouldn’t Miss the Opportunity Mobile Pay loves iPhone Start-ups Getting Foot In Door Consumer Protections Challenged by Mobile Payments Is Mobile Alt Pay the End for Cash, Check and Credit Cards? Consumer Usage and Profile Consumers Continue Shifting Away from Paper Payments Table 1-5: Consumer Bill Pay Preferences: Forms Used Always, 2009-2010 (%) Online Payments Far Outstrip Card Payments Alternative Payment Brand Focus: PayPal Penetration Stalling? Selected Demographics Profiles Online Bill Pay Users Have Prized Characteristics Recession Effect on Gen-Y Women May Now be Leading Edge in Payments Asians and West Coast Pop for Use The Trifecta: Educated, White-Collar and Home Owners Table 1-6: Demographic Characteristics by Forms Always and Sometimes Used: Online Bill Payment, 2010 (index) Stark Contrast between Online Payment and Check User Profile Table 1-7: Demographic Characteristics by Forms Always and Sometimes Used: Check, 2010 (index) PayPal User Profile Aligns with Online Payment Profile Indications that Women Are Prime PayPal Users Asians and West Coast Pop for Use
  • 6. PayPal Users are Educated, Financially above Average, White-Collar and Home Owners Table 1-8: Demographic Characteristics of PayPal Users: Last 7 Days and last 30 Days, 2010 (index) Connection between Internet Usage and Income Figure 1-8: Comparison of Broadband Access at Home, Cell Phone Ownership, and Internet Usage by Income Brackets of General Population, 2010 Chapter 2: The Market Report Scope Alternative Payments Part of Overall Payments Industry Paper Payments Card Payments Electronic Payments Alternative Payments Defined Methodology Alternative Payments Market Data and Sources Consumer Spending Data and Sources Business-to-Consumer Revenues Defined Consumer Spending Comparison to Business-to-Consumer Revenues Payments Market Data and Sources Overlap Between Card and Electronic Payments Card Payment Data and Sources Electronic Payment Types by Code Used for Electronic Payment Market eCommerce Market Size and Growth Total B2C eCommerce Tops $332 Billion Figure 2-1: Total Business-to-Consumer eCommerce Revenue, by Service and Retail Sectors, 2006-2010 (in billions $) Table 2-1: Total Business-to-Consumer eCommerce Revenue, by Service and Retail Sectors, 2006-2010 (in billions $)
  • 7. Figure 2-2: Share of Business-to-Consumer eCommerce Revenue, by Retail and Service Sectors, 2006-2010 (percent) eCommerce Growth Increases Penetration of Consumer Spending Figure 2-3: Penetration of Business-to-Consumer eCommerce Revenues to Total Business-to-Consumer Revenues by Retail and Service Sectors, 2006-2010 (percent) The Evolving Payments Market A Market in Flux as Technologies Change Electronic Payments Begin to Rival Cards Electronic Payments Growth Eclipses Card Payments…Sort of Electronic Payments at $3.7 Trillion in 2010 Total Card Payment Dollar Volume Figure 2-4: Total Consumer Electronic Payment Dollar Volume and Percentage of Total Business-to-Consumer Revenues, 2006-2010 (trillions $, percent) Figure 2-5: Total Card Payment Dollar Volume and Percentage of Total Business-to-Consumer Revenues, 2006-2010 (trillions $, percent) Table 2-2: Total Card Payment Dollar Volume and Percentage of Total Business- to-Consumer Revenues, 2006-2010 (billions $, percent) Payments Mix in U.S. Elusive Figure 2-6: U.S. Business-to Consumer Revenues Payments Mix, 2010 (percent) Alternative Payments Market Size and Growth Alternative Payment Dollar Volume Share Gains Hit Double Digits Figure 2-7: Total Alternative Payment Dollar Volume and Percentage of Total Business-to-Consumer eCommerce Revenue, 2006-2010 (billions $, percent) PayPal Accounts for Bulk Figure 2-8: PayPal and Bill Me Later Combined Share of Total U.S. Alternative Payment Dollar Volume, 2010 (%) Pure Play Alternative Payment Dollar Volume
