SlideShare una empresa de Scribd logo
1 de 121
MarketingCampSV Stats
           7 Nov 2012 (after the event)

            Marketing Camp Silicon Valley social
               media monitoring statistics
               #MCSV #MarketingCampSV

Nov-2012
Sources
•   Next Principles
•   Klout
•   Kred
•   PeerIndex
•   Crowdbooster
•   Facebook

Nov-2012              2
Next Principles 1




Nov-2012            3
Next Principles 2




Nov-2012            4
Next Principles 3




Nov-2012            5
Next Principles 4




Nov-2012            6
Next Principles 5

The Top 5 handles for this event in
terms of Betweenness Scores are:

marketingcampsv (3043)
yanyinchoy (854)
nathomson (836)
pcrampton (814)
mainwilk (812)




  Nov-2012                            7
Next Principles 6




Nov-2012            8
Klout / Peerindex




Nov-2012            9
Kred @MarketingCampSV




Nov-2012                10
Kred #MCSV




Nov-2012     11
Twitter recommendations




Source: Crowdbooster
   Nov-2012                  12
Twitter impressions




Source: Crowdbooster
   Nov-2012              13
Twitter follower growth




Source: Crowdbooster
   Nov-2012                  14
Twitter Influencers following us




Source: Crowdbooster
   Nov-2012                           15
Twitter retweeters
last week




 Source:
Nov-2012   Crowdbooster   16
Twitter retweeters
all time




 Source:
Nov-2012   Crowdbooster   17
LinkedIn


Up from 55




 Nov-2012    18
SlideShare – to be supplied once PPTs are moved




Nov-2012                                      19
YouTube – no changes from last capture




Nov-2012                                 20
Facebook Insights (overview)




Nov-2012                       21
Facebook Insights (reach visits)




Nov-2012                           22
Facebook Insights (reach visits)




Nov-2012                           23
Facebook Insights (people talking about page)




Nov-2012                                        24
Facebook Insights
(posts by reach)




Nov-2012            25
Facebook Insights
(posts by
engaged users)




Nov-2012            26
Facebook Insights
(posts by virality)




Nov-2012              27
MarketingCampSV
Stats
1 Nov 2012




Nov-2012          28
Next Principles – a sponsor
(engagement, impact)




Nov-2012                      29
Next Principles –
network connections




Nov-2012              30
Klout / Peerindex




Nov-2012            31
Kred @MarketingCampSV




Nov-2012                32
Kred #MCSV




Nov-2012     33
Twitter recommendations




Source: Crowdbooster
   Nov-2012                  34
Twitter impressions




Source: Crowdbooster
   Nov-2012              35
Twitter follower growth




Source: Crowdbooster
   Nov-2012                  36
Twitter Influencers following us




Source: Crowdbooster
   Nov-2012                           37
Twitter retweeters




 Source:
Nov-2012   Crowdbooster   38
LinkedIn




Nov-2012   39
LinkedIn




Nov-2012   40
SlideShare   Views
             4 Oct
             170



             209




             114




             339
Nov-2012             41
YouTube




Nov-2012   42
YouTube




Nov-2012   43
Facebook Insights (overview)




Nov-2012                       44
Facebook Insights
(reach visits)




Nov-2012            45
Facebook Insights (people talking about page)




Nov-2012                                        46
MarketingCampSV
Stats
19 Oct 2012




Nov-2012          47
Next Principles – a sponsor (engagement,
impact)




Nov-2012                                   48
Next Principles (reach)




Nov-2012                  49
Next Principles - influencers




Nov-2012                        50
Next Principles – tweet/retweet




This event has a maximum of 18 tweets on 2012-10-16.   This event has a maximum of 7 retweets on 2012-10-04.


