Landscape services market in the u.s.

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Landscape Services Market in the U.S.

January 1, 2009

Landscape Services Market in the U.S. documents and analyzes both residential and
nonresidential landscape architecture and installation services. It examines consumer
demographics, market size, and firms’ promotional strategies.

While landscape studies are often dominated by a focus on maintenance services,
including fertilizing, lawn care, pest control, etc., this report concentrates on professional
design services and the installation/construction of those designs. Increased awareness
in both the public and private sectors of environmental issues are a major driver of
landscape installations, making landscaping a source of aesthetic, ecological, and
financial improvements.

The report provides five-year forecasts of market size for landscape architects and other
landscape services (except maintenance). Statistics are provided for number of
establishments and industry revenue.

Report Methodology

The information in Landscape Services Market in the U.S. is based on secondary
research including articles appearing in trade, marketing, general business, and
regional publications; data from government commerce, census, and regulatory
agencies; reviews of company literature; association reports and data; and more. The
analysis of consumer demographics and product usage rates primarily derives from the
Simmons Market Research Bureau (New York, New York) Spring 2008 consumer
survey.

Statistics on market size and certain company revenues are based on an evaluation of
available information on market sales and trends, with exclusive SBI determinations of
both current and projected data.

What You’ll Get in this Report

Landscape Services Market in the U.S. makes well-considered predictions and
recommendations regarding the future of this market, and identifies ways firms can
capitalize on current trends and be at the forefront of new ones.

Extensive data have been compiled and analyzed by SBI and are presented in easy-to-
read and practical tables and figures.

How You Will Benefit from this Report

This report includes a comprehensive view of landscaping design and installation
services, providing information and insight to anyone directly or indirectly involved with
the industry. Competitor profiles and information on industry associations indicate the
range of potential services and involvement. This report examines the important trends
and factors for growth that will affect the landscaping design and installation industry
through 2013.

This report will help:

Landscaping and related firms recognize that the current environment is a potential
springboard for professionals to grow and profit from their unique expertise.

Marketing managers identify market opportunities and develop targeted promotion plans
for both residential and nonresidential customers.

Research and development professionals stay on top of competitor initiatives and
explore demand for landscaping services.

Business development executives understand the dynamics of the market and identify
possible partnerships.

Information and research center librarians provide market researchers, brand and
product managers and other colleagues with the vital information they need to do their
jobs more effectively.

TABLE OF CONTENTS

Chapter 1: Executive Summary
Scope of This Report
Methodology
Classifications and Definitions
Government Classifications
Industry Classifications of Landscaping Establishments
Landscaping Industry Practitioner Hierarchy
Landscape Architects - Scope of Work
Landscape Architects - Training and Certification
Landscape Designers - Scope of Work
Landscape Designers - Training and Certification
Landscape Contractors - Scope of Work

Landscape Contractors - Training and Certification
Landscape Maintenance - Scope of Work
Market Size
Table 1-1: U.S. Market for Landscaping Design and Installation Services 2004-
2008 (establishments in units; revenues in thousands of dollars)
International Aspects
Factors Contributing to Growth
Near-term Outlook
Five-Year Outlook
Table 1-2: Forecast of U.S. Market for Landscaping Design and Installation
Services, 2009-2013 (establishments in units; revenues in thousands of dollars)
Factors That Affect the Landscaping Industry
Major Trends in the Landscaping Industry
Features of Outdoor Design
Environmental/Green Issues
Xeriscaping - Natural Landscaping
Green Means Green
Outlook
Competitive Landscape
Marketing & Distribution
Building Business Through the Industry
Associations are the Backbone of Landscaping
Partnerships with Allied Professionals
Figure 1-1: Landscape Architects’ Sources of Business 2002 (percent)
Partnerships with Associated Enterprises
Partnerships with Government Agencies
Exhibits and Demonstrations to Entertain and Educate
Television Has a Channel for Everything
Magazines
Books
Consumers’ Purchase Decisions
Seasonality
Range of End Users
Residential vs. Non-Residential End Users
Figure 1-2: Landscape Architects’ Revenues by Market Segment, 2002 (percent)
The Residential Market
Figure 1-3: Role of Landscaping in Choice of Residence, 2006 (thousand units)
Table 1-3: U.S. Adults Who “Bought” an Outdoor Deck, Porch or Patio or
Lawn/Porch/Patio Furniture in the Past 12 Months, 2006-2008 (percent of adults)
Money Matters
Figure 1-4: Luxury Amenities in Affluent Households (percent)
Home Values are Important
Figure 1-5: Index of U.S. Adults Who Bought an Outdoor Deck or Porch/Patio or
Lawn/Porch/Patio Furniture in Past 12 Months (by value of residence)
Landscaping For All Ages
The House is Home

