Global Intelligent Transportation Systems Products Market

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Global Intelligent Transportation Systems Products Market
February 1, 2011

Intelligent Transportation Systems (ITS) enable vehicles, roads, traffic lights, message
signs and other elements to become intelligent by embedding them with microchips and
sensors and empowering them to communicate with each other through wireless
technologies. ITS improves transportation system performance, including reduced
congestion and increased safety and traveler convenience. Leaders in ITS infrastructure
development, such as Japan, Singapore, and South Korea, are breeding grounds for
technology supplier opportunity. This report assesses the global market for ITS
applications and products and forecasts the growth opportunities for ITS suppliers,
manufacturers, and end-users through 2015.

Chapter I - Executive Summary

Chapter II - Introduction

Intelligent Transportation Systems Defined

Intelligent Transportation Systems leverage electronics, communications, and
information processing technologies to improve all facets of transportation. ITS
technology improves efficiencies around traffic flow, transportation safety, roadway
hazards, traveler mobility, and traveler convenience, among other aspects.

ITS Applications

ITS applications vary in technologies applied, from basic management systems such as
car navigation; traffic signal control systems; container management systems; variable
message signs; enforcement systems to monitoring applications, such as security
closed-circuit TV systems; and to more advanced applications that integrate live data
and feedback from a number of other sources, such as parking guidance and
information systems, and weather information.

Benefits of Intelligent Transportation Systems

Applying information technology to a country’s transportation network delivers five key
classes of benefits:

• Increasing driver and pedestrian safety
• Improving the operational performance of the transportation network by reducing
congestion
• Enhancing personal mobility and convenience
• Environmental improvements
• Increasing productivity and expanding economic growth.

Chapter III Global Trends in ITS

ITS technology can significantly improve a city’s transportation infrastructure. Global
leaders in ITS deployment, most notably Japan, Singapore, and South Korea, have
documented substantial improvements in their traffic flow efficiencies, traveler
satisfaction, accident reduction, road repairs, and environmental effects

Asia Leads in ITS Deployment

Asia has emerged as the geographic breadwinner in ITS deployment and
manufacturing. Several countries on the continent were early adopters of ITS
technologies due to three key reasons: A decaying transportation infrastructure that
required constant maintenance and led to an increasing number of accidents and traffic
delays; Population growth in major cities directly affected the growth of vehicular traffic,
which led to increased roadway congestion and reduced travel time, all of which
adversely affected the local economy and the ability to move goods; Home-grown ITS
applications, including roadway sensors, traffic management devices, and toll
automation, made for easy integration and deployment in populous cities.

U.S. Has Long ITS Road Ahead

Long recognized as a leader in early adoption of all facets of technology, the U.S. is a
laggard in deployment of ITS-related technologies. Since 2000, the U.S. has marginally
invested in ITS product - mainly for traffic management, ramp metering, and travel
information provision - but has not accelerated adoption as rapidly as most other
nations in Asia.

Europe Paves Way for ITS Future

Nations of the European Union made a concerted effort to invest in ITS technologies
nearly five years ago when it launched the i2010 initiative to create a unified European
information space. i2010 emphasizes the contribution of information communication
technologies to growth and employment and identifies ITS as one of the core
applications.

Chapter IV Global Market for ITS Products

ITS Deployment Spending, 2006 to 2010

SBI Energy’s analysis of regional spending on ITS technologies includes the cost of
buying ITS applications, hardware and technology, and the capital expenditures
associated with constructing, maintaining, and repairing products and facilities, such as
traffic management centers, emergency response centers, and fleet management
centers.

The Cost of ITS Deployment

Government support for ITS adoption often depends on the costs to upgrade
transportation infrastructure with ITS technologies compared to expanding roadways or
constructing new roads. Officials weigh the long-term benefits of ITS deployment in
relieving traffic congestion and reducing accidents compared with the logistics of
planning and building additional highway lanes.

Growth of Intelligent Transportation System Costs

Through 2015, SBI Energy expects costs of ITS components to increase globally at an
average CAGR rate of 10%. We attribute our moderate growth estimate in ITS product
prices to a gradual rise in demand for ITS systems in regions that have committed to
ITS deployment. In the U.S., for example, prices will rise considerably in roadside
detection and control products as many states begin to assertively roll out ITS-enabled
traffic management devices.

