2. WHAT IS MOST IMPORTANT PRODUCT OR BRAND?

3. APPETITE APPEAL

7. CALL-TO ACTION

13. TOUCH-ME DISPLAY

14. Never build a display so the consumer believes it can’t be touched

17. The 5 principles EYE-LEVEL SELLS MORE!

19. The 5 principles Merchandise with complementary products on aisles closest to the entrance or check-out

22. The 5 principles Break the « line of vision » in aisles with the display

24. The 5 principles Build displays at the check-outs and on the perimeter aisle

26. The 5 principles Build in high-traffic locations

29. 3 GOOD DISPLAY RULES

30. Use maximum 6 words Legible from 5 meters

32. When price promoting, use « informal script » rather than « formal print »

34. Combine single packages with multipacks

36. The extra cost of an attractive display, on top of what you already pay for location, is negligible

39. Good merchandising STIMULATES people to buy MORE!!!

42. INDOOR Product before brand!

43. OUTDOOR Brand before product!