Figure 1-6: Priority Remodeling Projects for U.S. Homeowners, 2005 (percent)
Regionality
Chapter 2: The Market
Scope of This Report
Methodology
History of Landscaping
Modern Landscaping
Landscaping Before the Industrial Revolution
Classifications and Definitions
Government Classifications
Industry Classifications of Landscaping Establishments
Landscaping Industry Practitioner Hierarchy
Landscape Architects - Scope of Work
Landscape Architects - Training and Certification
Figure 2-1: Membership in American Society of Landscape Architects, 2004-
2007
Figure 2-2: Billable Hours of Landscape Architects Compared to Previous
Quarter Quarterly, Q3 2007-Q3 2008 (percent of firms responding)
Figure 2-3: New Inquiries for Landscape Architects Compared to Previous
Quarter Quarterly, Q3 2007-Q3 2008 (percent of firms responding)
Figure 2-4: Next Quarter Hiring Plans by Landscape Architecture Firms
Quarterly, Q3 2007-Q3 2008 (percent of firms responding)
Landscape Architects - Compensation
Table 2-1: Employment and Annual Earnings of Landscape Architects, 2004-
2008 (in dollars, except employment, which are actual figures)
Landscape Architects - Clientele
Landscape Designers - Scope of Work
Landscape Designers - Training and Certification
Landscape Designers - Compensation
Landscape Designers - Clientele
Landscape Contractors - Scope of Work
Landscape Contractors - Training and Certification
Landscape Contractors - Compensation
Landscape Contractors - Clientele
Landscape Maintenance - Scope of Work
Market Size
Table 2-2: U.S. Market for Landscaping Design and Installation Services, 2004-
2008 (establishments in units; revenues in thousands of dollars)
Figure 2-5: U.S. Landscaping Architect and Landscaping Services
Establishments, 2004-2008 (thousand units)
Figure 2-6: U.S. Landscaping Architect and Landscaping Services Revenues,
2004-2008 (in billions of dollars)
International Aspects
Figure 2-7: U.S. Imports and Exports of Architectural, Engineering, and Other
Technical Services, 2004-2008 (in billions of dollars)
Market Forecast