  • 8. Figure 2-9: Total Pure Alternative Payment Dollar Volume and Percentage of Total Business-to-Consumer eCommerce Revenue, 2006-2010 (billions $, percent) Card-Funded Alternative Payment Dollar Volume Figure 2-10: Total Card Funded Alternative Payment Dollar Volume and Percentage of Total Business-to-Consumer eCommerce Revenue, 2006-2010 (billions $, percent) Economic Recession Effect on Alternative Payments Modest Positive Growth in Spite of Economic Woes Table 2-3: Total Alternative Payment Dollar Volume by Funding Type, 2006-2010 (billions $, percent) Figure 2-11: Share of Alternative Payment dollar Volume by Funding Source: Non-Card versus Card Funded, 2006-2010 (percent) Market Forecast eCommerce Market Forecast to Hit $647 billion by 2015 Muted Economic Recovery to Keep Growth Modest Retail eCommerce Growth Faster Than Service Growth May Pick Up in 2012 Beyond 2012 Picture Murky Figure 2-12: Total Business-to-Consumer eCommerce Revenue, by Service and Retail Sectors, 2010-2015 (in billions $) Table 2-4: Total Business-to-Consumer eCommerce Revenue, by Service and Retail Sectors, 2000-2007 (in billions $) Electronic Payments to Hit $5.2 Trillion Figure 2-13: Total Consumer Electronic Payment Dollar Volume and Percentage of Total Business-to-Consumer Revenues Forecast, 2010-2015 (percent) Card Payments Near $4.6 Trillion Figure 2-14: Total Card Payment Dollar Volume and Percentage of Total Business-to-Consumer Revenues Forecast, 2010-2015 (percent) Table 2-5 Total Electronic & Card Payment Dollar Volumes and Total B2C Revenues, 2006-2010 (billions $, percent) Total Alternative Payment Dollar Volume to Reach $127 Billion
  • 9. Slower Economic Rebound Slows Payment Growth PayPal Remains the Leader Figure 2-15: Total Card Payment Dollar Volume and Percentage of Total Business-to-Consumer eCommerce Revenues Forecast, 2010-2015 (percent) Mobile Payments Emerging Mobile Payment Outlook “Pure Play” Alt Pay Dollar Volume Forecast to $53 Billion Figure 2-16: Total Pure Alternative Payment Dollar Volume and Percentage of Total Business-to-Consumer eCommerce Revenues Forecast, 2006-2010 (billions $, percent) Card-Funded Alt Pay Dollar Volume Forecast to $75 Billion Figure 2-17: Total Card Funded Alternative Payment Dollar Volume and Percentage of Total Business-to-Consumer eCommerce Revenue, 2006-2010 (billions $, percent) Table 2-6: Total Alternative Payment Dollar Volume by Funding Type, 2006-2010 (billions $, percent) Chapter 3: Competitive Landscape A Note on Chapter Scope Elastic Marketplace Will Further Stretch Endless Alternative Payment Schemes Peer-to-Peer and Direct Payments Table 3-1: Selected U.S. Alternative Payment Competitors by Primary Scheme: P2P and Direct Payment Processors, 2011 Delayed Billing, Recurring Payments and Layaway Schemes Table 3-2: Selected U.S. Alternative Payment Competitors by Primary Scheme: Non-Card Credit, Delayed, and Recurring Billing, 2011 Mobile Payments Table 3-3: Selected U.S. Alternative Payment Competitors by Primary Scheme: Mobile Payments, 2011 eWallets
