Download the Go-to-Market Strategy Template Foundational Building Blocks at http://www.fourquadrant.com/product/go-market-strategy-template-foundational-building-blocks/ Successful completion of the Go-to-Market Strategy Template - Foundational Building Blocks sets a company up for success by answering fundamental questions that are required to build an efficient and effective go-to-market plan. Step One, size the markets by documenting the total market, served market and target market. the four critical questions to keep in mind when sizing your market include: • What specific business problem does your organization solve (this should eliminate many market segments)? • What functional organizations and what are the roles/titles of the individuals that we solve business problems for? • How much economic impact or value does the solution provide for the customer? • Why does your organization’s solution solve this problem better than any other competitor or in-house solution? Check out more Go-to-Market Resources at http://www.fourquadrant.com/