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Phil Nottingham - Segment and Personalise - A video strategy blueprint for 2014
1. Common Approach to Video Marketing
Decide you
want to
Have idea
create a
for a Video
video
Pay for
“optimise”
loads of
video
advertising
and seeing
Phil Nottingham
Pay a
creative
agency to
make it
Upload
video to
YouTube
Pay for
some
seeding/
advertising
????
@philnottingham
2.
3. 90% Of People Use Sequential
Screens To Complete A Task
27. Our clients can’t afford to
do video
A lot of agencies
Phil Nottingham
@philnottingham
28. This is partially true
Average
consulting
budgets are ~
$2000 per month
http://www.seomoz.org/seo-industrysurvey#spending-and-budgets
@philnottingham
29. But short sighted
Pitch for a fraction of these budgets
http://www.unrulymedia.com/article/10-04-2013/videoadvertising-market-increases-46-2012-digital-spendsmashes-£5billion-mark-f
@philnottingham
48. Yeah... but Phil…we don’t
have the skills to produce
video…
Several people in the audience
Phil Nottingham
@philnottingham
49. The people who do are cheap
!
•
•
•
•
•
•
http://www.mandy.com
http://www.shootingpeople.org
http://searchlight.com
http://skillset.org
http://www.productionhub.com
http://www.filmandtvpro.com/us/
Phil Nottingham
@philnottingham
50. There’s tons of resources online to
help you learn
!
•
•
•
•
•
•
•
http://www.creativecow.net
http://philipbloom.net/
http://www.lynda.com
http://ae.tutsplus.com
http://www.videocopilot.net
http://www.izzyvideo.com
http://finalcutking.com
Phil Nottingham
@philnottingham
54. Strategic Approach: Goal Driven
We need
to improve
“X”
Phil Nottingham
What’s
the best
way to do
that?
Video?
Define
technical
& creative
strategy
@philnottingham
55. Only use video when the
message would be lost by
any other medium
62. Create and submit a video sitemap
http://www.distilled.net/blog/video/creatingvideo-sitemaps-for-each-video-hosting-platform/
@philnottingham
63. How can I work out
whether my pages will
benefit from having video
rich snippets?
Someone in the audience
64. Split Test SERPs with Mechanical Turk
http://www.tomanthony.co.uk/tools/serp-turkey/
@philnottingham
65.
66. Create transcriptions and
put them in the HTML
!
•
Valuable for users
!
•
Provides unique and relevant text for
product pages
Phil Nottingham
@philnottingham
172. Interview authorities in your niche
http://www.landlordlawblog.co.uk/2013/01/15/tessa-hasa-bad-hair-day-and-gives-out-some-advice-on-camera/
@philnottingham
173. Interview your friends & competitors
Thanks for the
link
SEOgadget!
http://seogadget.com/awsome-excel-skills-for-linkbuilding-and-more-at-linklove/
@philnottingham
174. I have absolutely no budget at all
for video because I work for a
terrible company and I’m
desperately miserable. Is there
anything I can do?
Someone in the audience
193. Interview authorities in your niche
http://www.landlordlawblog.co.uk/2013/01/15/tessa-hasa-bad-hair-day-and-gives-out-some-advice-on-camera/
@philnottingham
194. Interview your friends & competitors
Thanks for the
link
SEOgadget!
http://seogadget.com/awsome-excel-skills-for-linkbuilding-and-more-at-linklove/
@philnottingham
198. “I want rich snippets, links
and my video on YouTube.
Can I do all the
approaches?”
Several people in the audience
Phil Nottingham
@philnottingham
211. 2.
Thought leadership “Blogging” video
http://www.youtube.com/playlist?
list=PLaUepPJV0nAP20cyu55PfQw2Pu7vsvAYi
@philnottingham
212. 3.
Video News Releases – get journalists to notice you
http://www.bbc.co.uk/guidelines/editorialguidelines/page/
guidance-video-news-releases
@philnottingham
217. 5.
Recut those videos and get links from customers/
affiliates etc.
Phil Nottingham
@philnottingham
218. 6.
Create videos to augment corporate and people
Pages
https://www.huddle.com/resources/
collaboration-videos/huddle-behind-the-scenes/
@philnottingham