  • 10. Table 3-4: Selected U.S. Alternative Payment Competitors by Primary Scheme: eWallets, 2011 Payment Competitors Goals Shift Dramatically Mobile Will Bridge Online and Offline In the Meantime, PayPal Continues to Dominate Bill Me Later Joins PayPal, Loses Amazon.com American Express Quells Revolution Revolution Hype Revolution Lacked of Focus or Compelling Benefit Revolution’s Uphill Battle Conceding Defeat American Express Launches Serve Is Google Checkout Checking Out? AdWords and Checkout Growing Pains Google Making a Play? See What Sticks Visa, MasterCard Still Eager to Be in the Game Visa Nabs CyberSource MasterCard Answers with DataCash Visa Enters Gaming Payments Market Mobile Payments Promise Still Unmet Confusion Reigns Consumers & Merchants Stuck in a Rut Catch-22 of Acceptance Apple May Jumpstart Mobile Payments 34 NFC-Related Patents Consumer and Merchant Tool in One iTune Accounts Points to Strong Potential Consumer Base
  • 11. Customer Adoption of Mobile Nokia Phones to Have NFC Google Thinking Mobile with Android Isis a Viable Threat Apple’s Edge is Branding and Loyalty Cards and Banks Sticker Efforts Nearly Non-Threatening Merchant Adoption of NFC Remains Unclear Card Networks Made Some Strides Apple Already Testing NFC for Small Biz Again, Things Change Quickly Google Developing Special Cash Register? Is This Just a Classic Rivalry at Work? Imagine a World with Apple Payments Conservative Estimate at $820 Million Online in 2012 Figure 3-1: Potential Apple, Inc. Payment Platform Gross Dollar Volume by Online and Offline Purchases, 2012-2015 (millions $) Table 3-5: Potential Apple, Inc. Payment Platform Gross Dollar Volume by Online and Offline Purchases, 2012-2015 (millions $) Multiple Players May Create Critical Mass in Mobile Payment Adoption Chapter 4: Selected Corporate Profiles PayPal, Bill Me Later (eBay, Inc.) PayPal, Bill Me Later Performance Payments Revenues Figure 4-1: PayPal and Bill Me Later Combined Global Net Payment Transaction Revenues and Payment Dollar Volume Take Rate, 2006-2010 (millions $, %) Table 4-1: PayPal and Bill Me Later Combined Global Net Payment Transaction Revenues and Year-over-Year Percentage Change, 2006-2010 (millions $, %) Transactions
  • 12. Figure 4-2: PayPal and Bill Me Later Combined Global Total Payment Transaction Volume and Average Revenue per Transaction, 2006-2010 (millions, $) Table 4-2: PayPal and Bill Me Later Combined Global Total Payment Transactions and Average Revenue per Transaction ($), 2006-2010 (in millions) Dollar Volume Figure 4-3: PayPal and Bill Me Later Combined Global Total Payment Dollar Volume and Average Dollar Value per Transaction ($), 2006-2010 (in billions $) Table 4-3: PayPal and Bill Me Later Combined Global Payment Dollar Volume and Average Value per Transaction, 2006-2010 (millions $, $) U.S. Payment Dollar Volume Figure 4-4: PayPal and Bill Me Later Combined U.S. Total Payment Dollar Volume and Percentage of Total U.S. Alternative Payment Dollar Volume, 2006- 2010 (in billions $) Table 4-4: PayPal and Bill Me Later Combined U.S. Payment Dollar Volume and Year-over-Year Percentage Change, 2006-2010 (millions $, $) Active Accounts Figure 4-5: PayPal and Bill Me Later Combined Global Total Active Accounts and Average Number of Transactions per Active Account, 2006-2010 (millions, no.) Table 4-5: PayPal and Bill Me Later Combined Global Active Accounts and Average Transactions per Active Account, 2006-2010 (millions $, $) PayPal Volume Figure 4-6: PayPal Total Global Dollar Volume and Share of Total eBay Payments Dollar Volume, 2006-2010 (billions $, %) Bill Me Later Volume Figure 4-7: Bill Me Later Global Dollar Volume and Share of Total eBay Payments Dollar Volume, 2006-2010 (millions $, %) Table 4-6: PayPal and Bill Me Later Global Payment Dollar Volume and Combined Payment Dollar Volume on a Pro Forma Basis, 2006-2010 (millions $, $) Amazon Payments FaceCash Google Checkout