Growth in ITS Spending

Despite the moderate increase in ITS product costs, nations will assertively spend their
government-backed funds on ITS components through 2015. Double-digit CAGR
growth is expected to occur in the U.S. on all facets of ITS manufacturing sectors,
particularly commercial vehicle screening and emergency response centers.

Global ITS Product Manufacturing

Manufacturing of ITS products is largely concentrated in Asia where nations such as
Japan, South Korea, and China acquired the skilled labor and facilities to mass produce
ITS components and technology. SBI Energy estimates the current market value of ITS
manufacturing in Asia at $24.5 billion and that figure has grown at about a 10% CAGR
rate since 2006.

Growth Forecast

Through 2020, spending on ITS products will remain healthy globally as ITS technology
improves and nations look to replace legacy ITS components with innovative solutions
in real-time traffic management. Vehicle integration of ITS devices, such as GPS

systems and dashboard sensors that receive vital traffic information, will standardize
and sales will proliferate among automobile manufacturers.

Chapter V Competitive Profiles

Manufacturers of ITS products will mobilize their sales forces during 2011 to capitalize
on the immediate growth opportunities in ITS development. Their success in securing
long-term agreements with governments and public utilities will not come easy,
however, as many regions remain in a spending freeze due to local economic woes.

• IBM
• Moru Industrial
• Sumitomo Electric
• Scania
• Traffic Data Systems
• Vitronic
• Efkon
• Iteris
• Telvent
• Denso
• Image Sensing Systems
• Kapsch

Chapter VI Market Challenges

Government Policy for ITS Projects

Government funding for ITS initiatives has become more readily available in several
nations as the move to improve transportation safety and traffic management becomes
increasingly important. In the U.S., for example, the American Recovery and
Reinvestment Act of 2009 provides a significant transportation spending component.

ITS Deployment: The EU Legislative Policy

In Europe, the Multi-annual Indicative Program (MIP) was created to stimulate ITS
deployment. Within the MIP, the program specifically dedicated to road ITS deployment,
TEMPO, initially increases funding to more than $150 million (from the previous $125
million) over a five-year period.

What Are ITS Standards?

Hundreds of standards are used across all different types of transportation, such as
vehicle safety standards, road and pavement standards, and rail standards. ITS
standards define how ITS systems, products, and components can interconnect,
exchange information and interact to deliver services within a transportation network.

Table of Contents

Chapter 1: Executive Summary
Governments Define ITS
Global ITS Trends
Table 1-1: U.S. Miles Covered by ITS Technology Products for Freeway
Management and Incident Management, 2010
ITS Technology Deployment
Table 1-2: Total Cost of Intelligent Transportation Systems in Europe, 2006 to
2010 (in $ thousands)
Table 1-3: Asia Total ITS Deployment Spending, 2006 to 2010 (in $ millions)
Table 1-4: Total Cost Intelligent Transportation Systems in the U.S., 2011 to
Table 1-5: Total Annual and Cumulative Spending on ITS Product Deployment in
the U.S., 2011 to 2015 (in $ thousands)
Table 1-6: Total Market Value of ITS Product Manufacturing in Asia, 2006 to
2010 (in $ millions)
Figure 1-1: Global CAGR of ITS Manufacturing Sectors for the Period 2011 to
2016
Long-term Growth Forecast
Table 1-7: Total Annual and Cumulative Spending on of ITS Product Deployment
in Europe, 2016 to 2020 (in $ thousands)

Figure 1-2: Global Cumulative ITS Product Deployment Spending Total and
Year-Over-Year Percent Change by Region, 2016 to 2020 (in $ thousands)
Global Long-Term Manufacturing Market Value Forecast
Chapter 2: Introduction
Scope of This Report
Methodology
Governments Define ITS
Table 2-1: U.S. Highway Miles and Daily Vehicle Miles Traveled by State
Figure 2-1: ITS Technologies Used to Alleviate Traffic Congestion
ITS Applications
Advanced Traveler Information Systems
Advanced Transportation Management Systems
Transportation Pricing Systems
Vehicle-to-infrastructure Integration
Figure 2-2: U.S. Interstate Miles Traveled and Year-Over-Year Percent Change,
1995 to 2016 (in millions)
Benefits of Intelligent Transportation Systems
Figure 2-3: U.S. Traffic Fatalities and Year-Over-Year Percent Change, 1995 to
2016
Increasing driver and pedestrian safety
Enhancing Personal Mobility
ITS Applications
Figure 2-4: Image Processing Flow for Vehicle Detection and Tracking
Table 2-2: Dynamic Message Signs Deployed in the U.S. by State, 2010
Chapter 3: Global ITS Trends
Global ITS Trends

