See the complete infographic at http://www.fourquadrant.com/infographic-the-marketers-guide-to-b2b-sales/ Infographic - The Marketer’s Guide to B2B Sales In order for marketing to be highly correlated to revenue, marketing has to be tightly integrated into the B2B sales process. To effectively integrate marketing into the B2B sales process requires delegating the front-end of the sales process to marketing and this can be successfully accomplished through a sales and marketing plan. Download go to market planning templates at http://www.fourquadrant.com/products/

1. The Marketer’s Guide to B2B Sales
View the full Infographic at:
Infographic- The Marketer’s Guide to B2B Sales

2. QUESTION:
How many full-time headcount
are currently employed in
Marketing, Direct Sales and
Inside Sales?

3. QUESTION:
In your organizations
sales process, what
criteria is used to define a
marketing qualified lead?

4. QUESTION:
What are the average
conversion ratios in
the sales funnel, for
your organization?

5. QUESTION:
In your organization, what
sales force automation
software is used to manage the
sales process and provide
pipeline management
dashboards, reports and KPIs?

6. QUESTION:
In your organization, what
sales force automation
software is used to manage
the sales process and provide
pipeline management
dashboards, reports and
KPIs?

7. QUESTION:
In your organization,
how many discrete steps
are in the sales process
and are required to be
updated in the sales
force automation
system?

8. The Marketer’s Guide to B2B Sales
View the full Infographic at:
Infographic- The Marketer’s Guide to B2B Sales