  • 13. mFoundry Obopay PayNearMe, Inc PlaySpan, Inc. PlaySpan Performance Figure 4-8: PlaySpan, Inc. Revenue, 2006-2010 (millions $) Secure Vault Payments Zong, Inc. Other Alternative Payment Players Table 4-7: Other Alternative Payment Players to Watch, 2011 Chapter 5: Marketplace Trends in Alternative Payments Payments Industry Suffers Due to Economy For Alt Pay, Not So Bad Looking Back at the Great Recession PCE, Card Spending Down, but Alt Pay Up 12% Figure 5-1: U.S. Gross Domestic Product and Personal Consumption Expenditures, 2000-2010 (billions $) By 2010 Everyone on the Rebound Figure 5-2: U.S. Gross Domestic Product and Personal Consumption Expenditures Year-over-Year Percentage Change, 2000-2010 (billions $) Consumer Sentiment Foretells Lower Consumer Spending Figure 5-3: University of Michigan’s Consumer Sentiment Index (CSI) and Alternative of Labor Underutilization (U-6), 2007-2010 Signs of Economic Improvement Expectations Higher, But Still Cautious Figure 5-4: U.S. Gross Domestic Product and Personal Consumption Expenditures Forecast, 2010-2015 (billions $) Figure 5-5: U.S. Gross Domestic Product and Personal Consumption Expenditures Year-over-Year Percentage Change Forecast, 2010-2015 (billions $)
  • 14. Figure 5-6: Retail Sales per Capita and U.S. Population, 2000-2010 (thousands $, millions persons) Figure 5-7: eCommerce Retail Sales per Capita and Percent of Retail Sales per Capita, 2000-2010 ($, %) Alternative Pay, a Dynamic Market Consumers Warming to Electronic Alt Pay Generational Equilibrium in Certain Payment Related Areas Greener Attitudes Want Less Paper Growth in Online Shopping Driving Alt Pay Cards Still Dominate eCommerce but Alt Pay Making Strides Card Networks and Issuers Feel the Heat Card Players Go into Acquisition Mode PayPal Open to Real World…and Virtual Opportunities Bill Me Later Supplants Card Issuers Google Casts a Large Shadow Checkout by Amazon Simplifies Card Payments Seek Alliances Tapping into Established Technology to Drive Consumer Interest MasterCard Introduces a Plan Similar to PayPal X NACHA’s Secure Vault Payments Catches a Big Fish Social Media Enters the Fray Virtual Goods Purchase Increasing P2P Opportunity in Virtual Merchants Still Lagging in Offering Alt Pay But Many Other Merchants Benefits eCommerce Fraud Rates Abandonment Issues Demographics Defy Merchant Perceptions
  • 15. eLayaway Notes Steady in Average Income of Users Merchant Education Important Looking Ahead Chapter 6: Mobile Pay Marketplace Trends Goodbye Landline, Hello Wireless Increase in Smartphones Signals Mobile Payments Time Mobile Payments Already Have Impressive Penetration Chaotic for the Foreseeable Future Customer Confusion Near Term Result Mobile Payments Bring Alt Pay Offline Changing the Shopping Environment Millennials Will Drive Mobile Pay PayPal Currently in Leadership Position Banks Shouldn’t Miss the Opportunity Mobile Pay as Point of Differentiation Mobile Pay loves iPhone Start-ups Getting Foot In Door Start-up Jumio Brings Much Needed Attitude Other Start-Ups Focus on Ease It’s a “Look at Me” World Consumer Protections Challenged by Mobile Payments Is Mobile Alt Pay the End for Cash, Check and Credit Cards? Chapter 7: Consumer Payment Preferences and Attitudes Note on Experian Simmons Consumer Data Robust Consumer Payment Options with Variety of Methods and Forms Consumer Bill Pay Methods: Mail Continues to Dwindle Variety and Simplicity of Other Methods Making Mail Obsolete
