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1. LinkedIn is similar to a Bank Account
The less you put into your LinkedIn strategy, the less you will see in return
Michaela Náplavová

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THE POWER OF LINKEDIN AS A SEO TOOL
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11. Craig Bass
Edit
Video Production | Video Marketing | SEO | Web Design and
Development
Craif@MotionSource.net
Creater Chicago Area | Media production
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Video marketing,
Video Production
Chicago

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13. KEY WORDS OPTIMALIZATION
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14. LINKEDIN SEO RANK ON TOP WITHIN 10 MINUTES
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15. LINKEDIN SEO RANK ON TOP WITHIN 10 MINUTES
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16. GROUPS CAN IMPROVE YOUR SEO
 Joining and participating in relevant groups won’t just expand
your network, but it can improve your profile’s SEO
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17. GOOGLE AND LINKEDIN
 You must enable the public option for your profile
 Set a personalized URL (domain name) for your profile
linkedin.com/in/yourname Linkedin.com/in/io23jr9823u9
 People will first see your name, photo and headline
Partner at PRIA doesn’t mean anything to the reader
Senior Accountant Serving PRIA in Zlín YEAH
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18. GOOGLE AND LINKEDIN
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19. HOW TO MAKE GOOGLE LOVE YOUR LINKEDIN
 Do a Google search on your name
 You may notice that your LinkedIn profile comes up near to
the top of the results page.
This tells us LinkedIn has very good Page rank and unless
your site beats it in Google, you had better optimize your
profile for search engine traffic
 You can add up to 3 website links on your profile
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20. USING GOOGLE TO SEARCH FOR PEOPLE IN SPECIFIC
LINKEDIN GROUPS
Site:linkedin.com “greater seattle area” security (intrusion OR authentication OR
firewall) support network* CISSP –profiles
Google recognizes spaces as the “AND”
Add a minus sign (-) in front of a word it will filter and not show results with that word,
also known as a “negative” keyword.
http://www.linkedin.com/groups/funny-way-how-xray-group-1176637.S.47334415
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21. HOW TO BUILD A KICKASS LINKEDIN COMPANY PAGE
 Customers like to have logos and branding that they can
recognize
http://www.linkedin.com/company/hubspot
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22. COMPANY PAGE
 Customers arriving at your page may not have too much time
to spend reading long paragraphs of text – so include a quick
video
 Keep it updated
Zelenka
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versus
Robe lighting

23. COMPANY PAGE
Conference, meetings, events, PR, Information channel
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24. MAKING THE MOST OF LINKEDIN INSIGHTS
Per Post Insights
739 impressions
11 Clicks
2,44 % engagement
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The engagement percentage is based
completely on the ratio of clicks to
impressions. So while the information does
not tell you how many followers you had at
that time (we had 117 at the time of that post),
the engagement metric is unrelated to the
number of Company Page followers.

25. MAKING THE MOST OF LINKEDIN INSIGHTS
Page views insights
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26. WHY ARE YOU ON LINKEDIN - DISCUSSION
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27. BREAK 5 MINUTES
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28. EFFECTIVELY GET MORE BUSINESS ON LINKEDIN IMPROVE ENGAGEMENT
 Post youtube videos to encourage sharing
 Test to understand your audience
 React timely to events
 Engage with members through comments
 Question relevant to your target audience
 Include a image
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29. CASE STUDY
 Time and experience can be excellent teachers ...
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30. APPLICATION FOR LINKEDIN
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31. REALIZATION
 Goal
100 followers
 Time period 2,5 months
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32. RESULTS
102 new followers
15 followers from PPC
 82 000
 152
 82
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PPC has been stopped
Christmas
Small target group
Quiz for experts :O

33. GROUP – SAP VZDĚLÁVÁNÍ
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34. LinkedIn + Facebook
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35. CONTENT MANAGEMENT WITH AN IDEA
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36. TARGETING
Strong profil
Connection with groups
Company page
Sending messages
 People with glasses (80%)
 Manager (10%)
 Contacts of doctor (10%)
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37. REALIZATION
 Goal
Connect with 120 - 150 LinkedIn users/month
 Time period From february 2013 - present
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38. REALIZATION
Groups
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
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Eye Care Executives
Laser Eye Surgery
Managers in Czech Republic
Linkin Transportation Professionals
Czech Republic Networking Group
…

39. REALIZATION
Content management on comapany page
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40. RESULTS
Messages from connections
Concrete requests
6-8/month
3-4/month
 Operation, consulting, meeting
Price per 1 operation
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20 000 – 50 000 Kč

41. ZELENKA IS SEARCHING FOR TRANSLATOR
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42. CRITERIA
 personal profile of HR manager
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Freelancer
Language combination
Translation software
Native speaker

43. REALIZATION
 Goal
 Time period
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200 new connections/month
September, October

44. RESULTS
September
 Available contacts
 Messages sent
 Accepted invitations
237
161
132 (81,9%)
October
 Available contacts
 Messages sent
 Accepted invitations
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433
149
107 (71,8%)

45. TIPS AND TRICS
Startegy of 2 th. Part connections
Key words
LinkedIn is not so cool for you?
 Cross channels (Facebook, Google)
Creativity is selling your profile
PPC – why not, but think first
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46. TIPS AND TRICKS
When people endorse you, thank them
If they commented on your update, respond
If they viewed your profile, send them a message
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47. DON‘T FORGET…..
If YOU are not intersted it would be great if you could
send me a recommendation from your network
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48. THINGS THAT MAKE YOU LOOK DUMB ON LINKEDIN
Using an unprofessional profile photo
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49. THINGS THAT MAKE YOU LOOK DUMB ON LINKEDIN
Not thinking about search optimization (SEO)
Your LinkedIn profile shouldn’t leave too much to the
imagination. Fully optimize your Honors & Awards
and Languages.
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50. SECRET BOX – LET ME A MESSAGE
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51. Ing. Michaela Náplavová
naplavova@pria.cz
00 420 739 065 559
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