South Korea Embraces ITS for Tolls
Singapore Leverages ITS
Figure 3-1: Total U.S. Railroad Intersections with ITS-enabled Warning Signals
by State, 2010
Table 3-1: U.S. Intersections with Electronic Data Collection Devices by
Metropolitan Area, 2010
Figure 3-2: Index of U.S. Ton-Miles of Freight by Mode of Transportation, 1995 to
2009
Table 3-2: Transportation System Mileage within the U.S. by Mode, 2004 to 2010
Table 3-3: Commercial Freight Activity in the U.S. by Transportation Mode, 2002
vs. 2010
Table 3-4: Transit Passenger Miles by Type of Transportation Service, 2005 to
2009 (in millions)
Table 3-5: U.S. Miles Covered by ITS Technology Products for Freeway
Management and Incident Management, 2010
Table 3-6: U.S. Miles Covered by ITS Technology Products for Arterial
Management, Electronic Toll Collection, and Transit Management, 2010
Table 3-7: U.S. Miles Covered by ITS Technology Products for Electronic Fare
Payment, Highway Rail Intersections and Emergency Response Management,
and Transit Management, 2010
Chapter 4: The Global ITS Market Size
The Cost of ITS Deployment
Figure 4-1: Percent of Road Miles Using ITS Technologies by Region, 2006,
2010, 2011, 2016 and 2020
Table 4-1: Total Cost of Intelligent Transportation System in Asia, 2006 to 2010
(in $ thousands)
Table 4-2: Total Cost of Intelligent Transportation Systems in the U.S., 2006 to
Table 4-3: Total Cost of Intelligent Transportation Systems in Europe, 2006 to

Figure 4-2: Total Spending on Intelligent Transportation Systems, by Region,
2006 to 2010 (in $ thousands)
Table 4-4: U.S. Total Spending on ITS Deployment, 2006 to 2010 (in $ millions)
Table 4-5: Asia Total ITS Deployment Spending, 2006 to 2010 (in $ millions)
Table 4-6: Europe ITS Deployment Spending, 2006 to 2010 (in $ millions)
Table 4-7: Cumulative Spending on ITS Deployment by Region, 2006 to 2010 (in
$ millions)
Table 4-8: U.S. Government Funds Available for Transportation Infrastructure
Improvement, 2010
State Transportation Budgets
Table 4-9: U.S. Roadside Control ITS Products Costs, 2006 vs. 2010 (in $
thousands)
Table 4-10: U.S. Total Costs for Transportation Management Products, 2006 to
Emergency Response Management
Table 4-11: Total Cost of ITS Emergency Response Systems and Facilities by
Region, 2006 to 2010 (in $ thousands)
Electronic Payment and Pricing
Table 4-12: Total Costs of ITS Electronic Toll Collection Products by Region,
Commercial Vehicle Operations
Table 4-13: Total Costs of Commercial Vehicle Screening Products by Region,
Table 4-14: Total Cost Intelligent Transportation Systems in the U.S., 2011 to
Table 4-15: Total Cost of Intelligent Transportation Systems in Asia, 2011 to
2015
Table 4-16: Total Cost of ITS System in the Europe, 2011 to 2015 (in $
thousands)