Factors Contributing to Growth
Near-term Outlook
Five-Year Outlook
Table 2-3: Forecast of U.S. Market for Landscaping Design and Installation
Services, 2009-2013 (establishments in units; revenues in thousands of dollars)
Chapter 3: Trends and Dynamics
Factors That Affect the Landscaping Industry
The Economy Drives Everything
Income/Disposable Income
Figure 3-1: U.S. Personal Income and Personal Disposable Income, 2004-3rd
Quarter 2008 (in billions of dollars)
Figure 3-2: Percent Increase in Personal Income and Personal Disposable
Income, 2004-3rd Quarter 2008
Consumer/Small Business Confidence
Figure 3-3: U.S. Consumer Sentiment Index, June 2003-October 2008
Figure 3-4: U.S. Small Business Optimism Index, June 2003-October 2008
Housing Markets
Figure 3-5: U.S. Housing Starts and Completions, 2003-September 2008 (in
thousands of units)
Figure 3-6: U.S. New and Existing Single Family Home Sales, 2004-September
2008 (in thousands of units)
Figure 3-7: U.S. Median and Average Square Feet of Floor Area in Detached
New One-Family Houses, 2003-2007 (in thousands of units)
Figure 3-8: U.S. Median and Average Sales Prices of New Single Family Homes,
2004-September 2008 (in thousands of dollars)
Figure 3-9: U.S. Median and Average Sales Prices of Existing Single Family
Homes, 2004-September 2008 (in thousands of dollars)
Non-Residential Real Estate and Construction
Figure 3-10: U.S. Public and Private Construction, 2003-September 2008 (in
billions of dollars)
Table 3-1: U.S. Construction by Sector, 2003-2008 (in millions of dollars)
The Labor Market
Utility Costs
Industry Regulations Are Wide-Ranging from Restrictive to Opportune
Licensing
Business Issues
Water/Watering
Pesticides/Chemicals/Fertilizers
Zoning/Building Codes
Landscape design
Competition
Demand for Services Increasing
Figure 3-11: Billable Hours of Landscape Architects 2nd Quarter 2008 vs. 2nd
Quarter 2007 (percentage of firms reporting)
Figure 3-12: Landscape Architect Firms’ Hiring Plans for the 3rd Quarter 2nd
Quarter 2008 (percentage of firms reporting)

Figure 3-13: Landscape Architect Firms Reporting New Inquiries, 2nd Quarter
2008 (percentage of firms)
Building the Business
Table 3-2: Characteristics of Landscaping Companies Offered for Sale
Technology as a Differentiator
Major Trends In the Landscaping Industry
Expansion into the Outdoor Room
Features of Outdoor Design
Building on Water
Figure 3-14: Client Demand for Water Features 2nd Quarter 2008 (percent of
firms reporting clients with interest)
Fire - A Basic Element
Lighting the Way
Landscaping for Security
Environmental/Green Issues
Water Conservation
Figure 3-15: Client Interest in Water-Saving/Energy Efficient Design Elements,
2nd Quarter 2008 (percentage of firms reporting clients with interest)
Table 3-3: U.S. Drought Conditions Scale
Table 3-4: U.S. Drought Conditions (contiguous 48 states), 2002-2008 (in
percent area)
Table 3-5: U.S. Drought Impacts
Xeriscaping - Natural Landscaping
Table 3-6: Principles of Xeriscaping
Are Natural Gardens Xeriscapes?
Green Means Green
Even Buildings Can be Green
Outlook
Chapter 4: Competitive Profiles
Diversification
Rankings
Belt Collins Hawaii Ltd.
Corporate Background
Service Portfolio
Table 4-1: Belt Collins Services Offered by Project Type
News
The Brickman Group Ltd
Service Portfolio
Table 4-2: Brickman Company Service Portfolio
Performance
Figure 4-1: The Brickman Group Revenues, 2003-2007 (in millions of dollars)
Figure 4-2: The Brickman Group Net Income, 2003-2007 (in millions of dollars)
Figure 4-3: The Brickman Group Landscape Design/Build Service Revenues,
2003-2007 (in millions of dollars)
News

Table 4-3: The Brickman Group Acquisitions
Chapel Valley Landscape Company
Service Portfolio
Performance
Figure 4-4: Chapel Valley Revenues, 2003-2007 (in millions of dollars, estimated)
Figure 4-5: Chapel Valley Design/Build Revenues, 2003-2007 (in millions of
dollars, estimated)
The Davey Tree Expert Co.
Service Portfolio
Table 4-4: The Davey Tree Expert Company, Services Offered
EDAW, Inc
Product and Brand Portfolio
EDSA
Service Portfolio
Sasaki Associates
Service Portfolio
Stantec Inc.
Service Portfolio
Table 4-5: Stantec Practice Groups
Figure 4-6: Stantec Revenue by Practice Group, First 6 Months of 2008 (percent)
Performance
Figure 4-7: Stantec Revenue and Income from Operations, 2003-2007 (in
thousands of Canadian dollars)
Figure 4-8: Stantec Revenue By Practice Area, 2005-2007 (in millions of
Canadian dollars)
Figure 4-9: Stantec’s Urban Land Practice Area Revenue, 2005-2007 (in
thousands of Canadian dollars)
News
Table 4-6: Recent Stantec Urban Land Practice Area Acquisitions
TBG Partners
Service Portfolio
The TruGreen Companies
Service Portfolio
Performance
Figure 4-10: TruGreen LandCare Revenues, 2003-2007 (in millions of dollars)
News
ValleyCrest Companies, Inc.