  • 16. Recession Leads to Resurgence in Certain Methods Table 7-1: Consumer Bill Pay Preferences: Methods Used, 2007-2010 (%) Great Recession Had Great Effect on Payments Payment Forms Sees Similar Shifting Away from Paper Table 7-2: Consumer Bill Pay Preferences: Forms Used Always, 2009-2010 (%) Online Payments Far Outstrip Card Payments Consumers Comfortable Using Variety of Forms Table 7-3: Consumer Bill Pay Preferences: Forms Used Sometimes, 2009-2010 (%) Consumer Bill Pay Demographic Characteristics Demographics of Online Bill Pay Users Recession Effect on Gen-Y Women May Now be Leading Edge in Payments Asians and West Coast Pop for Use The Trifecta: Educated, White-Collar and Home Owners Table 7-4: Demographic Characteristics by Forms Always and Sometimes Used: Online Bill Payment, 2010 (index) Credit Card Profile Similar to Online but Skews Older Table 7-5: Demographic Characteristics by Forms Always and Sometimes Used: Credit Card, 2010 (index) Stark Contrast between Online Payment and Check User Profile Table 7-6: Demographic Characteristics by Forms Always and Sometimes Used: Check, 2010 (index) Cash, Debit/Pre-Paid and Money Order Profile Points to Newbies and Challenged Gen-X, Minorities, Lower Incomes Debit/Pre-Paid Also Shows Similarities with Credit Card Users Table 7-7: Demographic Characteristics by Forms Always and Sometimes Used: Cash, 2010 (index)
  • 17. Table 7-8: Demographic Characteristics by Forms Always and Sometimes Used: Pre-Paid/Debit Card, 2010 (index) Table 7-9: Demographic Characteristics by Forms Always and Sometimes Used: Money Order, 2010 (index) The Mysterious “Other” Portion of Consumers Table 7-10: Demographic Characteristics by Forms Always and Sometimes Used: Other, 2010 (index) Alternative Payment Focus: PayPal Penetration Stalling? Table 7-11: Consumer Use of PayPal, 2007-2010 (%) Research Finds PayPal Has Strongest Consumer Recognition PayPal User Profile Aligns with Online Payment Profile Gen Y Pops for PayPal Indications that Women Are Prime PayPal Users Asians and West Coast Pop for Use Table 7-12: Demographic Characteristics of PayPal Users: Last 7 Days and last 30 Days, 2010 (index) PayPal Users are Educated, Financially above Average, White-Collar and Home Owners Possible Demographic Shifts for Other Alt Pay Brands Connection between Internet Usage and Income Figure 7-1: Comparison of Broadband Access at Home, Cell Phone Ownership, and Internet Usage by Income Brackets of General Population, 2010 High Income Internet Users Engage in Online Shopping and Financial Management Figure 7-2: Comparison of Broadband Access at Home, Cell Phone Ownership, and Internet Usage by Income Brackets of General Population, 2010 Consumer Attitudes by Payment Preference Attitudes About Shopping: Savvy Value Shoppers Table 7-13: Response to Shopping Statements by Bill Payment Types, 2010 (index)
  • 18. Traditional Payment Form Users less Savvy Attitudes About Personal Finance: Insecurity Table 7-14: Response to Personal Finance Statements by Bill Payment Types, 2010 (index) Attitudes About The Internet and Internet LIfestyle PayPal, Online Bill Payers More Engaged Shoppers Table 7-15: Response to Internet Related Statements by Bill Payment Types, 2010 (index) Appendix Available immediately for Online Download at http://www.marketresearch.com/product/display.asp?productid=2739664 US: 800.298.5699 UK +44.207.256.3920 Int'l: +1.240.747.3093 Fax: 240.747.3004