  Nov-2012                                                                                                     51
Next Principles -


The Top 5 handles for this event in
terms of Betweenness Scores are:

marketingcampsv (450)
nathomson (211)
marketing_sage (137)
d_sieber (105)
josdenkelly (102)



  Nov-2012                            52
Klout / Peerindex




Nov-2012            53
Kred @MarketingCampSV




Nov-2012                54
Kred #MCSV




Nov-2012     55
Twitter recommendations




Source:
Nov-2012   Crowdbooster   56
Twitter impressions




Source:
Nov-2012   Crowdbooster   57
Twitter follower growth




Source:
Nov-2012   Crowdbooster   58
Twitter Influencers following us




Source:
Nov-2012   Crowdbooster            59
Twitter retweeters




Source:
Nov-2012   Crowdbooster   60
LinkedIn




Nov-2012   61
LinkedIn




Nov-2012   62
SlideShare




Nov-2012     63
YouTube




           https://www.youtube.co
           m/analytics?vmv=2&feat
           ure=mhsn




Nov-2012                   64
YouTube




Nov-2012   65
Facebook Insights (overview)


Above, the post with the most reach 36




              Below- Most viral post 27 Sep 




 Nov-2012                                       66
Facebook Insights (reach visits)




Nov-2012                           67
Facebook Insights (people talking about page)




Nov-2012                                        68
MarketingCampSV
Stats
4 Oct 2012




Nov-2012          69
Klout / Peerindex




Nov-2012            70
Kred @MarketingCampSV




Nov-2012                71
Kred #MCSV




Nov-2012     72
Twitter impressions




Source: Crowdbooster

   Nov-2012              73
Twitter follower growth




Nov-2012                  74
Twitter recommendations




Source: Crowdbooster
Nov-2012                  75
Twitter Influencers following us




Nov-2012                           76
Twitter retweeters




Nov-2012             77
LinkedIn




Nov-2012   78
SlideShare




Nov-2012     79
YouTube




Nov-2012   80
YouTube




Nov-2012   81
Facebook Insights




Nov-2012            82
Facebook Insights




Nov-2012            83
Facebook Insights




Nov-2012            84
MarketingCampSV
Stats
26 Sep 2012




Nov-2012          85
Twitter impressions




Nov-2012              86
Twitter follower growth




Nov-2012                  87
Twitter recommendations




Source: Crowdbooster
Nov-2012                  88
Twitter Influencers following us




Nov-2012                           89
Twitter retweeters




Nov-2012             90
LinkedIn




Nov-2012   91
YouTube



Put #1 and #2 on
Facebook




Nov-2012           92
YouTube




Nov-2012   93
Facebook Insights




Nov-2012            94
Facebook Insights




Nov-2012            95
Facebook Insights




Nov-2012            96
Facebook Insights




Nov-2012            97
Facebook Insights




Nov-2012            98
SlideShare

             600+ Views
             26 Sep




Nov-2012          99
MarketingCampSV
Stats
29 Aug 2012




Nov-2012          100
Facebook Insights




Nov-2012            101
Facebook Insights




Nov-2012            102
Facebook Insights




Nov-2012            103
Facebook Insights




Nov-2012            104
MarketingCampSV
Stats
15 Aug 2012




Nov-2012          105
Suggested actions based on data
• Facebook: Get 30 people to like FB page to get insights
• Twitter:
    – Our following/follower ratio is too high 249/94, should be < 1
    – We will need another week to get a reasonable growth curve for
      prediction
    – Recommend we engage more with influencers, see chart
• SlideShare: we have no presentations up, we should put up
  something even if short
• Communication: people like email, do we have a newsletter set up?
• YouTube – need more subscribers


    Nov-2012                                                           106
Communications Poll




Nov-2012              107
MarketingCampSV




Nov-2012          108
Nov-2012   109
Twitter follower growth




Nov-2012                  110
Twitter Influencers following us




Nov-2012                           111
Twitter retweeters




Nov-2012             112
Facebook




Nov-2012   113
LinkedIn




Nov-2012   114
YouTube




Nov-2012   115
MarketingCampSV
Stats
template 2012




Nov-2012          116
Next Principles – a sponsor (engagement,
impact)




Nov-2012                                   117
Next Principles (reach)




Nov-2012                  118
Next Principles - influencers




Nov-2012                        119
Next Principles – tweet/retweet




This event has a maximum of 18 tweets on 2012-10-16.   This event has a maximum of 7 retweets on 2012-10-04.


  Nov-2012                                                                                                 120
Next Principles -


The Top 5 handles for this event in
terms of Betweenness Scores are:

marketingcampsv (450)
nathomson (211)
marketing_sage (137)
d_sieber (105)
josdenkelly (102)



  Nov-2012                            121

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