Service Portfolio
Table 4-7: ValleyCrest Companies’ Divisions
Table 4-8: ValleyCrest Design Group Studios
Performance
Figure 4-11: ValleyCrest Company Revenues, 2003-2007 (in millions of dollars)
News
Vila & Son Landscaping
Service Portfolio
Table 4-9: Vila & Son Services
Performance
Figure 4-12: Vila & Son Revenues, 2003-2007 (in millions of dollars)
Chapter 5: Marketing & Distribution
Building Business Through the Industry
Associations are the Backbone of Landscaping
Figure 5-1: American Society of Landscape Architects’ Membership, 2004-2008
Partnerships with Allied Professionals
Figure 5-2: Landscape Architects’ Sources of Business, 2002 (percent)
Partnerships with Associated Enterprises
Partnerships with Government Agencies
Advertising and Public Relations to Raise Awareness
Exhibits and Demonstrations to Entertain and Educate
Television Has a Channel for Everything
Figure 5-3: HGTV Household Penetration, 1994-2008
Magazines
Consumers’ Purchase Decisions
Building Brand Awareness
Start at the Job Site
The Many Sides of the Internet
Seasonality
Chapter 6: The End User
Scope of End Users
Table 6-1: Sectors and Uses of Landscaping Services
Residential vs. Non-Residential End Users
Figure 6-1: Landscape Architects’ Revenues by Market Segment, 2002
(percent)
Figure 6-2: U.S. Landscaping Services, 2003-2007 (in billions of dollars)
The Residential Market - Lots of Lots
Figure 6-3: Lot Sizes for 1-Unit U.S. Suburban Structures, 2007 (thousand units)
Figure 6-4: Lot Sizes for 1-Unit U.S. Suburban Structures, 2007 (percent)
Figure 6-5: Role of Landscaping in Choice of Residence, 2006 (thousand units)
Figure 6-6: Median Square Feet of New Homes, 2003-2008
Figure 6-7: U.S. New and Existing Home Sales, 2003-2008 (thousand units)
Figure 6-8: U.S. New and Existing Home Prices, 2003-2008 (in dollars) Simmons
Survey Findings on End User Behavior

Table 6-2: U.S. Adults Who “Bought” an Outdoor Deck, Porch or Patio or
Lawn/Porch/Patio Furniture in the Past 12 Months, 2006-2008 (percentage of
adults)
Money Matters
Figure 6-9: Monthly Income of U.S. Homeowners, 2003-2007 (in dollars)
Figure 6-10: Households With Annual Money Income Over $100,000, 2003-2008
Figure 6-11: Luxury Amenities in Affluent Households (percent)
Lawn/Porch/Patio Furniture in Past 12 Months (by household income)
Home Values are Important
Lawn/Porch/Patio Furniture in Past 12 Months (by value of residence)
Landscaping For All Ages
Figure 6-14: Index of Deck, Porch/Patio, and Lawn/Porch/Patio Furniture
Purchasers in Past 12 Months by Age
Figure 6-15: U.S. Population by Age Group 2006 and 2010 (in thousands)
The House is Home
Figure 6-16: Priority Remodeling Projects for U.S. Homeowners, 2005 (percent)
Non-Residential End Users - Large-Scale Projects
Table 6-3: Selected U.S. Sectors and Uses of Landscaping Services
Regionality
Figure 6-17: U.S. Landscape Services Establishments by State, 2002 (percent)
Figure 6-18: U.S. Landscape Architecture Establishments by State, 2002
(percent)
Figure 6-19: U.S. Landscaping Establishments by Region (Estimated), 2008
(percent)

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Landscape services market in the u.s.

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