Table 4-17: Total Annual and Cumulative Spending on ITS Product Deployment
in the U.S., 2011 to 2015 (in $ thousands)
Figure 4-3: Year-Over-Year Percent Change in Annual and Cumulative Spending
on ITS Product Deployment in the U.S., 2011 to 2015 (in $ thousands)
in Asia, 2011 to 2015 (in $ thousands)
on ITS Product Deployment in Asia, 2011 to 2015 (in $ thousands)
in Europe, 2011 to 2015
on ITS Product Deployment in Europe, 2011 to 2015 (in $ thousands)
Table 4-20: Total Market Value of ITS Product Manufacturing in Asia, 2006 to
Table 4-21: Total Market Value of ITS Product Manufacturing in the U.S., 2006 to
Table 4-22: Total Global Market Value of ITS Product Manufacturing, 2006 to
Global ITS Product Manufacturing Growth
Table 4-23: Total Market Value of ITS Technology Manufacturing in Asia, 2011 to
Table 4-24: Total Market Value of ITS Technology Manufacturing in Europe,
2011 to 2016 (in $ millions)
Table 4-25: Total Market Value of ITS Technology Manufacturing in the U.S.,
2011 to 2016 (in $ millions)
Table 4-26: Total Global Market Value of ITS Technology Manufacturing, 2011 to
Figure 4-6: Global CAGR of ITS Manufacturing Sectors for the Period 2011 to
2016
ITS Products Market Size
Table 4-27: Total Market Size of ITS Technology Products in Asia, 2011 to 2015
(in $ thousands)

Table 4-28: Total Market Size of ITS Technology Products in Europe, 2011 to
Table 4-29: Total Market Size of ITS Technology Products in the U.S., 2011 to
Table 4-30: Global Total Market Size of ITS Technology Products, 2011 to 2015
(in $ thousands)
Long-term Growth Forecast
in the U.S., 2016 to 2020
Table 4-32: Total Annual and Cumulative Spending on of ITS Product
Deployment in Asia, 2016 to 2020 (in $ thousands)
Table 4-33: Total Annual and Cumulative Spending on of ITS Product
Deployment in Europe, 2016 to 2020 (in $ thousands)
Figure 4-7: Global Cumulative ITS Product Deployment Spending Total and
Year-Over-Year Percent Change by Region, 2016 to 2020 (in $ thousands)
Global Long-Term Manufacturing Market Value Forecast
Table 4-34: Total Market Value of ITS Technology Products Manufacturing in
Asia, 2016 to 2020 (in $ millions)
Table 4-35: Total Market Value of ITS Technology Products Manufacturing in the
U.S., 2016 to 2020 (in $ millions)
Table 4-36: Global Total Market Value of ITS Technology Products
Manufacturing, 2016 to 2020 (in $ millions)
Figure 4-8: Global CAGR of ITS Technology Products, 2016 to 2020
Global Long Range Market Sizing Forecast
Table 4-37: Market Size of ITS Technology Products in Asia, 2016 to 2020 (in $
thousands)
Table 4-38: Market Size of ITS Technology Products in Europe, 2016 to 2020 (in
$ thousands)
Table 4-39: Market Size of ITS Technology Products in the U.S., 2016 to 2020 (in
$ thousands)
Table 4-40: Global Market Size of ITS Technology Products, 2016 to 2020 (in $
thousands)

Figure 4-9: Global Market Size of ITS Technology Products, 2011 to 2020 (in $
thousands)
Chapter 5: Competitive Profiles
Vitronic
Recent Developments
TransCore Intelligent Transportation Systems Group
IBM
Iteris
Figure 5-1: Iteris Revenues by Product Type, 2008 to 2010 (in $ millions)
Product Development
Scania
Figure 5-2: Scania Revenue by Business Unit, 2008 to 2010 (e) (in $ millions)
Efkon
Recent Developments
Traffic Data Systems
Telvent
Figure 5-3: Telvent Share of Sales by Business Unit, 2010 (e)
Denso Corp
Product Innovation
Image Sensing Systems, Inc.
Recent Developments
Kapsch TrafficCom
Chapter 6: Market Challenges
Government Policy for ITS Projects
Table 6-1: U.S. Transportation Investment Generating Economic Recovery
(TIGER) Funding Facts and Figures, 2010
Table 6-2: U.S. Recovery Act Funding of Transportation Infrastructure Projects,
2010

ITS Deployment: The EU Legislative Policy
Japan ITS Government Policy
Governments Move to Standardize ITS Products
What Are ITS Standards?
Figure 6-1: U.S. National ITS Architecture Schematic

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